AUTO-INDUSTRIAL Sa

What AUTO-INDUSTRIAL Sa does

AUTO-INDUSTRIAL S.A. (Grupo Auto-Industrial) is a privately held Portuguese automotive and mobility distribution group founded in 1920 in Coimbra, operating through 17+ wholly-owned subsidiaries and 34 concessionaries across Portugal. The Group runs four business divisions: automotive retail (16 brands including Changan, Forthing, Opel, Citroën, Isuzu, Maxus, Piaggio, Fiat, Jeep, Alfa Romeo, Abarth, Lancia, Mitsubishi, Ford, Dacia, Renault, Mercedes-Benz, Smart, BMW, and MINI), agricultural equipment distribution (6 exclusive tractor brands and 8 equipment brands from 11 countries including Kubota, Fendt, LOVOL, Kuhn, McHale, TAFE, and Mahindra), marine and industrial engine distribution (Perkins since 1939, Honda Marine, Yamaha, Tohatsu, plus new French boat brands from 2026), and electric micromobility (Silence scooters/microcars, Eli microcars, Desiknio e-bikes, Lynx scooters via the I-lectric City retail format launched June 2023).

Revenue is generated through a combination of one-time vehicle sales, hardware sales (agricultural and marine), recurring operational leasing and rent-a-car subscriptions, professional services (workshops, after-sales), and transaction/affiliate fees from credit intermediation (Banco de Portugal registration 0000750, working with COFIDIS, BNP Paribas Personal Finance, Santander Consumer Finance, BPI, BBVA, and Leasys) and insurance mediation (A.I.-Mediação de Seguros, Segline Seguros). FY2024 consolidated turnover reached €293.6M with 650 employees across the group, making it one of Portugal's largest independent multi-brand automotive retail groups. Customer segments span individual B2C consumers, B2B fleet operators served through a dedicated Departamento de Vendas Especiais (D.V.E.), agricultural cooperatives, marine operators, and urban micromobility users.

Strategic direction centers on three vectors: (1) exclusive import partnerships with Chinese OEMs Changan and Forthing, (2) cross-border expansion via Tractomaster in Spain (TAFE tractors), and (3) electrification through I-lectric City and the Silence S04 microcar family. The Group maintains a 'Cliente para Toda a Vida' lifetime loyalty program offering €1,500 annually in repair vouchers, and operates the AutoGlobal multi-brand workshop network launched in 2017 to capture aftermarket revenue independent of original point-of-sale. Share capital stands at €20 million; the company is privately held with no public listing.

Name

AUTO-INDUSTRIAL Sa

Legal name

Auto-Industrial S.A.

Website

https://auto-industrial.pt

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

AUTO-INDUSTRIAL S.A. is a privately held Portuguese automotive and mobility distribution group, founded 1920 in Coimbra, operating 34 concessionaries across Portugal representing 16+ automotive, agricultural, marine, and electric micromobility brands, with FY2024 consolidated revenue of €293.6M and 650 employees.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motorcycles, Bicycles & Parts (3751), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Commercial Auto & Fleet Insurance (FSAJAKAB)

Keywords

• Automotive retail distribution
• Agricultural machinery sales
• Marine engine distribution
• Vehicle leasing services
• Electric micromobility products

Headquarters

HQ city

Coimbra

HQ country

Portugal

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Vehicle Sales: Sale of new vehicles (passenger cars and commercial vehicles) through 34 concessionaries representing 16 automotive brands including Changan, Forthing, Opel, Citroën, Isuzu, Maxus, Piaggio, Fiat, Jeep, Alfa Romeo, Abarth, Chrysler, Dodge, Lancia, Mitsubishi, Ford, Fuso, Dacia, Renault, Mercedes-Benz, Smart, BMW, and MINI. Also includes sale of used vehicles through the AutoUsados brand and certified pre-owned programs (Mercedes-Certified, renew, Spoticar, Ford-Aprovado).
2. After-Sales Service and Maintenance: Workshop services for vehicle maintenance, repair, periodic inspections, tire services, collision repair, air conditioning, and braking systems across all represented brands. Services available through branded workshops and the AutoGlobal multimark service network.
3. Agricultural Equipment Distribution: Import and distribution of tractors, harvesters, balers, seeders, and farming equipment through multiple subsidiary companies (Auto-Industrial Divisão Agrícola, Forte, Sagar, Tractores Ibéricos, Tractorluso, Tractomaster). Brands include Kuhn, Lovol, Bogballe, Fendt, Joskin, Stara, Fede, Goldoni, iD-David, Kverneland, McHale, TAFE, Kubota, Mahindra, UV Boosting, Avenger/Preet. Six exclusive tractor brands and eight equipment brands from 11 countries.
4. Marine and Industrial Engines: Import and distribution of marine, industrial, diesel, and light boat engines. Distribution since 1939 of Perkins engines. Brands include Perkins, YellowV, Beta Marine, Dipol, Honda, Honda Marine, Honwave, Isuzu, Kubota, Lilybaeum, MMSPRAY, Obe Fisher, Oceanvolt, Red Shark Bikes, RoyPow, Retubing Ribs, Sirius, TEMO, Tohatsu, Tafe Power, Vanguard, Vetus, Villager, YAM, Yamaha, Ghisellini, Terhi, Bombard, Ocqueteau, Pinball.
5. Micromobility Products: Sale and distribution of electric mobility products including scooters (Silence), microcars (Eli, Silence S04), electric bicycles (Desiknio), and electric scooters (Lynx, Torrot, WoW) through I-lectric City brand.
6. Rent-a-Car and Fleet Management: Vehicle rental services through Grupo Auto-Industrial Rent brand, and long-term vehicle leasing/operational rental offerings for fleet customers.
7. Credit Intermediation: Credit intermediation services registered with Banco de Portugal (registration 0000750, accessory title category). Presents or proposes credit contracts to consumers and provides pre-contractual assistance. Works with COFIDIS, BNP Paribas Personal Finance, Santander Consumer Finance, Banco BPI, and BBVA.
8. Insurance Mediation: Insurance mediation through A.I.-Mediação de Seguros Lda and Segline Seguros Lda, providing vehicle and related insurance products to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Grupo Auto-Industrial is a diversified Portuguese automotive retail and distribution group that sells new vehicles from 16+ automotive brands through 34 concessionaries across Portugal. Beyond passenger and commercial vehicles, the group distributes agricultural machinery (Kubota, Fendt, Kuhn, LOVOL, TAFE, Mahindra), marine and industrial engines (Perkins, Yamaha, Honda), and electric micromobility products (Silence scooters/microcars, Eli microcars, Desiknio e-bikes). The group also operates a used-vehicle sales network (AutoUsados), a multi-brand workshop network (AutoGlobal), a rent-a-car service, and registered credit intermediation and insurance mediation services.

Product overview

AUTO-INDUSTRIAL Sa is a diversified Portuguese automotive and mobility group founded in 1920, operating as a platform of multiple business units across five sectors. The core automotive business encompasses new vehicle sales (representing 16+ brands through 34+ dealerships), used vehicle sales via AutoUsados, multi-brand workshop services through AutoGlobal, and vehicle rental via Grupo Auto-Industrial Rent. The agricultural division imports and distributes tractors and farming equipment from international brands (Kuhn, LOVOL, Kubota, Fendt, McHale, TAFE, and others). The marine division distributes engines and equipment from Perkins, Honda, Yamaha, and other brands. The micromobility division handles electric scooters, microcars, and e-bikes from Silence, Eli, Lynx, and other brands. Financial services include credit intermediation with major banking partners. All divisions operate through separate subsidiary companies within the Group structure.

Differentiator

Problem solved

Functional benefit

Brands

• AutoUsados: Multi-brand used car sales business established in 1997
• AutoGlobal
• I-lectric City
• Auto Premium
• Rent Grupo Auto-Industrial

Products and services

• New Vehicles (Automotive Brands) Sale of new passenger cars and commercial vehicles from 16+ represented automotive brands through 34 concessionary showrooms across Portugal. Brands span budget (Dacia) to premium (Mercedes-Benz, BMW) and commercial (Fiat Professional, Maxus, Piaggio, Fuso) segments.
• AutoUsados (Used Vehicles) Multi-brand used vehicle sales operation offering certified pre-owned vehicles across the Group's dealership network, with locations in Lisbon area (Alcântara, Olivais, Malveira, Corroios), Coimbra, Leiria, and Faro. Includes certified pre-owned programs (Mercedes-Certified, renew, Spoticar, Ford-Aprovado) and the Auto Premium high-end used car brand launched in 2007.
• Agricultural Machinery Distribution Import and distribution of tractors, harvesters, balers, seeders, and farming equipment through multiple subsidiary companies (Auto-Industrial Divisão Agrícola, Forte, Sagar, Tractores Ibéricos, Tractorluso, Tractomaster). Brands include Kuhn, LOVOL, Bogballe, Fendt, Joskin, Stara, Fede, Goldoni, iD-David, Kverneland, McHale, TAFE, Kubota, UV Boosting, Mahindra, Avenger/Preet.
• Marine and Industrial Engines Import and distribution of marine, industrial, diesel, and light boat engines through Motolusa subsidiary. Brands include Perkins, YellowV, Beta Marine, Dipol, Honda Marine, Honwave, Isuzu, Kubota, Yamaha, Tohatsu, Vetus, and others; plus boats from Ocqueteau, Pinball, Bombard, Terhi, Ghisellini.
• I-lectric City Micromobility Products Electric mobility products including Silence S01/S02 HS/S02 LS electric scooters (up to 147km range, removable batteries, regenerative braking), Silence S04 microcars (UNICO/VIVO/PLUS variants), Eli microcars, Desiknio electric bicycles, Lynx, Torrot, and WoW electric scooters. Distributed through I-lectric City retail stores with first store in Lisbon Carnaxide/Alfragide area.
• AutoGlobal Workshop Network Multi-brand automobile workshop network providing maintenance and repair services including vehicle maintenance, periodic inspections, tire services, collision repair, air conditioning, and braking systems across all represented brands. Authorized for Opel, Isuzu, Chevrolet, Fiat, Abarth, Jeep, Peugeot, BMW, MINI, Mercedes-Benz Trucks, and other brands.
• Grupo Auto-Industrial Rent (Vehicle Rental) In-house vehicle rental service providing short-term car rental to complement the sales and service business, plus long-term vehicle leasing/operational rental for fleet customers with multi-month terms (48-60 months, 40,000-50,000 km).
• Credit Intermediation Services Credit intermediation registered with Banco de Portugal (registration 0000750). Presents and proposes credit contracts to consumers and provides pre-contractual assistance, working with COFIDIS, BNP Paribas Personal Finance, Santander Consumer Finance, Banco BPI, and BBVA. Includes agricultural equipment financing through BNP Paribas Lease Group.
• Insurance Mediation Insurance mediation through A.I.-Mediação de Seguros Lda and Segline Seguros Lda, providing vehicle and related insurance products to customers purchasing or servicing vehicles through the Group's network.

Quantifiable outcome

• Kubota was the #1 selling tractor brand in Portugal in 2017, with the highest market share in Europe for Kubota in that market
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• UV BoostingminorChannel Partner/ Reseller/ Distributor · 1 January 2026Exclusive representation for Portugal of UV Boosting brand through Tractores Ibéricos, starting in 2026. UV Boosting specializes in UV light treatment solutions for high-value crops, supporting sustainable agriculture.
• Ocqueteau, Pinball, Bombard (French Boat Brands)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Exclusive distribution in Portugal through Motolusa of French boat brands Ocqueteau, Pinball, and Bombard, assumed in 2026. Includes fishing, leisure, and professional vessels plus electric-hybrid catamarans.
• Changan AutomobileflagshipStrategic or Co-development Partner · 1 May 2025Exclusive import partnership for Changan brand automobiles in Portugal, effective May 2025. Auto-Industrial serves as the exclusive importer through its subsidiary Solmotor Lda. Changan is a Chinese automotive brand known for intelligent technologies and sustainable mobility solutions. The partnership includes a strategic global partnership with the Portuguese Football Federation (FPF) for which Auto-Industrial activates the Portuguese market.
• Mahindra (Agricultural Equipment)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Representation of Mahindra agricultural equipment brand added through Tratorluso starting Q4 2025, expanding the agricultural equipment portfolio.
• Forthing (Sokon Motor)flagshipStrategic or Co-development Partner · 1 January 2024Exclusive import partnership for Forthing brand automobiles in Portugal, assumed in Q3 2024. Forthing is a rapidly growing Chinese automotive brand known for quality, reliability, attractive design, and competitive pricing. Import handled by Solmotor Lda. subsidiary.
• Eli Electric VehiclescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Exclusive representation of Eli microcars in Portugal through I-lectric City retail format since 2023. Eli specializes in microcars for urban electric mobility.
• WoW (Electric Scooters)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Representation of WoW electric scooter brand in Portugal since October 2023, expanding the micromobility portfolio within I-lectric City network.
• TAFE (Tractors and Power Products)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Tractors and power products brand added to agricultural portfolio in 2023. Tractorluso handles McCormick tractors (Argo Group) since 2018, and Tractomaster handles TAFE tractors in Spain since 2024.
• CitroëncoreChannel Partner/ Reseller/ Distributor · 1 January 2023New Citroën brand added to the Group portfolio in 2023, with presence established at Auto-Industrial Coimbra dealership.
• SilencecoreStrategic or Co-development Partner · 1 January 2022Exclusive representation of Silence electric scooter and microcar brand in Portugal since 2022. Silence products include S01, S02, and S04 microcar series. The partnership expanded to include S04 microcar lineup launched in 2026.
• Associação SalvadorminorOthersSocial partnership with Associação Salvador, which operates in the field of motor disability, founded by Salvador de Almeida in 2003. Auto-Industrial Group associated with the organization in 2021.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Inchcape plc: London-listed global multi-brand automotive distributor operating across 40+ markets with a portfolio of premium and volume brands. Comparable to Auto-Industrial's wholesale/distribution model as an importer-distributor rather than pure retailer, with similar emphasis on multi-brand partnerships and emerging-market automotive distribution.
• Emil Frey Group: Swiss family-owned multi-brand automotive distributor operating across multiple European countries with a portfolio of premium and volume brands. Comparable to Auto-Industrial as a family-controlled multi-brand automotive platform with integrated distribution, retail, and service operations; particularly relevant given Auto-Industrial's century-long family ownership model.
• Louyet Group: Belgian/French family-owned multi-brand automotive distributor with operations across Belgium, France, and Luxembourg representing premium and volume brands. Comparable to Auto-Industrial as a family-controlled multi-brand European automotive distributor with integrated sales, service, and parts operations.
• Hedin Mobility Group: Swedish/European multi-brand automotive distributor operating across 14+ countries with a broad portfolio of brands and integrated mobility services including rental and fleet management. Comparable to Auto-Industrial in multi-brand distribution strategy, European geographic footprint, and recent acquisition-led expansion (including parts of Pendragon).
• SIVA: Portuguese automotive dealer group with strong Mercedes-Benz and BMW presence, plus representation of additional premium brands. Directly comparable to Auto-Industrial's Sodicentro and A. Brás Heleno subsidiaries in scale, business model, and Portuguese market positioning.
• Salvador Caetano: Founded 1944, Salvador Caetano is one of Portugal's largest multi-brand automotive groups, representing Toyota, Lexus, Mercedes-Benz, BMW, Hyundai, and other brands through an extensive dealership and distribution network. Directly comparable to Auto-Industrial as a Portuguese multi-brand automotive platform with similar century-scale operations, financial services integration, and diversified business model.
• Santogal Group: Major Portuguese automotive group representing Mercedes-Benz, Smart, Volvo, Jaguar, Land Rover, and other premium brands across Portugal. Directly comparable to Auto-Industrial as a Portuguese multi-brand automotive dealer with similar B2C and B2B fleet segments and integrated service operations.

Broad incumbents

• D'Ieteren Group: Belgian holding company with significant automotive distribution operations including its historic role as Volkswagen Group importer for Belgium, plus a controlling stake in Belron (vehicle glass services). Comparable to Auto-Industrial as a broader European automotive distribution incumbent with diversified automotive-adjacent interests and family-controlled governance.
• Lithia Motors (Lithia & Driveway): US-listed largest multi-brand automotive retailer in North America with over 300 stores and aggressive expansion strategy including UK acquisitions (Pendragon). Comparable to Auto-Industrial's multi-brand dealership model at much larger scale, providing public-market benchmark for multi-brand retail consolidation strategies.
• Group 1 Automotive: US-listed multi-brand automotive dealer with 200+ dealerships across the US and UK, representing Toyota, Honda, BMW, Mercedes-Benz, Ford, and other brands. Comparable to Auto-Industrial as a large multi-brand dealer, though much larger scale and publicly listed, providing a public-market benchmark for the dealership business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/grupoautoindustrial
• LinkedInlinkedin.com/company/auto-industrial-sa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO-INDUSTRIAL Sa