ATLAS Fireworks

What ATLAS Fireworks does

ATLAS Fireworks is a fourth-generation, family-owned consumer fireworks retailer founded in 1949, operating five brick-and-mortar retail locations across New Hampshire in Newport, Belmont, Rindge, Amherst, and Chichester. The company sells a comprehensive catalog of consumer fireworks organized into twelve product categories including aerials (59 SKUs), heavyweights (48 SKUs), reloadables, rockets, Roman candles, sparklers, spinners, novelties, firecrackers and smoke products, assortments, fan favorites, and safety accessories, with individual product prices ranging from $0.25 for ear plugs to $299.50 for premium reloadable shell assortments.

The business serves two primary customer segments: individual consumers and families purchasing fireworks for personal celebrations such as July 4th, graduations, and family gatherings, and a secondary segment of professional display clients seeking commercial-grade items for events and shows. The company generates revenue through direct, in-person retail transactions at its five storefronts; it does not offer direct e-commerce shipping, instead operating a digital pre-shopping funnel in which customers browse the website, create wishlists, and visit physical locations to complete purchases with safety compliance verification.

The company also operates the Atlas Pro Series sub-brand for professional-grade products and Atlas PyroVision Entertainment, a professional fireworks display service line for commercial events. ATLAS Fireworks employs 11-50 people, recently acquired Sparks Fly Fireworks to consolidate New Hampshire market share, and maintains a multi-channel marketing presence including its website and Facebook, X, and Instagram social profiles.

Name

ATLAS Fireworks

Legal name

Atlas Fireworks

Website

https://atlasfireworks.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

ATLAS Fireworks is a fourth-generation, family-owned consumer fireworks retailer operating five brick-and-mortar stores across New Hampshire, selling consumer and professional-grade pyrotechnics to individual families and event display clients via in-store retail.

Ownership category

akta.pro rank

Product category

Consumer Fireworks Retail

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Consumer fireworks retail
• New Hampshire fireworks stores
• Aerial fireworks shells
• Professional pyrotechnic displays
• Family-owned fireworks shop

Headquarters

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer Fireworks Retail: One-time purchase retail model selling consumer fireworks directly to individuals at five New Hampshire retail locations. Products range from sparklers and novelties to heavy aerial shells and professional-grade display items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ATLAS Fireworks is a fourth-generation family-owned consumer fireworks retailer that owns and operates five brick-and-mortar stores across New Hampshire. The company sells a comprehensive range of consumer fireworks—including aerials, heavyweights, reloadables, rockets, Roman candles, sparklers, spinners, novelties, firecrackers and smoke products, and multi-item assortments—alongside safety accessories and a professional display service operated through its Pro Display division.

Product overview

Atlas Fireworks is a consumer fireworks retail company operating five store locations across New Hampshire. The company offers a comprehensive portfolio of fireworks products organized into distinct categories including Aerials (59 products), Heavyweights/Display Fireworks (48 products), Reloadables (10 products), Rockets (11 products), Roman Candles (4 products), Sparklers (5 products), Spinners (13 products), Novelties (9 products), Firecrackers & Smoke (13 products), Assortments (6 products), and Fan Favorites (3 products). The company also provides Safety Items (7 products) for proper fireworks handling. Atlas Fireworks also offers professional display services through their Pro Display division. Notable featured products include the Atlas Pro Series Extreme Pyro II, G-FORCE 24pk, and Grand Jury 24pk reloadable canister shells, as well as specialty items like Eagle Cracker firecrackers and various novelty products. The company operates as a family-owned business spanning four generations.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Pro Series: Professional grade fireworks product line, including items like the Atlas Pro Series Extreme Pyro II

Products and services

• Aerials Aerial fireworks that shoot shells into the sky, creating colorful explosions and effects. Includes 59 different aerial products ranging from 7-shot to 200-shot items, sold to individual consumers and families at New Hampshire retail locations.
• Heavyweights High-power aerial display fireworks with multiple shots (9 to 295 shots) featuring colorful breaks, strobes, crackling effects, and glitter. Includes 48 different heavyweight products priced from $45 to $199.
• Reloadables Professional-grade canister shells and reloadable artillery shell kits that allow users to reload launch tubes for multiple uses. Includes 10 different reloadable products with launch tubes included.
• Rockets Stick rockets and rocket assortments that launch into the sky, ranging from 5-pack to 144-pack sizes. Includes 11 different rocket products priced from $4 to $26.50.
• Roman Candles Tube-shaped fireworks that shoot multiple balls of fire into the air. Includes 4 different Roman candle products priced from $5 to $15.
• Sparklers Hand-held sparkling fireworks available in gold and color varieties, in pack sizes from 6pk to 144pk. Includes 5 different sparkler products.
• Spinners Ground-based spinning fireworks that emit sparks while rotating. Includes 13 different spinner products priced from $1 to $12.50.
• Novelties Novelty fireworks including snakes, snaps, smoke products, and toy-like effects suitable for children and novice users. Includes 9 different novelty products.
• Firecrackers & Smoke Classic firecrackers, smoke grenades, and pull-string products. Includes 13 different firecracker and smoke products such as the Eagle Cracker 8,000s and Super Snap 20pc.
• Safety Items Safety accessories for fireworks use including ear plugs, safety glasses, punks (lighters), sandbags, safety fuse, rocket launchers, and remote firing equipment. Includes 7 different safety products.
• Assortments Pre-packaged multi-product collections of various fireworks types for parties and celebrations, including IPA 36 Shot 4pk, America's Pride, The Deadly Dozen, and Have It All Safe & Sane. Includes 6 different assortment packs priced from $149.50 to $299.50.
• Pro Display Fireworks Service Professional fireworks display service for events, shows, and celebrations operated through the Atlas PyroVision Entertainment division. Targets professionals seeking pyrotechnic shows, community events, and professional display services using pro-grade reloadables and canister shells.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sparks Fly FireworkscoreOthersSparks Fly Fireworks has been acquired and is now part of the Atlas Fireworks Family. This acquisition expands Atlas Fireworks' presence in the New Hampshire consumer fireworks market.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Winco Fireworks: Winco Fireworks is a direct retailer of consumer fireworks, assortment packs, and accessories. It competes for the same holiday and family-event purchases and offers a comparable range of entry-level through premium products.
• American Fireworks: American Fireworks sells consumer fireworks, heavier display products, and related safety accessories. It is comparable to Atlas in product breadth, tiered pricing, and a customer base spanning families through professional display users.
• Red Apple Fireworks: Red Apple Fireworks is a specialty fireworks retailer offering consumer products, assortments, and professional display lines. It is comparable to Atlas through its one-stop merchandising, price-tiered packs, and customers buying for holidays and celebrations.
• Phantom Fireworks: Phantom Fireworks is a large consumer-fireworks retailer with physical stores and online sales. It is directly comparable to Atlas in product categories, seasonal family demand, professional-grade offerings, and a broad range of pack sizes and price points.
• Sky King Fireworks: Sky King Fireworks is a specialty seller with a broad catalog of consumer fireworks and multipacks. Its product-led merchandising, competitive pricing, and focus on celebrations closely resemble Atlas even though Sky King's channel mix is more digitally oriented.
• TNT Fireworks: TNT Fireworks is a major direct-to-consumer seller of consumer fireworks through retail and online channels. Its event-driven assortment, broad customer base, and emphasis on seasonal purchases closely match Atlas Fireworks' retail proposition.
• Fireworks.com: Fireworks.com is a dedicated e-commerce retailer carrying consumer fireworks, display products, and accessories. It competes for the same celebration occasions and customer segments as Atlas, although its fulfillment model is online rather than store-led.
• BJ's Fireworks: BJ's Fireworks is a specialty fireworks retailer focused on consumer celebrations and broad product selection. It is comparable to Atlas through tiered pack sizes, multiple effect categories, and merchandising around holidays and other events.
• Keystone Fireworks: Keystone Fireworks is an established specialty retailer serving consumer and professional fireworks buyers. Its broad assortment and guidance-oriented product presentation make it a close operational and merchandising peer to Atlas.

Regional players

• Central States Fireworks: Central States Fireworks is a regional specialty retailer offering consumer and display fireworks. It is relevant to Atlas because it serves the same use cases and customer profiles with a broad, price-tiered assortment, though its primary geography differs.

Market position

Strengths3 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-fireworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATLAS Fireworks