AUTOTURISTICA IBERICA SL

Name

AUTOTURISTICA IBERICA SL

Legal name

Auto Turistica Ibérica S.L.

Website

https://autoturistica.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Autoturística Ibérica SL is a Madrid-based car rental broker and flexible vehicle subscription provider, intermediating bookings between European travelers and tier-one rental operators Europcar, Enterprise, and Hertz across seven country sites.

Ownership category

akta.pro rank

Product category

Car Rental Brokerage

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

akta.pro secondary industry

Local City / In-Town Car Rental (THADAAAC)

Keywords

• Car rental brokerage
• Vehicle subscription service
• Flexible renting
• Rental intermediary platform
• Monthly car subscription

Headquarters

HQ city

MADRID, Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Others

Revenue model

1. Car Rental Brokerage Commission: Auto Turistica Ibérica acts as an intermediary between customers and major car rental companies (Europcar, Enterprise, Hertz), negotiating special rates and earning commission on bookings. Customers pay for vehicle rentals through the platform, with payment required at least one week before rental start date via secure payment link or bank transfer.
2. Flexible Renting Subscription: Monthly subscription-based vehicle leasing service with all-inclusive pricing covering insurance, roadside assistance, maintenance, repairs, and replacement vehicles. Customers pay monthly fees starting from €574.39 for compact vehicles, with minimum 1-month terms and deposits of €100-400 depending on vehicle category.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Auto Turística Ibérica acts as a car rental broker intermediary negotiating special rates with major rental companies (Europcar, Enterprise, Hertz) and reselling vehicle rentals to individual consumers across Spain and Europe. It also operates a Flexible Renting monthly vehicle subscription service with all-inclusive pricing covering insurance, maintenance, roadside assistance, and replacement vehicles, with vehicles delivered across mainland Spain and the Balearic and Canary Islands.

Product overview

Auto Turistica Ibérica operates as a car rental broker and flexible vehicle subscription provider. The core offering includes a car rental intermediary service that aggregates inventory from major rental companies (Europcar, Enterprise, Hertz) through negotiated rates. Additionally, the company offers Flexible Renting - a monthly car subscription service with all-inclusive pricing covering insurance, maintenance, and roadside assistance. A third service, Tax-Free Leasing, is offered through the auto-tt.com platform. The product portfolio includes urban compact cars, small cars, SUVs, MPVs, and plug-in hybrids available for flexible monthly subscriptions, alongside traditional brokerage rental services across Spain and European destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Flex Renting: Flexible fleet/rental service with no paperwork, fixed monthly fee, no permanence commitment, vehicle delivery anywhere in Spain including Balearic and Canary Islands, 24/7 assistance.

Products and services

• Car Rental Brokerage (Alquiler de Coches) Car rental intermediary service that negotiates special rates with major rental companies (Europcar, Enterprise, Hertz) to offer competitive prices. Customers reserve through Autoturistica but pick up vehicles at rental company offices at airports, train stations, and cities across Spain.
• Flexible Renting (Renting Flexible) Flexible car subscription service offering monthly rentals with fixed fees including insurance without excess, maintenance, repairs, roadside assistance, and replacement vehicles. Only DNI and driving license required; vehicles delivered to any point in Spain within 48 hours; minimum 1-month term with free 24-hour cancellation.
• Tax-Free Leasing (Leasing sin impuestos) Tax-free vehicle leasing service accessible via auto-tt.com, allowing customers to lease vehicles without certain taxes typically associated with vehicle ownership.

Quantifiable outcome

• Vehicle delivery within 48 hours across Spain
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core.

• EuropcarcoreChannel Partner/ Reseller/ DistributorMajor car rental provider partnering with Auto Turistica to offer vehicles across Spain. Customers are directed to Europcar offices for vehicle pickup after booking through Autoturistica platform.
• EnterprisecoreChannel Partner/ Reseller/ DistributorMajor car rental provider partnering with Auto Turistica to offer vehicles across Spain. Customers are directed to Enterprise offices for vehicle pickup after booking through Autoturistica platform.
• HertzcoreChannel Partner/ Reseller/ DistributorMajor car rental provider partnering with Auto Turistica to offer vehicles across Spain. Customers are directed to Hertz offices for vehicle pickup after booking through Autoturistica platform.
• Stripe Payments EuropecoreTechnology or IntegrationPayment processing partner managing credit card, debit card, and PayPal transactions on the Autoturistica platform. Stripe Technology Europe Limited provides regulated electronic money services from Dublin, Ireland.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OK Mobility: Spanish-origin car rental and mobility group operating rental, subscription and dealership services across Spain and Mediterranean destinations. Overlaps with ATI on Spain rental brokerage and subscription use cases at greater scale.
• Centauro Rent a Car: Large Spanish-headquartered car rental company operating across Mediterranean destinations with own fleet and airport locations. Overlaps with ATI on Spain inbound tourism car rental, though as a fleet-owning incumbent rather than broker.
• Goldcar: Spain-focused budget car rental brand owned by Europcar's parent, operating own fleet at major Spanish airports and destinations. Comparable as a Spain-dominant rental provider competing for the same inbound leisure customer ATI serves.

Emerging players

• Virtuo: European car rental and subscription service with mobile-first booking and key handover. Comparable to ATI's Flexible Renting product on the subscription/mid-term rental side and active in major European cities.
• Bipi: Monthly car subscription platform operating in Spain and other European markets with all-inclusive pricing. Directly overlaps with ATI's Flexible Renting proposition on model and geography.

Direct peers

• Rentalcars.com (Booking Holdings): World's largest car rental aggregator owned by Booking Holdings, listing inventory from major suppliers worldwide including across Spain. Closest direct competitor to ATI's brokerage business by model, though at vastly greater scale and capital.
• DiscoverCars: Online car rental comparison and broker active across European destinations including Spain. Comparable as a digital intermediary aggregating supplier inventory for inbound travellers, with similar commission-based economics.
• Auto Europe: Global car rental broker aggregating inventory from major suppliers across European destinations. Directly comparable to ATI as a Spain-focused intermediary sourcing from Europcar/Enterprise/Hertz and serving inbound European travellers.

Others

• Getaround: Peer-to-peer car-sharing and short-term rental platform operating across Europe. Adjacent comparability — different model (P2P rather than supplier brokerage) but overlaps with ATI on short-term Spanish rental demand and subscription-style access.

Regional players

• Vamos Mobility: Spanish car subscription service offering flexible monthly access to a vehicle. Closest regional subscription-model peer to ATI's Flexible Renting line, competing for the same Spanish consumer segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/Autoturistica
• LinkedInlinkedin.com/company/autoturistica-iberica-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOTURISTICA IBERICA SL