ATS Pacific Travel

What ATS Pacific Travel does

ATS Pacific Travel, established in Australia in 1981, is an inbound travel management company specializing in serving FIT (Foreign Independent Traveler), Group, and Incentive travel markets inbound to Australia, New Zealand, and Fiji. The company operates as a B2B intermediary, processing reservations, payments, and supplier coordination on behalf of international wholesale travel partners and travel agents. Approximately 80% of its business originates from Europe, Scandinavia, the UK, and North America, with additional wholesale clients in the Middle East, South Africa, India, Asia, Japan, and South America.

The company's core technology consists of an online tariff system (covering Tariff 26/27 and 27/28 seasonal pricing) and a Quote & Booking Management platform, supplemented by XML connection interfaces for automated integration with partner systems. The platform supports travel agents and consultants in booking accommodation, transfers, car hire, tours and cruises, rail, attractions, fly-drive packages, and city packages. Reservation centres operate seven days a week across Sydney, Auckland, and Nadi.

Commercially, ATS Pacific operates on a transaction-fee revenue model, earning on each booking processed through its system. Pricing is transacted in New Zealand Dollars with a minimum booking threshold of NZD500, plus handling fees, amendment fees (NZD25 after first free change), cancellation fees (minimum NZD100 within 21 days of arrival), and a 1.2% credit card service charge. The business is operated by AOT Group, one of Australasia's leading travel distribution companies, which provides volume-based purchasing power across accommodation chains, tourism suppliers, and government tourism agencies. The registered legal entity is Australian Travel Services (Pacific) Limited.

Name

ATS Pacific Travel

Legal name

Australian Travel Services (Pacific) Limited

Website

https://atspacific.co.nz

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

ATS Pacific Travel is a B2B inbound travel management company, founded in 1981, serving wholesale travel partners and agents booking travel to Australia, New Zealand, and Fiji via online booking and XML platforms.

Ownership category

akta.pro rank

Product category

Inbound Travel Management

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Inbound travel management
• Wholesale travel services
• Travel booking platform
• FIT travel arrangements
• Group incentive travel

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Inbound Travel Management Services: Travel management services for international clients booking travel to Australia, New Zealand, and Fiji. Company acts as an inbound operator managing reservations, processing payments, and coordinating with suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

ATS Pacific Travel is an inbound travel management company that books and coordinates travel services (accommodation, transfers, car hire, tours, cruises, rail, and attractions) in Australia, New Zealand, and Fiji on behalf of international wholesale travel partners, retail travel agents, and tour operators. The company operates reservation centres in Sydney, Auckland, and Nadi and provides an online tariff/booking portal and XML connections to enable travel agents to create quotes, manage bookings, and access real-time supplier pricing and inventory.

Product overview

ATS Pacific Travel operates as an inbound travel management platform for the FIT (Foreign Independent Traveler), Group, and Incentive travel markets. The core platform consists of an Online Tariff System for accessing seasonal pricing and inventory, combined with Quote & Booking Management tools. The platform offers a comprehensive suite of travel services organized as interconnected modules: Accommodation services (Hotels, Hotel Passes), Transportation (Transfers, Car Hire, Cars & Campers, Transport, Rail, Fly-Drive packages), Activities & Experiences (Tours & Cruises, Attractions, Sightseeing & Touring), and packaged products (City Packages, Bonus Offers & Campaigns). The platform is operated by the AOT Group, one of Australasia's leading travel distribution companies, and includes XML connection capabilities for B2B client integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Tariff System Web-based tariff and pricing platform providing registered travel agents and wholesale partners with seasonal pricing, availability, and inventory for accommodation, tours, transfers, and other travel products across Australia, New Zealand, and Fiji.
• Quote & Booking Management Online workflow tool that enables travel consultants and wholesale partners to create, save, and convert quotes into confirmed bookings across multiple travel products for end clients.
• Accommodation Booking Wholesale booking of hotels and hotel passes for international travel agents and partners sending clients to Australia, New Zealand, and Fiji.
• Transfers Ground transportation transfer services (airport-to-hotel and point-to-point) booked through ATS Pacific for inbound travelers to Australia, New Zealand, and Fiji.
• Car Hire Vehicle rental services (cars and campers) for self-drive travel options across Australia, New Zealand, and Fiji, booked through ATS Pacific.
• Tours & Cruises Guided tour packages and cruise booking services available to wholesale and retail travel agents for clients traveling to Australia, New Zealand, and Fiji.
• Rail Train and rail pass booking services for inbound travelers to Australia and New Zealand, arranged through ATS Pacific.
• Attractions Ticketing and bookings for sightseeing attractions and touring experiences across Australia, New Zealand, and Fiji.
• Fly-Drive Packages Pre-bundled flight and car-rental packages enabling flexible self-drive itineraries across Australia and New Zealand.
• City Packages Pre-packaged city-stay bundles combining accommodation and ancillary services for destinations across Australia and New Zealand.
• Sightseeing & Touring Organized sightseeing tours and touring experiences booked via ATS Pacific for inbound travelers to Australia, New Zealand, and Fiji.
• Bonus Offers & Campaigns Promotional deals, special offers, and campaign pricing on accommodation, tours, and other travel products, distributed to wholesale and retail travel partners.
• XML Connection Services XML connectivity solutions that allow wholesale and retail travel partners to integrate ATS Pacific's booking, tariff, and inventory data directly into their own systems for automated booking and data exchange.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AOT GroupcoreStrategic or Co-development PartnerAOT Group operates the ATS Pacific business in Australia, New Zealand and Fiji. AOT Group is one of Australasia's leading travel distribution companies, providing volume-based purchasing power and operational infrastructure for ATS Pacific's inbound travel management services.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Others

• Travelport: Global travel technology company operating a GDS and B2B distribution platform. Provides technology infrastructure that overlaps with ATS Pacific's XML-based B2B distribution capability, though at a vastly larger scale.

Broad incumbents

• TUI Musement: Global tours, activities and experiences platform backed by TUI Group, distributing destination services to B2B partners worldwide. Comparable in arranging tours, attractions and ancillary services for international travelers to Oceania.
• Flight Centre Travel Group: Australia-listed global travel retail and wholesale group with significant leisure and corporate travel operations in Australia and New Zealand. Much larger incumbent with overlapping inbound and wholesale activities.
• Hotelbeds: Global bedbank and B2B travel distribution platform offering accommodation, transfers and activities to travel sellers worldwide. Competes with ATS Pacific for wholesale partner relationships supplying Oceania product.
• Corporate Travel Management (CTM): Australia-headquartered global corporate travel management company with strong ANZ presence. Comparable in TMC technology and B2B distribution model, though focused on corporate rather than leisure inbound.
• WebBeds: Global B2B accommodation and ancillary services distributor serving tour operators and travel agents. Comparable in B2B wholesale travel distribution and Oceania hotel/tour inventory aggregation.

Direct peers

• Hello World Travel: Australian-headquartered retail and wholesale travel agency group operating across Australia and New Zealand. Closely comparable to ATS Pacific in geography, B2B/wholesale travel focus and Oceania destination coverage.
• Adventure World Travel: Australian inbound tour operator and wholesaler specializing in Australia, New Zealand and Pacific destinations. Directly competes with ATS Pacific for international wholesale partner business targeting Oceania.
• House of Travel: New Zealand's largest retail travel agency network with wholesale tour operations. Comparable B2B/B2C travel services in the same destination markets ATS Pacific serves from Auckland.

Regional players

• Webjet: Australia-based online travel retailer with B2B and B2C operations including a wholesale accommodation platform (Webjet B2B). Regional OTA competitor for consumer-facing bookings to ANZ destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ats-pacific-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATS Pacific Travel