AT&T Sports Networks

What AT&T Sports Networks does

ATT Sports Net, labeled as AT&T Sports Networks in firmographic records, is a Seattle-based digital media platform operating at attsportsnet.com that focuses exclusively on Indian Premier League (IPL) cricket content for a global audience of South Asian cricket fans. The platform aggregates official IPL APIs to deliver ball-by-ball live scores, tournament schedules, player statistics, news, and curated betting tips, supplemented by streaming guides that route users to licensed broadcast partners including Disney+ Hotstar and Sony LIV.

The product surface is consumer-facing and web-first, built around real-time match data and editorial coverage. A freemium subscription model anchors monetization: a free tier with no signup required, a Premium tier at $39 per month, and an Expert Plus tier at $189 per month. Beyond subscriptions, the company earns through betting affiliate partnerships (notably Odds96.com) and advertising. The company reports a headcount of 30 employees and claims a presence in 30+ countries, although no third-party verification of geographic reach or revenue is available in the supplied data. No funding rounds, investor disclosures, or AI/ML capabilities are documented in the available material.

Name

AT&T Sports Networks

Legal name

ATT Sports Net

Website

https://attsportsnet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATT Sports Net is a Seattle-based digital platform delivering Indian Premier League (IPL) cricket content — live scores, schedules, player stats, news, and betting tips — to global fans via a freemium subscription model and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Sports Media & Cricket Content

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

akta.pro secondary industries

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Cricket live scores
• Sports data analytics
• Betting predictions
• Player statistics
• Match schedule tracking

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Tiers: Three-tier subscription model: Free (basic features), Premium at $39/month (5 users, detailed stats, ad-free), Expert Plus at $189/month (unlimited users, exclusive analysis, early predictions)
2. Betting Services Affiliate: Referral revenue from betting feature usage shared with licensed betting operators
3. Advertising: Ad-supported free tier generating advertising revenue; Premium tier offers ad-free experience

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ATT Sports Net operates a single web-based digital platform dedicated to Indian Premier League (IPL) cricket coverage. It delivers live ball-by-ball match scores, full tournament schedules, historical and current player statistics, expert betting tips with reasoning, and breaking cricket news, offered through a freemium model with Free, Premium Fan ($39/month), and Expert Plus ($189/month) subscription tiers.

Product overview

ATT Sports Net is a single unified platform focused on IPL cricket coverage. It offers a tiered subscription model with Free Access (basic live scores and schedules), Premium Fan ($39/month with commentary, stats, replays, and betting tips), and Expert Plus ($189/month with exclusive analysis and early predictions). The core product features include live ball-by-ball scores, tournament schedules, player statistics, streaming platform guides, expert betting analysis, and news coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Live IPL Scores

Quantifiable outcome

• Live score updates within seconds of each delivery from official IPL APIs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Disney+ HotstarcoreChannel Partner/ Reseller/ DistributorOfficial streaming partner for IPL matches in India. ATT Sports Net provides streaming guides directing users to official broadcasters including Disney+ Hotstar.
• Sony LIVcoreChannel Partner/ Reseller/ DistributorOfficial broadcast partner for IPL cricket in certain regions. Listed alongside Disney+ Hotstar as official streaming platform for matches.
• Odds96.comminorGTM or Marketing PartnerBetting partner with logo displayed on website. Licensed betting operator providing odds data for betting features on the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Google Sports: Google Sports surfaces cricket live scores, schedules, and quick stats within Google Search for free. It is an emerging free-tier competitor that ATT Sports Net's freemium model must contend with for top-of-funnel traffic.

Direct peers

• ESPNcricinfo: ESPNcricinfo (Disney-owned) is the premier global destination for cricket news, live scores, statistics, and editorial coverage. It is the most direct and well-resourced competitor to ATT Sports Net, with deep historical stats and official broadcaster ties.
• Sportskeeda: Sportskeeda is a multi-sport digital content platform with a strong cricket vertical, offering news, fantasy tips, predictions, and player features. It mirrors ATT Sports Net's content + tips + community motion at significantly larger scale.
• Willow TV: Willow TV is the leading live cricket streaming service for the North American market. ATT Sports Net already references Willow TV as a streaming destination; both serve the same IPL-viewing audience globally with cricket content.
• Cricbuzz: Cricbuzz is the leading cricket scores, stats, and news platform, owned by Times Internet. It competes head-to-head with ATT Sports Net on live ball-by-ball scores, player statistics, schedules, and match commentary, with a far larger mobile app user base.
• CricTracker: CricTracker is a cricket-focused news and prediction platform covering IPL and international cricket with match previews, fantasy advice, and player analysis. It is highly comparable in scope, niche depth, and target audience.
• Cricket.com: Cricket.com (operated by Times Internet) is a cricket scores, news, and stats destination. It is a direct competitor offering a similar feature set to ATT Sports Net including live scores, schedules, and player statistics.

Broad incumbents

• Bleacher Report: Bleacher Report is a large multi-sport digital media platform with live scores, breaking news, and personalized content across major sports. While it covers cricket less deeply, its tech-driven personalized sports experience is a comparable model for ATT Sports Net's broader ambitions.
• The Athletic: The Athletic is a subscription-based sports media platform with deep coverage across multiple leagues. It represents a comparable subscription-led sports content business model that ATT Sports Net has scaled down to a single sport (IPL).

Others

• Dream11: Dream11 is India's largest fantasy sports platform and a major IPL sponsor. It is an adjacent ecosystem participant that consumes cricket data and statistics similar to ATT Sports Net's fantasy-cricket user segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/att-sports-networks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT&T Sports Networks