What Audio Jungle does

AudioJungle is a digital marketplace operated by Envato Pty Ltd for royalty-free music and audio assets, part of a broader Envato Market ecosystem that also includes ThemeForest, CodeCanyon, VideoHive, GraphicRiver, PhotoDune, and 3DOcean. Envato was founded in 2006 and AudioJungle launched as a dedicated audio marketplace in 2012. The platform hosts 2,423,970 tracks and sounds from a global community of independent musicians and sound engineers, organized across six core product categories: Music Tracks, Music Packs, Music Kits, Sound Effects, Logos & Idents, and Source Files (DAW project files). Underlying technology is a standard e-commerce marketplace with audio preview playback, multiple file formats, and instant digital download; the Envato Market API enables third-party integrations.

The business operates a commission-based marketplace model: individual audio assets are sold at one-time prices ranging from $1 to $50+, with Envato retaining a percentage of each sale and the creator receiving the remainder. Buyers are also cross-promoted to Envato Elements, an unlimited-download subscription offering music, video, templates, and AI tools. Distribution is entirely self-serve and global, with no geographic restrictions, USD pricing worldwide, organic SEO-driven discovery, category browsing, featured and bestseller curation, and an affiliate program for third-party referral. Customer segments span content creators and video producers (primary), game developers, marketing/advertising professionals, and podcasters.

Name

Audio Jungle

Legal name

Envato Pty Ltd

Website

https://audiojungle.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

AudioJungle, operated by Envato Pty Ltd, is a self-serve digital marketplace offering over 2.4 million royalty-free music tracks and sound effects to content creators, video producers, game developers, and marketers through per-track purchases and Envato Elements subscription cross-promotion.

Ownership category

akta.pro rank

Product category

Stock Audio Marketplace

NAICS

Music Publishers (51223)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

akta.pro secondary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

Keywords

• Royalty-free music
• Stock audio marketplace
• Sound effects library
• Audio asset licensing
• Music downloads platform

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Per-track audio sales: Individual audio tracks and sound effects sold at one-time purchase prices ranging from $1 to $50+. Sellers receive a percentage of each sale while Envato/AudioJungle retains a marketplace commission.
2. Envato Elements subscription: Cross-promotion to Envato Elements unlimited subscription providing access to music, sound effects, stock video, templates, and AI tools for a monthly/annual fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Audio Jungle operates a digital marketplace where independent musicians and sound engineers sell royalty-free music tracks, music packs, sound effects, music kits, logos & idents, and DAW source files. Buyers browse, preview, and purchase individual assets starting at $1 for commercial use under a royalty-free license, with instant digital downloads after purchase. The platform also cross-promotes the Envato Elements subscription for unlimited creative-asset downloads.

Product overview

AudioJungle is an Envato-owned digital marketplace for royalty-free music and audio assets. The platform operates as a single marketplace with multiple product categories: Music Tracks (individual songs from $1), Music Packs (genre-related track bundles), Sound Effects (professional audio effects library), Logos & Idents (branding audio), Music Kits (editable track sections), and Source Files (DAW project files). The portfolio includes over 2.4 million tracks and sounds from a community of musicians and sound engineers. AudioJungle also cross-promotes Envato Elements, an all-in-one creative subscription service offering unlimited downloads with AI tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Tracks Individual royalty-free music tracks sold at per-unit pricing starting at $1, spanning over 20 genre categories including Ambient, Cinematic, Corporate, Hip-Hop, Jazz, Pop, Rock, and more. Buyers preview and purchase individual songs for commercial use under a royalty-free license.
• Music Packs Bundles of related music tracks grouped by the same genre, offering multiple coordinated music pieces in a single purchase for consistent sound across projects.
• Sound Effects Comprehensive library of royalty-free sound effects including Buttons & Menus, Cartoon, Game, Nature, Urban, Futuristic, Interface, Human, Industrial, Domestic, Transitions & Movement, and Sound Packs. Sold individually starting at approximately $1-3 for basic effects for multimedia projects.
• Music Kits Customizable music packs featuring individual drag-and-drop audio sections (such as bass, drums, melody) that allow buyers to mix, edit, and adapt tracks to specific project needs.
• Logos & Idents Audio files in individual or pack formats designed to strengthen brand identity through short audio logos and station ident sounds for branding, broadcast, and corporate video use.
• Source Files Original project files for professional audio workstations including Cubase, Logic Pro, and FL Studio, sold to enable advanced customization by expert users.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Artlist: Artlist is a subscription-based royalty-free music and sound effects licensing platform targeting video creators, filmmakers, and brands. It is a direct competitor to AudioJungle, offering curated catalogs and commercial licensing for content production with similar target customers.
• Storyblocks: Storyblocks operates an unlimited-download subscription model for royalty-free audio (formerly AudioBlocks), video, and images targeted at content creators and marketers. Its audio library and licensing structure directly mirror AudioJungle's market, with subscription-based monetization for similar SMB and creator buyers.
• Epidemic Sound: Epidemic Sound is a leading royalty-free music licensing platform for YouTubers, video producers, and brands, offering curated tracks and sound effects via subscription. It directly competes with AudioJungle on catalog quality, commercial licensing clarity, and creator-segment customer base.
• Musicbed: Musicbed is a licensed music platform focused on premium, curated tracks for filmmakers, brands, and agencies. While more premium-positioned, it directly competes with AudioJungle in the licensed music for video production category.
• Soundstripe: Soundstripe is a royalty-free music and sound effects licensing platform serving video creators, agencies, and brands via subscription. It targets the same content creator customer base as AudioJungle with curated, vetted catalogs and clear commercial licensing.
• PremiumBeat: PremiumBeat is a curated royalty-free music library owned by Shutterstock, serving video producers, agencies, and broadcasters. It competes directly with AudioJungle in the licensed music marketplace category, with similar per-track licensing mechanics for professional content creators.

Broad incumbents

• Shutterstock: Shutterstock is a broad stock media platform that owns PremiumBeat and offers royalty-free music, images, and video for content creators and enterprises. It is a broader incumbent with overlapping audio licensing capabilities competing for the same professional buyer base as AudioJungle.
• Pond5: Pond5 is a broad stock media marketplace spanning video, audio, images, and 3D assets, including a sizable royalty-free music and sound effects library. It overlaps AudioJungle's audio business while operating as a wider multi-asset incumbent serving similar content creators.
• Envato Elements: Envato Elements is the parent company's unlimited subscription creative asset platform offering music, sound effects, video, templates, and AI tools. It overlaps AudioJungle's audio offering while operating as a broader subscription incumbent, and AudioJungle explicitly cross-promotes it.

Emerging players

• Splice: Splice is a music creation platform offering royalty-free samples, loops, and presets for music producers and creators, with subscription and per-sample monetization. While focused on music production rather than video licensing, it overlaps AudioJungle's audio creator ecosystem and adjacent music tooling category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/envato
• YouTubeyoutube.com/user/Envato
• Facebookfacebook.com/envato
• Instagraminstagram.com/envato
• Pinterestpinterest.com/envato
• LinkedInlinkedin.com/company/audio-jungle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Jungle