August Moon Spa at La Tourelle

Name

August Moon Spa at La Tourelle

Legal name

August Moon Spa

Website

https://augustmoonspa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Resort Services

SIC

Services-Health Services (8000)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

Keywords

• Spa services
• Massage therapy
• Facial treatments
• Body treatments
• Wellness resort

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Massage Therapy Services: Therapeutic and signature massage services including Swedish, deep tissue, hot stone, couples massage, reflexology, and herbal poultice massage. Priced with dynamic weekday/weekend model.
2. Facial Services: Herbal facials, signature facials including Acne Clearing, Brightening Facial, Reverse & Repair, and Herbal Poultice facial treatments. Includes customization options and add-ins.
3. Body Treatments: Body wraps, exfoliating scrubs, and energetic Reiki services using local ingredients including Riesling wine, maple sugar, and moor mud.
4. Hair Removal Services: Waxing services for face, arms, below waist, and other areas. Includes Vajacial add-on treatments for post-wax care.
5. Relaxation Passes and Day Passes: Day passes for spa amenity access including steam room, sauna, tranquility lounges, and complimentary beverages. $30 single pass, $45 for two passes.
6. Retail Products: Handcrafted self-care products including body scrubs, aromasalts, spritzers, lip balms, and bundles sold through retail shop and online.
7. Membership Program: $60/month relaxation membership providing weekly access to spa amenities, 50% off guest day passes, 10% off services, and loyalty points accumulating to $100 credit after 8 months.
8. Spa Packages: Bundled service packages including Hikers Package (90-min massage, 60-min facial, 30-min foot treatment for $340), Serenity 6 massage package ($650), and Facial Series package ($650).
9. Group Event Services: Group retreat experiences for 8+ guests with 10% discount, complimentary amenities, catering options featuring Finger Lakes wine and seasonal cuisine.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

August Moon Spa at La Tourelle is a Finger Lakes day spa providing massage therapy (Swedish, deep tissue, hot stone, herbal poultice, couples, reflexology), herbal and signature facials, body wraps and scrubs using locally sourced ingredients, waxing services, and spa amenities including steam room, sauna, and tranquility lounges. The spa operates from six treatment rooms on the grounds of La Tourelle Inn in Ithaca, NY, and supplements its service menu with handcrafted retail products, a $60/month Relaxation Membership, gift certificates, and group retreat packages for eight or more guests.

Product overview

August Moon Spa at La Tourelle Inn is a Finger Lakes spa resort offering a comprehensive suite of spa services centered around massage therapy, facials, body treatments, and hair removal. The spa features six treatment rooms and two tranquility lounges (fireplace and waterfall). Core services include Therapeutic Massage (60/90 minutes), Classic Herbal Facials (30-90 minutes), and body treatments such as Gemstone Body Wrap and Exfoliating Body Scrubs. Signature offerings include Hot Stone Massage, Herbal Poultice Massage/Facial, Couples Massage, and Circadia Zombie Facial. The spa operates a peak-and-base dynamic pricing model with weekday discounts and weekend/holiday premiums. Retail offerings include handcrafted lavender-infused products (body scrub, lip balm, spritzer, aroma-salts, bundles) sold through the on-site shop. Membership options include a Relaxation Membership ($60/month) and loyalty Passport Program. Group retreats for 8+ guests are available with catering and reserved amenities. The spa's booking and customer management is handled through Meevo software.

Differentiator

Problem solved

Functional benefit

Brands

• Handcrafted Spa Products: Retail products including Lavender Dream Bundle, body scrubs, aromasalts, lip balms, and spritzers made with local and organic ingredients including Finger Lakes Riesling and locally tapped maple.

Products and services

• Therapeutic Massage Customizable massage therapy using techniques such as Swedish, Deep Tissue, and Prenatal with personalized pressure, complimentary aromatherapy, and curated music. Available in 60-minute and 90-minute sessions with dynamic weekday/weekend pricing.
• Hot Stone Massage Relaxation massage using smooth, heated basalt stones that warm muscles and enhance therapeutic massage techniques, creating a grounding, tranquil experience. Complimentary hot stones offered seasonally.
• Herbal Poultice Massage Deeply grounding massage ritual featuring warm, hand-crafted herbal poultices and flowing full-body stretch techniques. Guests take home their herbal poultice for continued self-care.
• Couples Massage Side-by-side massage experience for two in a candlelit room with two therapists providing customized sessions tailored to each guest's needs.
• Reflexology Ritual 60-minute calming head, hand, and foot reflexology experience designed to restore balance, relax the body, and renew the mind.
• Classic Herbal Facials Farm-to-treatment-table facials using small-batch herbal skincare with locally grown botanicals, therapeutic-grade essential oils, and vegan-friendly ingredients. Includes deep cleansing, steam, exfoliation, extractions, mask, and moisturizing massage.
• Herbal Poultice Facial 90-minute facial ritual combining warm, hand-crafted herbal poultices with therapeutic facial massage techniques to promote circulation, reduce tension, and calm the nervous system. Guests take home their poultice.
• Reverse & Repair Facial Revitalizing treatment using potent peptides and stem cell extracts to visibly lift, tighten, and smooth skin, leaving it deeply nourished and youthful.
• Acne Clearing Facial Clarifying treatment designed to deeply cleanse, clear congestion, and calm inflammation using customized enzyme, professional peel, and detoxifying mask with white willow and juniper.
• Brightening Facial Targeted treatment for dark spots, melasma, and uneven tone using gentle enzyme, oxygen infusion, and antioxidant-rich super berry mask. Pregnancy-safe and customizable for rosacea.
• Gemstone Body Wrap Mineral wrap using Moor Spa Gemstone Clay sourced from Vancouver Island, featuring tourmaline and gemstones with guided meditation and chakra alignment. Includes lavender body butter and rose water finishing application.
• Full Body Bliss 90-minute luxurious ritual beginning with warming body wrap, followed by rejuvenating herbal facial, and concluding with full-body application of rich body butter.
• Exfoliating Body Scrubs Full-body exfoliation treatments using locally sourced ingredients including NYS Finest Maple Sugar, Wake Me Up Coffee, and Riesling and Sea Salt scrubs, with hydrating body butter finishing.
• Detox Body Wraps Body wraps using Antioxidant Wine (grape seeds and oats), Toning Moor Mud, or Algae Detox to eliminate toxins, stimulate lymphatic system, and infuse beneficial nutrients.
• Energetic Reiki Fully clothed, non-invasive energy healing treatment where practitioner works with body's energy lines through gentle touch to promote deep relaxation and healing.
• Hair Removal Services Professional hair removal services for face, arms, and body areas including brows, lip, chin, underarm, bikini, Brazilian, and legs. Vajacial add-on treatment available for post-wax care.
• Relaxation Day Pass Day pass granting access to steam room, sauna, both tranquility lounges (fireplace and waterfall), plus complimentary herbal tea, organic coffee, and filtered water. Priced at $30 single or $45 for two.
• Relaxation Membership Monthly membership at $60 providing weekly access to spa amenities, 50% off guest day pass, and 10% off services. Earns points toward $100 credit after 8 months of monthly charges.
• Hiker's Package Summer spa package designed for hikers with 90-minute massage, 60-minute herbal facial, and 30-minute Timeless Toes foot treatment for $340. Complimentary hot towels, aromatherapy, and curated music included.
• Serenity 6 Massage Package Buy five 60-minute massage sessions and receive one free. Priced at $650. Services non-transferable, must be redeemed by same guest, expires after one year.
• Facial Series Package Buy five 60-minute herbal facial sessions and receive one free. Priced at $650. Services non-transferable, must be redeemed by same guest, expires after one year.
• Group Retreats and Events Spa retreat packages for groups of 8 or more including 10% discount, reserved tranquility room access, locker room amenities, and catering options. Groups of 12 or more receive complimentary mimosas.
• Spa Loyalty Rewards (Passport Program) Complimentary loyalty program where clients earn points on services and retail purchases. At 500 points, receive $100 credit toward a single service. Points expire after 5 years of inactivity.
• Lavender Dream Bundle Calming spa gift set including lavender body butter, bath soak, lip balm, and body spray. Handcrafted with therapeutic-grade essential oils and natural ingredients. $32.
• Lavender Body Scrub Gentle exfoliant and moisturizer in one using natural cane sugar, jojoba, almond, and coconut oils with therapeutic-grade lavender essential oil and vitamin E. 2 oz size, $10.
• Aroma-Salt Soak (Lavender) Grounding blend of Epsom salt, sea salt, and therapeutic-grade lavender essential oil for bath or foot soaks to draw out toxins and replenish minerals. $8.
• Lavender Lip Balm Nourishing lip balm with botanical oils, locally sourced beeswax, calendula, and vitamin E infused with therapeutic-grade lavender essential oil. $4.
• Lavender Spritzer Multi-purpose mist with distilled water, witch hazel, aloe vera, and therapeutic-grade lavender essential oil for face, body, linens, or room. $9.
• Vajacial Treatment 45-minute add-on treatment for post-wax discomfort, redness, hyperpigmentation, and ingrown hair prevention. Includes cleanse, steam, lavender sugar scrub, extractions, hydro jelly mask, ingrown oil, and hydrating toning mist.

Quantifiable outcome

• $100 credit earned after 8 months of membership payments ($60/month)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• La Tourelle Inn & SpacoreOthersAugust Moon Spa is located on the grounds of La Tourelle Inn & Spa, a 40-year-old hospitality property on 15 acres at Buttermilk Falls State Park trailhead. The spa is part of the La Tourelle hospitality ecosystem, with integrated booking, joint promotions, and guest cross-access. La Tourelle Lounge offers on-site dining for spa guests.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Civana Wellness Resort: Destination wellness resort offering spa, body treatments, and wellness programming at a larger scale; relevant for benchmarking destination spa economics and amenity-led pricing.
• Sundara Inn & Spa: Destination spa resort focused on wellness packages and signature body treatments — comparable in treatment-led value proposition and weekend leisure traveler demand.
• Miraval Resorts: Multi-property destination wellness resort brand offering spa, body treatments, and wellness programming; useful benchmark for premium spa brand economics at higher price points.

Regional players

• Mohonk Mountain House: Historic upstate NY resort with an extensive spa program targeting weekend leisure travelers — comparable in upstate NY tourism catchment and resort-anchored spa model, though broader in scope.

Direct peers

• Mirbeau Inn & Spa: Day spa embedded within a Finger Lakes-area (Skaneateles, NY) inn offering massage, facials, body treatments, and locally-themed wellness experiences — directly comparable destination spa with similar upstate NY positioning.
• Woodhouse Spas: Upscale day spa brand offering massage, facials, and body treatments in a hospitality-style setting; directly comparable in service mix, ticket pricing, and amenity-led experience to August Moon Spa.
• Burke Williams Spa: Premium day spa chain with full-service massage, facial, and body treatments plus amenity access; comparable in upscale positioning and average ticket size.
• Inns of Aurora: Finger Lakes (Aurora, NY) resort collection with an on-site spa offering massages, facials, and wellness treatments, serving the same regional tourism and stay-and-spa customer as August Moon Spa.
• Massage Envy: Largest U.S. day spa franchise offering massage, facials, and stretch services on a membership basis — a useful benchmark for membership economics, recurring revenue, and competitive intensity.
• Hand & Stone Massage and Facial Spa: National day spa franchise focused on massage and facial services with membership programs — directly comparable in core service offering, pricing model, and recurring membership angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/august-moon-spa-at-la-tourelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August Moon Spa at La Tourelle