Red Meat Advisory Council

Agricultural Industry Advocacyrmac.com.au

Company typePrivate
Founded1998
HeadquartersForrest, Australia
Headcount1–10
GTM typeB2B
OfferingServices

Red Meat Advisory Council firmographics

Firmographics

Name: Red Meat Advisory Council
Legal name: Red Meat Advisory Council
Website: https://rmac.com.au
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Red Meat Advisory Council industry classification

Industry

Product category: Agricultural Industry Advocacy
SIC: Agricultural Prod-Livestock & Animal Specialties (200)
akta.pro primary industry: Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)

Keywords

Red meat industry advocacy
Agricultural policy advisory
Livestock industry coordination
Peak industry body
Government liaison services

Where Red Meat Advisory Council is headquartered

Location

Headquarters

HQ city: Forrest
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Red Meat Advisory Council business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Red Meat Advisory Council product offering

Product offering

Core offering

Red Meat Advisory Council (RMAC) is an Australian industry advisory body that provides coordinated cross-sector policy advice to the Commonwealth Government on behalf of the red meat and livestock sector. It serves as custodian of the Meat Industry Strategic Plan (Red Meat 2030) and acts as the forum for resolving cross-sector industry issues across cattle, sheep, goat, lot feeding, meat processing, and livestock export sectors.

Product overview

Red Meat Advisory Council (RMAC) is an industry advisory body for the Australian red meat and livestock sector, not a technology product company. RMAC provides cross-sector advice to the Commonwealth Government, serves as custodians of the Meat Industry Strategic Plan, and acts as a forum for resolving cross-sector industry issues. The organization coordinates with member Peak Industry Bodies (ALEC, ALFA, AMIC, Cattle Australia, GICA, SPA) and Research and Development Corporations (AMPC, Livecorp, MLA) to set strategic imperatives for the sector. Key initiatives include the Red Meat 2030 strategic vision and hosting the Parliamentary Friends of Australian Red Meat events. No discrete product offerings, SaaS platforms, or technology services were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

Red Meat 2030

Companies that use Red Meat Advisory Council

Customer profile

Segments2 records

Ideal customer profiles2 records

Red Meat Advisory Council technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Red Meat Advisory Council partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered minor and core.

The Original Beef ChiefminorGTM or Marketing Partner · 1 January 2026Supporting sponsor for the 2026 Parliamentary Friends of Australian Red Meat event.
Gooramadda OlivesminorGTM or Marketing Partner · 1 January 2026Supporting sponsor for the 2026 Parliamentary Friends of Australian Red Meat event.
Les AucierminorGTM or Marketing Partner · 1 January 2026Supporting sponsor for the 2026 Parliamentary Friends of Australian Red Meat event.
Australian Agricultural Company (AACo)minorGTM or Marketing Partner · 1 January 20252025 and 2026 event sponsor for the Parliamentary Friends of Australian Red Meat events held at Parliament House.
AllflexminorGTM or Marketing Partner · 1 January 2025Supporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
Endeavour GroupminorGTM or Marketing Partner · 1 January 2025Supporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
RedtractorminorGTM or Marketing Partner · 1 January 2025Supporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
Olsson'sminorGTM or Marketing Partner · 1 January 2025Supporting sponsor for the 2025 Parliamentary Friends of Australian Red Meat event.
Australian Livestock Exporters' Council (ALEC)coreStrategic or Co-development PartnerOne of six member Peak Industry Bodies providing leadership and formulating policy for the livestock export sector. Works with RMAC to set research, development, extension and marketing priorities.
Australian Lot Feeders' Association (ALFA)coreStrategic or Co-development PartnerMember Peak Industry Body representing lot feeders. Contributes to policy formulation and strategic imperatives for the cattle feedlotting sector.
Australian Meat Industry Council (AMIC)coreStrategic or Co-development PartnerMember Peak Industry Body representing meat processors and retailers. Provides leadership and policy input for the meat processing sector.
Cattle AustraliacoreStrategic or Co-development PartnerMember Peak Industry Body representing cattle producers. Formulates policy and sets strategic imperatives for beef cattle production.
Goat Industry Council of Australia (GICA)coreStrategic or Co-development PartnerMember Peak Industry Body representing goat producers. Contributes to industry policy and strategic planning for the goat sector.
Sheep Producers Australia (SPA)coreStrategic or Co-development PartnerMember Peak Industry Body representing sheep producers. Provides policy leadership and strategic direction for the sheep industry.
Meat & Livestock Australia (MLA)coreStrategic or Co-development PartnerResearch and Development Corporation partner working with Peak Industry Bodies to set research, development, extension and marketing priorities supporting industry prosperity.
Australian Meat Processors Corporation (AMPC)coreStrategic or Co-development PartnerResearch and Development Corporation for meat processors. Collaborates with Peak Industry Bodies to set R&D priorities for the processing sector.
LivecorpcoreStrategic or Co-development PartnerResearch and Development Corporation for the livestock export industry. Works with Peak Industry Bodies to set research and development priorities for live export.

Recent moves5 records

Expansion highlights3 records

Red Meat Advisory Council competitors and assessment

Company assessment

Direct peers

Sheep Producers Australia: A member Peak Industry Body of RMAC representing sheep producers. SPA is the directly comparable peak body for the sheep industry, operating with similar policy and strategic coordination functions.
Goat Industry Council of Australia: A member Peak Industry Body of RMAC representing goat producers. GICA is a directly comparable peak body providing policy and strategic input for the goat industry sub-sector.
Cattle Australia: A member Peak Industry Body of RMAC representing cattle producers. As the leading cattle producer representative body in Australia, it shares RMAC's industry advocacy and policy coordination role for a sub-sector.
Meat & Livestock Australia: Research and Development Corporation partner of RMAC and a core member of its network. MLA is the Australian red meat industry's marketing, research, and development body, making it the most directly comparable peak body in the same sector.
Australian Livestock Exporters' Council: A member Peak Industry Body of RMAC representing livestock exporters. ALEC performs comparable policy leadership and cross-government advocacy in the live export sub-sector.
Australian Meat Industry Council: A member Peak Industry Body of RMAC representing meat processors and retailers. AMIC is a directly comparable industry council operating in the same sector with overlapping policy advocacy functions.
Australian Lot Feeders' Association: A member Peak Industry Body of RMAC representing the cattle feedlot sector. ALFA operates with similar peak-body advocacy, policy formulation, and strategic planning functions for its sub-sector.

Broad incumbents

National Farmers' Federation: The broad umbrella peak body for Australian agriculture. NFF is a broader incumbent providing cross-sector policy advocacy across all of Australian agriculture, overlapping with RMAC's policy coordination role at the macro level.
Dairy Australia: The industry body for the Australian dairy sector with comparable R&D, marketing, and policy coordination functions. Dairy Australia parallels MLA in structure and serves as an adjacent industry-body model relevant to RMAC's governance.

Others

AUS-MEAT: An industry-owned standards body for the Australian meat industry. AUS-MEAT operates as an adjacent ecosystem participant, providing classification and language services that underpin the red meat value chain RMAC advocates for.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Red Meat Advisory Council financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Red Meat Advisory Council leadership team

Management profile

Number of profiles

Profiles8 records

Red Meat Advisory Council funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Red Meat Advisory Council M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Meat Advisory Council

What does Red Meat Advisory Council do?

Is Red Meat Advisory Council a public or private company?

Red Meat Advisory Council is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Red Meat Advisory Council founded?

Red Meat Advisory Council was founded in 1998. It employs 1 to 10 people.

Where is Red Meat Advisory Council based?

Red Meat Advisory Council is headquartered in Forrest, Australia, in the Oceania region.

Who are Red Meat Advisory Council's main competitors?

Direct peers on record are Sheep Producers Australia, Goat Industry Council of Australia, Cattle Australia, Meat & Livestock Australia, Australian Livestock Exporters' Council, Australian Meat Industry Council and Australian Lot Feeders' Association. Broad incumbents are National Farmers' Federation and Dairy Australia. AUS-MEAT is listed as an others.

Does Red Meat Advisory Council have an API?

No public API is recorded for Red Meat Advisory Council.

What industry is Red Meat Advisory Council in?

Red Meat Advisory Council's product category is Agricultural Industry Advocacy. Its primary akta.pro industry code is AFAEALAN, Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab). Its SIC code is 200.