Ebee
Ebee designs, assembles, and distributes Africa-built electric bicycles (Nyuki cargo, eBX commuter, Sting adventure) across Kenya, Uganda, Rwanda, and South Africa, serving delivery platforms, corporate fleets, gig riders, and urban commuters via sales, serviced rentals, and managed last-mile delivery services.
- Company typePrivate
- Founded2021
- HeadquartersNairobi, Kenya
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ebee does
Ebee is a Nairobi-headquartered e-mobility company founded in late 2021 by four Dutch entrepreneurs (Jaap Maljers, Isidoor Maljers, Joost Boeles, and Sten van der Ham) that designs, assembles, and distributes electric bicycles purpose-built for African terrain and road conditions. Its core product portfolio comprises three models — Nyuki (cargo, up to 50 kg load), eBX (commuter e-mountain bike), and Sting (adventure) — all featuring 350W pedal-assist motors, integrated lighting, 7-speed gearing, and removable batteries delivering 40–80 km of range per charge. Technical differentiation rests on an in-house smart battery developed in March 2023 with integrated fleet connectivity, paired with a proprietary fleet management platform and a rider mobile app. Local assembly commenced in January 2023 at a Kenya Government-accredited plant inside ALP Logistics Park (Tilisi, 30 km north-west of Nairobi), making eBee the first African-assembled e-bicycle brand at scale.
The company operates four revenue streams: direct hardware sales (DTC e-commerce plus physical service hubs), a serviced rental subscription for businesses (KES 8,000/month ex-VAT in Kenya; UGX 200,000/month in Uganda) with free maintenance included, a Full Service Delivery managed-service line where eBee supplies riders to platforms, and recurring accessories and spare-parts sales. Go-to-market is hybrid: enterprise field sales target corporates, tourism, education, agriculture, and NGO fleets; consumer channels combine e-commerce (store.ebee.africa), test-ride-led conversions, and community cycling events; B2B2C partnerships with delivery platforms (Jumia, Glovo, Bolt Food, Uber Eats, Leta Kenya, MyDawa) act as demand-side channels for rider acquisition. Customer financing is enabled through third-party microfinance partners (Hakki, Mogo, Flexpay) to lower affordability barriers.
eBee serves delivery platforms, business fleet operators (e.g., Dudutech Integrated Pest Management, Tilisi Developments, an integrated marketing agency), individual gig riders, and urban commuters across Kenya, Uganda, Rwanda, and South Africa (via a Green Riders partnership in Cape Town). As of the most recent disclosed figures, 1,124 e-bikes are on the road, 1,000+ riders operate across three countries, 381 green jobs have been created, 2,947,480 km have been driven, and 412,000 kg of CO2 emissions have been avoided. The company's stated 2030 ambitions include 1 million e-bikes deployed, 10 billion clean kilometers ridden, 150,000–200,000 direct jobs created, and 6.5 million tons of CO2 saved.
Ebee firmographics
Firmographics- Name
- Ebee
- Legal name
- Ebee Mobility Kenya Ltd
- Website
- https://ebee.africa
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ebee designs, assembles, and distributes Africa-built electric bicycles (Nyuki cargo, eBX commuter, Sting adventure) across Kenya, Uganda, Rwanda, and South Africa, serving delivery platforms, corporate fleets, gig riders, and urban commuters via sales, serviced rentals, and managed last-mile delivery services.
- Ownership category
- akta.pro rank
Ebee industry classification
Industry- Product category
- Electric Bicycles & E-mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), Cargo & Utility Bike Retail (CRAMAHAF)
Keywords
Where Ebee is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices8 records
Markets served
Ebee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-bicycle Sales: Direct sales of electric bicycles to consumers and businesses. Products include Nyuki (cargo), eBX (commuter), and Sting (adventure) models. Revenue is one-time per unit sale with potential for accessories, batteries, and spare parts add-on sales.
- Serviced Rental: Full-service rental model offering e-bicycles on weekly or monthly basis to businesses with free maintenance and servicing included. Kenya: from KES 8,000 ex VAT per month. Uganda: Ugx 200,000 per month. Recurring revenue stream with flexible opt-out terms.
- Full Service Delivery: Managed delivery service where eBee provides riders on e-bicycles to deliver products for business clients (e-commerce platforms, restaurants, supermarkets). eBee recruits and manages the rider workforce, charging businesses for the delivery service.
- Accessories and Spare Parts: Sales of accessories including helmets, batteries (XL: 25,000 KES, Large: 24,999 KES), battery chargers, locks, rear lights, phone holders, repair kits, and child carriers. Recurring revenue from consumables and replacement parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | e-bicycle starting price in Kenya |
| Subscription | Monthly | Serviced Rental - Kenya Business |
| Subscription | Monthly | Serviced Rental - Uganda Business |
| Unit Pricing | Pay-as-you-go | eBX Model - Uganda |
| Unit Pricing | Pay-as-you-go | Nyuki Model - Uganda |
| Other | Pay-as-you-go | Mogo Financing - Uganda |
| Unit Pricing | Pay-as-you-go | Accessories - Kenya |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Ebee product offering
Product offeringCore offering
eBee designs, assembles, and sells electric bicycles built for African terrain, offering three core models—Nyuki (cargo, up to 50 kg load), eBX (commuter e-mountain bike), and Sting (adventure). The company also operates serviced monthly rentals to businesses and a Full Service Delivery offering that supplies riders on e-bicycles for last-mile delivery via partnerships with platforms such as Jumia, Glovo, Bolt Food, and Uber Eats. An in-house smart battery, a connected fleet management app, and the eBee Academy training program round out the offering.
Product overview
Ebee offers electric bicycles built for African conditions, operating a multi-product portfolio across three business models: sales, full-service delivery, and rental. The core product line includes the Nyuki (cargo model for last-mile deliveries), eBX (commuter e-mountain bike), and Sting (adventure-focused model). Supporting services include a rider app with fleet management software, the eBee Academy for mechanic and rider training, Full Service Delivery outsourcing, and Serviced Rental options. The company sells accessories including XL and Large batteries, chargers, helmets, locks, and repair kits through its online shop.
Differentiator
Problem solved
Functional benefit
Brands
- eBee Green Riders: Fulfillment and delivery service using eBee e-bicycles, operated through partnership with Green Riders in Cape Town, South Africa.
- eBee Nyuki
- eBX
- eBX Sting
- eBee e-bicycle Academy
Products and services
- Nyuki Cargo E-bicycle Cargo electric bicycle designed for last-mile deliveries of meals and light parcels in Africa, featuring a 350W electric motor, up to 80 km range on XL battery, up to 50 kg carrier load, 7-speed gearing, built-in lights, and pedal assistance.
- eBX Commuter E-bicycle Commuter e-mountain bike for urban commuting and light adventure, featuring a 350W motor with pedal assistance, 60 or 80 km range options, mountain-bike style frame, 7-speed Shimano gears, disc brakes, and built-in lights.
- Sting Adventure E-bicycle Adventure-focused electric mountain bike for city and off-road use, featuring a 100% electric 350W motor with pedal assist, up to 80 km range per charge, 7-Speed Altus rear derailleur, up to 50 kg carrier load, and built-in lights; top speed of 32 km/h.
- Serviced Rental (Business) Weekly or monthly e-bicycle rental service targeted at businesses, bundling the e-bicycle, helmet, lock, battery, and charger with free routine maintenance. Kenya pricing starts from KES 8,000 ex VAT per month; Uganda at Ugx 200,000 per month, with opt-out flexibility.
- Full Service Delivery Managed delivery service where eBee recruits and operates riders on e-bicycles to perform last-mile deliveries for business clients including e-commerce platforms, restaurants, and supermarkets; clients are charged for the managed delivery service.
- eBee Battery – XL Extra large removable e-bicycle battery providing 60-80 km range per charge, weighing approximately 2.5 kg; available for purchase through the eBee online shop (KES 25,000).
- eBee Battery – Large Large removable e-bicycle battery providing 40-60 km range per charge, weighing approximately 2.5 kg; available for purchase through the eBee online shop (KES 24,999).
- eBee Accessories and Spare Parts Range of e-bicycle accessories and consumables sold through the eBee online shop, including helmets (KES 2,500), battery chargers (KES 4,999), rear lights (KES 750), phone holders (KES 1,000), locks, repair kits, and child carriers (KES 17,500).
- eBee e-bicycle Academy Training academy providing electric-bike mechanic and rider certification programs, designed to create green jobs for women and youth across eBee's markets.
- Fleet Management Software Integrated connected data management and fleet software with battery telemetry, offering tracking, monitoring, and management of e-bicycle fleets for business clients with paired rider-app functionality.
Quantifiable outcome
- Up to 80 km range per charge at ~Ksh 30 charging cost
- +3 more outcomes
Companies that use Ebee
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Ebee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ebee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Critical Mass NairobiminorCollaboration for Ride Kenya cycling classes offering safety and skills training for riders. Partnership to promote cycling culture and urban mobility transformation.
- KCCA (Kampala Capital City Authority)coreMonthly Kampala Cycling Day event collaboration to promote e-mobility as safer, healthier and more sustainable mode of transportation. KCCA advocates for cyclist safety and integration of bicycles into urban planning.
- UNRA (Uganda National Roads Authority)minorStrategic partnership with UNRA for Kampala Cycling Day events to advocate for cyclist rights and promote cycling-friendly policies.
- Let's DriftminorReferral partnership offering 10% discount on all eBee bikes for Let's Drift e-bicycle tour participants using code DRIFT10.
- ALP Logistics ParkcoreHost of first e-bicycle assembly plant in Kenya, located 30km to North-West of Nairobi. ALP is member of Kenya Green Building Society with facility meeting Worldbank EDGE efficiency standards.
- Green RiderscorePartnership to expand eBee footprint to Cape Town, South Africa. 500 e-bicycles being assembled locally. eBee Green Riders offers fulfillment services to major food delivery platforms, empowering unemployed youth and women.
Scale indicators10 records
Recent moves10 records
Expansion highlights7 records
Ebee competitors and assessment
Company assessmentDirect peers
- Spiro: Pan-African electric motorcycle operator with battery-swapping stations active in Kenya, Uganda, Rwanda, and Nigeria. Competes with eBee on the same last-mile delivery rider segment with an electric two-wheeler alternative.
- ROAM (formerly Opibus): Kenyan e-mobility company designing and manufacturing electric motorcycles and buses locally for African markets. Direct competitor in local-design / local-assembly EV two-wheelers targeting commercial use cases.
- Zembo: Uganda-based e-mobility company providing electric motorcycles with battery swapping for boda-boda riders. Direct regional competitor for delivery rider fleet share in Uganda, where eBee also operates.
- Ampersand: East African (Rwanda/Kenya) e-mobility company building electric motorcycles and battery-swap infrastructure for commercial taxi riders. Direct peer in the African electric two-wheeler space targeting delivery and commercial riders.
Regional players
- MAX (Metro Africa Xpress): Nigerian mobility fintech operating a motorbike ride-hailing and delivery platform across West Africa. Comparable business model of empowering commercial riders with motorized two-wheelers, though on internal-combustion bikes and in West Africa.
- Gokada: Nigerian last-mile delivery and ride-hailing platform using motorbikes. Comparable last-mile delivery infrastructure play in Africa, though on ICE bikes in West Africa.
- BasiGo: Kenyan e-mobility startup deploying electric buses and related charging infrastructure. Same Kenyan market and mission-driven EV narrative as eBee, but focused on larger passenger vehicles rather than e-bikes.
Others
- Jumia Technologies: Pan-African e-commerce platform that is a key eBee delivery partnership (Jumia). Ecosystem partner and channel for last-mile rider placement, not a direct competitor, but represents a major customer concentration vector.
- Glovo (Delivery Hero): Multi-category delivery platform operating across East Africa and a named eBee partner. Channel partner for rider acquisition and managed delivery services rather than a competitor.
Broad incumbents
- Lime: Global micromobility operator with e-bike and e-scooter fleets. Comparable e-bike product category and rental/managed-service business model, though operating at much larger scale in developed markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ebee social profiles
Digital presenceEbee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ebee leadership team
Management profileNumber of profiles
Profiles5 records
Ebee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ebee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ebee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ebee
What does Ebee do?
eBee designs, assembles, and sells electric bicycles built for African terrain, offering three core models—Nyuki (cargo, up to 50 kg load), eBX (commuter e-mountain bike), and Sting (adventure). The company also operates serviced monthly rentals to businesses and a Full Service Delivery offering that supplies riders on e-bicycles for last-mile delivery via partnerships with platforms such as Jumia, Glovo, Bolt Food, and Uber Eats. An in-house smart battery, a connected fleet management app, and the eBee Academy training program round out the offering.
Is Ebee a public or private company?
Ebee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ebee founded?
Ebee was founded in 2021. It employs 51 to 100 people.
Where is Ebee based?
Ebee is headquartered in Nairobi, Kenya, in the Africa region.
How does Ebee make money?
Four revenue lines are on record. E-bicycle Sales are the primary driver. The others are serviced Rental, full Service Delivery and accessories and Spare Parts.
Who are Ebee's main competitors?
Direct peers on record are Spiro, ROAM (formerly Opibus), Zembo and Ampersand. Regional players are MAX (Metro Africa Xpress), Gokada and BasiGo. Others are Jumia Technologies and Glovo (Delivery Hero). Lime is listed as a broad incumbent.
Does Ebee have an API?
No public API is recorded for Ebee.
What industry is Ebee in?
Ebee's product category is Electric Bicycles & E-mobility. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.