A Prime Comercio E Instalacoes

What A Prime Comercio E Instalacoes does

A Prime Comercio E Instalacoes, doing business as Audio Prime, is a Brazilian e-commerce retailer and solutions provider specializing in residential and commercial audio/video equipment. Founded in 2006 in Blumenau, Santa Catarina, the company sells ambient sound systems, home theater setups, amplifiers, speakers, subwoofers, soundbars, receivers, mixing consoles, cabling, and accessories from brands including Yamaha, JBL, Edifier, Polk Audio, Frahm, AAT, AKG, Discabos, and Engeblu. Its storefront runs on the Magazord e-commerce platform with Rapid SSL encryption, and it supplements direct sales with WhatsApp-based consultation, remote video-call technical support, and an in-house trained technician team for project design and on-site installation. The company also operates Audio Prime Distribuidora, a B2B distributor division serving professional installers and integrators, and Audio Prime Academy, a training program for AV technicians.

Audio Prime's business model is direct e-commerce retail with a one-time unit-pricing structure (no subscription tiers), supplemented by technical consulting, custom audio project design, and post-sale technical support for up to 120 days. The company targets two horizontal customer segments — residential homeowners seeking home theater and ambient audio solutions, and commercial/corporate buyers (restaurants, retail stores, churches, offices) requiring multi-zone commercial audio installations — and ships nationwide via Correios or freight carriers. The business is private, self-funded, with a headcount of 1-10 employees, and reports a 91-point NPS and a 5.0/5.0 customer rating across 899 reviews.

Name

A Prime Comercio E Instalacoes

Legal name

Audio Prime

Website

https://audioprime.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Audio Prime is a Brazilian e-commerce retailer founded in 2006 in Blumenau, Santa Catarina, selling residential and commercial audio/video equipment, home theater systems, and ambient sound solutions, supported by technical consulting, installation services, and a B2B distributor arm.

Ownership category

akta.pro rank

Product category

Audio Equipment Retail

akta.pro primary industry

Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

akta.pro secondary industries

AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Audio equipment retail
• Home theater systems
• Ambient sound systems
• Audiovisual installation services
• Smart home automation

Headquarters

HQ city

Blumenau, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Audio/Video Equipment: Audio Prime generates revenue through direct e-commerce sales of audio and video equipment including home theater systems, ambient sound systems, amplifiers, speakers, cables, and accessories. The company sells products from multiple brands including Yamaha, Edifier, Discabos, Engeblu, Polk Audio, AKG, AAT, Frahm, and JBL.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Audio Prime sells audio and video equipment through an online store, including multi-room ambient-sound systems, home-theater systems, smart-home automation, speakers, amplifiers, receivers, soundbars, subwoofers, cables, and accessories. It also provides technical consulting, custom audio-system design and installation, and post-sale support for residential and commercial customers in Brazil.

Product overview

Audio Prime operates as a comprehensive audio-visual e-commerce platform and solutions provider offering three integrated system categories: Som Ambiente (multi-room ambient sound), Home Theater (cinema-quality audio-video), and Automação (smart home automation). The core portfolio includes speakers (in-ceiling, surface-mount, outdoor, pendulum-style), amplifiers (including IoT-enabled models), receivers, soundbars, subwoofers, mixing consoles, and accessories. The company sells products from brands like Yamaha, JBL, Edifier, Frahm, Polk Audio, AAT, AKG, and Encore. Beyond retail, Audio Prime offers technical consulting, custom project design, and Audio Prime Academy training for installers. They serve both B2C (consumer e-commerce) and B2B (Distribuidora Audio Prime for professional integrators) channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-room Audio Systems (Som Ambiente) Multi-room ambient-sound systems for residential and commercial spaces, using in-ceiling or surface-mounted speakers, amplifiers, mixers, and subwoofers for areas such as BBQ areas, pools, and party spaces.
• Home Theater Systems Complete home-theater systems for residential spaces, including 5.1, Dolby Atmos, DTS:X, and 5.1.2 configurations with receivers, speakers, soundbars, subwoofers, TV mounts, and HDMI cables.
• Smart Home Automation (Automação) Audiovisual automation systems that enable voice-controlled management of TVs, audio systems, and connected devices through smart assistants.
• IoT Amplifiers (Amplificadores IoT) Internet-of-Things-enabled amplifiers with voice-command capability; Frahm IoT amplifiers support hands-free audio control in smart-home integrations.
• AV Receivers Yamaha and other AV receivers that process and manage audio and video signals for home-theater systems, including Dolby Atmos and DTS:X formats.
• Soundbars Soundbars that enhance flat-screen TV audio; some models include Alexa Built-in for voice control.
• Subwoofers Subwoofer speakers for deep-bass reproduction in ambient-sound and home-theater systems.
• Amplifiers (Amplificadores) Amplifiers for residential and commercial audio systems, available in single-room and multi-room configurations for 1, 2, or 4+ environments, including commercial models.
• Built-in Speakers (Caixas de Som de Embutir) In-ceiling or in-wall speakers for discrete audio installations, offered in active and passive configurations.
• Surface-Mount Speakers (Caixas de Som de Sobrepor) Wall- or ceiling-mounted speakers that do not require construction, with indoor and outdoor/IP66-rated models for versatile placement.
• MS AUDIO Pendulum Speaker Line (MS AUDIO Caixa Pêndulo) MS AUDIO pendant speakers for double-height ceilings, featuring a 6-inch driver, 120W passive design, optional LED lighting, and white or black finishes.
• Outdoor Speakers (Caixas Acústicas Externas/Outdoor) Weather-resistant outdoor speakers with IP66 certification and UV protection for patios, pools, gardens, and commercial outdoor spaces.
• Mixing Consoles (Mesas de Som) Audio mixing consoles for professional and commercial applications, combining multiple sound sources into one output signal.
• Preamplifiers (Preamplificadores) Electronic preamplifiers that prepare audio signals for subsequent amplification or processing stages.
• Line Transformers (Transformadores de Linha) Line transformers for impedance matching between amplifier outputs and speaker inputs in audio installations.
• Power Conditioners (Condicionadores de Energia) Power-conditioning units that protect home-theater equipment from electrical fluctuations and support stable performance.
• Microphones (Microfones) Table and professional microphones for audio applications.
• Cables and Accessories (Cabos e Acessórios) HDMI 2.1 cables, speaker cables, and installation accessories for audiovisual systems.
• TV Mounts (Suportes para TV) Mounting equipment for secure and proper installation of television displays.
• Tower and Bookshelf Speakers Tower and bookshelf speakers in 2-way and 3-way configurations for home-theater systems.
• Complete System Kits (Kits) Ready-to-install kits for ambient sound and home theater across different environments.
• Audio Prime Academy Technical training platform for technicians, installers, and integrators, offering basic-to-advanced content on equipment selection, installation, and project pricing.
• Technical Consulting (Consultoria Técnica) Technical consulting with trained specialists, remote video-call support, and on-site technician assistance for residential and commercial audio projects.
• Custom Audio Projects (Projetos) Custom audio-system design projects, including complete consulting, construction monitoring, cable installation, and maintenance for corporations, public works, and residences.
• Installation Services (Instalação) Professional installation of audio and home-theater systems, including cable installation, construction monitoring, and on-site technician assistance for residential and commercial projects.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MagazordcoreTechnology or IntegrationMagazord is the e-commerce platform provider powering Audio Prime's online store. The platform offers encrypted data storage, secure browsing with HTTPS protocol, and reliable infrastructure for the online shopping experience.
• Rapid SSLcoreTechnology or IntegrationRapid SSL provides SSL certificates for secure data transmission, enabling encrypted connections for customer login and payment areas of the website.
• Audio Prime DistribuidoraminorChannel Partner/ Reseller/ DistributorSeparate distributor division serving technicians, installers, and audio/video integrators with products from official distribution brands, technical support, and exclusive community access including Audio Prime Academy training content.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Edifier: Global consumer audio brand with bookshelf speakers, home theater systems, and powered speakers. Comparable as both a brand resold by Audio Prime and a direct DTC competitor in the Brazilian home audio retail space.
• JBL (Harman International): Premium consumer audio brand and a key supplier to Audio Prime. Comparable as both a brand Audio Prime resells and a growing direct-to-consumer competitor in Brazil for speakers, soundbars, and home audio.
• Yamaha Audio: Major audio and AV receiver manufacturer and a flagship brand in Audio Prime's catalog. Comparable as both a supplier and a direct competitor in home theater receivers and AV components sold to Brazilian consumers.

Direct peers

• Fast Shop: Brazilian consumer electronics e-commerce retailer with national footprint and physical stores. Directly comparable as a multi-brand online retailer of audio, home theater, and consumer electronics in Brazil, competing for the same customer wallet share.
• KaBuM!: Brazilian e-commerce retailer specializing in electronics, audio equipment, gaming, and consumer tech. Directly comparable as a Brazilian online retailer competing in the same consumer audio/peripheral category with similar pricing-led positioning.

Broad incumbents

• Sonos: Premium smart home audio brand with multi-room speakers, soundbars, and voice assistant integration. Comparable as a competing offering in the Brazilian premium home audio and smart-home audio category that Audio Prime also serves.
• Magazine Luiza (Magalu): One of Brazil's largest retail and e-commerce platforms, selling consumer electronics including audio equipment, home theater, and smart home devices. Comparable as a broad incumbent in Brazilian consumer electronics retail, with significantly greater scale and logistics reach than Audio Prime.
• Casas Bahia: Large Brazilian home appliances and consumer electronics retailer with national e-commerce presence. Comparable as a broad incumbent in Brazilian consumer electronics retail with overlapping audio equipment and home theater category offerings.
• Mercado Livre: Dominant Latin American e-commerce marketplace with substantial Brazilian consumer electronics and audio equipment listings. Comparable as a broad incumbent platform competing for the same Brazilian consumer audio e-commerce spend at greater scale.
• Bose: Global premium audio brand with home theater, soundbar, and multi-room speaker products. Comparable as a premium incumbent whose products compete head-to-head with brands sold by Audio Prime in the Brazilian home audio category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/audioprime
• Facebookfacebook.com/audioprime
• Instagraminstagram.com/audioprime
• Pinterestco.pinterest.com/audioprimesc/_shop
• TikToktiktok.com/@audioprime
• LinkedInlinkedin.com/company/a-prime-comercio-e-instalacoes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Prime Comercio E Instalacoes