Autopole Maurel Castres Audi

What Autopole Maurel Castres Audi does

Autopole Maurel Castres Audi is a single-location authorized Audi dealership located at 95 route de Toulouse, Castres, in the Occitanie region of France. It operates as part of the Maurelauto.fr group, a privately held automotive retail network founded in 1936 that is celebrating its 90th anniversary in 2026. The dealership serves individual B2C consumers in southern France, offering the full Audi new-vehicle lineup (from the A1 Sportback at approximately €27,750 to the RS Q8 at approximately €194,250) alongside a certified pre-owned inventory that includes Audi and Volkswagen models priced from roughly €17,990 to €24,590.

The business is structured around a multi-stream revenue model: one-time new and used vehicle sales, recurring after-sales service including a €19/month 24-month Audi maintenance contract, transaction-fee income from a Sofinco financing partnership and a Hertz rental partnership, and trade-in/buyback transactions. Distribution combines a physical showroom with a website featuring an online vehicle configurator, inventory browsing, test drive booking, and home delivery. The dealership's technology stack consists of a standard dealer management system integrated with an online configurator, supporting quote requests, appointment scheduling, and inventory display, with no proprietary AI, API, or platform features beyond typical franchise retail tooling.

Operationally, the Castres location is reported with approximately 5 employees and a current stock of around 40 vehicles, suggesting a small sales-and-service footprint that draws on shared group resources (group HQ in Albi, additional dealerships in Montauban). The dealership's customer segments are exclusively individual consumers seeking personal transportation, with pain points addressed through financing options, certified pre-owned warranties, ongoing maintenance, and trade-in liquidity. Strategic activity in 2025 has centered on product launches (an RS5 launch event) and recurring-revenue model expansion through maintenance contracts, rather than on M&A, geographic expansion, or technology differentiation.

Name

Autopole Maurel Castres Audi

Legal name

Maurelauto.fr

Website

https://audi-castres.maurelauto.fr

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location authorized Audi dealership in Castres, France, part of the Maurelauto.fr group (founded 1936). Sells new and used Audi vehicles and offers maintenance contracts, financing via Sofinco, rentals via Hertz, and trade-in services to individual consumers in the Occitanie region.

Ownership category

akta.pro rank

Headquarters

HQ city

Albi

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sale of new Audi vehicles including various models (A1, A3, A4, A5, A6, Q2, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, RS models). Revenue generated from vehicle sales at manufacturer suggested retail prices with potential dealer margin.
2. Used vehicle sales: Sale of pre-owned vehicles including Audi and Volkswagen models. Vehicles are inspected and guaranteed before resale.
3. After-sales service and maintenance: Vehicle maintenance, repair, and bodywork services. Includes routine servicing, parts replacement, and collision repair. Audi maintenance contracts available from €19/month.
4. Financing services: Vehicle financing solutions offered through partnership with Sofinco, generating commission revenue.
5. Vehicle rental: Car rental services through Hertz partnership, allowing customers to rent vehicles from agency locations.
6. Trade-in services: Vehicle buyback and trade-in services where the dealership purchases or accepts customers' existing vehicles as partial payment for new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Autopole Maurel Castres Audi is an authorized Audi dealership selling new and certified pre-owned Audi vehicles (and select Volkswagen models) to individual consumers in the Occitanie region of France. The dealership also provides after-sales services including mechanical maintenance, bodywork, warranty repairs, vehicle financing through Sofinco, trade-in buyback, and Hertz rental referrals. Operations are supported by an online vehicle configurator and direct showroom sales.

Product overview

Autopole Maurel Castres Audi operates as a car dealership offering a comprehensive automotive sales and service portfolio. The core offering consists of new Audi vehicle sales (configurable to order or from stock) and used vehicle sales, supplemented by a full range of after-sales services including vehicle maintenance and repair, maintenance contracts (starting at €19/month), financing solutions via Sofinco partnership, vehicle trade-in services, Hertz rental partnerships, and home delivery. The business is part of the Maurelauto.fr network celebrating 90 years of automotive service (1936-2026), located in Castres, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi New Vehicle Sales Sale of new Audi vehicles including models such as A1 Sportback, A3 series, A5 series, A6 series, A8, Q2, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, RS models, and S models. Customers can configure vehicles to order or purchase from stock. Prices range from €27,750 (A1 Sportback) to €194,250 (RS Q8).
• Audi Used Vehicle Sales Sale of pre-owned and certified used Audi vehicles (and select Volkswagen models). Stock includes models such as A1 Sportback, Q2, Q3, Q5, and VW Polo with verified mileage, maintenance history, and dealer warranty. Vehicles are inspected and guaranteed before resale. Prices range from €17,990 to €24,590.
• Vehicle Maintenance and Repair Services Full-service automotive workshop offering vehicle servicing, mechanical repairs, and bodywork (carrosserie). Services include routine maintenance, air conditioning cleaning, wiper blade replacement, brake services, and maintenance appointment booking.
• Vehicle Financing through Sofinco Financing solutions provided through partnership with Sofinco, allowing customers to purchase vehicles through credit arrangements with monthly payments for both new and used vehicles.
• Vehicle Trade-in / Reprise Vehicle buyback service allowing customers to sell their current vehicle to the dealership, either for cash or as trade-in toward a new vehicle purchase.
• Car Rental via Hertz Partnership Vehicle rental services through partnership with Hertz, providing short-term vehicle rentals through Hertz agency locations for customers needing temporary transportation solutions.
• Home Delivery Service Vehicle delivery service allowing customers to receive their purchased vehicle at their home address rather than picking up at the dealership.
• Audi Maintenance Contract Audi maintenance contract starting from €19/month for 24 months, offering scheduled servicing and coverage for routine maintenance needs.
• Audi Vehicle Warranty Standard 2-year warranty on new vehicles without mileage limitation. Extended warranty options available up to additional 3 years with various mileage limits.

Quantifiable outcome

• 2-year vehicle warranty without kilometer limitation on new Audi vehicles
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• SofincocoreChannel Partner/ Reseller/ DistributorFinancing partnership providing vehicle financing solutions to customers purchasing vehicles. Sofinco offers credit solutions for both new and used vehicle purchases, enabling customers who cannot pay cash to finance their purchases through monthly payments.
• HertzcoreChannel Partner/ Reseller/ DistributorCar rental partnership allowing customers to rent vehicles from Hertz agency locations. Provides temporary vehicle access for customers needing short-term transportation solutions.
• Maurelauto GroupcoreOthersParent company operating multiple Audi and Volkswagen dealerships across the Occitanie region, including locations in Castres and Montauban. Group provides centralized resources, brand partnerships with Audi, and operational support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bodemer Group: Large multi-brand French automotive dealer group operating across Brittany and western France; relevant for understanding scaled franchise dealership economics and group-level margin drivers.
• BYmyCAR: Major French multi-brand dealer group with national footprint; comparable as a benchmark for chain-level dealer operations, refinancing capacity, and digital sales infrastructure.
• Volkswagen dealer network (Occitanie): Authorized VW dealers in the same region; Castres Audi sells some used Volkswagens and competes for entry-premium buyers, overlapping in service capability and customer base.

Emerging players

• La Centrale: Leading French online used car marketplace; comparable because it competes for the dealership's used-vehicle lead flow and is forcing traditional dealers to digitalize configuration and lead capture.

Direct peers

• Audi Toulouse: Another authorized Audi dealership in the same Occitanie region of southern France, directly competing for the same premium car-buying customer base in cities geographically close to Castres.
• Audi Perpignan: Authorized Audi dealer in nearby Perpignan, southern France, with comparable showroom sales, certified used vehicles, and service offerings targeting the same premium demographic.
• Audi Albi (Maurelauto): Sister Audi dealership operated by the Maurelauto parent group in Albi, sharing brand contracts, group resources, and customer overlap — the closest operational comparable.
• Audi Montpellier: Authorized Audi dealer in the broader Occitanie/Languedoc region with similar new/used vehicle sales, financing, and after-sales service model, competing for regional premium share.

Regional players

• Chapat Group: Premium franchised dealer group in southern France, primarily BMW/Mini; comparable for premium-brand dealer economics, service-driven retention, and group-level expansion strategy in the same regional footprint.

Others

• Le Bon Coin (Automobiles): France's largest general classifieds platform with a major automotive vertical; an indirect competitor for used vehicle listings and a channel pressure point on traditional dealer margins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maurelauto
• LinkedInlinkedin.com/company/autopole-81audi
• Facebookfacebook.com/maurelauto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autopole Maurel Castres Audi