AUTOMATIC CENTER

What AUTOMATIC CENTER does

AUTOMATIC CENTER is a privately held French online retailer specializing in premium custom-made garage doors, entrance doors, gates, and motorization systems, operating from its headquarters at 31 Avenue du Maréchal Juin in Angoulême. The company serves both individual homeowners (Particuliers) and trade professionals (installers, property managers, construction firms) across France, with deliveries (excluding Corsica) handled by the Tred Chariot freight carrier in 48-72 hours and the option to collect orders at the Angoulême agency. Its catalog is built entirely around distribution of established European manufacturer brands rather than proprietary technology, with core partnerships covering Hormann for sectional, rolling, and entry doors, CAME, FAAC, and BFT for gate and garage door automation, plus Somfy for garage door motors.

The product portfolio spans five main categories: sectional, rolling, and swinging garage doors; aluminum swinging and sliding gates; Hormann steel and aluminum entry doors in the Thermo46 and Thermo65 lines; automation motors and kits across the four major brands; and complementary accessories including rolling shutters, mosquito nets, intercoms, and spare parts. Publicly listed prices range from approximately €70 for small parts and accessories up to about €3,500 for premium rolling garage doors and sliding gates, with payment available in 3x or 4x installments and custom quotes offered for project work. There are no proprietary software or AI components; the underlying platform is a standard e-commerce storefront with phone (05 45 21 84 39) and email support.

The business model is a pure-play online distributor with a one-time-sale revenue structure across three streams: product sales of doors and gates, motorization and automation systems, and spare parts/accessories. Marketing is digital-first through the website, email newsletter, and organic social channels, with a dedicated promotions and destockage surface for discounted offers. The company is independently owned with a share capital of €8,000 and LALY Philippe listed as Responsable publication and Data Protection Officer, with no disclosed external investment, M&A activity, or institutional funding.

Name

AUTOMATIC CENTER

Legal name

AUTOMATIC CENTER

Website

https://automatic-center.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AUTOMATIC CENTER is a privately held French online retailer distributing premium custom-made garage doors, entrance doors, gates, and automation systems from Hormann, CAME, FAAC, BFT, and Somfy to individuals and trade professionals across France.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Electronics and Appliance Retailers (44921), Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Garage Door & Gate Controllers Retail (CRAIAMAK)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Garage door retailer
• Gate automation systems
• Entrance door supplier
• Motorization kits distribution
• Door spare parts

Headquarters

HQ city

Angoulême

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales - Doors and Gates: Revenue generated from selling garage doors (sectional, sliding, rolling, swing), gates (swing and sliding), and entrance doors. Products are sold as complete units with motorization options.
2. Motorization and Automation Systems: Sales of motors and automation kits for gates and garage doors from Hormann, CAME, FAAC, and BFT brands.
3. Spare Parts and Accessories: Sales of replacement parts, accessories, intercoms, remote controls, and maintenance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Automatic Center is an online-only French retailer that sells premium, custom-made garage doors (sectional, rolling, swing), gates (aluminum swing and sliding), steel and aluminum entrance doors, and automation motor systems through its e-commerce website. It resells products from leading European manufacturers (Hormann, CAME, FAAC, BFT, Somfy) and offers nationwide home delivery in 48-72 hours with optional pickup at its Angoulême agency. The retailer also carries complementary items such as rolling shutters, mosquito nets, intercoms, and spare parts, and serves both individual homeowners and professional installers across France.

Product overview

AUTOMATIC CENTER is an online-only retailer specializing in premium custom-made doors, gates, and automation systems for both residential and commercial customers in France. The product portfolio centers on five main categories: (1) Garage doors including sectional, rolling, and swinging models primarily from Hormann brand with 42mm insulated panels; (2) Aluminum gates available as swinging and sliding designs with multiple style options; (3) Steel and aluminum entry doors from Hormann with thermal insulation ranging from 46mm to 65mm; (4) Automation motors and kits from Hormann, CAME, FAAC, and BFT brands for operating garage doors, swinging gates, and sliding gates; and (5) Complementary accessories including rolling shutters, mosquito nets, intercoms, and spare parts. The company positions itself as a distributor of premium brands rather than a technology platform, focusing on physical security and access control products with no software or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Hormann Sectional Garage Doors Sectional garage doors from Hormann with 42mm double-wall insulated panels, available in designs such as Rainures M, Rainures L, and Cassettes S, with optional motorization (ProLift 600, Supramatic E Series 4). Targeted at residential and light commercial properties in France.
• Hormann Rollmatic Rolling Garage Doors Rolling garage doors from Hormann (Rollmatic T and standard models) providing space-saving vertical roll-up operation with motorization included. Available in standard and Color versions. For residential garages.
• Aluminum Swing Gates Aluminum swinging gates in designs including the Lille model, widths 3-5m, available in semi-open designs for privacy while maintaining visibility. Sold to homeowners and property professionals across France.
• Aluminum Sliding Gates Aluminum sliding gates in multiple model designs (Kerguelen, Malte, Madère, Bora Bora, Saint Martin, Marquise, Cuba, Pascua, Australie, Maldives, Corse), widths 3-6m, available in full, semi-open, and louvered configurations.
• Hormann Entrance Doors (Thermo 46, Thermo 65, Thermosafe Aluminum) Steel and aluminum entrance doors from Hormann with thermal insulation of 46mm or 65mm, available in multiple motifs, featuring thermal break design, 5-point locks, and CR2 anti-burglary certification. Thermosafe aluminum variants offer modern design with thermal performance.
• Hormann Motorization Systems Complete Hormann automation motor range for garage doors and gates, including Supramatic P Series 4, ProLift 600, LineaMatic (sliding gates, 300kg), VersaMatic and RotaMatic (swinging gates), with optional solar kits.
• CAME Motorization Systems CAME automation motors including BXV600 and BXV400 for sliding gates (400-600kg capacity), ATS 24V and FAST70 for swinging gates, and the FERNI kit for automated gate operation. Known for 24V technology solutions.
• FAAC Motorization Systems FAAC automation solutions including Cyclo Kit for sliding gates (400-800kg), Dolphin Kit for garage doors, Leader Kit and Magnum Kit for swinging gates, and Energy Kit 2 for gate automation.
• BFT Motorization Systems BFT automation motors for gates and garage doors providing additional brand options alongside CAME, sold for residential and light commercial automation projects.
• Motorized Rolling Shutters Motorized rolling shutters for windows offering thermal insulation and security benefits, sold as part of the home closure range alongside doors and gates.
• Mosquito Nets and Screens Mosquito nets and screens for windows and doors providing insect protection, sold as complementary home improvement items.
• Intercoms and Video Intercoms Door intercom and video intercom systems for gate access control, including branded options from CAME, supporting gate entry automation.
• Spare Parts and Accessories Replacement parts and accessories for basculant and sectional doors, remote controls (Hormann HSE 4), wireless push buttons, code keypads (FCT3-1), Sonax cleaning kits, and handle options, including brand-specific accessories for Hormann, CAME, and BFT.

Quantifiable outcome

• 48-72 hour delivery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HormanncoreTechnology or IntegrationPrimary brand partner - Hörmann is a leading European manufacturer of garage doors, entrance doors, and motorization systems. Products include sectional doors, rolling doors, sliding gates, and automation motors (ProLift, Supramatic, LineaMatic, VersaMatic, RotaMatic). The company offers a 10-year warranty on Hörmann products.
• CAMEcoreTechnology or IntegrationMajor brand partner for motorization systems. Products include gate automation (FERNI, ATS, FAST70, BXV400, BXV600) for both swing and sliding gates. Known for 24V technology solutions.
• FAACcoreTechnology or IntegrationBrand partner for automation solutions. Products include Cyclo Kit (400kg and 800kg for sliding gates), Dolphin Kit (garage doors), Leader Kit (swing gates), Magnum Kit (articulated arm), and Energy Kit 2 for swing gates.
• BFTcoreTechnology or IntegrationBrand partner for motorization products, mentioned alongside CAME in product categories for gate automation solutions.

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• ManoMano: Major French online marketplace for home improvement and DIY, listing third-party sellers of doors, gates, motorization and accessories. Carries overlapping SKUs to Automatic Center and competes for the same search-driven, online French buyer.
• Tryba: French nationwide network selling windows, doors and garage doors via local installers. Overlaps with Automatic Center's door and automation offerings and competes for the professional-installer and individual-homeowner segments in France.
• Lapeyre: Long-established French home improvement retailer (now online + showroom) selling entry doors, garage doors, gates and motorization. Broader portfolio than Automatic Center but a key competitor in the same premium door and automation categories in France.
• Leroy Merlin: France's leading home improvement retailer with deep online and physical coverage, selling garage doors, gates, entry doors and motorization. Competes with Automatic Center on assortment breadth, pricing and omnichannel convenience across France.
• Castorama: One of France's largest home improvement retailers (Kingfisher group) carrying garage doors, gates, entry doors and motorization both in-store and online. Wider assortment than Automatic Center but a direct competitor for the same French DIY/home-improvement buyer.
• Gedimat: French cooperative network of building-materials distributors serving both individuals and professionals. Stocks doors, gates, motorization and accessories, overlapping with Automatic Center's professional and homeowner segments nationwide.

Emerging players

• Bricozor: French online home improvement and DIY retailer carrying hardware, doors, gates and related accessories. Smaller and broader-assortment than Automatic Center but competes for the same online French home-improvement buyer seeking doors, gates and motorization.

Direct peers

• MisterMenuiserie: French online specialist retailer of doors, windows, gates and garage doors for individuals and professionals. Closely comparable in product mix (premium doors, gates, motorization) and pure-play e-commerce GTM targeting the same French customer base as Automatic Center.
• Fenêo: Online French retailer of windows, doors, garage doors and gates with made-to-measure options. Comparable category overlap (entry doors, garage doors, accessories) and direct-to-home delivery model targeting individual homeowners and professionals in France.
• KparK: French online retailer specializing in made-to-measure doors, windows, gates and garage doors. Overlaps directly with Automatic Center on sectional/rolling garage doors, aluminum gates, entry doors and motorization kits sold nationwide via e-commerce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/automatic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOMATIC CENTER