What AutoMás LTDA. does

AutoMás LTDA. is a Colombian Centro de Diagnóstico Automotor (CDA) network founded in 2005 and headquartered in Bogotá, operating 20+ proprietary and affiliated inspection centers across more than 20 Colombian cities (including Medellín, Cali, Barranquilla, Cartagena, Bucaramanga, Pereira, Villavicencio, Girardot, Palmira, Ibagué, Manizales, Armenia, Neiva, and Yopal) with 351 employees. The company provides the legally mandated Revisión Técnico-Mecánica (RTM/Tecnomecánica) for light vehicles, heavy vehicles, motorcycles, quadricycles, and public service vehicles — including electric and hybrid variants — under authorization from the Colombian Ministry of Transport and supervision by the Superintendencia de Transporte (Super Transporte). It also offers discretionary services: Peritaje & Avalúo (tiered vehicle appraisals in Plata, Oro, and Diamante packages), CertiMás (used-vehicle history and condition reports accessible via license plate lookup), Plan Viajero pre-trip inspections, engine testing with diagnostic scanner, improntas (vehicle identification marks), motorcycle marking, and vehicle administrative trámites (license duplicates, lien inscription/release, ownership transfer, color changes).

The commercial model is primarily transactional one-time fees per inspection, priced publicly by vehicle class (e.g., $228,900 COP for light vehicles, $345,180 COP for heavy vehicles, $156,240 COP for motorcycles, with electric variants carrying mandated discounts, all referenced to 2022 baseline prices and inclusive of VAT). Corporate fleet clients are served through dedicated phone-based sales at negotiated multi-year contract terms, bundling RTM with peritaje, preventive inspections, Strategic Road Safety Plans (PESV) under Law 2251/2022, driver psychometrics, and route risk mapping. Distribution combines physical walk-in CDA locations, the online booking platform agendamiento.automas.com.co, a native mobile app on iOS/Android, and the MÍA AI-powered WhatsApp virtual assistant. A referral channel routes customers from allied insurance partners (Seguros Bolívar, MAPFRE, HDI, Axa Colpatria, Seguros del Estado, Previsora, SBS, Aseguradora Solidaria) and banking partners (BBVA, Banco de Bogotá), with Flamingo providing consumer financing. ISO 9001 certification via Icontec is held as a quality credential.

The technology stack is conventional regulated-services infrastructure: certified diagnostic equipment at each CDA, scanner-based diagnostics for electrified powertrains, the proprietary CertiMás database of vehicle history records accumulating per inspection, and the MÍA conversational layer for customer engagement. Customer segments are (1) individual vehicle owners seeking RTM compliance and used-car purchase protection — the primary long-tail consumer base — (2) corporate transport fleets requiring bulk compliance and road-safety services, and (3) insurance carriers leveraging the network for damage assessment and claims evaluation. Revenue is predominantly transactional and recurring-by-regulation (annual RTM cycle), supplemented by higher-margin peritaje and corporate fleet contracts.

Name

AutoMás LTDA.

Legal name

AutoMás LTDA.

Website

https://automas.com.co

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

AutoMás LTDA. is a Colombian CDA network founded in 2005, operating 20+ vehicle inspection centers across 20+ cities. It provides mandatory technical-mechanical inspections, peritaje appraisals, CertiMás vehicle history reports, and administrative trámites to individual vehicle owners, corporate fleets, and insurance partners.

Ownership category

akta.pro rank

Product category

Vehicle Inspection and Diagnostic Services

NAICS

Automotive Repair and Maintenance (8111), Other Automotive Repair and Maintenance (81119), Specialized Automotive Repair (811114)

akta.pro primary industry

DOT/Annual Vehicle Safety Inspections & Roadworthiness Certification (TLAKANAJ)

akta.pro secondary industries

Multi-Point Inspections & Safety Checks (DVIR/Annual/Periodic) (TLAKAGAB), Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA), Regulatory Compliance Audit Support & Documentation (Emissions/Safety/Environmental) (TLAKANAO)

Keywords

• Vehicle inspection services
• Technical mechanical review
• Automotive diagnostic centers
• Vehicle appraisal services
• Used vehicle certification

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Revisión Técnico-Mecánica (RTM) Services: Mandatory annual technical inspection services for vehicles (livianos, pesados, motorcycles, electric vehicles). One-time fee per inspection, as regulated by Colombian transport law (Decree 019/2012). Revenue generated per vehicle inspected at CDA locations.
2. Peritaje & Avalúo Services: Expert vehicle appraisal and inspection services offered in tiered combos (Plata, Oro, Diamante) for used vehicle buyers, insurers, and fleet operators. One-time fee per inspection.
3. CertiMás: Vehicle certification and history report service for used cars, accessible online via license plate. One-time purchase per report.
4. Vehicle Trámites (Administrative Services): Facilitation and processing of vehicle administrative paperwork including duplicate transit licenses, property registration, pledge inscription/lift, ownership transfer, and initial registration. Fee per document filed.
5. Complementary Services: Additional services including Plan Viajero (travel prep inspection), improntas (vehicle identification marks), motorcycle marking, motor testing with scanner diagnostics, and fleet preventive inspections.
6. Corporate Fleet Services: Bundled service packages for transport companies including RTM, peritaje, preventive inspections, road safety plans, risk mapping, driver psychometrics, and practical driving tests. Typically contracted via sales outreach.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

AutoMás LTDA. operates a nationwide network of authorized Centro de Diagnóstico Automotor (CDA) centers across more than 20 Colombian cities, delivering mandatory Revisión Técnico-Mecánica (RTM / Tecnomecánica) vehicle inspections, tiered vehicle appraisal (Peritaje & Avalúo) packages (Plata, Oro, Diamante), and the CertiMás used-vehicle certification platform. The portfolio also includes vehicle administrative trámites (license duplicates, prenda registration/release, ownership transfer, color change), complementary services such as Plan Viajero, engine scanner diagnostics, improntas and motorcycle marking, SOAT insurance facilitation, and bundled corporate fleet services.

Product overview

AutoMás LTDA. operates as a comprehensive automotive service center network (Centro de Diagnóstico Automotor - CDA) offering an integrated platform of vehicle inspection, certification, and administrative services. The core offering centers on Tecnomecánica (mandatory technical-mechanical inspections), complemented by Peritaje & Avalúo (vehicle expertise and appraisal services) and CertiMás (used vehicle certification). The portfolio extends to Trámites Vehiculares (vehicle administrative procedures including license duplicates, lien registration/release, and color changes), along with complementary services such as Plan Viajero (pre-travel inspections), Prueba de Motor + Scanner (engine diagnostics), Improntas y Antecedentes (identification verification), Marcación de Motos (motorcycle marking), and Toma de Improntas. The company also offers SOAT insurance through partnership with SOAT Togo, and MÍA, a WhatsApp-based virtual assistant for customer service. Services are delivered through a nationwide network of company-owned and authorized centers across Colombian cities.

Differentiator

Problem solved

Functional benefit

Brands

• CertiMás: Vehicle certification service for used vehicles, providing buyers with vehicle history and condition reports.
• Mía

Products and services

• Tecnomecánica (Revisión Técnico-Mecánica / RTM)

Quantifiable outcome

• Avoid fines of $580,000+ COP per violation for expired RTM
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Seguros BolívarminorGTM or Marketing PartnerSeguros Bolívar is listed as an allied company on AutoMás' official website. The partnership likely involves referral flows where Bolívar directs policyholders and insured customers to AutoMás for vehicle inspections and damage assessments.
• Seguros del EstadominorGTM or Marketing PartnerListed as an allied company on AutoMás' website, likely serving as a referral channel for vehicle insurance-related inspection services.
• SBS SegurosminorGTM or Marketing PartnerListed as an allied company on AutoMás' website partner section.
• Previsora SegurosminorGTM or Marketing PartnerListed as an allied company on AutoMás' website.
• MAPFREminorGTM or Marketing PartnerInternational insurance company listed as an allied company on AutoMás' website, likely referring customers for vehicle inspection and claims assessment services.
• HDI SegurosminorGTM or Marketing PartnerListed as an allied company on AutoMás' website.
• Axa ColpatriaminorGTM or Marketing PartnerListed as an allied company on AutoMás' website partner section.
• Banco de BogotáminorGTM or Marketing PartnerMajor Colombian financial institution listed as an allied company, likely referring vehicle financing and loan customers for inspections as part of loan origination or collateral verification processes.
• BBVA ColombiaminorGTM or Marketing PartnerListed as an allied company on AutoMás' website.
• Aseguradora SolidariaminorGTM or Marketing PartnerListed as an allied company on AutoMás' website.
• FlamingominorGTM or Marketing PartnerFinancing partner enabling customers to finance their RTM and automotive services. Referenced in blog content as a financing option for RTM payments.
• Super Transporte (Superintendencia de Transporte)coreStrategic or Co-development PartnerRegulatory oversight body that authorizes and supervises CDA operations. All AutoMás CDA locations operate under Super Transporte authorization, which is mandatory for conducting RTM inspections.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tecnicheck Colombia: Tecnicheck is a Colombian vehicle diagnostic center offering technical-mechanical inspections and certifications. Directly comparable as a competing CDA operator addressing the same Colombian RTM compliance demand.
• Cesvi Colombia: Cesvi Colombia is an automotive research and vehicle inspection/diagnostics center in Colombia, directly competing in CDA-style vehicle technical review, crash research, and appraisal services. Closely comparable to AutoMás's RTM and peritaje offerings.
• Centro de Diagnóstico Automotor Asopartes: Asopartes operates CDA networks in Colombia providing vehicle technical inspection and certification services. Directly comparable to AutoMás as a domestic CDA competitor in the same regulated inspection market.

Broad incumbents

• DEKRA Colombia: DEKRA provides vehicle inspection and certification services globally, with operations in Colombia. Comparable as a multinational TIC incumbent in the same automotive regulatory inspection space.
• SGS Colombia: SGS is a global testing, inspection, and certification (TIC) giant with Colombian operations providing vehicle inspection, certification, and compliance services. Comparable as a regulated inspection/certification provider, though it operates across many industries beyond automotive.
• TÜV Rheinland Colombia: TÜV Rheinland is an international TIC provider with Colombian operations offering vehicle and industrial inspection services. Comparable as a credentialed incumbent competing for automotive certification mandates.
• Bureau Veritas Colombia: Bureau Veritas operates a TIC practice in Colombia, including vehicle conformity and inspection services. Comparable as a multi-industry incumbent offering regulated automotive inspection and certification, competing for the same enterprise and government contracts.

Regional players

• Revisión Técnica (Chile): Chile's mandated vehicle technical review centers (PRT) perform annual inspections for safety and emissions. Operationally comparable to AutoMás's CDA network, though serving Chile's vehicle parc under a distinct regulatory framework.
• Verificentros (Mexico): Mexico's mandated vehicular verification centers (verificentros) perform annual emissions and safety inspections akin to Colombia's RTM. Conceptually and operationally analogous to AutoMás's core CDA inspection model, though operating under a different regulatory regime in a different country.

Emerging players

• Applus+ IDIADA Colombia: Applus+ IDIADA provides vehicle inspection, homologation, and certification services in Colombia with a focus on automotive compliance. Comparable as a specialized inspection player with growing local presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cdaautomas5999
• Facebookfacebook.com/AUTOMASCDA
• LinkedInlinkedin.com/company/automas-ltda
• Instagraminstagram.com/automascda/?hl=es-la
• TikToktiktok.com/@cda_automas?_t=8fWKgFHeEMA&_r=1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoMás LTDA.