Australian Sports Physiotherapy

What Australian Sports Physiotherapy does

Australian Sports Physiotherapy is a Melbourne-based private physiotherapy group founded in 2003 that operates four community clinics across the city's north and east — Ivanhoe (2003), Preston (2016), Coburg (2017), and Doncaster East (2019). The practice delivers musculoskeletal physiotherapy, sports injury management, pre- and post-operative rehabilitation, dry needling, myotherapy, exercise physiology, Physio Pilates, ergonomic assessments, and return-to-sport/return-to-work testing. Specialty offerings include a dedicated Hip and Groin Clinic (covering FAI syndrome, labral tears, and hip flexor strains), an in-clinic neurological physiotherapy service operated via partner Revive Neuro Physiotherapy, and a Sports Medicine GP service. Proprietary in-house methodologies include the Return to Sport Assessment and the Single-Leg Sit-to-Stand (SL STS) Assessment used to identify glute control deficits and medial knee collapse patterns.

The practice serves three principal segments: individuals with acute or chronic musculoskeletal pain and post-surgical patients; recreational and competitive athletes (including runners, AFL players, and tennis players, with senior physiotherapist Michael Rafla engaged by Tennis Australia for elite athlete coverage); and office-based workers with postural and ergonomic complaints. Distribution is direct-to-consumer through walk-in and booked appointments, supplemented by a dedicated GP and healthcare-provider referral pathway and self-service online booking via Cliniko. The patient base exceeds 15,000 lifetime clients.

The business model is fee-for-service professional services with 30-minute standard follow-up sessions. Pricing is not publicly disclosed. The practice accepts private patients alongside publicly funded schemes — EPC, Team Care Arrangements, TAC, Workcover, and DVA — subject to GP referral. The entity is Australian Sports Physiotherapy Pty Ltd, a privately held Victorian company with no parent, no subsidiaries, and no external investment, expanding solely through organic clinic rollouts. Marketing is content-led, with an educational blog (Edu Hub), Doctors Notes editorial, and social presence on Facebook, Instagram, and Pinterest.

Name

Australian Sports Physiotherapy

Legal name

Australian Sports Physiotherapy Pty Ltd

Website

https://australiansportsphysio.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian Sports Physiotherapy is a Melbourne-based private physiotherapy group operating four clinics (Ivanhoe, Preston, Coburg, Doncaster East) that delivers musculoskeletal, sports-injury, and post-operative rehabilitation services to private patients, athletes, and GP-referred clients across Melbourne's north and east.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Musculoskeletal physiotherapy
• Sports injury rehabilitation
• Exercise physiology services
• Dry needling therapy
• Post-operative rehabilitation

Headquarters

HQ city

Ivanhoe

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Physiotherapy Consultation Services: Revenue is generated through fee-for-service physiotherapy consultations. Standard follow-up sessions run for 30 minutes. The business accepts private patients, as well as those funded through EPC, Team Care Arrangements, TAC, Workcover, and DVA with appropriate referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Australian Sports Physiotherapy operates four Melbourne-based physiotherapy clinics delivering musculoskeletal physiotherapy, sports injury rehabilitation, dry needling, exercise therapy and Pilates, exercise physiology, ergonomic assessment, pre- and post-operative rehabilitation, and gait/running analysis. Services are sold primarily on a fee-for-service basis to private individuals, with funded care accepted through EPC, Team Care Arrangements, TAC, Workcover, and DVA referrals. The practice differentiates on thorough assessment, clear individualised treatment plans, and consistent practitioner continuity across its Ivanhoe, Coburg, Preston, and Doncaster East locations.

Product overview

Australian Sports Physiotherapy is a healthcare practice group offering physiotherapy and related services through four clinic locations in Melbourne (Ivanhoe, Coburg, Preston, and Doncaster East). The core offering centers on musculoskeletal physiotherapy services including general physiotherapy, a dedicated Hip & Groin Clinic, pre/post-operative rehabilitation, and injury rehabilitation and prevention. Supporting services include Exercise Physiology, Physio Pilates, Dry Needling, Myotherapy, Ergonomic Assessment, and Return to Sports & Work Assessments. The practice also provides specialized Neurological Physiotherapy through an associated practitioner and Sports Medicine GP services. The practice emphasizes comprehensive assessments, clear diagnosis, and tailored treatment plans rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy

Quantifiable outcome

• Over 15,000 clients served across all locations
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Revive Neuro PhysiotherapycoreStrategic or Co-development PartnerAustralian Sports Physiotherapy houses Revive Neuro Physiotherapy as an in-clinic specialist service to support patients with neurological conditions including stroke, traumatic brain injury, spinal cord injury, multiple sclerosis, Parkinson's disease, and other neurological disorders. This arrangement allows ASP to offer a broader range of physiotherapy services under one referral pathway.
• NG & SCminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Pilates RepublicminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Simonster StrengthminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Advantage Gym SportsminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Hip Arthroscopy AustraliaminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Australian Strength PerformanceminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Glen Iris Rhythmic GymnasticsminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• ISHA The Hip Preservation SocietyminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Anna Tetlow PilatesminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.
• Melbourne International Tennis SchoolminorStrategic or Co-development PartnerPartner listed in the Our Partners section of the website. Nature of partnership not explicitly described.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Kieser Australia: Australian physiotherapy and strength training clinic chain combining clinical physiotherapy with equipment-based rehabilitation. Comparable to ASP in providing integrated physio plus exercise-based rehabilitation, with a broader clinic footprint.
• Lifecare Physiotherapy: National physiotherapy network operating across multiple Australian states under a unified brand. Comparable to ASP as a multi-clinic physiotherapy provider with sports, musculoskeletal, and post-operative rehabilitation services.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with hundreds of clinics nationally. Directly comparable to ASP as a multi-clinic physiotherapy provider offering musculoskeletal, sports, and injury rehabilitation services across a similar service mix.
• Bounce Health Group: Multi-clinic Australian sports physiotherapy and allied health group. Closely comparable to ASP in focus on sports injury management, rehabilitation, and athlete-focused care, with similar specialty clinic positioning.
• Sydney Sports Medicine: Sydney-based sports medicine and physiotherapy practice. Comparable to ASP in offering integrated sports medicine GP, physiotherapy, and exercise-based rehabilitation under one clinical roof, though operating in a different metro.
• Melbourne Sports Physiotherapy: Melbourne-based sports physiotherapy practice serving athletes and active individuals. Direct competitor in the same metro market with overlapping sports injury, post-surgical, and return-to-play services.

Broad incumbents

• Hinge Health: Large-scale US digital musculoskeletal care platform. Comparable to ASP in serving the same underlying MSK patient demand, but operating entirely digitally at scale across employer and payer channels, representing a structurally different delivery model.
• Medibank Health: Major Australian private health insurer and provider of in-person allied health services including physiotherapy. Comparable to ASP as a major physiotherapy channel and referral funder, but operating at insurer-plus-clinic scale rather than as a single practice group.
• Healthe Care Australia: Australian private hospital and healthcare operator with physiotherapy and rehabilitation services. Comparable to ASP in delivering physiotherapy and rehabilitation care, but at a broader institutional scale versus ASP's clinic-only model.

Emerging players

• Physitrack: Listed digital patient engagement and home exercise prescription platform used by physiotherapists worldwide. Comparable to ASP as an enabler of physiotherapy workflows, with a digital product layer ASP does not currently operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/australiansportsphysio
• Instagraminstagram.com/australiansportsphysiotherapy
• Pinterestpinterest.com.au/AustralianSportsPhysio
• LinkedInlinkedin.com/company/australian-sports-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Sports Physiotherapy