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Auto-Scholz Gruppe

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uuid003xmhl

Namestring
Auto-Scholz Gruppe
Legal namestring
Auto-Scholz Gruppe
Websiteurl
auto-scholz.de
Company typeenum
Private
Founded yearint
1895
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBamberg, Bayern, Germany
HQ citystring
Bamberg, Bayern
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices15 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive dealership, vehicle sales, workshop services, commercial vehicles, recreational vehicles
NAICS code3 codes
  • Automobile Dealers4411
  • Automotive Parts and Accessories Retailers44133
  • Other Motor Vehicle Dealers4412
SIC code2 codes
  • Retail-Auto Dealers & Gasoline Stations5500
  • Services-Auto Rental & Leasing (No Drivers)7510
Product category
Automotive Dealership
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Vehicle Sales (New & Used)
TypeOne Time License
Description

Sales of new vehicles including Mercedes-Benz, smart, VW, and used vehicles. Revenue from individual sales, fleet sales, and commercial vehicle sales.

auto-scholz.de
2Workshop Services
TypeProfessional Services
Description

Maintenance, repair, bodywork, painting, tire services, and guarantee packages for all vehicle types.

auto-scholz.de
3Vehicle Rentals
TypeSubscription Recurring
Description

Flexible rental solutions including Mercedes-Benz Rent, CharterWay for commercial vehicles, van/transporter rental, and recreational vehicle rental.

auto-scholz.de
4Parts & Accessories E-commerce
TypeTransaction Fee
Description

Online shop selling vehicle accessories, parts, wheels, tires, camping gear, and branded merchandise including clothing, watches, and model cars.

auto-scholz.de
5Financing & Leasing
TypeManaged Services
Description

Vehicle financing, leasing, and long-term rental solutions in partnership with financial institutions.

auto-scholz.de
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details3 tiers
1Mercedes-Benz Stock Vehicles with up to 36% price advantage
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Pre-configured new vehicles available for immediate delivery with significant discounts compared to custom orders

auto-scholz.de
2Mercedes-Benz Junge Sterne (Certified Pre-owned)
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Certified pre-owned vehicles with warranty, maintenance packages, and quality guarantees

auto-scholz.de
3smart Models with 6,000 EUR Bonus
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Current promotional offer of 6,000 EUR bonus on smart vehicles

auto-scholz.de
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 5 records shown
1Mercedes-Benz Rent
Description

Vehicle rental services offering Pkw, Vans and Transporter flexible rental from weekend to long-term rental.

auto-scholz.de
+4 more records
Core offering1 text field

Auto-Scholz Gruppe is an authorized Mercedes-Benz and smart sales and service partner operating 15 locations across Bavaria, Thuringia, Saxony, and Saxony-Anhalt. The group sells new and used passenger cars, vans, trucks, and recreational vehicles, and provides workshop services, financing/leasing, short- and long-term rentals, and an e-commerce shop for parts, accessories, and branded merchandise.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 36% price advantage on Mercedes-Benz stock vehicles
+2 more records
Product overview1 text field

Auto-Scholz Gruppe is an authorized Mercedes-Benz sales and service partner operating 15 locations in Bavaria, Thuringia, Saxony, and Saxony-Anhalt. The company offers a comprehensive automotive portfolio combining vehicles (new and used Mercedes-Benz, smart, VW, commercial vans, trucks, and recreational vehicles) with integrated services (workshop, financing, rental, and online parts shop). The core offering centers on Mercedes-Benz passenger cars and commercial vehicles, supplemented by the Junge Sterne certified pre-owned program, Mercedes-Benz Lagerwagen stock vehicles, and Caravans/Motorhomes from Carthago, Fendt, and LMC brands. Services include workshop maintenance and repair, vehicle financing and leasing through CharterWay, short-term rental via Mercedes-Benz Rent, and a digital customer loyalty program. An e-commerce platform offers parts, accessories, and branded merchandise.

Product and service15 records
1Mercedes-Benz Vehicles
CategoryVehicle Sales
2smart Vehicles
CategoryVehicle Sales
3Volkswagen Vehicles
CategoryVehicle Sales
4Mercedes-Benz Vans & Transporters
CategoryCommercial Vehicle Sales
5Mercedes-Benz Trucks & FUSO
CategoryCommercial Vehicle Sales
6Caravans & Motorhomes
CategoryRecreational Vehicle Sales
7Junge Sterne (Certified Pre-Owned)
CategoryVehicle Sales
8Mercedes-Benz Lagerwagen (Stock Vehicles)
CategoryVehicle Sales
9Mercedes-Benz Rent
CategoryVehicle Rental
10CharterWay
CategoryCommercial Vehicle Rental & Leasing
11Workshop Services
CategoryAftermarket Services
12Vehicle Purchase Service (Ankauf)
CategoryAftermarket Services
13Vehicle Financing & Leasing
CategoryFinancial Services
14Auto-Scholz Online Shop
CategoryE-commerce / Parts & Accessories
15VanSolution
CategoryCommercial Fleet Solutions
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership14 partners
1Mercedes-Benz
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized Mercedes-Benz sales and service partner covering passenger cars (Mercedes-Benz, Mercedes-AMG), vans (Vito, Sprinter, Citan), trucks (Actros, Arocs, eActros), and buses. Partner status enables access to new vehicle ordering, certified pre-owned programs (Junge Sterne), brand marketing support, and technical training.

2smart
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized smart dealer offering new smart vehicles (smart #1, #3, #5) and supporting the brand's electric mobility positioning.

3Volkswagen
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

VW dealer offering Volkswagen vehicles including ID.Polo and other models.

4FUSO
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

FUSO truck dealer offering Canter trucks and supporting commercial vehicle needs for regional customers.

5Carthago
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Premium and luxury motorhome dealer offering Carthago vehicles through Caravan-Center locations.

6Fendt-Caravan
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Caravan dealer offering Fendt vehicles through Caravan-Center locations.

7LMC (Lawn, Mower, Caravan)
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Caravan and motorhome dealer offering LMC vehicles through Caravan-Center locations.

8Mercedes-Benz CharterWay
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for commercial vehicle rental and leasing solutions, providing flexible fleet management options for business customers.

9Mercedes-Benz Rent
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Branded rental service allowing customers to rent Mercedes-Benz vehicles for flexible short-term and long-term needs.

10UPS
Strategic tierMinorTypeOthers
Description

Shipping and logistics partner for the online shop delivering parts and accessories to customers.

11DHL
Strategic tierMinorTypeOthers
Description

Shipping and logistics partner for the online shop delivering parts and accessories to customers.

auto-scholz.de
12GLS (General Logistics Systems)
Strategic tierMinorTypeOthers
Description

Shipping and logistics partner for the online shop delivering parts and accessories to customers.

13iloxx
Strategic tierMinorTypeOthers
Description

Shipping and logistics partner for the online shop delivering parts and accessories to customers.

14bezahl.de
Strategic tierMinorTypeOthers
Description

Payment service provider enabling modern payment options including Apple Pay, Google Pay, and credit cards for cashless transactions.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1Beresa
TypeDirect peer
Description

Authorized Mercedes-Benz and smart dealer group based in Münster with multiple locations. Directly comparable as a Mercedes-centric retail group offering passenger cars, vans, trucks, certified pre-owned, and aftersales services.

2AVP Autoland
TypeDirect peer
Description

Bavaria-based multi-brand automotive dealer group with new and used vehicle sales, workshop, and fleet services. Comparable in regional concentration in southern Germany and the same full-service dealership operating model.

3Motor-Nützel
TypeDirect peer
Description

Authorized Mercedes-Benz dealer group in Bavaria with passenger car and commercial vehicle operations. Directly comparable as a Mercedes-focused dealer in the same Bavarian region with overlapping GTM motion toward private and commercial customers.

4Hahn Gruppe
TypeDirect peer
Description

German automotive retail group operating multiple OEM franchises including Mercedes-Benz with both passenger and commercial vehicle presence. Comparable in franchise breadth, integrated service offerings, and multi-location regional footprint.

5Emil Frey Group
TypeBroad incumbent
Description

Major Swiss-headquartered automotive retail group with deep operations across Germany and multiple European markets, representing a broad set of OEM franchises including Mercedes-Benz. Comparable as a large multi-brand, multi-country dealership platform with similar revenue streams in new/used vehicle sales, service, and parts.

6Senger Gruppe
TypeDirect peer
Description

Authorized Mercedes-Benz dealer group with multiple locations across Germany offering new and used vehicle sales, workshop, rental, and financing. Closely comparable in franchise mix (Mercedes-Benz core, plus multi-brand), service portfolio, and dealership-led GTM motion.

7Procar Automobile
TypeDirect peer
Description

German automotive retail group with multiple brands and locations across Germany, including premium franchises. Comparable as a multi-franchise dealer network offering the full lifecycle of vehicle sales, service, financing, and parts.

8AVAG Holding
TypeDirect peer
Description

German automotive retail group headquartered in Augsburg operating multiple franchises and service locations, including Mercedes-Benz. Comparable in scale, regional concentration in southern Germany, and full-service dealership model combining sales, workshop, and fleet solutions.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Auto-Scholz Gruppe

Automotive Dealershipauto-scholz.de

Auto-Scholz Gruppe firmographics

Firmographics
Name
Auto-Scholz Gruppe
Legal name
Auto-Scholz Gruppe
Website
https://auto-scholz.de
Company type
Private
Founded year
1895
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Where Auto-Scholz Gruppe is headquartered

Location

Headquarters

HQ city
Bamberg, Bayern
HQ country
Germany
HQ region
Europe

Offices15 records

Markets served

Auto-Scholz Gruppe business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Vehicle Sales (New & Used): Sales of new vehicles including Mercedes-Benz, smart, VW, and used vehicles. Revenue from individual sales, fleet sales, and commercial vehicle sales.
  2. Workshop Services: Maintenance, repair, bodywork, painting, tire services, and guarantee packages for all vehicle types.
  3. Vehicle Rentals: Flexible rental solutions including Mercedes-Benz Rent, CharterWay for commercial vehicles, van/transporter rental, and recreational vehicle rental.
  4. Parts & Accessories E-commerce: Online shop selling vehicle accessories, parts, wheels, tires, camping gear, and branded merchandise including clothing, watches, and model cars.
  5. Financing & Leasing: Vehicle financing, leasing, and long-term rental solutions in partnership with financial institutions.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goMercedes-Benz Stock Vehicles with up to 36% price advantage
One time/ perpetual licensePay-as-you-goMercedes-Benz Junge Sterne (Certified Pre-owned)
One time/ perpetual licensePay-as-you-gosmart Models with 6,000 EUR Bonus

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Auto-Scholz Gruppe product offering

Product offering

Core offering

Auto-Scholz Gruppe is an authorized Mercedes-Benz and smart sales and service partner operating 15 locations across Bavaria, Thuringia, Saxony, and Saxony-Anhalt. The group sells new and used passenger cars, vans, trucks, and recreational vehicles, and provides workshop services, financing/leasing, short- and long-term rentals, and an e-commerce shop for parts, accessories, and branded merchandise.

Product overview

Auto-Scholz Gruppe is an authorized Mercedes-Benz sales and service partner operating 15 locations in Bavaria, Thuringia, Saxony, and Saxony-Anhalt. The company offers a comprehensive automotive portfolio combining vehicles (new and used Mercedes-Benz, smart, VW, commercial vans, trucks, and recreational vehicles) with integrated services (workshop, financing, rental, and online parts shop). The core offering centers on Mercedes-Benz passenger cars and commercial vehicles, supplemented by the Junge Sterne certified pre-owned program, Mercedes-Benz Lagerwagen stock vehicles, and Caravans/Motorhomes from Carthago, Fendt, and LMC brands. Services include workshop maintenance and repair, vehicle financing and leasing through CharterWay, short-term rental via Mercedes-Benz Rent, and a digital customer loyalty program. An e-commerce platform offers parts, accessories, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

  • Mercedes-Benz Rent: Vehicle rental services offering Pkw, Vans and Transporter flexible rental from weekend to long-term rental.
  • CharterWay
  • Junge Sterne
  • VanSolution
  • Auto-Scholz Online Shop

Products and services

  • Mercedes-Benz Vehicles
  • smart Vehicles
  • Volkswagen Vehicles
  • Mercedes-Benz Vans & Transporters
  • Mercedes-Benz Trucks & FUSO
  • Caravans & Motorhomes
  • Junge Sterne (Certified Pre-Owned)
  • Mercedes-Benz Lagerwagen (Stock Vehicles)
  • Mercedes-Benz Rent
  • CharterWay
  • Workshop Services
  • Vehicle Purchase Service (Ankauf)
  • Vehicle Financing & Leasing
  • Auto-Scholz Online Shop
  • VanSolution

Quantifiable outcome

  • 36% price advantage on Mercedes-Benz stock vehicles
  • +2 more outcomes

Companies that use Auto-Scholz Gruppe

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Auto-Scholz Gruppe technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Auto-Scholz Gruppe partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered core and minor.

  • Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz sales and service partner covering passenger cars (Mercedes-Benz, Mercedes-AMG), vans (Vito, Sprinter, Citan), trucks (Actros, Arocs, eActros), and buses. Partner status enables access to new vehicle ordering, certified pre-owned programs (Junge Sterne), brand marketing support, and technical training.
  • smartcoreChannel Partner/ Reseller/ DistributorAuthorized smart dealer offering new smart vehicles (smart #1, #3, #5) and supporting the brand's electric mobility positioning.
  • VolkswagenminorChannel Partner/ Reseller/ DistributorVW dealer offering Volkswagen vehicles including ID.Polo and other models.
  • FUSOminorChannel Partner/ Reseller/ DistributorFUSO truck dealer offering Canter trucks and supporting commercial vehicle needs for regional customers.
  • CarthagominorChannel Partner/ Reseller/ DistributorPremium and luxury motorhome dealer offering Carthago vehicles through Caravan-Center locations.
  • Fendt-CaravanminorChannel Partner/ Reseller/ DistributorCaravan dealer offering Fendt vehicles through Caravan-Center locations.
  • LMC (Lawn, Mower, Caravan)minorChannel Partner/ Reseller/ DistributorCaravan and motorhome dealer offering LMC vehicles through Caravan-Center locations.
  • Mercedes-Benz CharterWaycoreStrategic or Co-development PartnerPartnership for commercial vehicle rental and leasing solutions, providing flexible fleet management options for business customers.
  • Mercedes-Benz RentcoreStrategic or Co-development PartnerBranded rental service allowing customers to rent Mercedes-Benz vehicles for flexible short-term and long-term needs.
  • UPSminorOthersShipping and logistics partner for the online shop delivering parts and accessories to customers.
  • DHLminorOthersShipping and logistics partner for the online shop delivering parts and accessories to customers.
  • GLS (General Logistics Systems)minorOthersShipping and logistics partner for the online shop delivering parts and accessories to customers.
  • iloxxminorOthersShipping and logistics partner for the online shop delivering parts and accessories to customers.
  • bezahl.deminorOthersPayment service provider enabling modern payment options including Apple Pay, Google Pay, and credit cards for cashless transactions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Auto-Scholz Gruppe competitors and assessment

Company assessment

Direct peers

  • Beresa: Authorized Mercedes-Benz and smart dealer group based in Münster with multiple locations. Directly comparable as a Mercedes-centric retail group offering passenger cars, vans, trucks, certified pre-owned, and aftersales services.
  • AVP Autoland: Bavaria-based multi-brand automotive dealer group with new and used vehicle sales, workshop, and fleet services. Comparable in regional concentration in southern Germany and the same full-service dealership operating model.
  • Motor-Nützel: Authorized Mercedes-Benz dealer group in Bavaria with passenger car and commercial vehicle operations. Directly comparable as a Mercedes-focused dealer in the same Bavarian region with overlapping GTM motion toward private and commercial customers.
  • Hahn Gruppe: German automotive retail group operating multiple OEM franchises including Mercedes-Benz with both passenger and commercial vehicle presence. Comparable in franchise breadth, integrated service offerings, and multi-location regional footprint.
  • Senger Gruppe: Authorized Mercedes-Benz dealer group with multiple locations across Germany offering new and used vehicle sales, workshop, rental, and financing. Closely comparable in franchise mix (Mercedes-Benz core, plus multi-brand), service portfolio, and dealership-led GTM motion.
  • Procar Automobile: German automotive retail group with multiple brands and locations across Germany, including premium franchises. Comparable as a multi-franchise dealer network offering the full lifecycle of vehicle sales, service, financing, and parts.
  • AVAG Holding: German automotive retail group headquartered in Augsburg operating multiple franchises and service locations, including Mercedes-Benz. Comparable in scale, regional concentration in southern Germany, and full-service dealership model combining sales, workshop, and fleet solutions.

Broad incumbents

  • Emil Frey Group: Major Swiss-headquartered automotive retail group with deep operations across Germany and multiple European markets, representing a broad set of OEM franchises including Mercedes-Benz. Comparable as a large multi-brand, multi-country dealership platform with similar revenue streams in new/used vehicle sales, service, and parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Auto-Scholz Gruppe social profiles

Digital presence

Auto-Scholz Gruppe compliance and trust

Trust signal

Compliance1 record

Auto-Scholz Gruppe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Auto-Scholz Gruppe leadership team

Management profile

Number of profiles

Profiles3 records

Auto-Scholz Gruppe subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Auto-Scholz Gruppe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Auto-Scholz Gruppe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto-Scholz Gruppe

What does Auto-Scholz Gruppe do?

Auto-Scholz Gruppe is an authorized Mercedes-Benz and smart sales and service partner operating 15 locations across Bavaria, Thuringia, Saxony, and Saxony-Anhalt. The group sells new and used passenger cars, vans, trucks, and recreational vehicles, and provides workshop services, financing/leasing, short- and long-term rentals, and an e-commerce shop for parts, accessories, and branded merchandise.

Is Auto-Scholz Gruppe a public or private company?

Auto-Scholz Gruppe is a private company. It is classified as family owned and is currently operating.

When was Auto-Scholz Gruppe founded?

Auto-Scholz Gruppe was founded in 1895. It employs 51 to 100 people.

Where is Auto-Scholz Gruppe based?

Auto-Scholz Gruppe is headquartered in Bamberg, Bayern, Germany, in the Europe region.

How does Auto-Scholz Gruppe make money?

Five revenue lines are on record. Vehicle Sales (New & Used) is the primary driver. The others are workshop Services, vehicle Rentals, parts & Accessories E-commerce and financing & Leasing.

Who are Auto-Scholz Gruppe's main competitors?

Direct peers on record are Beresa, AVP Autoland, Motor-Nützel, Hahn Gruppe, Senger Gruppe, Procar Automobile and AVAG Holding. Emil Frey Group is listed as a broad incumbent.

Does Auto-Scholz Gruppe have an API?

No public API is recorded for Auto-Scholz Gruppe.

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