Atrápalo Colombia

What Atrápalo Colombia does

Atrápalo Colombia (legal entity ATRÁPALO COLOMBIA S.A.S., NIT 900.413.476-1) is a Colombia-based online travel agency operating as a wholly-owned subsidiary of Atrápalo S.L., a Spanish-headquartered OTA group. Incorporated with Colombian operations in 2012 and headquartered at Calle 99 No 10-57 in Bogotá, the company runs a self-serve web platform (atrapalo.com.co) and mobile app that aggregate flights, hotels, vacation packages, cruises, car rentals, event tickets, and tours/activities into a single booking surface. The platform accesses over 600,000 hotels globally and supports both domestic Colombian travel (with featured chains such as Decameron, GHL, Dann, Hilton, and Radisson) and international routes, with direct integrations to core airline partners including Avianca, LATAM Airlines, and Copa Airlines. The company differentiates via flexible search tools (calendar-based flight search, La Lanzadera regional/date-flexible flight finder), a dynamic Vuelo+Hotel package builder, and a corporate travel portal (Atrápalo Empresas) at atrapaloempresas.com.co serving business customers.

Revenue mechanics are primarily transactional commissions on bookings across multiple travel categories, supplemented by a subscription tier (Atrápalo Smart) offering exclusive member discounts, a loyalty points program (Atrapapuntos) redeemable on future bookings, digital gift card sales, and promotional/advertising placements from travel suppliers. Payment processing is handled through EVERTEC Place to Pay, with data processing and infrastructure centralized through the parent's Data Center in Barcelona, Spain. Customer segments span individual leisure travelers (primary), families, and corporate/business travelers; the company holds Colombian Tourism National Registry number 23637 and operates customer support via phone, WhatsApp, and email. The Atrápalo brand claims 25 years of experience across at least nine countries (Colombia, Argentina, Chile, Costa Rica, Spain, Guatemala, Mexico, Panama, Peru), positioning the Colombian entity within a multi-country regional OTA footprint, though no public revenue, headcount, or funding data is disclosed.

Name

Atrápalo Colombia

Legal name

ATRÁPALO COLOMBIA SAS

Website

https://atrapalo.com.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Atrápalo Colombia is a Bogotá-based online travel agency and subsidiary of Spanish OTA Atrápalo S.L., offering a multi-category booking platform (flights, hotels, packages, cruises, cars, tickets, activities) to Colombian leisure and corporate travelers, with revenue from commissions, subscription, and advertising.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHAKAAAA

Full-Service OTAs (Flights/Hotels/Packages)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHAEAFAA

Cruise Booking Platforms & OTAs

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

SECONDARYTHAKAAAB

Accommodation-Focused OTAs (Hotels & Alternative Stays)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHAKAAAC

Flight-Focused OTAs & Airfare Marketplaces

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

Keywords

• Online travel agency
• Flight booking
• Hotel reservations
• Vacation packages
• Travel marketplace

Headquarters

HQ city

Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Travel Booking Commissions: Atrápalo earns commissions from airlines, hotels, and travel service providers on each booking completed through its platform. The platform offers flights, hotels, Vuelo+Hotel packages, cruises, car rentals, activities, and event tickets with pricing that includes markups over wholesale rates plus service fees.
2. Atrápalo Smart Membership: Subscription program offering members exclusive discounts on flights and hotels, generating recurring revenue from membership fees.
3. Corporate Travel (Atrápalo Empresas): Dedicated B2B corporate travel portal capturing business travelers and companies as a separate revenue stream.
4. Advertising and Promotional Listings: Promoted destination listings and advertising placements from travel suppliers and destinations displayed on the platform.
5. Gift Card Sales: Sale of gift cards representing prepaid travel credit redeemed on future bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Atrápalo Colombia is an online travel agency (OTA) that aggregates and resells travel, accommodation, and leisure products from third-party suppliers to consumers in Colombia. Its core offerings include flights, hotels, flight+hotel packages, vacation packages, cruises, car rentals, event tickets, and tourist activities, booked through its web platform and search tools (including La Lanzadera and calendar-based search).

Product overview

Atrápalo Colombia is an online travel agency (OTA) operating as a unified platform with multiple integrated booking services. The core product portfolio includes flight bookings (Vuelos), hotel reservations (Hoteles with 600,000+ properties), combined flight+hotel packages (Vuelo+Hotel), pre-packaged vacation tours (Paquetes), cruises (Cruceros), car rentals (Carros), event tickets (Entradas), and tours/activities (Actividades). Supporting modules include a loyalty program (Atrapapuntos), gift cards (Gift Card), and corporate travel services (Atrápalo Empresas). A subscription tier called Atrápalo Smart offers exclusive discounts to members. Unique search features include La Lanzadera (flexible region-based flight search) and a calendar-based flight finder. The platform covers both domestic Colombian destinations and international markets across South America, Caribbean, North America, Europe, Africa, Middle East, and Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• Atrapapuntos: Loyalty points program allowing users to accumulate and redeem points for discounts on future bookings.
• Gift Card
• Atrápalo Smart
• La Lanzadera

Products and services

• Vuelos (Flights) Online booking of domestic and international airline tickets from multiple carriers through the Atrápalo Colombia platform. Targeted at individual travelers in Colombia seeking discounted or bundled air travel.
• Hoteles (Hotels) Reservation of hotel rooms from a wide inventory of properties in Colombia and abroad. Targeted at leisure and business travelers comparing options and prices through the platform.
• Vuelo + Hotel (Flight + Hotel Package) Combined flight and hotel booking sold as a single bundled package at a discounted price. Targeted at leisure travelers seeking convenience and savings on multi-component trips.
• Paquetes (Vacation Packages) Pre-built or customizable multi-component vacation packages including flights, lodging, transfers, and activities. Targeted at consumers booking complete holidays through the platform.
• Cruceros (Cruises) Search and booking of cruise itineraries from multiple cruise operators. Targeted at leisure travelers interested in sea-based vacations.
• Carros (Car Rentals) Online reservation of rental vehicles from multiple suppliers at destinations worldwide. Targeted at travelers needing ground transportation during their trip.
• Entradas (Event Tickets) Sale of tickets for concerts, sports, theater, festivals, and other entertainment events. Targeted at consumers seeking event access through the platform.
• Actividades (Activities & Experiences) Booking of tours, excursions, and tourist activities at destinations. Targeted at leisure travelers looking to add experiences to their trips.
• Gift Card Atrápalo Stored-value gift cards redeemable for any product on the Atrápalo Colombia platform. Targeted at consumers purchasing gifts or corporate incentive rewards.
• Atrápalo Empresas (Corporate Travel) Corporate-tailored online travel management solution for businesses, providing travel booking tools, reporting, and dedicated support for employee trips. Targeted at corporate accounts and B2B clients managing employee travel.
• Atrápalo Smart (Subscription) Subscription-based loyalty membership offering exclusive discounts, early access to deals, and perks across the Atrápalo Colombia catalog. Targeted at frequent individual travelers seeking additional savings.

Quantifiable outcome

• Atrápalo claims 25 years of experience in the Latin American online travel market
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• AviancacoreTechnology or IntegrationAvianca is a key airline partner integrated into the Atrápalo Colombia platform, allowing users to search and book Avianca flights directly. The airline appears prominently in flight search results and is one of the most searched carriers on the platform.
• LATAM AirlinescoreTechnology or IntegrationLATAM Airlines is a major airline partner on the platform, appearing as a top searched airline alongside Avianca. Integration allows direct flight booking through Atrápalo.
• Copa AirlinescoreTechnology or IntegrationCopa Airlines is featured as a partner airline with a dedicated booking page on the platform, serving routes throughout Latin America.
• Royal CaribbeancoreTechnology or IntegrationRoyal Caribbean cruise itineraries are prominently featured on the platform, including cruises departing from Miami and Caribbean routes. Bookings are facilitated through the platform's cruise search.
• Atrápalo S.L. (Spain)coreOthersAtrápalo S.L. is the parent company based in Barcelona, Spain, which administers the Data Center storing customer personal data. Atrápalo Colombia operates as a subsidiary under this parent entity, with international data storage and transmission arrangements.
• EVERTEC / Place to PaycoreTechnology or IntegrationEVERTEC PlacetoPay S.A.S. is the payment processor integrated into the platform, handling credit card transactions and credit behavior checks through CIFIN S.A. This payment gateway is used for all online payment processing on atrapalo.com.co.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Best Day Travel: Best Day Travel is a Mexico-headquartered Latin American OTA offering flights, hotels, packages, and activities across the region, with growing presence in Colombia and other LatAm markets. It is a closely comparable regional OTA peer with similar product breadth and target customer segments.
• Despegar: Despegar is the largest Latin American online travel agency, publicly listed on NYSE (DESP), and operates a comprehensive OTA platform across flights, hotels, packages, and car rentals in Colombia and the broader region. It is the most direct comparable to Atrápalo Colombia in terms of product breadth, target market, and business model.
• Viajes Falabella: Viajes Falabella is a major Latin American OTA operating in Colombia as part of the Falabella retail conglomerate, offering flights, hotels, packages, and activities. It competes directly with Atrápalo Colombia for the same leisure and corporate travelers and benefits from cross-promotion with the Falabella retail network.

Emerging players

• Kiwi.com: Kiwi.com is a European-headquartered online travel agency specializing in virtual interlining and budget flight combinations across Latin America and globally. Its aggressive pricing and unique routing technology make it an emerging competitor for price-sensitive Colombian travelers searching for cheap flights.

Broad incumbents

• Trip.com: Trip.com Group (formerly Ctrip) is a global online travel conglomerate with growing presence in Latin America offering flights, hotels, and packages through Trip.com and affiliated brands. It is a broad incumbent competing in the same Colombian travel category with substantially greater scale and capital.
• Expedia: Expedia is a global online travel conglomerate operating multiple brands (Expedia, Hotels.com, Vrbo, Trivago) that compete with Atrápalo Colombia across flights, hotels, packages, and activities. Its global scale and supplier relationships make it a formidable broad incumbent in the Colombian travel market.
• Booking.com: Booking.com is the global leader in online accommodation reservations and a major competitor in the Colombian market across hotels, flights, and attractions. While it is a much larger global incumbent, it competes aggressively for the same Colombian leisure travelers and corporate accounts served by Atrápalo Colombia.

Regional players

• Tuboleta: Tuboleta is one of Colombia's largest ticketing and event platforms, offering theater, concerts, sports, and cultural event tickets. While focused primarily on entertainment ticketing rather than full-service travel, it represents a direct competitor within Atrápalo's Entradas (event tickets) and Actividades product lines in the Colombian market.
• ViajeClick: ViajeClick is a Latin American online travel agency offering flights, hotels, and packages to Spanish-speaking markets. While not as large as the top LatAm OTAs, it represents a comparable regional peer in the Spanish-language OTA category targeting similar leisure and corporate travel customers.

Others

• Wingo: Wingo is a Colombian low-cost carrier (subsidiary of Copa Airlines) that operates direct flight booking through its own channel. While not an OTA, it represents an example of the airline-direct trend that competes with OTAs like Atrápalo for Colombian flight bookings and illustrates the structural risk of disintermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atrapalo-colombia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrápalo Colombia