Atmana Academy
- Company typePrivate
- Founded-
- HeadquartersJacksonville Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Atmana Academy firmographics
Firmographics- Name
- Atmana Academy
- Legal name
- Heather Alice Shea Inc.
- Website
- https://atmanaacademy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Atmana Academy industry classification
Industry- Product category
- Intuitive Coaching Education and Certification
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where Atmana Academy is headquartered
LocationHeadquarters
- HQ city
- Jacksonville Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atmana Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Certification Programs: Revenue from 6-month dual certification programs (Sovereign Intuitive Coaching) that train individuals to become professional intuitive coaches. One-time or structured payment for the full certification.
- Membership Subscription: Monthly Intuition School membership providing ongoing access to training content, resources, and community for intuitive development. No contract, cancel anytime model.
- Mini Course: Free audio mini course as lead magnet with potential upsell to paid programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Intuition School Membership - Monthly subscription for intuitive training |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Atmana Academy product offering
Product offeringCore offering
Atmana Academy sells online training and certification programs that teach individuals to use intuition as a professional coaching skill. Its core products are the Intuition School Membership (a monthly subscription built on the True Intuition Method) and the Sovereign Intuitive Coaching Certification, a 6-month dual certification that trains aspiring intuitive life coaches to package, price, and deliver coaching services to paying clients.
Product overview
Atmana Academy, founded by Heather Alice Shea, is a coaching education platform that offers a portfolio of training programs focused on developing intuitive coaching skills. The core offerings include two complementary training methodologies—True Intuition™ and Sovereign Intuitive Coaching™—which form the foundation of the Academy's programs. These methodologies are delivered through multiple product tiers: the Intuition School Membership (a monthly subscription for ongoing learning), the Sovereign Certification (a 6-month dual certification program for professional coaches), and the free Archetype Quiz (a diagnostic tool to help prospective students identify their coaching niche). The Academy positions itself as the solution for individuals seeking to build a coaching business using intuitive gifts without the typical struggles of imposter syndrome and pricing challenges.
Differentiator
Problem solved
Functional benefit
Brands
- True Intuition™: A training approach used within the company's coaching programs for developing intuition-based skills.
- Sovereign Intuitive Coaching™
Products and services
- Intuition School Membership
Companies that use Atmana Academy
Customer profileSegments2 records
Ideal customer profiles2 records
Atmana Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atmana Academy partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Atmana Academy competitors and assessment
Company assessmentBroad incumbents
- MindValley: Established online personal-development education platform offering a broad library of programs, quests, and memberships from multiple instructors — a broader incumbent in the same online personal-development category with overlapping consumer base.
- Tony Robbins Results Coaching: Tony Robbins's coach training and personal development programs, including Robbins-Madanes coaching certification — a broad incumbent in life coaching certification with a strong founder brand and global reach, serving a comparable aspirational-coach audience.
Direct peers
- The Life Coach School: Brooke Castillo's online coaching school offering certification and training programs for aspiring life coaches via self-serve website and membership model — directly comparable in business model, direct-to-consumer distribution, and certification-plus-membership product mix.
- Transformation Academy: Online platform selling life coach and niche coaching certification programs via self-serve digital funnels, lead magnets, and upsells — closely matches Atmana's direct-to-consumer certification model and target audience of aspiring coaches.
- Martha Beck Inc. Martha Beck's life coaching training programs and certifications, including 'Wayfinder' and coach training — comparable as a founder-led, personal-brand-driven online coaching certification targeting personal-development-oriented learners.
- Life Purpose Institute: Coach training and life purpose certification school offering online and live programs for aspiring coaches — directly comparable as an alternative life coaching certification provider with similar certification-plus-mentorship product structure.
- Institute for Professional Excellence in Coaching (iPEC): Established coach training and certification provider offering accredited life and executive coaching programs — comparable in providing professional-level certification for aspiring coaches targeting a similar end buyer.
- Marisa Peer: Marisa Peer's online training programs and Rapid Transformational Therapy certification targeting aspiring coaches and therapists — directly comparable as a founder-led personal-brand coaching certification business with similar self-development framing.
- Health Coach Institute: Online coach certification provider targeting aspiring health and wellness coaches with multi-tiered programs and recurring community offerings — comparable vertical-specific certification model with similar audience pain points.
Emerging players
- Maven: Cohort-based online course platform hosting premium courses from expert instructors across coaching, business, and personal development — a comparable distribution and cohort-format alternative to Atmana's self-serve certification model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Atmana Academy social profiles
Digital presenceAtmana Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atmana Academy leadership team
Management profileNumber of profiles
Profiles1 record
Atmana Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atmana Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atmana Academy
What does Atmana Academy do?
Atmana Academy sells online training and certification programs that teach individuals to use intuition as a professional coaching skill. Its core products are the Intuition School Membership (a monthly subscription built on the True Intuition Method) and the Sovereign Intuitive Coaching Certification, a 6-month dual certification that trains aspiring intuitive life coaches to package, price, and deliver coaching services to paying clients.
Is Atmana Academy a public or private company?
Atmana Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atmana Academy founded?
Atmana Academy was founded in -1. It employs 1 to 10 people.
Where is Atmana Academy based?
Atmana Academy is headquartered in Jacksonville Beach, United States, in the North America region.
How does Atmana Academy make money?
Three revenue lines are on record. Certification Programs are the primary driver. The others are membership Subscription and mini Course.
Who are Atmana Academy's main competitors?
Broad incumbents on record are MindValley and Tony Robbins Results Coaching. Direct peers are The Life Coach School, Transformation Academy, Martha Beck Inc., Life Purpose Institute, Institute for Professional Excellence in Coaching (iPEC), Marisa Peer and Health Coach Institute. Maven is listed as an emerging player.
Does Atmana Academy have an API?
No public API is recorded for Atmana Academy.
What industry is Atmana Academy in?
Atmana Academy's product category is Intuitive Coaching Education and Certification. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 61169 and its SIC code is 8200.