AUTOhebdo

What AUTOhebdo does

AUTOhebdo, legally AUTO HEBDO EDITION SAS, is a French motorsport media company founded in 1976 and headquartered in Boulogne-Billancourt, France. The company publishes a weekly print magazine alongside a digital platform (autohebdo.fr) and mobile application, delivering comprehensive coverage of Formula 1, MotoGP, WRC, Endurance (including 24H du Mans), IndyCar, NASCAR, GT racing, and classic motorsport to French-speaking enthusiasts. Its content portfolio includes the Outlap podcast, L'Émission AUTOhebdo weekly YouTube show, and digital archives dating to 2012, with the Mobiwisy sister platform extending coverage into broader mobility (EVs, urban transport, bicycles, aviation).

The business operates on a freemium subscription model with four pricing tiers: annual digital (€99.90/year), annual print+digital (€199.90/year), monthly digital (€7.90/month), and monthly print+digital (€15.90/month). Subscription acquisition flows through a self-service storefront (aboshop.fr) with CB payment processing and Qiota SSO authentication, supported by organic marketing via website content, Instagram (@autohebdo.mag), YouTube (@AUTOHEBDOMagazine), and email newsletters. The company holds CPPAP press certification and CNIL data protection registration, and operates with approximately 29 employees. Editorial content is supported by a partnership with DPPI for professional motorsport photography.

Revenue mechanics are entirely subscription-driven B2C, with no disclosed advertising, licensing, or enterprise revenue streams. The company operates as a private SAS (Société par Actions Simplifiée) with €210,000 share capital, RCS Paris registration 882 618 069, and no disclosed parent company, funding rounds, or institutional investment.

Name

AUTOhebdo

Legal name

AUTO HEBDO EDITION

Website

https://autohebdo.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AUTOhebdo is a French subscription-based motorsport media company founded in 1976, publishing a weekly print magazine, digital content via autohebdo.fr, a mobile app, the Outlap podcast, and YouTube video show covering F1, MotoGP, WRC, and endurance racing for French-speaking enthusiasts.

Ownership category

akta.pro rank

Product category

Motorsport Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Motorsport journalism
• Racing media
• Motorsport magazine
• Formula 1 coverage
• Motorsport news

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscription: Annual digital subscription offering unlimited website access, 50 digital magazine issues per year released each Monday evening, access to Outlap podcasts, and digital archives since 2012.
2. Print + Digital Subscription: Combined subscription delivering 50 print magazines weekly plus digital access with early Monday releases.
3. Monthly Digital Subscription: Monthly rolling digital subscription without commitment at €7.90/month.
4. Monthly Print + Digital Subscription: Monthly rolling combined subscription at €15.90/month without commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AUTOhebdo publishes French-language motorsport coverage spanning Formula 1, MotoGP, World Rally Championship, endurance racing, IndyCar, single-seaters, GT/touring, and historic racing through a weekly print magazine, the autohebdo.fr news website, and a mobile application. The brand also produces the Outlap podcast (subscriber-exclusive) and the weekly L'Émission AUTOhebdo YouTube show, monetizing audience access via tiered digital-only and print+digital subscriptions on monthly or annual cadences that unlock premium articles, digital magazine issues, the archive since 2012, and exclusive podcasts.

Product overview

AUTOhebdo is a French motorsport magazine offering comprehensive coverage across multiple racing disciplines including Formula 1, MotoGP, Rallye (WRC, ERC), Endurance (24 Hours of Le Mans, WEC, IMSA), and single-seater racing (IndyCar, Formula 2, Formula 3). The product portfolio centers on a freemium news website delivering real-time race coverage, live text commentary, and multimedia content. Premium access is monetized through tiered subscription plans: a digital-only subscription (€99.90/year) providing unlimited web access, 50 annual digital magazine issues, Outlap podcasts, and archived content since 2012; and a paper+digital subscription (€199.90/year) adding weekly printed magazine delivery. Monthly rolling options (€7.90 digital, €15.90 paper+digital) offer commitment-free access. The offering includes original video content (L'Émission AUTOhebdo on YouTube) and is complemented by the sister platform Mobiwisy for broader mobility news coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• AUTOhebdo Weekly Print Magazine Weekly French-language print magazine providing in-depth motorsport coverage including race reports, analysis, interviews, and exclusive columns across all major racing disciplines for motorsport enthusiasts in France.
• Digital Subscription (AUTOhebdo) Recurring subscription (monthly or annual) unlocking premium editorial content, digital magazine editions, the historical archive back to 2012, and the Outlap podcast for individual motorsport fans via the AUTOhebdo website and mobile application.
• Print + Digital Subscription (AUTOhebdo) Combined subscription delivering the weekly AUTOhebdo print magazine to the subscriber's address along with full digital access to premium website content, digital magazine issues, archive, and the Outlap podcast for individual motorsport fans.
• Outlap Podcast Official AUTOhebdo podcast delivering motorsport news, race analysis, and interviews as a subscriber-exclusive audio offering for paying members and accessible via the AUTOhebdo website and mobile app.
• L'Émission AUTOhebdo (YouTube show) Weekly YouTube video program produced under the AUTOhebdo brand, presenting motorsport news, debates, race analysis, and commentary on Formula 1 and other racing series for the broader French-speaking motorsport audience.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• MobiwisyminorOthersMobiwisy is a mobility-focused media platform cross-linked with AUTOhebdo. The AUTOhebdo website includes Mobiwisy content sections for car, motorcycle, bicycle, and public transport news, extending AUTOhebdo's coverage beyond pure motorsport.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Auto Moto: French automotive media brand from the Prisma Media group covering new car launches, road tests, and motorsport news. Comparable French-market audience and similar magazine heritage, with a broader automotive editorial mix than AUTOhebdo's motorsport-only focus.
• Caradisiac: Leading French automotive news and community website covering new vehicles, motors, and broader car culture. Operates in the same French market as AUTOhebdo with a much larger audience reach, but editorial focus is consumer automotive rather than motorsport competition.
• L'Automobile Magazine: French automotive monthly magazine covering new car reviews, road tests, and general motoring. Same geographic market and French-language audience as AUTOhebdo, but with broader consumer-automotive (rather than motorsport-only) editorial positioning.

Broad incumbents

• Formula1.com: Official Formula 1 digital platform offering news, live timing, video, and F1 TV subscription. A broader incumbent with first-party access to series content that AUTOhebdo must compete against for French F1 fan attention and subscription wallet share.

Emerging players

• Endurance Info: French-language specialist media focused on endurance racing including 24H du Mans, WEC, ELMS, and IMSA. Niche peer overlapping AUTOhebdo's endurance vertical with a single-discipline specialist positioning rather than multi-discipline motorsport coverage.

Others

• DPPI (Diffusion Photo Presse Internationale): Professional motorsport photo agency supplying imagery to AUTOhebdo and other motorsport media. Ecosystem participant rather than direct competitor; included because DPPI is already a content supplier to AUTOhebdo and represents the upstream photography supply chain for motorsport editorial.

Direct peers

• Autosport: Historic British motorsport magazine and digital publication covering F1, endurance, rally, and single-seaters. Most direct analogue to AUTOhebdo in legacy motorsport weekly format, multi-discipline coverage, and premium subscription model.
• Motorsport.com: Global English-language motorsport news platform covering F1, MotoGP, WEC, IndyCar, NASCAR, and rally. Directly comparable to AUTOhebdo in editorial scope (multi-discipline motorsport) and digital subscription model, though operating globally rather than in a single national language.
• Speedweek: German-language motorsport news portal covering F1, MotoGP, WRC, and endurance. Closely comparable to AUTOhebdo in vertical coverage depth and digital publishing model, serving a different national market with similar audience profile.
• Motorsport-Total.com: German-language motorsport media outlet covering F1, DTM, endurance, and rally. Regional peer to AUTOhebdo, serving the same niche in a different language market with comparable weekly publishing and digital subscription structure.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AUTOHEBDOMagazine
• Instagraminstagram.com/autohebdo.mag
• LinkedInlinkedin.com/company/autohebdo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOhebdo