Auckland Pride
Auckland Pride is a New Zealand registered charity and incorporated society that runs the annual Auckland Pride Festival in Tāmaki Makaurau plus year-round rainbow community programming via the Queer Agenda platform, serving LGBTQIA+ and Takatāpui communities through events, grants, partnerships, and policy advocacy.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Auckland Pride does
Auckland Pride Incorporated (Charities Commission registration CC59436) is a member-governed incorporated society and registered charity founded in February 2013 to deliver the annual Auckland Pride Festival in Tāmaki Makaurau (Auckland). It has evolved beyond a single February festival into a year-round community organization, anchored on the Queer Agenda programming platform and operating a portfolio of sub-brands including Pride Elevates, Te Tīmatanga, Waimahara, Big Gay Out, Pride Empowerment, Proud Centres, Same Same But Different, and Pride Connects. Governance is structured around the Te Niho Taniwha (Taniwha teeth) model, centering Takatāpui communities, with a volunteer Board of seven directors.
The organization is served by a small paid executive team (currently led by Executive Director Blaise Clotworthy, appointed June 2025) and is actively recruiting a Communities and Partnerships Lead, indicating institutional build-out. Revenue is generated from a mix of donations (with tiered individual giving up to NZ$1,000), membership fees, event registration fees, and sponsorship. Institutional funding comes from Foundation North, Grassroots Trust, Auckland Council, and the Lottery Grants Board, with corporate sponsorship from Rocketwerkz, AMI, and Abstract Hotel, alongside a network of 150+ venue partners across the region. The organization has also extended its role into policy advocacy, notably pursuing a judicial review against Sport NZ over trans inclusion guidance, and operates a strategic plan extending to 2031.
Auckland Pride firmographics
Firmographics- Name
- Auckland Pride
- Legal name
- Auckland Pride Incorporated
- Website
- https://aucklandpride.org.nz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auckland Pride is a New Zealand registered charity and incorporated society that runs the annual Auckland Pride Festival in Tāmaki Makaurau plus year-round rainbow community programming via the Queer Agenda platform, serving LGBTQIA+ and Takatāpui communities through events, grants, partnerships, and policy advocacy.
- Ownership category
- akta.pro rank
Auckland Pride industry classification
Industry- Product category
- Community Festival & Events
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)
- akta.pro secondary industries
- Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Cultural Festivals & Events Organizations (BPAGAHAG)
Keywords
Where Auckland Pride is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Auckland Pride business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Registered charity accepting donations from rainbow communities and allies. Donations support annual Festival delivery, event costs, and marketing/operational support for Festival events. Pre-set donation amounts ranging from $10 to $1,000.
- Membership: Waged and concession membership options providing voting rights at AGM and opportunity to elect Board members. Members receive communications, event invitations, and preferential booking offers.
- Event Registration Fees: Queer Agenda event registration fees: Free events and events at Proud Centres are free for members. Ticketed events up to $30 are free for members; ticketed events above $30 incur $30 fee for members. Non-members pay $30-$50 for ticketed events.
- Sponsorships and Partnerships: Corporate sponsors and partners provide financial and in-kind support. Partners include Foundation North, Grassroots Trust, Rocketwerkz, Auckland Council, AMI, Abstract Hotel, and Lottery Grants Board.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation amounts from $10 to $1,000 |
| Transaction based/ take rate | Pay-as-you-go | Pride Elevates ticketed shows |
| Freemium | Pay-as-you-go | Queer Agenda membership registration fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Auckland Pride product offering
Product offeringCore offering
Auckland Pride delivers an annual open-access arts, cultural, and community festival for Takatāpui and Rainbow communities in Tāmaki Makaurau, supplemented year-round by the Queer Agenda events platform. Signature offerings include the flagship Pride Elevates arts program (ticketed theatre and performance shows), Waimahara closing rally and march, Te Tīmatanga opening, Big Gay Out community day, and Pride in the Square. The organization also resourced community-led projects through the Pride Empowerment initiative and operates a paid membership program with voting rights at the AGM.
Product overview
Auckland Pride operates as a not-for-profit community organization delivering an annual open-access arts, cultural, and community festival for Takatāpui and Rainbow communities in Tāmaki Makaurau. The core product is the Auckland Pride Festival (held in February), which features major signature events including Pride Elevates (curated theatre and performance), Te Tīmatanga (opening), Waimahara (closing), Big Gay Out, and Pride in the Square. The festival is supplemented year-round by the Queer Agenda platform for event listings, and Pride Empowerment for community project funding. The organization also supports Proud Centres as community spaces throughout the year.
Differentiator
Problem solved
Functional benefit
Brands
- Pride Elevates: Major events program featuring elevated arts and theatre performances within the Auckland Pride Festival.
- Te Tīmatanga
- Queer Agenda
- Pride Connects
- Pride Empowerment
- Proud Centres
- Same Same But Different
Products and services
- Auckland Pride Festival Annual open-access arts, cultural, and community festival celebrating Takatāpui and Rainbow communities in Tāmaki Makaurau (Auckland). Features major signature events, community programming, and hundreds of third-party produced events across venues throughout the Auckland region. Most events are free, including Pride Elevates, Pride March/Waimahara, and Big Gay Out, with ticketed arts and theatre shows supporting queer artists and creators.
- Queer Agenda Year-round guide and event listing platform for Auckland's queer events, gigs, shows, gatherings, and parties. Allows community members and organizers to submit events for promotion across social media, website, and email newsletters. Members submit events for free; non-members pay registration fees ($30-$50 for ticketed events).
- Pride Elevates Flagship arts program featuring curated ticketed theatre, performance, and artistic productions within the Auckland Pride Festival. Directly resources queer artists and creators in Tāmaki Makaurau, replacing the previous Gala format with a more sustainable arts sector investment. Tickets range from $20-$40 with student/senior/equity pricing and a $100 Season Pass for all three Elevates shows.
- Pride Empowerment Funding program that supports community-led projects and events within the Auckland Pride Festival. Funds performances, workshops, and exhibitions led by community organizations such as Ethnic Rainbow Alliance, House of IMAN, House of Dawn, Aunty's House, and Migrant Maharanis.
- Auckland Pride Membership Annual paid membership program with waged and concession tiers. Members receive voting rights at the AGM, opportunity to elect Board members, regular communications, event invitations, and preferential booking offers. Members also get free Queer Agenda event registrations for free events and ticketed events up to $30.
- Waimahara Closing event of the Auckland Pride Festival featuring a rally, march, and community gathering. Reimagined from traditional Pride March and Pride Party formats to reflect on community strength and galvanize collective action for queer liberation. Supported by Auckland Council and presented with mana whenua partners including Ngāti Whātua Ōrākei.
- Big Gay Out Annual community event held at Coyle Park, a staple of the Auckland Pride Festival celebrating Rainbow communities. Free community event with entertainment, food, and gathering space.
Companies that use Auckland Pride
Customer profileSegments4 records
Ideal customer profiles4 records
Auckland Pride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Auckland Pride partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered supporting, core and minor.
- RocketwerkzsupportingTechnology and venue partner providing studio space for events and digital expertise for festival operations.
- AMIsupportingInsurance partner providing sponsorship support for festival events and programs.
- Abstract HotelsupportingHospitality partner providing venue support and sponsorship for Te Karanga-a-Hape Matariki celebration and other events.
- Ngāti Whātua ŌrākeicoreMana whenua partner collaborating on Te Karanga-a-Hape Matariki 2026 event. Co-presenter with Karangahape Road Business Association and Auckland Council.
- Karangahape Road Business AssociationcoreLocal business association partnering on Te Karanga-a-Hape Matariki 2026, supporting activation of Karangahape Road as event venue.
- Charlotte Museum Te Whare Takatāpui-Wāhine o AotearoacoreMuseum dedicated to preserving lesbian and queer women's history. Co-presenter of Queer to Stay exhibition celebrating 40th anniversary of Homosexual Law Reform.
- Sport New ZealandminorGovernment sports agency. Auckland Pride pursued judicial review of Sport NZ's removal of transgender inclusion guidance, resulting in restart of decision-making process.
- Ethnic Rainbow AlliancesupportingCommunity organization presenting Q Disk Golf event as part of Pride Empowerment initiative. Represents intersection of ethnic and Rainbow communities.
- House of IMANsupportingBallroom scene house presenting Girls, Go Get 'Em employment workshop for trans rangatahi as part of Pride Empowerment initiative.
- House of DawnsupportingBallroom scene house presenting Dusk 'til Dawn Kiki Ball. Vision to see Aotearoa's ballroom scene thrive by fostering safe space honoring MVPFAFF+ pioneers.
- Aunty's HousesupportingCommunity organization collaborating with Migrant Maharanis on Beyond Taboos photography exhibition showcasing queer South Asian creatives.
- Migrant MaharanissupportingCreative collective collaborating with Aunty's House on Beyond Taboos exhibition, providing digital collage artwork and creative direction.
- Burnett Foundation AotearoasupportingHIV prevention and sexual health organization. Represented at Waiora Hub at Waimahara, providing health resources and community support.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Auckland Pride competitors and assessment
Company assessmentBroad incumbents
- Pride Toronto: Major Canadian nonprofit producing Pride Month programming across multiple venues; broader incumbent with overlapping event-platform and community-partnership mechanics.
- Pride in London: UK's flagship Pride festival organizer operating at significantly greater scale; broader incumbent in the same annual Pride category with comparable event-driven revenue mix.
Direct peers
- Sydney Gay and Lesbian Mardi Gras: Australia's flagship Pride organization delivering an annual parade, festival, and year-round community programs; a scaled-up version of Auckland Pride's model with same festival/platform mechanics.
- Wellington Pride Festival: NZ-based nonprofit running an annual Pride festival with year-round programming; closest geographic and structural comparable to Auckland Pride as a member-governed Pride organization at similar scale.
- Heritage of Pride (NYC Pride): Nonprofit producing New York's Pride events including the iconic march; direct peer in event-driven Pride organizational structure and community governance.
- San Francisco Pride: US nonprofit producing one of the world's largest annual Pride parades and festivals with extensive programming; comparable festival-production and partnership-driven operating model.
- Christchurch Pride: Another NZ nonprofit Pride organization delivering annual community-led Pride programming; directly comparable operating model and community focus within the same regulatory environment.
Others
- Stonewall (UK): Major LGBTQIA+ advocacy nonprofit; not a festival operator but a peer in the rainbow nonprofit ecosystem focused on rights, advocacy, and community development.
- Burnett Foundation Aotearoa: NZ charity focused on HIV prevention and rainbow community health; existing Auckland Pride partner that operates in the same community ecosystem with complementary programming.
Regional players
- InsideOUT Kōaro: NZ-based LGBTQIA+ youth organization working with schools and communities; same-country peer operating in overlapping Rainbow community space with adjacent advocacy programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Auckland Pride social profiles
Digital presenceAuckland Pride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auckland Pride leadership team
Management profileNumber of profiles
Profiles9 records
Auckland Pride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auckland Pride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auckland Pride
What does Auckland Pride do?
Auckland Pride delivers an annual open-access arts, cultural, and community festival for Takatāpui and Rainbow communities in Tāmaki Makaurau, supplemented year-round by the Queer Agenda events platform. Signature offerings include the flagship Pride Elevates arts program (ticketed theatre and performance shows), Waimahara closing rally and march, Te Tīmatanga opening, Big Gay Out community day, and Pride in the Square. The organization also resourced community-led projects through the Pride Empowerment initiative and operates a paid membership program with voting rights at the AGM.
Is Auckland Pride a public or private company?
Auckland Pride is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Auckland Pride founded?
Auckland Pride was founded in 2013. It employs 1 to 10 people.
Where is Auckland Pride based?
Auckland Pride is headquartered in Auckland, New Zealand, in the Oceania region.
How does Auckland Pride make money?
Four revenue lines are on record. Donations are the primary driver. The others are membership, event Registration Fees and sponsorships and Partnerships.
Who are Auckland Pride's main competitors?
Broad incumbents on record are Pride Toronto and Pride in London. Direct peers are Sydney Gay and Lesbian Mardi Gras, Wellington Pride Festival, Heritage of Pride (NYC Pride), San Francisco Pride and Christchurch Pride. Others are Stonewall (UK) and Burnett Foundation Aotearoa. InsideOUT Kōaro is listed as a regional player.
Does Auckland Pride have an API?
No public API is recorded for Auckland Pride.
What industry is Auckland Pride in?
Auckland Pride's product category is Community Festival & Events. Its primary akta.pro industry code is MPAGAEAL, Community Pride & Identity Events (Pride, Cultural Identity Days), with a secondary code of MPAGAEAB, Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous). Its NAICS code is 711 and its SIC code is 7990.