Ausma Media

What Ausma Media does

Ausma Media (SIA "AUSMA MEDIA") is a Latvian children's screen-content production company founded in 2018 and headquartered in Riga, Latvia, with approximately 11 employees. The company produces original live-action educational series, music albums, books, concerts, and events spanning age groups from 1.5 to 12+ years, including flagship properties such as Tutas Lietas (15 seasons), Ukulele (5 seasons), Emī un Rū (5 seasons / 72 episodes), and newer 2025 launches SUPERDIENA and MAZI BUZI BUMS. Core technology is live-action production combined with original music composition, delivered as short-form episodic content (3-16 minutes per episode) optimized for preschool and primary-school viewing.

The company's business model centers on broadcast licensing to television networks and streaming platforms — domestically across TV3, LTV1 (LSM), LMT Viedtelevīzija, Tet+, go3.lv, and Tele2, and internationally through adaptation deals in Estonia, Sweden, Ukraine, Lithuania, Portugal, English-speaking countries, and notably ABC Australia. Ancillary revenue streams include music album sales, book publishing, concerts and ticketed events (via Bilesuparadize.lv), and a recently launched AUSMA Digital Platform with a Latvian-language children's app supporting language acquisition, literacy, and media literacy. The company is privately-held by its founding team of film, TV, and media professionals, with no disclosed external investors.

In 2025 Ausma extended its portfolio beyond children's content into broader-audience programming including civic engagement (KAS TE NENOTIEK?), entrepreneurship (TAVA DARĪŠANA), and business profiles (UZRĀVIENS), signaling a deliberate vertical broadening while leveraging the same production infrastructure and broadcaster relationships that anchor the core franchise.

Name

Ausma Media

Legal name

SIA "AUSMA MEDIA"

Website

https://ausma.lv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ausma Media is a Riga-based Latvian production company (~11 employees) that creates original live-action educational children's series, music, books, and events, licensing content to domestic broadcasters (TV3, LTV1, LMT, Tet+, go3.lv) and international adaptation partners including ABC Australia.

Ownership category

akta.pro rank

Product category

Children's Television Production

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Program Format Licensing (Scripted & Unscripted) (MPABANAA)

akta.pro secondary industry

Language Learning Media (Audio Labs, Pronunciation, Interactive) (EDAGALAE)

Keywords

• Children's television
• Educational programming
• Content licensing
• Media production
• Live-action series

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broadcast Licensing: Licensing children's programming to television networks and streaming platforms including TV3, LTV1, LMT, Tet+, and go3.lv
2. Music Albums: Publishing music albums related to children's shows
3. Book Publishing: Publishing books related to children's content
4. Concerts and Events: Organizing concerts and events for children
5. International Content Licensing: Licensing content adaptations to international markets including English-speaking countries, Estonia, Sweden, Ukraine, Lithuania, and Portugal

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Ausma Media produces original live-action educational TV series, music albums, books, and concerts/events for children in the Latvian language. The company licenses its programming to domestic broadcasters (LTV1, TV3) and digital streaming platforms (LMT Viedtelevīzija, Tet+, go3.lv), and has international adaptation deals with broadcasters in Estonia, Sweden, Ukraine, Lithuania, Portugal, and English-speaking markets. The portfolio spans ages 1.5 to 12+ years and covers musical, detective, adventure, educational comedy, fitness, and entrepreneurship formats.

Product overview

Ausma Media is a Latvian children's screen content production company offering a portfolio of live-action educational TV series spanning various age groups from 1.5 to 12+ years. The product portfolio includes musical shows (TUTAS LIETAS, UKULELE), detective series (EMĪ UN RŪ), educational comedies (ĪKŠĶI TĪKŠĶI), adventure programs (SUPERDIENA, MAZI BUZI BUMS), fitness programming (VIENĀ RITMĀ), and entrepreneurship/democracy content (TAVA DARĪŠANA, KAS TE NENOTIEK?, UZRĀVIENS). Beyond TV production, the company also produces music albums, books, concerts, and events for children, along with a digital platform and application supporting language and literacy development.

Differentiator

Problem solved

Functional benefit

Products and services

• TUTAS LIETAS (NANNY TUTA)

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, supporting and flagship.

• TV3 / TV3 MinicoreChannel Partner/ Reseller/ DistributorPrivate Latvian television broadcaster distributing Ausma Media children's programming including Ukulele and Īkšķi Tīkšķi through TV3 and TV3 Mini channels.
• go3.lvcoreChannel Partner/ Reseller/ DistributorDigital streaming platform in Latvia distributing Ausma Media content to online audiences.
• Tele2 LatviasupportingChannel Partner/ Reseller/ DistributorTelecommunications company partner distributing Ausma Media content to subscribers.
• LMT (Latvian Mobile Telephone)coreChannel Partner/ Reseller/ DistributorMajor Latvian telecom operator distributing Ausma content through Viedtelevīzija (smart TV) platform including Tutas Lietas.
• Latvijas Sabiedriskais medijs (LSM/LTV1)coreChannel Partner/ Reseller/ DistributorLatvian Public Media, the public broadcaster, airing Ausma productions including Vienā Ritmā, Tutas Lietas, Emī un Rū, Ukulele, and Īkšķi Tīkšķi.
• Tet+coreChannel Partner/ Reseller/ DistributorStreaming service distributing Ausma Media content including Emī un Rū and Ukulele.
• ABC AustraliaflagshipChannel Partner/ Reseller/ DistributorAustralian Broadcasting Corporation, international broadcast partner distributing Ausma Media content internationally, representing significant international reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WildBrain: Canadian children's content and IP management company (Peanuts, Teletubbies, Strawberry Shortcake) operating a global kids' content library with format licensing. Direct comparator for IP-based kids' entertainment.
• Mondo TV: Italian-listed children's content production and distribution company with a portfolio of kids' properties licensed internationally. Closely comparable business model of producing kids' IP and licensing formats globally.
• Cake Entertainment: UK-based independent kids' content distributor and co-producer focused on international format sales. Closely matches Ausma's model of licensing children's IP across multiple territories.
• Studio 100: Belgian-based global kids' entertainment company (Maya the Bee, Heidi) producing live-action and animated content with extensive international format licensing. Comparable IP-driven children's content business.
• Banijay Kids & Family (Zodiak Kids): European children's content production and format licensing division of Banijay. Compares to Ausma as a producer/distributor of kids' content with international format licensing operations across multiple genres and age groups.

Emerging players

• A Productions: Spanish animation and children's content production studio producing kids' series for international broadcasters. Comparable as a smaller European producer building international kids' IP.
• Boat Rocker Media: Canadian entertainment company with a kids & family division producing original children's content. Comparable as an independent producer building international kids' IP across multiple genres.

Broad incumbents

• Entertainment One (Hasbro): Major children's IP owner (Peppa Pig, PJ Masks) now part of Hasbro. Comparable in monetizing kids' IP across multiple formats and territories, though at vastly larger scale.

Regional players

• SVT Barn (Swedish Public Broadcaster Children's): Swedish public broadcaster's children's division producing original Nordic-language kids' content. Comparable as a regional player producing quality local-language children's programming for a similarly sized Nordic market.
• Yle Lapset (Finnish Public Broadcaster Children's): Finnish public broadcaster's children's content arm producing original Finnish-language kids' programming. Comparable as a regional Nordic children's content producer with public broadcaster distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaBjW4xfuX4qLB7CcOy4LVQ
• LinkedInlinkedin.com/company/ausmamedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausma Media