What AutoFirst van der Maarl Autotechniek does

AutoFirst van der Maarl Autotechniek is an independent automotive service garage operating under the AutoFirst franchise banner in Nieuw Vennep, Netherlands. The business serves individual private car owners in its local catchment with a full suite of services: RDW-certified APK (periodic vehicle) inspections, scheduled maintenance, repairs across all brands and vehicle ages, tire service, air conditioning, brake, battery, clutch, and timing-belt work, plus professional electronic diagnostics. Differentiators include BOVAG membership and a 2-year warranty on repairs. The garage is operated by 5 employees out of a single physical location.

The company runs three supplementary revenue lines beyond core service work. First, it is a Moobi-certified EV and hybrid specialist, offering maintenance, repair, and charging-solution services for electrified vehicles. Second, it sells used cars (a small on-site inventory currently including a 2011 Hyundai i10, a 2018 Mercedes-Benz B-Class, and a 2020 Seat Ateca) with financing arranged through a DTC Lease integration on its website. Third, it offers a 24/7 European mobility guarantee through VHD Alarmcentrale, providing roadside repair, towing, replacement vehicles, and accommodation. An optional BOVAG delivery package for used cars is priced at €750.

Commercial activity is driven by direct walk-in, phone, and website-based appointment bookings, with no paid marketing channels disclosed. Customer acquisition is supported by a strong local reputation: 27 Klantenvertellen reviews in the last 12 months averaging 9.6/10, and 269 cumulative reviews. The business is privately held and owner-operated, with no external investors, parent company, or funding rounds evidenced.

Name

AutoFirst van der Maarl Autotechniek

Legal name

AutoFirst Van der Maarl Autotechniek

Website

https://autofirst-maarl.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoFirst van der Maarl Autotechniek is a BOVAG-affiliated, RDW-recognized independent automotive garage in Nieuw Vennep, Netherlands, serving local individual car owners with APK inspections, maintenance, repairs, EV/hybrid servicing, and used car sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieuw Vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Maintenance and Repair Services: Core revenue stream from vehicle maintenance, repairs, APK inspections, tire services, air conditioning service, battery replacement, and related automotive services for all car brands and ages.
2. Used Car Sales: Sale of pre-owned vehicles (occasions) including financing options through DTC Lease. Cars sold include Hyundai I10, Mercedes-Benz B-Class, Seat Ateca.
3. Mobility Guarantee / Breakdown Assistance: 24/7 European breakdown assistance service providing roadside help, towing, replacement vehicles, and hotel accommodations when needed. Available throughout Netherlands and Europe.
4. EV and Hybrid Services: Specialized maintenance and repair services for electric and hybrid vehicles, including charging solutions through Moobi partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AutoFirst van der Maarl Autotechniek is a BOVAG-affiliated, RDW-certified automotive garage in Nieuw Vennep, Netherlands, delivering APK periodic vehicle inspections, scheduled maintenance, and mechanical repairs for all makes and models. Supporting offerings include air conditioning service, brake service, battery replacement, timing belt and clutch replacement, tire services, electronic diagnostics, and electric/hybrid vehicle servicing through the Moobi partnership. The business also retails used cars with financing options through DTC Lease and provides 24/7 European breakdown assistance through VHD Alarmcentrale.

Product overview

AutoFirst Van der Maarl Autotechniek is a BOVAG-affiliated, RDW-certified automotive garage in Nieuw Vennep, Netherlands, offering a comprehensive suite of vehicle services. The core offering centers on vehicle inspection (APK Keuring), maintenance (Onderhoud), and repair (Reparatie) services for all makes and models including electric and hybrid vehicles. Supporting services include specialized modules such as Airco Service, Remmen Service, Accu Vervangen, Distributieriem Vervangen, Koppeling Vervangen, Banden Service, and Auto Diagnose. The company also operates as a used car dealer (Occasions) with DTC Lease financing integration and provides 24/7 European breakdown assistance (Mobiliteitsgarantie) through the VHD Alarmcentrale. EV and hybrid services are delivered through the Moobi partnership. All services are backed by 2-year repair warranty and BOVAG guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• APK Keuring (Periodic Vehicle Inspection) Official periodic vehicle inspection (Algemene Periodieke Keuring) performed by RDW-certified examiners. Checks vehicle safety, emissions, and roadworthiness for vehicles older than 3 years.
• Onderhoud (Vehicle Maintenance)
• Reparatie (Auto Repair)
• Autopech / Mobiliteitsgarantie (24/7 Breakdown Assistance)
• Airco Service (Air Conditioning Service)
• Remmen Service (Brake Service)
• Accu Vervangen (Battery Replacement)
• Distributieriem Vervangen (Timing Belt Replacement)
• Koppeling Vervangen (Clutch Replacement)
• Banden Service (Tire Service)
• Auto Diagnose (Vehicle Diagnostics)
• EV- en Hybride-specialist (Electric and Hybrid Vehicle Services)
• Occasions (Used Car Sales)
• Wintercheck (Pre-Winter Vehicle Inspection)
• Zomercheck (Pre-Summer Vehicle Inspection)
• Garantie (Warranty Services)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BOVAGcoreStrategic or Co-development PartnerOfficial member of BOVAG (Bond Van Automobielhandelaren en Garagehouders), the Dutch automotive trade association. Provides quality assurance certification, BOVAG warranty on used cars, and consumer protection through the disputes committee.
• RDWcoreStrategic or Co-development PartnerRecognized by RDW (Rijksdienst voor Wegverkeer), the Dutch vehicle registration authority. Authorized to perform official APK (periodic vehicle inspection) examinations and listed as an approved garage.
• MoobicoreTechnology or IntegrationPartnership with Moobi, the EV mobility experts. Provides certification for electric and hybrid vehicle services, access to charging solutions for home or public use, and GRIP Expert benefits including lifetime tire warranty.
• DTC LeaseminorChannel Partner/ Reseller/ DistributorFinancing partner offering vehicle financing options for used car purchases. Customers can calculate lease options on the AutoFirst website.
• VHD AlarmcentralecoreStrategic or Co-development Partner24/7 breakdown assistance alarm center partner. Provides emergency roadside assistance throughout Netherlands and Europe with response time of 30-40 minutes. Coordinates repair, towing, and replacement vehicle services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• ANWB Wegenwacht: Dutch mobility organization providing 24/7 roadside assistance and breakdown coverage across the Netherlands - directly comparable to the subject's VHD Alarmcentrale partnership for mobiliteitsgarantie service. Ecosystem partner rather than direct garage competitor.

Direct peers

• Euromaster: European tire and automotive service chain with Dutch locations offering tires, alignments, brakes, and general maintenance. Comparable service mix and franchise/branded location model.
• AutoFirst (franchise network): National franchise network of independent Dutch garages offering similar services (maintenance, repairs, APK, tires). The subject company is itself an AutoFirst franchisee, making this the most direct comparable by brand and operating model.
• Profile Tyrecenter: Dutch automotive service franchise specializing in tires, alignment, and general maintenance/repair. Directly comparable service offering with similar BOVAG-backed quality assurance and multi-location franchise footprint.
• Bosch Car Service: International franchise network of independent garages backed by Bosch, providing multi-brand maintenance, repair, and diagnostics. Closely comparable concept leveraging a global parts brand with similar warranty-backed service delivery.
• Vakgarage: Large Dutch cooperative network of independent garages offering APK, maintenance, repairs, and tire services with similar BOVAG-affiliated positioning. Closely comparable franchise-style business model and service breadth to AutoFirst.
• AutoCrew (Bosch): Bosch-affiliated international workshop network offering multi-brand maintenance and repair with modern diagnostics. Highly comparable operating model with brand-backed parts and certified service delivery.

Broad incumbents

• Kwik-Fit: Large European automotive service chain with strong Dutch presence, focusing on tires, brakes, exhausts, and general maintenance. Broader scale and brand reach than the subject, but overlapping core service categories.
• Midas: European automotive service chain operating in the Netherlands with focus on tires, brakes, and general maintenance. Larger network scale but overlapping service categories and customer base.

Regional players

• Carglass: Dutch automotive glass repair and replacement specialist. Comparable as a niche service franchise with similar BOVAG/RDW-style consumer trust positioning, though focused on a narrower service category than the subject company.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autofirst-van-der-maarl-autotechniek

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoFirst van der Maarl Autotechniek