Ideal Option
Ideal Option is a U.S. outpatient provider of office-based medication-assisted treatment for opioid, alcohol, and methamphetamine use disorders, operating 80+ clinics across 9 states and serving over 100,000 patients cumulatively since 2012.
- Company typePrivate
- Founded2012
- HeadquartersKennewick, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ideal Option does
Ideal Option is a privately-held U.S. outpatient healthcare provider specializing in office-based medication-assisted treatment (MAT) for opioid, alcohol, and methamphetamine use disorders. Founded in 2012 by two ER physicians, the company operates more than 80 outpatient clinics across 9 states and employs over 250 addiction medicine providers and staff, having cumulatively served more than 100,000 patients. Its clinical model is built around FDA-approved medications — Suboxone, Sublocade, and Brixadi (buprenorphine-based) for opioid use disorder, and Vivitrol (naltrexone) for alcohol and opioid use disorder — delivered in a primary-care-style outpatient setting that emphasizes same-day or 24-hour appointment access, walk-in availability, no overnight stays, no financial barriers, and no penalties for relapse.
The company's core technology stack is the standardized outpatient MAT delivery platform supported by an in-house laboratory, a Patient Portal (my.idealoption.org), and a Remote Check-In tool (iocheckin.idealoption.com). The company holds the Joint Commission Gold Seal of Approval across its clinic network and laboratory, evidencing compliance with high-acuity care standards. Strategic distribution is augmented through co-located satellite clinics embedded inside partner facilities such as CHANCE Recovery, with a second such site opened in Newport, Oregon in October 2025.
Ideal Option generates revenue through clinical services billed to insurance, accepting all forms of insurance including Medicaid and Medicare as well as self-pay options. The company has received institutional capital from Varsity Healthcare Partners (October 2018) and The Blue Venture Fund (February 2019). Go-to-market is community-led, relying on direct patient acquisition via website and phone alongside referrals from community partners including jails and emergency departments. Leadership comprises CEO Mark Neal and founder Jeffrey Allgaier.
Ideal Option firmographics
Firmographics- Name
- Ideal Option
- Legal name
- Ideal Option
- Website
- https://idealoption.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ideal Option is a U.S. outpatient provider of office-based medication-assisted treatment for opioid, alcohol, and methamphetamine use disorders, operating 80+ clinics across 9 states and serving over 100,000 patients cumulatively since 2012.
- Ownership category
- akta.pro rank
Ideal Option industry classification
Industry- Product category
- Outpatient Addiction Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)
- akta.pro secondary industries
- Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)
Keywords
Where Ideal Option is headquartered
LocationHeadquarters
- HQ city
- Kennewick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ideal Option business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Treatment Services: Revenue generated through accepting all forms of insurance including Medicaid and Medicare, plus self-pay options for uninsured patients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Insurance-based and self-pay treatment options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ideal Option product offering
Product offeringCore offering
Ideal Option provides office-based medication-assisted treatment (MAT) for opioid, alcohol, and methamphetamine use disorders through a network of 80+ outpatient clinics across 9 states. Treatment is delivered using FDA-approved medications (Suboxone, Sublocade, Brixadi, Vivitrol) in a primary-care-style setting with same-day appointments, no wait lists, and no penalties for relapse. All forms of insurance including Medicaid and Medicare are accepted.
Product overview
Ideal Option offers a unified medication-assisted treatment (MAT) platform delivering FDA-approved addiction treatment through outpatient clinics. The core offering centers on four injectable and sublingual medications—Suboxone, Sublocade, Brixadi, and Vivitrol—used to treat opioid use disorder, alcohol use disorder, and methamphetamine use disorder. The company operates over 80 outpatient clinics across 9 states, with patient access tools including a remote check-in system and patient portal for appointment management and document access. Treatment is characterized by low-barrier, evidence-based principles emphasizing no overnight stays, no wait lists, no penalties, and no financial barriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Medication-Assisted Treatment (MAT) Program Outpatient addiction treatment program utilizing FDA-approved medications including Suboxone, Sublocade, Brixadi, and Vivitrol to treat opioid, alcohol, and methamphetamine use disorders. Delivered in a primary-care-style clinic setting with same-day appointment availability and no wait lists. Designed for individuals seeking recovery from substance use disorders.
- Opioid Use Disorder Treatment Specialized outpatient treatment program addressing opioid use disorder through evidence-based medication-assisted treatment and clinical support, using buprenorphine-based medications such as Suboxone, Sublocade, and Brixadi, or naltrexone (Vivitrol). Targeted at individuals struggling with opioid addiction.
- Alcohol Use Disorder Treatment Outpatient treatment program for alcohol use disorder utilizing medications such as Vivitrol (monthly injectable naltrexone) along with comprehensive behavioral support. Delivered through the company's outpatient clinic network.
- Methamphetamine Use Disorder Treatment Evidence-based outpatient treatment program addressing methamphetamine use disorder as part of the company's broader substance use disorder services. Provided through the outpatient clinic network across 9 states.
Quantifiable outcome
- Helped more than 100,000 patients on their journey to stable recovery from addiction
- +1 more outcomes
Companies that use Ideal Option
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Ideal Option technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ideal Option partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CHANCE RecoverycoreIdeal Option opened a satellite addiction treatment clinic inside CHANCE Recovery in Newport, Oregon. This is the company's second co-located clinic with CHANCE Recovery, aiming to expand access to addiction services in the community. The partnership provides medication-assisted treatment for substance use disorders within the CHANCE Recovery facility.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Ideal Option competitors and assessment
Company assessmentDirect peers
- Pinnacle Treatment Centers: Pinnacle operates a multi-state network of addiction treatment facilities including outpatient MAT and IOP/PHP programs. It competes directly with Ideal Option in the outpatient SUD treatment category with overlapping medication offerings.
- BrightView Health: BrightView is a rapidly expanding outpatient addiction treatment provider offering medication-assisted treatment across multiple U.S. states. It is highly comparable to Ideal Option in its office-based MAT model, payer mix, and emphasis on same-day access.
- Baymark Health Services (BAART Programs): Baymark/BAART operates a national network of opioid treatment programs and office-based MAT clinics offering buprenorphine and methadone. It overlaps with Ideal Option on multi-state MAT clinic delivery and similar patient populations.
- CleanSlate Centers: CleanSlate Centers is one of the largest U.S. office-based MAT providers operating outpatient clinics across multiple states. It is the closest direct peer to Ideal Option given its parallel focus on buprenorphine-based treatment for opioid use disorder in a low-barrier outpatient setting.
- New Season (New Season Healthcare): New Season operates one of the largest U.S. networks of outpatient MAT clinics, providing buprenorphine, methadone, and Vivitrol across many states. It matches Ideal Option on clinic-based MAT delivery and addiction-focused outpatient care.
Broad incumbents
- Hazelden Betty Ford Foundation: Hazelden Betty Ford is a long-established nonprofit addiction treatment provider offering residential, outpatient, and MAT services. It overlaps with Ideal Option in outpatient addiction care but at a broader continuum and not-for-profit structure.
- Acadia Healthcare: Acadia is a large publicly traded behavioral health operator with inpatient psychiatric and substance abuse facilities and outpatient programs. It is broader than Ideal Option but overlaps in addiction treatment services and managed care contracting.
- American Addiction Centers: American Addiction Centers runs residential and outpatient addiction treatment facilities nationwide. It overlaps with Ideal Option on outpatient MAT and SUD treatment, though it has a broader continuum of care including detox and residential.
Emerging players
- Confidant Health: Confidant Health is a digital and clinic-based MAT provider offering buprenorphine treatment via telehealth and limited in-person visits. It is comparable to Ideal Option on clinical MAT offerings while pioneering the virtual-first delivery model.
- Workit Health: Workit Health is a telehealth-first MAT provider offering buprenorphine prescribing and online counseling for opioid and alcohol use disorder. It is an emerging alternative to Ideal Option's clinic-based model and competes for similar insured patients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ideal Option social profiles
Digital presenceIdeal Option financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideal Option leadership team
Management profileNumber of profiles
Profiles2 records
Ideal Option funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideal Option M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideal Option
What does Ideal Option do?
Ideal Option provides office-based medication-assisted treatment (MAT) for opioid, alcohol, and methamphetamine use disorders through a network of 80+ outpatient clinics across 9 states. Treatment is delivered using FDA-approved medications (Suboxone, Sublocade, Brixadi, Vivitrol) in a primary-care-style setting with same-day appointments, no wait lists, and no penalties for relapse. All forms of insurance including Medicaid and Medicare are accepted.
Is Ideal Option a public or private company?
Ideal Option is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ideal Option founded?
Ideal Option was founded in 2012. It employs 101 to 250 people.
Where is Ideal Option based?
Ideal Option is headquartered in Kennewick, United States, in the North America region.
How does Ideal Option make money?
One revenue line is on record: insurance-Based Treatment Services.
Who are Ideal Option's main competitors?
Direct peers on record are Pinnacle Treatment Centers, BrightView Health, Baymark Health Services (BAART Programs), CleanSlate Centers and New Season (New Season Healthcare). Broad incumbents are Hazelden Betty Ford Foundation, Acadia Healthcare and American Addiction Centers. Emerging players are Confidant Health and Workit Health.
Does Ideal Option have an API?
No public API is recorded for Ideal Option.
What industry is Ideal Option in?
Ideal Option's product category is Outpatient Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAG, Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs), with a secondary code of HLAFACAF, Outpatient Substance Use Treatment Programs (IOP/PHP/OP). Its NAICS code is 621420 and its SIC code is 8093.