ATSA, Quand l’Art passe à l’Action
ATSA, Quand l'Art passe à l'Action is a Montreal-based non-profit arts organization, founded in 1997, that designs large-scale relational art interventions in public spaces — including Le Temps d'une Soupe, Cuisine ta Ville, and État d'Urgence — to foster encounters between strangers, refugees, immigrants, and the general public. It is funded primarily by Canadian federal, Quebec, and Montreal arts councils plus private foundations and corporate donors.
- Company typePrivate
- Founded1997
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ATSA, Quand l’Art passe à l’Action does
ATSA, Quand l'Art passe à l'Action (legally Action Terroriste Socialement Acceptable) is a Montreal-based, Quebec-incorporated non-profit arts organization founded in 1997 by Annie Roy and Pierre Allard. The organization designs and produces large-scale relational art interventions in public space, most notably Le Temps d'une Soupe (a structured spontaneous-conversation mechanism generating photographic "poetic portraits" between strangers), Cuisine ta Ville (a biennial multidisciplinary event hosted at Place des Festivals that brought 15,000+ visitors and 180+ refugee/immigrant participants together in 2019), État d'Urgence (annual homelessness-focused urban interventions), and newer projects such as CABO (organic waste), Commémor'action, Cuisine ton Quartier podcasts, and the documentary theatre production La Ferme. Its core "technology" is a methodology rather than a software platform: conversation menus, cooking events, and public installations orchestrated by a 7-person core team plus volunteers, partners, and visiting artists.
ATSA's revenue model is grant and donation dependent. The organization is funded by the Government of Canada, Government of Quebec, Ville de Montréal, Conseil des Arts du Canada, Conseil des arts et des lettres du Québec, and Conseil des arts de Montréal, supplemented by private foundations (Brian Bronfman, Fondation Jules et Paul-Émile Léger, Sœurs de la Providence), corporate donors (Power Corporation, Desjardins, FIQ, MELS Studios, Solotech), and individual giving. Earned revenue is secondary and consists of small-scale publication and DVD sales through the "Change en ligne" store (Recettes & Rencontres at CAD $25, Le Temps d'une Soupe at CAD $30, CHANGE retrospective, Art en Action DVD), with most events delivered free to the public. Distribution channels combine free public events, an e-commerce storefront, a film distribution arrangement with Les Films du 3 mars, and touring productions to theatres including Outremont Theatre. The customer base spans the general Montreal public, refugee and immigrant communities, and government / cultural-institution funders.
Since co-founder Pierre Allard's death in November 2018, Annie Roy has continued as sole General, Artistic, Production and Communications Director with a coordination team including Catherine Harrison-Boisvert (Administrative Director), Catherine Lafrénière (Programming), Raphaël Poujol (Production), Perrine Austruy (Communications), and Lucie Desaubies (Citizen Mobilization), operating from 4430 rue Drolet in the Plateau-Mont-Royal. The organization has accumulated four industry recognitions (Géméaux 2010, Grafika 2009, Applied Art 2008, Rights & Freedoms nomination 2019) and has conducted over 50 interventions across Quebec, Canada, and nine Francophone destinations internationally.
ATSA, Quand l’Art passe à l’Action firmographics
Firmographics- Name
- ATSA, Quand l’Art passe à l’Action
- Legal name
- ACTION TERRORISTE SOCIALEMENT ACCEPTABLE (ATSA)
- Website
- https://atsa.qc.ca
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ATSA, Quand l'Art passe à l'Action is a Montreal-based non-profit arts organization, founded in 1997, that designs large-scale relational art interventions in public spaces — including Le Temps d'une Soupe, Cuisine ta Ville, and État d'Urgence — to foster encounters between strangers, refugees, immigrants, and the general public. It is funded primarily by Canadian federal, Quebec, and Montreal arts councils plus private foundations and corporate donors.
- Ownership category
- akta.pro rank
ATSA, Quand l’Art passe à l’Action industry classification
Industry- Product category
- Nonprofit Arts and Public Art Interventions
- NAICS
- Social Advocacy Organizations (8133), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
Keywords
Where ATSA, Quand l’Art passe à l’Action is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ATSA, Quand l’Art passe à l’Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government Grants and Funding: ATSA receives significant funding from government sources including the Government of Canada, Government of Quebec, Ville de Montréal, Conseil des Arts du Canada (CAC), Conseil des arts et des lettres du Québec (CALQ), and Conseil des arts de Montréal (CAM).
- Private Donations and Sponsorships: The organization receives donations from individuals and corporate sponsors including Power Corporation, Brian Bronfman Foundation, Sœurs de la Providence, Desjardins, and FIQ (Fédération Interprofessionnelle de la Santé du Québec).
- Publication and Product Sales: Sale of publications including books (Recettes & Rencontres at $25, Le Temps d'une Soupe at $30), the CHANGE retrospective publication, DVDs (Art en Action), and other merchandise through the online Change store.
- Event Revenue: Revenue generated from events, though many events like Cuisine ta Ville are free and accessible to all, suggesting significant reliance on grants rather than ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Recettes & Rencontres book |
| One time/ perpetual license | Pay-as-you-go | Le Temps d'une Soupe publication |
| One time/ perpetual license | Pay-as-you-go | CHANGE retrospective publication (144 pages) |
| One time/ perpetual license | Pay-as-you-go | Art en Action DVD |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ATSA, Quand l’Art passe à l’Action product offering
Product offeringCore offering
ATSA is a non-profit arts organization that produces relational art interventions in public spaces across Montreal and internationally. It creates large-scale public events such as Cuisine ta Ville, Le Temps d'une Soupe, and État d'Urgence that bring strangers together through structured conversations, shared cooking, urban installations, and poetic portraits to address themes of social cohesion, immigration, homelessness, and environmental responsibility. The organization also generates revenue by selling related publications, DVDs, and merchandise through an online store.
Product overview
ATSA, Quand l'Art passe à l'Action is a non-profit arts organization that creates relational art interventions in public space. The organization operates a portfolio of social art projects rather than a traditional product platform. The core offerings include Le Temps d'une Soupe (spontaneous conversation interventions creating poetic portraits), Cuisine ta Ville (multidisciplinary events celebrating refugee and immigrant stories), État d'Urgence (annual homelessness interventions), Attentats#! (environmental citizen actions), and various artistic residencies. The organization also produces publications documenting its work including DVDs, cookbooks, and retrospective books. Newer initiatives include CABO (organic waste art installation), Cuisine ton Quartier (walking podcasts), and Commémor'action events.
Differentiator
Problem solved
Functional benefit
Brands
- Le Temps d'une Soupe: Relational art intervention featuring public conversations between strangers over soup, creating poetic portraits
- Cuisine ta Ville
- Cuisine ton Quartier
- État d'Urgence
- Attentats
- La Ferme
- CHANGE
- CABO
- Commémor'action
Products and services
- Le Temps d'une Soupe A relational art intervention in public space inviting passersby to participate in spontaneous duos of conversations about current issues of living together, sealed by the creation of poetic portraits distributed in public.
- Cuisine ta Ville Multidisciplinary relational art event bringing together refugees, immigrants, and the general public through cooking experiences, artistic installations, conferences, and cultural exchanges to foster understanding and social cohesion.
- État d'Urgence Annual urban intervention event transforming public spaces into spaces for reflection and solidarity, addressing homelessness and social emergency.
- Attentats#!
Quantifiable outcome
- 15,000+ visitors at major events with 180+ refugee/immigrant participants
- +3 more outcomes
Companies that use ATSA, Quand l’Art passe à l’Action
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles6 records
ATSA, Quand l’Art passe à l’Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ATSA, Quand l’Art passe à l’Action partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- TCRI (Table de Concertation des organismes au service des personnes Réfugiées et Immigrantes)coreTCRI, representing 140+ community organizations serving refugees and immigrants in Quebec, is a key co-development partner for Cuisine ta Ville. TCRI helped create programming content and provided financial support, sharing ATSA's goal of improving social cohesion and addressing prejudices around immigration.
- Fondation Jules et Paul-Émile LégercoreFoundation supporting the Fèt An Ayiti special program at Cuisine ta Ville 2019, focusing on maternal and child health in Haiti and migration topics.
- Réseau pour la paix et l'harmonie socialecorePeace network collaborated on Cuisine ta Ville 2019 programming focused on social harmony and refugee integration.
- Les Films du 3 marssupportingFilm distribution company handling theatrical distribution of the 'Art en Action' documentary.
- Quartier des Spectacles PartnershipcoreThe Quartier des Spectacles is the venue host and partner for Cuisine ta Ville events at Place des Festivals, providing the premier public space for ATSA's major programming.
- Délégations du Québec à Paris et à LondressupportingQuebec government delegations in France and UK provided support for international touring and programming.
- MELS StudiossupportingProduction studio providing technical support for ATSA's video and production needs.
- SolotechsupportingAudiovisual equipment and technical services provider supporting ATSA events.
- Video MTLsupportingVideo production partner supporting ATSA's event documentation and multimedia.
- Singa QuebecsupportingCommunity organization facilitating encounters between locals and newcomers, partner in Cuisine ta Ville programming.
- UNHCR Canada (UNHCR Canada)supportingUN refugee agency partnered on Cuisine ta Ville to highlight refugee experiences and support.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ATSA, Quand l’Art passe à l’Action competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ATSA, Quand l’Art passe à l’Action social profiles
Digital presenceATSA, Quand l’Art passe à l’Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATSA, Quand l’Art passe à l’Action leadership team
Management profileNumber of profiles
Profiles1 record
ATSA, Quand l’Art passe à l’Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATSA, Quand l’Art passe à l’Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATSA, Quand l’Art passe à l’Action
What does ATSA, Quand l’Art passe à l’Action do?
ATSA is a non-profit arts organization that produces relational art interventions in public spaces across Montreal and internationally. It creates large-scale public events such as Cuisine ta Ville, Le Temps d'une Soupe, and État d'Urgence that bring strangers together through structured conversations, shared cooking, urban installations, and poetic portraits to address themes of social cohesion, immigration, homelessness, and environmental responsibility. The organization also generates revenue by selling related publications, DVDs, and merchandise through an online store.
Is ATSA, Quand l’Art passe à l’Action a public or private company?
ATSA, Quand l’Art passe à l’Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ATSA, Quand l’Art passe à l’Action founded?
ATSA, Quand l’Art passe à l’Action was founded in 1997. It employs 1 to 10 people.
Where is ATSA, Quand l’Art passe à l’Action based?
ATSA, Quand l’Art passe à l’Action is headquartered in Montréal, Canada, in the North America region.
How does ATSA, Quand l’Art passe à l’Action make money?
Four revenue lines are on record. Government Grants and Funding is the primary driver. The others are private Donations and Sponsorships, publication and Product Sales and event Revenue.
Does ATSA, Quand l’Art passe à l’Action have an API?
No public API is recorded for ATSA, Quand l’Art passe à l’Action.
What industry is ATSA, Quand l’Art passe à l’Action in?
ATSA, Quand l’Art passe à l’Action's product category is Nonprofit Arts and Public Art Interventions. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 8133 and its SIC code is 7900.