Atraktiv Motors

What Atraktiv Motors does

Atraktiv Motors is a privately held French independent car dealership headquartered in Barberey-Saint-Sulpice (Troyes region), operating with approximately 6 employees. The company sells pre-owned and new vehicles directly to individual consumers through both a physical showroom and an e-commerce website (atraktivmotors.fr) that supports online search, faceted filtering by brand, model, price, mileage, energy type, transmission, and emissions, plus online vehicle reservations and email alert notifications. The active inventory consists of 36 vehicles spanning 16+ brands (Audi, BMW, DS, Ford, Hyundai, Land Rover, Nissan, Opel, Peugeot, Porsche, Renault, SEAT, SERES, Skoda, Volkswagen, Volvo) with prices ranging from approximately €9,000 to €58,980, and an explicit emphasis on eco-friendly powertrains including electric, hybrid, and flexfuel options.

The business model is direct-to-consumer vehicle retail: primary revenue comes from one-time vehicle sales, supplemented by financing/credit services offered through financial partnerships. Top-of-funnel marketing relies on organic social media (Instagram, Facebook) and email alerts, while the website functions as the bottom-of-funnel sales channel. The core technology is a standard inventory management system with vehicle listing, search/filter, and email notification features; there are no proprietary AI/ML capabilities, no APIs, no app, no disclosed partnerships, no patents or trademarks, and no funding history. Ownership is independent/founder-held with no documented external investors, parent company, M&A activity, or leadership changes.

Name

Atraktiv Motors

Legal name

Atraktiv Motors

Website

https://atraktivmotors.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atraktiv Motors is a privately held French independent used-car dealership in Barberey-Saint-Sulpice (Troyes region) selling 36 vehicles across 16+ brands to individual consumers via an e-commerce website and physical showroom, with a focus on eco-friendly powertrains.

Ownership category

akta.pro rank

Headquarters

HQ city

Barberey-Saint-Sulpice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue from selling used and new vehicles directly to consumers. They offer both pre-owned vehicles (occasion) and new/0km vehicles across various brands including AUDI, BMW, PEUGEOT, RENAULT, VOLKSWAGEN, and others. Prices range from approximately €9,000 to €58,980.
2. Financing Services: Offer vehicle financing/credit options to customers, providing a secondary revenue stream through financial partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Atraktiv Motors is a French multi-brand used and new (0km) car dealership selling a current inventory of 36 vehicles across 16+ marques (Audi, BMW, Peugeot, Renault, Volkswagen, Porsche, Land Rover, SERES, etc.), with prices ranging from approximately €9,000 to €58,980. The dealership emphasizes eco-friendly vehicles (electric, hybrid, flexfuel) and offers online search/filter/reservation capabilities and vehicle financing through partners, supported by a physical showroom in Barberey-Saint-Sulpice.

Product overview

Atraktiv Motors is a used car dealership operating as a single-product/service business focused on selling pre-owned vehicles. The company offers an inventory of 36 vehicles spanning multiple brands (BMW, Peugeot, Land Rover, SERES, SEAT, Audi, Nissan, Ford, Volkswagen, Renault, Opel, Skoda, Porsche, and DS) across various body styles including sedans, SUVs, hatchbacks, MPVs, and sports cars. Vehicles are categorized by fuel type (diesel, electric, hybrid, flexfuel, petrol) and price range. The product portfolio is unified under the single Atraktiv Motors brand, with no modular add-ons or platform architecture—each vehicle represents an individual product offering. The company emphasizes eco-friendly vehicle purchasing with notable electric and hybrid options like the SERES 3, Renault Clio E-Tech Hybrid, and Renault Rafale plug-in hybrid.

Differentiator

Problem solved

Functional benefit

Products and services

• Used and New (0km) Vehicle Sales

Quantifiable outcome

• 36 vehicles available for purchase with various eco-friendly options including electric, hybrid, and flexfuel

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Autorigin: French online used-car platform offering vehicle history reports and dealer listings; an emerging digital player that competes for online used-car buyer attention and dealer lead flow in France.

Broad incumbents

• La Centrale: Leading French used-car classifieds marketplace owned by Figaro; an incumbent channel through which dealers (including Atraktiv) must acquire leads and where inventory is benchmarked, making it a broader competitive force.
• Le Bon Coin: Dominant French horizontal classifieds platform with a large auto vertical; competes for used-car demand and dictates price-discovery dynamics that constrain dealers like Atraktiv Motors.
• BYmyCAR: Large French multi-brand automotive distribution group operating new and used vehicle dealerships; a broader incumbent that competes for both inventory supply and end-buyer demand across France.

Direct peers

• Aramisauto: French online used-car retailer offering multi-brand inventory with home delivery and trade-in, directly competing with Atraktiv Motors' used-vehicle direct-to-consumer model in the French market.
• Spoticar: Stellantis-backed used-car network in France offering certified multi-brand vehicles online and through dealer points; comparable in product offering (inspected used vehicles) and DTC/online search experience.
• Reezocar: French online used-car platform aggregating dealer and private inventory with home delivery, comparable to Atraktiv Motors' mix of new and used multi-brand vehicles sold online.
• Carizy: French online used-car retailer with home delivery and a 14-day return policy, directly competing with Atraktiv Motors in the multi-brand used vehicle DTC segment.
• Autohero: Online used-car retailer operating in France (subsidiary of AUTO1 Group) with inspected multi-brand inventory, fixed pricing, and home delivery — the most direct digital competitor to Atraktiv Motors' e-commerce used-car model.

Regional players

• Renault Retail Group: OEM-affiliated dealer network selling new and approved-used Renault vehicles; competes for the same pool of French used-car buyers as Atraktiv Motors with stronger OEM backing and aftersales infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/atraktivmotorsazur
• Instagraminstagram.com/atraktivmotorstroyes/?hl=fr
• LinkedInlinkedin.com/company/atraktiv-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atraktiv Motors