Audi DBF Montpellier

What Audi DBF Montpellier does

Audi DBF Montpellier is an authorized Audi automobile dealership operating two physical locations in the Montpellier metropolitan area of southern France — the Tournezy headquarters at 3160 Avenue de Maurin and a secondary site in Saint-Clément-de-Rivière. The dealership is a wholly-owned operating entity of Groupe DBF, an independent automotive retail group founded in 2008 that operates Audi and Volkswagen franchises across the Nouvelle Aquitaine and Occitanie regions with approximately 700 total employees. The company sells the full range of new Audi vehicles (entry-level A1 Sportback from €27,750 through performance RS Q8 at €194,250) alongside a 998+ unit used vehicle inventory spanning 24 brands, supported by manufacturer-authorized after-sales service, genuine parts, bodywork, windscreen replacement, and warranty programs including a dedicated service track for vehicles over 7 years old.

The business operates as a full-lifecycle automotive retail platform with five revenue streams: new vehicle sales, used vehicle sales (multi-brand), after-sales service and repairs, parts and accessories, and short-term mobility through the Audi Rent rental service. A dedicated Audi Business program addresses fleet and professional buyers, while consumer financing starts from €271/month for used vehicles. Customer engagement is supported by a MotorK-powered website with online vehicle configurator, inventory browsing, service appointment booking with online pre-payment, and trade-in evaluation. The dealership maintains a 4.7/5 Google rating across 229 reviews, indicating strong customer satisfaction in the Montpellier market.

The company is structured as a SAS (Société par Actions Simplifiée) under French law with share capital of €3,001,050 and is led operationally under Groupe DBF President François Désarmeaux. Beyond traditional sales and service, the dealership is executing a deliberate pivot toward electrification through a dedicated EV/hybrid section featuring Q4 e-tron, Q6 e-tron, and e-tron GT models, positioning for the broader industry transition to electric mobility in the European market.

Name

Audi DBF Montpellier

Legal name

Audi DBF Montpellier

Website

https://audi-montpellier.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Audi dealership operating two Montpellier-area locations (Tournezy and Saint-Clément-de-Rivière) as part of Groupe DBF, selling new and used vehicles with full after-sales service, financing, fleet programs, and Audi Rent mobility services.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Used Car Dealers (441120), Passenger Car Rental (532111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

akta.pro secondary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Automobile dealership
• New car sales
• Vehicle maintenance
• Vehicle financing
• Car rental services

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including petrol, hybrid, and electric models. Prices range from approximately €27,750 for entry-level A1 Sportback to over €194,000 for high-performance RS Q8 models.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Audi models and other brands from their multi-brand inventory. Stock includes over 998 vehicles across various brands and price points.
3. After-Sales Service and Repairs: Authorized Audi repair services including maintenance, repairs, bodywork (carrosserie), and windscreen replacement. Services include pre-payment for workshop appointments through the website.
4. Parts and Accessories: Sale of Audi genuine parts and accessories, lifestyle products.
5. Audi Rent - Vehicle Rental: Short-term vehicle rental service branded as Audi Rent, offering flexible mobility solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Authorized Audi dealership in Montpellier, France operating two locations (Tournezy and Saint-Clément-de-Rivière) that sells new and pre-owned Audi vehicles and provides manufacturer-certified after-sales service, genuine Audi parts, short-term rental through Audi Rent, vehicle financing, and corporate fleet solutions through the Audi Business program as part of Groupe DBF.

Product overview

Audi DBF Montpellier is an authorized Audi automobile dealership operating as part of the DBF Group (DBF Automobiles), serving the Montpellier region in southern France with two physical locations (Saint-Clément-de-Rivière and Tournezy). The dealership operates as a multi-product automotive retail platform centered on the sale of new and pre-owned Audi vehicles. The core product offering consists of the full new Audi model range (A1 through A8, Q2–Q8, e-tron electric variants, RS and S performance lines) alongside a large used vehicle inventory spanning multiple brands. Supporting the vehicle sales business, the dealership offers a suite of integrated services: an online vehicle configurator for customizing new Audi models, financing and warranty products, test drive booking, short-term vehicle rental (Audi Rent), business fleet services (Audi Scale Professionnel), a dedicated electric and hybrid vehicle section, and a full after-sales workshop for maintenance, repairs, and bodywork. These products and services collectively form a full automotive lifecycle platform — from vehicle discovery and purchase through financing, ongoing service, and eventual trade-in.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles Retail sales of new Audi passenger vehicles to private and business customers through the authorized franchise.
• Pre-Owned Audi Vehicles Sales of used and certified pre-owned Audi vehicles from the dealership.
• Audi After-Sales Service Manufacturer-certified maintenance, repair, and warranty servicing performed on Audi vehicles at the dealership.
• Audi Genuine Parts Retail sale of genuine Audi replacement parts and accessories.
• Audi Rent Short-term rental of Audi vehicles provided through the dealership.
• Audi Business Fleet Services Dedicated fleet sales and management program for corporate and business customers operating company vehicles.
• Vehicle Financing Financing arrangements arranged by the dealership to support customer vehicle purchases.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe DBF (Parent Company)coreOthersAudi DBF Montpellier is part of Groupe DBF, an independent automotive group operating Audi and Volkswagen dealerships across Nouvelle Aquitaine and Occitanie regions in France. Founded in 2008, the group employs 700 people and is led by President François Désarmeaux. The group provides the infrastructure, resources, and brand partnerships that enable the Montpellier dealership operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gueudet Automobiles: Independently owned French automotive dealer group operating multiple brand franchises including premium, with full-service dealership operations (new, used, after-sales) of comparable scope and regional concentration.
• Hanav Groupe (Mercedes-Benz dealer network): Authorized Mercedes-Benz dealer group in France offering new/premium used vehicles, after-sales service, financing and parts at multiple regional showrooms; closely comparable premium authorized-dealer franchise model.
• Jean Rouyer Automobiles: Independently owned French automotive dealer group with multi-brand franchise operations including used vehicle centers and aftermarket services; comparable mid-sized private dealer group profile.
• Groupe Chapat: Independent French automotive dealer group operating franchised new-vehicle sales, used vehicles, after-sales service and parts at multiple regional sites; the multi-product retailer model closely resembles Audi DBF Montpellier's structure.
• Groupe Bony (Bony Automobile): Major French multi-brand automotive retailer headquartered regionally, with authorized franchises including a mix of premium and volume brands and significant new/used car, after-sales, and parts operations comparable to DBF Group.
• Groupe DMD (Dafy / Riviera): Multi-brand French automotive retailer with authorized franchises and a full-service dealership model (sales, financing, after-sales, parts) operating in southern France regional markets similar to Audi DBF.

Broad incumbents

• Emil Frey France: One of Europe's largest automotive retail groups with significant French multi-brand operations across both premium and volume brands, including franchises overlapping with Audi DBF's premium positioning and Volkswagen Group brand family.
• Groupe GCA (Charles André): One of the largest Toyota/lexus franchise groups in France and also broader multi-brand; operates authorized dealer showrooms, after-sales, and parts at regional scale akin to Audi DBF's dealership network model.
• BYmyCAR: Large French multi-brand automotive retailer with new and used vehicle sales, financing, after-sales service and parts across multiple regional showrooms; competing head-to-head with DBF in the French regional dealer market.
• RRG Groupe (Renault Retail Group): Major authorized Renault/Dacia franchise network in France with broad dealer operations across sales, after-sales, and parts; a relevant authorized-dealer peer for benchmarking regional franchise operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audi-dbf-montpellier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi DBF Montpellier