Auto Stok-Renault
Auto Stok is a private multi-brand vehicle dealership (Concesionario Multimarca) in Bogotá, Colombia, selling new and used vehicles from multiple automotive manufacturers to individual retail buyers through a single physical location and basic web presence.
- Company typePrivate
- Founded-
- HeadquartersBogotá D.C., Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto Stok-Renault does
Auto Stok-Renault, doing business as Auto Stok, is a private multi-brand vehicle dealership (Concesionario Multimarca) headquartered in Bogotá D.C., Colombia. The company retails new and used vehicles from multiple automotive manufacturers at a single location, addressing the customer pain point of having to visit separate brand-specific dealerships to compare options. Its primary served segment is individual vehicle buyers — consumers and families seeking multi-brand inventory under one roof — and segmentation is described as horizontal rather than vertical-focused.
The company's product surface is a traditional physical retail vehicle dealership supported by a basic web presence at autostok.com.co. No proprietary technology stack, digital products, mobile applications, or API integrations are disclosed. The only observable digital capability is integration with the PSE (Pagos Seguros en Línea) payment gateway, the dominant Colombian online payments rail, indicating basic e-commerce readiness rather than any differentiated technology platform. No patents, certifications, awards, or partnerships are disclosed in the source material.
Auto Stok's business model is direct retail vehicle sales to end consumers. Pricing is not publicly disclosed and varies by make, model, year, and condition, requiring direct inquiry. The company is privately held with no disclosed ownership structure, no parent company, no subsidiaries, no funding history, and no management team information available. Revenue, founding year, and headcount beyond the 11–50 employee band are not disclosed. The source data does not provide information on inventory depth, brand mix, aftersales/service operations, or financing arrangements, all of which are material to dealership economics.
Auto Stok-Renault firmographics
Firmographics- Name
- Auto Stok-Renault
- Website
- https://autostok.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto Stok is a private multi-brand vehicle dealership (Concesionario Multimarca) in Bogotá, Colombia, selling new and used vehicles from multiple automotive manufacturers to individual retail buyers through a single physical location and basic web presence.
- Ownership category
- akta.pro rank
Where Auto Stok-Renault is headquartered
LocationHeadquarters
- HQ city
- Bogotá D.C.
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Auto Stok-Renault business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Auto Stok-Renault product offering
Product offeringCore offering
Auto Stok-Renault operates as a multi-brand car dealership (Concesionario Multimarca) in Bogotá D.C., Colombia, selling new and used vehicles from multiple automotive manufacturers at a single retail location. The company supports online purchases through a PSE payment gateway and targets individual consumers seeking to compare multiple vehicle brands without visiting separate dealerships.
Product overview
Auto Stok is a multi-brand dealership (Concesionario Multimarca) that sells vehicles. The source data does not provide specific named products, modules, or detailed service offerings beyond identifying the company as a vehicle dealership.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-brand vehicle sales (Concesionario Multimarca) Retail sale of new and used passenger vehicles sourced from multiple automotive manufacturers, offered to individual consumers and families at the Bogotá dealership location, with online payment supported through a PSE payment gateway.
Companies that use Auto Stok-Renault
Customer profileSegments1 record
Ideal customer profiles1 record
Auto Stok-Renault technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Stok-Renault competitors and assessment
Company assessmentEmerging players
- Kavak: Latin American used-car marketplace and retailer operating across Mexico, Brazil, Argentina, and expanding elsewhere; comparable to Auto Stok because both sell multi-brand used vehicles to consumers, though Kavak leads with an asset-light digital model versus Auto Stok's physical dealership approach.
Direct peers
- AutoNation: Largest US automotive retailer operating multi-brand franchised stores across multiple states; directly comparable in the multi-brand vehicle retail model that Auto Stok pursues, although AutoNation operates at national scale with extensive OEM partnerships.
- Lithia Motors: One of the largest US automotive dealership groups with a multi-brand, multi-OEM strategy plus used-vehicle retail under the Driveway brand; comparable business model and growth-via-acquisition template to what Auto Stok could pursue in Colombia.
- Sonic Automotive: US multi-brand franchised dealership group with EchoPark used-vehicle stores; comparable in the new-and-used multi-brand retail positioning and the strategy of separating used-vehicle branding from franchised operations.
- Asbury Automotive Group: US multi-brand automotive retailer operating franchised stores and the Clicklane digital retail platform; comparable for the multi-brand physical-plus-digital retail model that Auto Stok is starting to build with its website and PSE integration.
- Group 1 Automotive: US and UK multi-brand automotive retailer with franchised dealerships and used-vehicle operations; shares the multi-brand retail model and new/used inventory mix that defines Auto Stok's value proposition.
- CarMax: US multi-brand used-vehicle retailer with no-haggle pricing and integrated financing; directly comparable business model to Auto Stok's new-and-used multi-brand retail proposition in Bogotá, though at vastly greater scale.
Regional players
- PatioTuerca: Used-vehicle marketplace primarily serving Ecuador and other Andean markets; adjacent peer reflecting the LatAm online auto retail trend that competes with traditional multi-brand dealerships like Auto Stok for consumer mindshare.
Broad incumbents
- RENAULT Colombia (RCI Colombia / Sofasa): Official Renault manufacturer and franchise network in Colombia; comparable because Auto Stok's brand association with Renault puts it in direct competitive and supply-chain relationship with the franchised Renault dealer system.
- MercadoLibre (Vehicles vertical): Dominant Latin American e-commerce marketplace with a large automotive listings vertical; adjacent to Auto Stok's market by aggregating demand for new and used vehicles in Colombia, and represents both a customer-acquisition channel and a competitive threat.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Auto Stok-Renault social profiles
Digital presenceAuto Stok-Renault financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Stok-Renault leadership team
Management profileNumber of profiles
Auto Stok-Renault funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Stok-Renault M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Stok-Renault
What does Auto Stok-Renault do?
Auto Stok-Renault operates as a multi-brand car dealership (Concesionario Multimarca) in Bogotá D.C., Colombia, selling new and used vehicles from multiple automotive manufacturers at a single retail location. The company supports online purchases through a PSE payment gateway and targets individual consumers seeking to compare multiple vehicle brands without visiting separate dealerships.
Is Auto Stok-Renault a public or private company?
Auto Stok-Renault is a private company. It is classified as unknown and is currently operating.
When was Auto Stok-Renault founded?
Auto Stok-Renault was founded in -1. It employs 11 to 50 people.
Where is Auto Stok-Renault based?
Auto Stok-Renault is headquartered in Bogotá D.C., Colombia, in the Latin America region.
Who are Auto Stok-Renault's main competitors?
Kavak is listed as an emerging player. Direct peers are AutoNation, Lithia Motors, Sonic Automotive, Asbury Automotive Group, Group 1 Automotive and CarMax. PatioTuerca is listed as a regional player. Broad incumbents are RENAULT Colombia (RCI Colombia / Sofasa) and MercadoLibre (Vehicles vertical).
Does Auto Stok-Renault have an API?
No public API is recorded for Auto Stok-Renault.