AT Schweiz - Swiss Association for Tobacco Control

What AT Schweiz - Swiss Association for Tobacco Control does

AT Schweiz - Arbeitsgemeinschaft Tabakprävention Schweiz (Swiss Association for Tobacco Control) is a non-profit umbrella association founded in 1973 and headquartered in Bern, Switzerland. It functions as the national competence center for tobacco and nicotine prevention, coordinating an ecosystem of over 50 collective member organizations that span national health leagues (Swiss Lung League, Swiss Cancer League, Swiss Heart Foundation, Sucht Schweiz), cantonal specialist agencies, and all 26 Swiss cantonal governments. The organization operates as a knowledge-management and coordination hub, producing evidence-based fact sheets, analytical reports, and policy briefs while maintaining dedicated platforms such as passivesmoke.ch (the first national web platform on passive smoking).

The organization's core activities fall into four operational pillars: (1) advocacy and political engagement, including campaigning for the Alliance for a Strong Tobacco Products Act and monitoring tobacco industry interference; (2) knowledge dissemination through fact sheets, publications, the AT Blog, and a multi-language website (German, French, Italian); (3) coordination and networking via annual conferences (AT-Tagung), regional forums, and member liaison; and (4) public education on health risks, cessation resources, and secondhand-smoke protection. Its marketing mix spans content marketing, a newsletter (AT Info), social media (LinkedIn, Instagram, Bluesky), events, and earned media.

AT Schweiz is funded through a hybrid non-profit revenue model: annual membership fees structured as subscriptions (up to CHF 1,000/year for active organizational members; up to CHF 100/year for associate individual members with concessions for students, unemployed, and minors), supplemented by individual and organizational donations processed via the RaiseNow platform. It sells no commercial products or services. The organization is governed by a board composed of representatives from its principal member organizations, and is professionally managed by a small team of approximately 6-7 staff led by Managing Director Luciano Ruggia (appointed January 2020).

Name

AT Schweiz - Swiss Association for Tobacco Control

Legal name

Arbeitsgemeinschaft Tabakprävention Schweiz

Website

https://at-schweiz.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

AT Schweiz is a Swiss non-profit umbrella association founded in 1973 that serves as the national competence center for tobacco and nicotine prevention, coordinating 50+ member health organizations, all 26 cantonal governments, and federal authorities through advocacy, evidence-based research, and public education.

Ownership category

akta.pro rank

Product category

Public Health Advocacy and Tobacco Prevention Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLAJAMAE

Regulatory Compliance, Licensing & Enforcement (Public Health)

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Policy & Administration

Keywords

• Tobacco prevention advocacy
• Smoke-free policy
• Public health coalition
• Nicotine control research
• Passive smoking awareness

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Active members pay annual fees of up to CHF 1000 per year, while associate members pay up to CHF 100 per year with reduced rates for students, unemployed persons, and those in difficult financial circumstances.
2. Donations: AT Switzerland receives donations from individuals and organizations supporting tobacco prevention causes. The organization conducts fundraising campaigns for specific projects such as protecting children from tobacco industry influence, research on e-cigarettes, and building the passive smoking platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AT Schweiz operates as the Swiss competence center for tobacco prevention, functioning as an umbrella organization for over 50 collective member organizations including national and cantonal health leagues, public and private health sector organizations, and cantonal specialist agencies. It coordinates networking among stakeholders, develops evidence-based knowledge resources (fact sheets, analytical reports), conducts advocacy for tobacco control policies including the Tobacco Products Act, and provides educational content on smoking cessation, passive smoking, and nicotine products to the Swiss public. The organization is politically independent from the tobacco and nicotine industry.

Differentiator

Problem solved

Functional benefit

Products and services

• AT Membership Program Membership-based association offering two tiers: Active Membership for organizations (up to CHF 1,000/year) and Associate Membership for individuals (up to CHF 100/year, with reduced rates for youth, students, unemployed, and low-income). Members receive newsletter access, early document access, event invitations, reduced event fees, network access, and scientific support.
• passivesmoke.ch Web Platform Switzerland's first national web platform dedicated to passive smoking, providing information on health risks of second-hand smoke, smoke infiltration in indoor spaces, and legal options available to those affected. Targeted at the Swiss population and policy stakeholders concerned with indoor air quality and smoke-free environments.
• AT-Tagung Annual Conference and AT-Forum Regional Events Annual AT-Tagung conference and AT-Forum regional events held in German and French-speaking Switzerland, providing direct engagement, knowledge exchange, and networking opportunities for members, health organizations, and tobacco control stakeholders.
• Advocacy Campaigns for Tobacco Control Legislation Political advocacy and lobbying services for strengthened tobacco control policies in Switzerland, including campaign coordination (Alliance for a Strong Tobacco Products Act), policy monitoring, media engagement, and coalition building with health organizations and international partners.
• AT Info Newsletter Regular email newsletter (AT Info) that keeps subscribers updated on tobacco control news, events, publications, and policy developments. Available to members and subscribers interested in Swiss tobacco prevention activities.

Quantifiable outcome

• Coordinates prevention activities across all 26 Swiss cantons
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Swiss Lung League (Lungenliga)coreStrategic or Co-development PartnerNational health organization represented on AT Switzerland's board. The Swiss Lung League works on respiratory health and tobacco prevention, contributing to the association's advocacy and knowledge development efforts.
• Swiss Cancer League (Krebsliga)coreStrategic or Co-development PartnerNational cancer prevention organization represented on AT Switzerland's board. Contributes expertise on cancer risks from tobacco use and supports advocacy initiatives.
• Swiss Heart Foundation (Schweizerische Herzstiftung)coreStrategic or Co-development PartnerCardiovascular health organization represented on AT Switzerland's board, addressing heart disease risks from tobacco consumption.
• Sucht Schweiz (Addiction Switzerland)coreStrategic or Co-development PartnerNational addiction research and prevention organization represented on AT Switzerland's board, providing expertise on addiction patterns and prevention strategies.
• Zürcher Fachstelle zur Prävention des Suchtmittelmissbrauchs (ZFPS)coreStrategic or Co-development PartnerCantonal specialist agency in Zurich for substance abuse prevention with focus on tobacco and nicotine products. Responsible for operational implementation of cantonal prevention programs alongside Gesundheitsförderung Kanton Zürich.
• Gesundheitsförderung Wallis, CIPRETmajorStrategic or Co-development PartnerCantonal health promotion organization in Valais providing tobacco prevention services and programs.
• Lega polmonare ticinesemajorStrategic or Co-development PartnerTicino Lung League providing tobacco prevention services in Italian-speaking Switzerland.
• Unisanté (Centre universitaire de médecine générale et santé publique)majorStrategic or Co-development PartnerUniversity center for general medicine and public health in Vaud, contributing research expertise on tobacco control.
• Lungenliga Ost (Eastern Swiss Lung League)majorStrategic or Co-development PartnerCantonal lung health organization in Eastern Switzerland providing tobacco prevention services.
• Federal Office of Public Health (BAG)coreStrategic or Co-development PartnerSwiss federal government agency responsible for public health. Collaborates with AT Switzerland on tobacco control policies and regulations.
• Stop Tobacco Pollution Alliance (STPA)majorStrategic or Co-development PartnerInternational coalition working on tobacco pollution issues that AT Switzerland participates in.
• STOP - A Global Tobacco Industry WatchdogmajorStrategic or Co-development PartnerGlobal tobacco industry monitoring organization that AT Switzerland collaborates with to track and expose tobacco industry tactics.
• RaiseNowminorOthersSwiss donation platform partner used by AT Switzerland for secure online donations.
• Cantonal Governments (all 26 cantons)coreStrategic or Co-development PartnerAll 26 Swiss cantons collaborate with AT Switzerland on tobacco prevention, with each canton having its own prevention program, cessation services, and partner organizations coordinated through the national network.

Scale indicators5 records

Direct peers

• Swiss Lung League (Lungenliga Schweiz): National Swiss respiratory health organization with cantonal structure; closely comparable as a member of AT Schweiz, with overlapping tobacco prevention programs, cessation services, and similar Swiss federated health advocacy model.
• Action on Smoking and Health (ASH) UK: UK non-profit advocacy organization focused on tobacco control policy, public education, and coalition coordination - directly comparable as a national umbrella for tobacco prevention in its country, with similar policy advocacy, knowledge dissemination, and member organization models to AT Schweiz.
• European Network for Smoking and Tobacco Prevention (ENSP): Brussels-based international network coordinating European tobacco control organizations; directly comparable as a coalition/umbrella entity providing knowledge exchange, advocacy support, and capacity building across national tobacco prevention associations.
• Truth Initiative: US non-profit dedicated to creating a tobacco-free generation through research, advocacy, and youth education campaigns; directly comparable as an evidence-based tobacco prevention organization combining mass media education, policy advocacy, and knowledge dissemination.
• Campaign for Tobacco-Free Kids: US-based non-profit focused on reducing tobacco use through policy advocacy, public education, and stakeholder coordination - directly comparable mandate of driving tobacco control policy, generating evidence-based research, and mobilizing coalitions against the tobacco industry.
• Swiss Cancer League (Krebsliga): Swiss national cancer prevention organization; comparable as a core AT Schweiz member addressing tobacco-related cancer risks, operating cantonal prevention programs that complement AT Switzerland's coordination function.
• Sucht Schweiz (Addiction Switzerland): Swiss national addiction research and prevention organization; direct domestic peer that is also an AT Schweiz board member, focused on addiction prevention including tobacco, with shared Swiss operating context and complementary mandate.
• Smoke Free Partnership: European coalition focused on EU tobacco control policy advocacy; comparable to AT Schweiz's advocacy mandate and member organization structure, working at a supranational level to influence legislative frameworks like the EU Tobacco Products Directive.

Broad incumbents

• World Health Organization - Tobacco Free Initiative: Global intergovernmental body setting the Framework Convention on Tobacco Control (FCTC) standards; comparable as a tobacco control authority that AT Switzerland aligns with, providing the international normative framework the organization references and incorporates domestically.
• Federal Office of Public Health Switzerland (BAG): Swiss federal public health agency that collaborates with AT Switzerland on tobacco control policy; comparable as the governmental counterpart setting policy, while AT Switzerland operates the non-governmental coordination and advocacy function in the same Swiss public health space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swiss-association-for-smoking-prevention-at-schweiz
• Instagraminstagram.com/at_schweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Schweiz - Swiss Association for Tobacco Control