ATWOOD-PRIOR Inc.
Atwood-Prior, Inc. is a privately held, Salem, Oregon-based independent sales agency that represents 11 safety and industrial product brands across 13 western US states, earning commissions by selling to B2B customers in Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety markets.
- Company typePrivate
- Founded-
- HeadquartersSalem, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ATWOOD-PRIOR Inc. does
Atwood-Prior, Inc. is a privately held independent sales agency headquartered in Salem, Oregon, that represents a curated portfolio of third-party safety and industrial product brands across the western United States. The firm acts as an outsourced field-sales intermediary between manufacturers and end customers, covering 13 western states (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming) through a network of six regional sales representatives based out of satellite offices in Colorado, California, Arizona, and the Pacific Northwest. Its represented brand portfolio spans Pelican (protective cases), ABUS (security and lockout/tagout), Implus (footwear/insoles), R&R Lotion (industrial skin care), First Aid Only (first aid kits), Gear Keeper (retractable tethers), Gateway Safety (eyewear/PPE), Seattle Glove (hand protection), Prep Well (emergency preparedness), Occunomix (high-visibility and cooling apparel), and Working Concepts (ergonomic products).
The company sells to B2B end customers across six vertical markets — Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety — with customer inquiries routed via department-specific website contact forms and a centralized 800-number sales line. Atwood-Prior does not manufacture, hold inventory, or run proprietary technology; its core deliverable is professional, territory-based sales representation and customer service for its supplier brands. The corporate footprint is intentionally lean — only 5 total employees including the named sales representatives (Mark Atwood, Mike Schock, David Everitt, Jon Prior, Brian Prior, Dave Jensen) plus a customer service representative (Cindy Sheldon).
Revenue is generated on an affiliate/referral commission basis: the firm earns sales commissions on the orders it generates through its representative activities for the brands it carries. Pricing is not publicly disclosed and quotes are handled offline via the contact form or phone. The company is privately held with no disclosed funding, no parent company, no subsidiaries, no patents, no certifications, no AI/ML or software platform, and no publicly disclosed revenue figures. Operating status is active, with the website maintained as of 2026.
ATWOOD-PRIOR Inc. firmographics
Firmographics- Name
- ATWOOD-PRIOR Inc.
- Legal name
- Atwood-Prior, Inc.
- Website
- https://atwoodprior.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atwood-Prior, Inc. is a privately held, Salem, Oregon-based independent sales agency that represents 11 safety and industrial product brands across 13 western US states, earning commissions by selling to B2B customers in Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety markets.
- Ownership category
- akta.pro rank
Where ATWOOD-PRIOR Inc. is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
ATWOOD-PRIOR Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Sales Commission: As independent sales agents, Atwood-Prior earns commissions on sales generated through their representative efforts for the brands they represent. They act as an intermediary between manufacturers and end customers across industrial safety markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ATWOOD-PRIOR Inc. product offering
Product offeringCore offering
Atwood-Prior, Inc. is an independent sales agency that represents multiple trusted safety, industrial, and occupational equipment brands across 13 western US states. The company connects manufacturers with end customers in the Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety markets through dedicated regional sales representatives. Revenue is generated through sales commissions on orders placed through the agency's representative efforts.
Product overview
Atwood-Prior, Inc. is an independent sales agency that represents a portfolio of safety, industrial, and protective equipment brands across the western United States. The company does not manufacture products but serves as sales representatives for multiple brands including Pelican (protective cases), Implus (footwear/insoles), ABUS (security/lockout), R&R Lotion (skin care), First Aid Only (first aid supplies), Gear Keeper (retractable tethers), Gateway Safety, Seattle Glove, Prep Well, Occunomix (high-visibility/cooling), and Working Concepts (ergonomic products). The company operates across 13 western states serving industry markets including Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Safety Sales Representation Services Independent sales agency services representing multiple trusted safety, industrial, and occupational equipment brands across 13 western US states. Customers can request quotes for products across Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety verticals through dedicated regional sales representatives.
Companies that use ATWOOD-PRIOR Inc.
Customer profileSegments6 records
Ideal customer profiles1 record
ATWOOD-PRIOR Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATWOOD-PRIOR Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- PelicancorePelican Products - Manufacturer of protective cases and containers. Atwood-Prior represents Pelican as a sales agent in the western United States. Featured on the trusted brands section of the company website.
- ImpluscoreImplus - Athletic and sporting goods brand. Atwood-Prior represents Implus products in western US markets. Listed as a trusted brand partner.
- ABUScoreABUS - Security and lock manufacturer. Atwood-Prior represents ABUS in western US markets. Listed as a trusted brand partner on the company website.
- R&R LotioncoreR&R Lotion - Skin protection and skincare products. Atwood-Prior represents R&R Lotion in western US markets. Listed as a trusted brand partner.
- First Aid OnlycoreFirst Aid Only - First aid and emergency preparedness products. Atwood-Prior represents First Aid Only in western US markets. Listed as a trusted brand partner.
- Gear KeepercoreGear Keeper - Retractable gear and equipment systems. Atwood-Prior represents Gear Keeper in western US markets. Listed as a trusted brand partner.
- Gateway SafetycoreGateway Safety - Safety eyewear and protective equipment. Atwood-Prior represents Gateway Safety in western US markets. Listed as a trusted brand partner.
- Seattle GlovecoreSeattle Glove - Hand protection and gloves manufacturer. Atwood-Prior represents Seattle Glove in western US markets. Listed as a trusted brand partner.
- Prep WellcorePrep Well - Emergency preparedness products. Atwood-Prior represents Prep Well in western US markets. Listed as a trusted brand partner.
- OccunomixcoreOccunomix - Occupational safety accessories and products. Atwood-Prior represents Occunomix in western US markets. Listed as a trusted brand partner.
- Working ConceptscoreWorking Concepts - Workplace safety and ergonomic products. Atwood-Prior represents Working Concepts in western US markets. Listed as a trusted brand partner.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
ATWOOD-PRIOR Inc. competitors and assessment
Company assessmentBroad incumbents
- MSC Industrial: Large national industrial and MRO distributor with extensive safety, PPE, and tool categories. Competes for the same industrial buyer's procurement share, though MSC's scale and direct catalog model dwarf regional rep agencies.
- Grainger: Largest US MRO and safety distributor with national coverage, broad PPE catalog, and enterprise sales capabilities. Competes for safety/PPE spend across all of Atwood-Prior's served verticals and geographies, with structural advantages in scale and digital procurement tools.
- Fastenal: National industrial supply distributor with strong presence in construction, manufacturing, and safety categories, operating a high-density branch and vending network. Comparable channel competitor for industrial and safety spend, though Fastenal's business is more fastener/MRO-weighted than pure safety.
- Rexel USA: National electrical, lighting, and safety distributor with broad industrial customer base. Overlaps with Atwood-Prior in utility and industrial safety markets where electrical PPE and lockout/tagout products are sourced.
- Würth Industry North America: Global industrial supply and assembly products distributor with direct-sales rep model serving industrial customers across the US. Comparable in using field sales representatives and direct enterprise relationships to sell branded products to industrial buyers.
- Safety-Kleen Systems: Specialty industrial services and environmental solutions provider with significant presence in industrial cleaning, parts washing, and workplace safety. Adjacent as a competing route-to-market for industrial safety buyers in petrochem and manufacturing segments.
- Vallen Distribution: Major US safety, industrial, and MRO distributor serving customers nationwide with a broad PPE and contractor-supply portfolio. Comparable as a competing channel for safety product distribution, though at much larger scale and broader geographic reach.
Others
- Ergodyne (Tenacious Holdings): Manufacturer of workplace safety, ergonomics, and PPE products that sells through rep networks and distribution. Comparable as a represented brand category — Atwood-Prior represents similar products from manufacturers like Occunomix and Working Concepts, which compete in the same end markets.
Direct peers
- Mallory Safety and Supply: Independent regional safety equipment distributor and manufacturers' representative with multi-state Pacific Northwest and western US coverage. Direct comparable as a rep-focused safety PPE distributor serving similar industrial, construction, and public-sector customers.
- Industrial Safety Solutions: Independent regional safety equipment distributor representing multiple PPE manufacturers with field sales coverage. Comparable as another smaller rep-style agency competing for the same independent-brand representation relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ATWOOD-PRIOR Inc. social profiles
Digital presenceATWOOD-PRIOR Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATWOOD-PRIOR Inc. leadership team
Management profileNumber of profiles
Profiles7 records
ATWOOD-PRIOR Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATWOOD-PRIOR Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATWOOD-PRIOR Inc.
What does ATWOOD-PRIOR Inc. do?
Atwood-Prior, Inc. is an independent sales agency that represents multiple trusted safety, industrial, and occupational equipment brands across 13 western US states. The company connects manufacturers with end customers in the Safety, Construction/Industrial, Fire, Petro/Chem, Utility, and Public Safety markets through dedicated regional sales representatives. Revenue is generated through sales commissions on orders placed through the agency's representative efforts.
Is ATWOOD-PRIOR Inc. a public or private company?
ATWOOD-PRIOR Inc. is a private company. It is classified as family owned and is currently operating.
When was ATWOOD-PRIOR Inc. founded?
ATWOOD-PRIOR Inc. was founded in -1. It employs 1 to 10 people.
Where is ATWOOD-PRIOR Inc. based?
ATWOOD-PRIOR Inc. is headquartered in Salem, United States, in the North America region.
How does ATWOOD-PRIOR Inc. make money?
One revenue line is on record: sales Commission.
Who are ATWOOD-PRIOR Inc.'s main competitors?
Broad incumbents on record are MSC Industrial, Grainger, Fastenal, Rexel USA, Würth Industry North America, Safety-Kleen Systems and Vallen Distribution. Ergodyne (Tenacious Holdings) is listed as an others. Direct peers are Mallory Safety and Supply and Industrial Safety Solutions.
Does ATWOOD-PRIOR Inc. have an API?
No public API is recorded for ATWOOD-PRIOR Inc..