Auto E.Leclerc

What Auto E.Leclerc does

Auto E.Leclerc is the automotive retail and e-commerce division of the Mouvement E.Leclerc, the large French retail cooperative founded in 1949 by Édouard Leclerc. The business operates the e-commerce platform auto.leclerc, published by L COMMERCE (Société en nom collectif, RCS Créteil 882 736 077), which sells tires and auto parts direct-to-consumer and integrates with a network of more than 110 Auto E.Leclerc physical service centers across metropolitan France. Customers can purchase online with home delivery or free pickup at a center, where professional tire mounting, alignment, and workshop services are performed.

The product portfolio spans three tire tiers — Premium (Michelin, Goodyear, Hankook from €70 to over €300), Quality (Nexen, Kumho, Cooper, €60-€90), and Ecobudget (Kumho, Nexen, Westlake, €49-€56) — across summer, winter, and 4-seasons categories, plus a dedicated line for electric and hybrid vehicles. Beyond tires, the platform sells technical parts (braking, suspension, exhaust, filters, spark plugs), maintenance consumables (oil, AdBlue, batteries, wipers), accessories (snow chains, bike racks, e-scooters), and offers administrative services including carte grise (vehicle registration). A 2-year puncture warranty (Garantie Crevaison) is bundled with center-mounted tires, reinforcing center-attached revenue.

Revenue is generated through one-time product sales, professional service fees for mounting and workshop work, and transaction fees on installment payments (3x sans frais) processed by BNP Paribas Personal Finance under the Cetelem brand for baskets between €100 and €3,000. Bulk purchasing is centralized through SC GALEC, the cooperative purchasing arm, enabling competitive pricing. The platform integrates with the broader E.Leclerc loyalty program (Carte E.Leclerc) for personalized offers and ticket-based promotions. The site is hosted by Pro-GX and appointment scheduling for centers is operated by SCAPAUTO. The legal entity is private, operates as part of the E.Leclerc cooperative, and has no disclosed external investors or venture funding.

Name

Auto E.Leclerc

Legal name

L COMMERCE

Website

https://auto.leclerc

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto E.Leclerc is the automotive e-commerce arm of the French E.Leclerc cooperative, selling tires, auto parts, and accessories online via auto.leclerc and providing mounting and workshop services through 110+ physical centers across France.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Tire retail
• Auto parts
• Tire mounting
• Automotive services
• Vehicle maintenance

Headquarters

HQ city

Ivry-sur-Seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Tires and Auto Parts): Revenue generated from the sale of tires (summer, winter, all-season), auto parts, and accessories through the auto.leclerc e-commerce platform. Products include tire mounting services at Auto E.Leclerc centers.
2. Service Fees (Mounting and Installation): Additional revenue from tire mounting, balancing, and other workshop services performed at Auto E.Leclerc centers.
3. Payment Processing (3x Sans Frais): BNP Paribas Personal Finance handles installment payment processing, with L-Commerce as the retailer partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Auto E.Leclerc is an online tire and auto parts retailer operated by L Commerce under the E.Leclerc cooperative movement. It sells summer, winter, and all-season tires across premium, quality and ecobudget ranges from brands such as Michelin, Goodyear, Hankook, Nexen, Kumho and Westlake, complemented by workshop services (mounting, alignment, maintenance, technical parts) at over 110 Auto E.Leclerc centers across France. Customers can order online with home delivery or free pickup at a center, and benefit from a 2-year puncture warranty when tires are mounted at a center.

Product overview

Auto E.Leclerc is an e-commerce platform for tires and automotive products operated by L COMMERCE under the E.Leclerc retail group. The offering consists of a tire e-commerce platform complemented by a network of physical Auto E.Leclerc centers offering installation services. Product portfolio includes summer, winter, and all-season tires across three tiers (Premium, Quality, Ecobudget) from brands such as Michelin, Goodyear, Hankook, Nexen, Kumho, and Westlake. Workshop services encompass tire mounting, alignment, maintenance (oil changes, filtration, batteries), and technical parts (braking, suspension, exhaust). Administrative services for vehicle registration are also available. A free puncture warranty (Garantie Crevaison) is offered with tires purchased and mounted at Auto E.Leclerc centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer tires
• Winter tires
• All-season tires
• Workshop services
• Technical parts Replacement auto parts including braking systems, shock absorbers, suspension components, exhaust systems, particle filters, timing belts, spark plugs and clutch assemblies.
• Vehicle registration services
• Garantie Crevaison (Puncture Warranty)
• Electric and hybrid vehicle tires
• Vehicle equipment accessories

Quantifiable outcome

• Free delivery to Auto E.Leclerc centers on all tire purchases
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Partnerships

Five partnerships are on record, tiered core and support.

• SCAPAUTOcoreImplementation/ SI/ Consulting PartnerSCAPAUTO (SA coopérative, 26 quai Marcel Boyer, 94200 Ivry-Sur-Seine, RCS 344 850 250) is responsible for the appointment scheduling service for Auto E.Leclerc centers on the website. They manage the online booking system for customers to schedule tire mounting and service appointments at Auto E.Leclerc centers.
• BNP Paribas Personal FinancesupportOthersBNP Paribas Personal Finance (1 boulevard Haussman, 75009 Paris) provides the '3x sans frais' (3-payment without fees) installment payment option for purchases between €100 and €3,000. This is a white-label service operated under the Cetelem brand.
• Pro-GXsupportOthersPro-GX (15 route des Chères, 69380 Marcilly d'Azergues, tel: 04 28 05 01 11) hosts the auto.leclerc website and platform infrastructure.
• L CommercecoreStrategic or Co-development PartnerL Commerce (Société en nom collectif, 26 quai Marcel Boyer, 94200 Ivry sur Seine, RCS Créteil n°882 736 077) is the publishing company for auto.leclerc and other E.Leclerc e-commerce sites. They are responsible for the operation and management of the online sales platform.
• SC GALECcoreStrategic or Co-development PartnerSC GALEC (Société Coopérative Groupement d'Achats des Centres E.Leclerc) manages collective purchasing for E.Leclerc centers, enabling bulk buying power for competitive pricing. Also responsible for E.Leclerc commercial communication and the loyalty program.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Midas: Established French auto-service chain offering tires, maintenance, and repairs through a national center network. Comparable omnichannel positioning to Auto E.Leclerc centers.
• 123pneus.fr: Major French online tire retailer with similar brand breadth and home-delivery plus partner mounting model. Competes directly with Auto E.Leclerc on price and selection for both premium and budget tiers.
• Norauto: Large French auto-service and tire retail chain (part of Mobivia) combining physical centers with online ordering. Mirrors Auto E.Leclerc's omnichannel tire-plus-workshop offering across France.
• Feu Vert: French auto-service and tire retail chain with national center footprint and online tire sales. Competes directly for tire purchase + mounting plus broader maintenance services.
• Mister Auto: Major French online auto parts retailer selling tires, braking, filtration, and accessories. Competes with Auto E.Leclerc's technical parts and broader online auto-parts catalog.
• Point S: Cooperative-style French tire retail and auto-service network with hundreds of independent member centers. Closely comparable to E.Leclerc's cooperative DNA and offers the same tire-plus-installation proposition.
• Speedy: National French auto-service chain offering tires, mounting, and maintenance. Competes with Auto E.Leclerc centers for tire replacement and workshop services.
• Allopneus: France's leading pure-play online tire retailer, selling the same major brands (Michelin, Goodyear, Hankook, Continental) across summer, winter, and all-season categories with home delivery and partner-fitment networks. Direct head-to-head competitor to auto.leclerc's e-commerce proposition.

Broad incumbents

• Euromaster: European tire and auto-service network owned by Michelin, with extensive French center coverage. Overlaps Auto E.Leclerc's tire retail and mounting services and benefits from direct manufacturer supply ties.
• Amazon France (Tires & Auto Parts): General e-commerce giant with growing tire and auto-parts assortment in France. Represents a major pricing and selection benchmark that Auto E.Leclerc must compete against online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/auto-e.leclerc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto E.Leclerc