Atrápalo Argentina

What Atrápalo Argentina does

Atrapalo S.R.L. operates Atrápalo Argentina, an online travel and leisure marketplace registered as a licensed travel agency under Argentine Tourism Law 18.829 (Legajo 15.735). The platform aggregates and resells flights, hotels, combined flight+hotel packages, cruises, car rentals, event tickets, and activities through atrapalo.com.ar and iOS/Android mobile applications, supplemented by two physical retail stores (Belgrano/CABA and Tigre), a telephone sales channel, and a WhatsApp support line. The Argentine legal entity was registered on May 28, 2013 with the Inspección General de Justicia under number 4737, book 140; the brand claims 25 years of operation dating to approximately 2001. The company is headquartered in Buenos Aires at Avenida Corrientes 311, Piso 7°, and operates with 38 employees. It is part of a regional brand network covering Argentina, Chile, Colombia, Costa Rica, Spain, Guatemala, Mexico, Panama, and Peru, though cross-border ownership relationships within this network are not publicly disclosed.

The company serves three customer segments: individual leisure travelers (primary), corporate clients via the Atrápalo Empresas B2B portal, and entertainment/event-goers. It monetizes predominantly through commissions and transaction fees on bookings, with an ancillary commission stream from reselling Europ Assistance travel insurance and assistance plans (EA15 through EA500, offering USD 15,000 to USD 500,000 in medical coverage). Distribution leverages a content-marketing blog (Houdinis), organic SEO, social media (Facebook, X, Instagram, YouTube), email marketing, and strategic event partnerships — most notably acting as Official Tourism Operator for the Arcana Cacheuta 2026 festival with an exclusive JetSMART charter flight and bundled travel packages. Supporting products include the Atrapapuntos loyalty program, gift cards, and bundled Vuelo+Hotel offerings. No proprietary technology, API, or AI capabilities are disclosed; the platform is built on standard web and mobile e-commerce architecture acting as an intermediary between consumers and third-party providers (Aerolíneas Argentinas, LATAM, Delta, Hertz, hotels, cruise lines, and event venues).

Name

Atrápalo Argentina

Legal name

Atrapalo S.R.L.

Website

https://atrapalo.com.ar

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Atrápalo Argentina is an online travel and leisure marketplace serving Argentine consumers with flights, hotels, packages, cruises, car rentals, event tickets, and activities, complemented by mobile apps, physical stores, and corporate travel services.

Ownership category

akta.pro rank

Product category

Online Travel Agency (OTA)

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), IATA-Accredited Passenger Sales Agents (PSA) (THAKALAC)

Keywords

• Travel booking platform
• Online travel agency
• Leisure marketplace
• Flight and hotel packages
• Event ticketing services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Travel booking commissions and transaction fees: Atrápalo acts as an intermediary, earning commissions on each booking made through its platform for flights, hotels, packages, cruises, car rentals, and activities. The company confirms bookings upon payment acceptance and is legally registered as a licensed travel agency (Legajo 15.735) under Argentine tourism law 18.829.
2. Travel assistance and insurance products: Through a partnership with Europ Assistance, Atrápalo sells travel assistance plans (EA15 through EA500) with varying medical coverage levels (USD 15,000 to USD 500,000), earning commissions on each policy sold.
3. Entertainment and event ticketing: The platform sells tickets to theater, music, sports, and other entertainment events, earning a take rate on each ticket sold through the platform.
4. Event travel packages and bundled offerings: Through strategic partnerships with event promoters (e.g., Arcana), Atrápalo packages travel (flights, hotels, transfers) with event entry tickets, earning commissions on the full bundled transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Atrápalo Argentina is a licensed online travel agency (Legajo 15.735 under Argentine Tourism Law 18.829) that operates a digital marketplace where consumers can search, compare, and book flights, hotels, flight+hotel packages, cruises, car rentals, event tickets, activities, and weekend getaways from third-party providers such as airlines, hotel chains, Hertz, MSC, and event venues. It supplements bookings with travel assistance/insurance (via Europ Assistance), a loyalty program (Atrapapuntos), gift cards, and a dedicated corporate travel portal (Atrápalo Empresas).

Product overview

Atrápalo Argentina is a comprehensive online travel and leisure booking platform operating as a travel agency intermediary (registered under Tourism Law 18.829, Legajo 15.735). The platform offers a unified multi-product portfolio centered around travel bookings including flights (Vuelos), hotels (Hoteles), combined packages (Vuelo+Hotel and Paquetes), cruises (Cruceros), car rentals (Autos), event tickets (Entradas), and activities (Actividades). Additional services include a loyalty program (Atrapapuntos), corporate travel management (Atrápalo Empresas), travel insurance (Asistencia al Viajero via Europ Assistance partnership), gift cards (Giftcard), and a mobile app. The company also maintains a travel content platform called Houdinis. The platform connects users with third-party service providers including airlines (LATAM, Aerolíneas Argentinas, Delta), hotels, car rental companies (Hertz), cruise lines (MSC), and event venues, acting as an aggregator rather than a direct service provider.

Differentiator

Problem solved

Functional benefit

Brands

• Houdinis: A travel inspiration and news blog featuring articles about destinations, gastronomy, activities, and travel tips.
• Atrápalo Empresas
• Atrapapuntos

Quantifiable outcome

• 25 years of industry presence

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Jet SMARTflagshipStrategic or Co-development Partner · 1 January 2026Atrápalo partnered with Jet SMART as the exclusive Travel Partner for the Arcana Cacheuta 2026 event, operating a dedicated charter flight for Arcana customers. Atrápalo is the Official Tourism Operator for Arcana, offering bundled packages combining charter flights, hotels, transfers, and event tickets.
• Europ AssistancecoreGTM or Marketing PartnerAtrápalo resells Europ Assistance travel insurance and assistance products (EA15 through EA500 plans) under the Atrápalo brand. Plans range from USD 15,000 to USD 500,000 in medical coverage for international travelers.
• Arcana (Arcana Cacheuta event)flagshipStrategic or Co-development PartnerAtrápalo serves as the Official Tourism Operator for the Arcana Cacheuta 2026 event, offering bundled packages including charter flights, hotel stays, ground transfers, and event entry tickets across Standard, Premium, and Full Experience tiers.
• Aerolíneas ArgentinasminorGTM or Marketing PartnerAirlines whose flights are searchable and bookable through the Atrápalo platform, including Aerolíneas Argentinas, Delta Airlines, and LAN Airlines.
• Delta AirlinesminorGTM or Marketing PartnerAirlines whose flights are searchable and bookable through the Atrápalo platform.
• LAN AirlinesminorGTM or Marketing PartnerAirlines whose flights are searchable and bookable through the Atrápalo platform.
• Hotels and Resorts (various)coreChannel Partner/ Reseller/ DistributorHotel and resort providers whose inventory is listed and bookable through Atrápalo's platform, including international chains and boutique properties across major destinations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Despegar: Leading Latin American OTA, publicly listed on NYSE (DESP) and the dominant online travel brand in Argentina. Operates the same multi-product travel booking model (flights, hotels, packages, cars, cruises) targeting Argentine leisure travelers, and is the most direct competitive comparable to Atrápalo.
• Decolar.com: Brazilian online travel agency operated by Despegar, focused on the largest Latin American travel market with a similar multi-product platform (flights, hotels, packages, cars). Relevant as a regional LATAM OTA peer that competes for the same kind of leisure customer.
• Almundo: Argentina-headquartered online and offline travel agency selling flights, hotels, packages, and cruises. Combines digital booking with retail stores in a hybrid model that closely mirrors Atrápalo's omnichannel approach and target segments.
• Avantrip: Argentina-focused OTA owned by Despegar, targeting the same leisure travel customer base with flights, hotels, and packages. Competes head-to-head with Atrápalo in the Argentine online leisure segment and represents the closest sub-scale domestic competitor.
• Viajes Falabella: Latin American travel agency brand owned by Falabella, selling flights, hotels, and packages across Argentina and the region. Leverages a retail-anchored customer base and overlapping supplier relationships, making it a comparable hybrid OTA competitor in the same geography.

Broad incumbents

• Tripadvisor: Global travel metasearch and OTA platform combining reviews, price comparison, and direct booking. Comparable as a discovery-and-booking platform that influences where Argentinian leisure travelers ultimately transact, and a potential traffic/acquisition competitor.
• Kayak: Global metasearch engine owned by Booking Holdings that compares flights, hotels, and car rental prices across suppliers. Functions as both an upstream referrer and competitor to Atrápalo, influencing price discovery for the same Argentinian leisure traveler.
• Booking.com: Global OTA leader, dominant in hotel booking worldwide and increasingly in flights and packages. Operates at vastly larger scale with broader inventory and marketing budgets, competing with Atrápalo for cross-border Argentine travelers and setting baseline pricing expectations.
• Expedia: Global OTA offering flights, hotels, packages, cars, and cruises through its main brand and subsidiaries (Hotels.com, Vrbo). Competes with Atrápalo for outbound Argentine travelers and represents the kind of well-funded incumbent shaping supplier economics in the region.

Others

• Tiendeo: Latin American digital catalogs and deals platform active in Argentina and other regional markets. Not a direct OTA competitor, but operates in adjacent deal-discovery and promotional content, competing for marketing attention and offering a comparable content-led acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atrapaloar
• YouTubeyoutube.com/@atrapalo.argentina
• Facebookfacebook.com/atrapaloargentina
• Instagraminstagram.com/atrapalo.ar
• LinkedInlinkedin.com/company/atrapalo-ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrápalo Argentina