Auxiliadora Previdência - AUX

Name

Auxiliadora Previdência - AUX

Legal name

Auxiliadora Presidência

Website

https://auxvida.com.br

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Supplemental Pension and Death Benefit Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

akta.pro secondary industry

Guaranteed Issue & Simplified Issue Critical Illness/Hospital Indemnity (FSAIAKAG)

Keywords

• Death benefit plans
• Invalidity benefit insurance
• Funeral assistance services
• Private pension products
• Group life coverage

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pecúlio por Morte - Individual Plans: Periodic contributions paid by individual policyholders to maintain death benefit coverage. Contributions continue throughout the policyholder's life while active, with no expiration date as long as payments are maintained. SUSEP-regulated individual plan numbers include 15414.6618842024-64, 10.00420800-52, and 15414.0019602007-87.
2. Pecúlio por Morte - Collective Plans: Collective pecúlio plans offered to companies and associations (e.g., funeral companies, corporations) under SUSEP-registered collective plans including 15414.0037772005-54, 15414.0041692012-96, 15414.0041732012-54, 15414.0042072005-81, and 15414.0046292005-57.
3. Pecúlio por Invalidez - Individual and Collective: Individual plan 15414.001961/2007-21 and collective plan 15414.0051272005-43 covering total and permanent disability for policyholders.
4. Assistance Services (Funeral, Pharmacy Discounts, Food Basket): Supplementary assistance services bundled with pecúlio plans, including funeral assistance coordination, medication discounts, and basic food basket card. These add-on services enhance the core pecúlio offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Auxiliadora Previdência (AUX) is a Brazilian open private pension company that sells pecúlio (death and total permanent invalidity) lump-sum benefit plans and funeral assistance services, regulated by SUSEP. It offers four main plan lines: AUX Exclusivo (individual coverage), AUX Corporativo (corporate employee benefits), AUX Motovida (specialty coverage for motorcycle workers), and AUX Funeral (plans distributed by funeral industry companies). All plans can be contracted 100% online without medical exams, with bundled assistance services including funeral coordination, pharmacy discounts, and a basic food basket card.

Product overview

Auxiliadora Previdência (AUX) is a supplementary pension company offering a portfolio of pecúlio (death/invalidity benefit) products and funeral assistance services. The core product lineup consists of four main plans: AUX Exclusivo (individual plans), AUX Corporativo (corporate benefit plans), AUX Motovida (motorcyclist protection), and AUX Funeral (funeral industry plans). All plans are built around two primary coverage types — Pecúlio por Morte (death benefit) and Pecúlio por Invalidez (invalidity benefit) — with optional accident coverage and funeral assistance add-ons. The company positions itself as an accessible, low-bureaucracy alternative to traditional life insurance, with plans regulated by SUSEP and offering 100% online contracting.

Differentiator

Problem solved

Functional benefit

Brands

• AUX Exclusivo: Individual pecúlio plan for personal/family protection, offering death and total permanent invalidity coverage.
• AUX Corporativo
• AUX Motovida
• AUX Funeral

Products and services

• AUX Exclusivo Individual coverage plan offering death benefit (pecúlio por morte) and total permanent invalidity benefit (pecúlio por invalidez) to individual policyholders, with bundled assistance services including funeral assistance, pharmacy discounts, and basic food basket card. Contracted 100% online without medical exams.
• AUX Corporativo Corporate benefit plan enabling companies of any size to provide pecúlio death and invalidity protection to their employees or customers, regardless of age. Sold via direct sales engagement to corporate HR and benefits buyers.
• AUX Motovida Specialty pecúlio plan designed for companies that want to protect employees who earn a living riding motorcycles in urban Brazilian traffic. Provides death and accident coverage suited to high-risk motorcyclist workforce segments.
• AUX Funeral Pecúlio and funeral assistance plan designed for funeral services companies to expand the product portfolio offered to their associates/members, with guaranteed benefit payments to plan associates and to the funeral company itself. Distributed via funeral industry partners.
• Pecúlio por Morte (Death Benefit) Lump-sum payment made to designated beneficiaries upon the death of the policyholder from any cause, without the exclusions typical of conventional life insurance. Characterized as indemnification (not income), the benefit is income tax exempt. SUSEP-regulated.
• Pecúlio por Invalidez Total e Permanente (Total and Permanent Invalidity Benefit) Lump-sum payment to the policyholder upon total and permanent disability caused by pathology, when no further recovery is expected with available therapeutic resources. Available under individual and collective SUSEP-registered plans.
• Pecúlio por Acidente (Accident Benefit) Coverage that pays out when an accident covered by the plan occurs, even without permanent invalidity, helping cover medical expenses, medications, examinations, or temporary work leave for the insured.
• Assistência Funeral (Funeral Assistance) Additional assistance service that helps coordinate and cover funeral arrangements including body release, documentation, wake organization, casket selection, transfer, and burial or cremation. Bundled with AUX pecúlio plans as an add-on benefit.

Quantifiable outcome

• Benefit payment within 30 days of complete documentation submission, without need for probate process
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Tokio Marine Brasil: Brazilian operations of Tokio Marine, a major Japanese insurer offering life and property/casualty products. Comparable in the life insurance category and SUSEP-regulated operating model in Brazil.
• Zurich Brasil: Brazilian subsidiary of Zurich Insurance Group offering life and general insurance. Comparable as an international life insurance carrier operating in Brazil under SUSEP regulation with similar product structure to AUX.
• Mapfre Brasil: Brazilian arm of global insurer Mapfre, offering life, auto, and property/casualty coverage. Comparable as a SUSEP-regulated life insurance carrier serving the Brazilian market with similar product taxonomy.
• HDI Seguros: Brazilian insurer offering auto, life, and corporate insurance products. Comparable as a Brazilian life insurance provider with corporate channel distribution similar to AUX Corporativo.
• Porto Seguro Seguros: One of Brazil's largest insurance conglomerates offering life, auto, health, and residential coverage. Comparable as a domestic Brazilian insurance carrier operating in the life/protection category, though vastly larger and broader in product scope than AUX.
• Itaú Seguros: Insurance division of Itaú Unibanco providing life, capitalization, and pension products. Comparable to AUX in the Brazilian life/pension protection category, with strong corporate and individual channels.
• Bradesco Seguros: Insurance arm of Bradesco, offering life, health, and pension products in Brazil. Comparable as a Brazilian life and pension insurance carrier serving both individual and corporate customers, though bundled with a large banking franchise.
• SulAmérica Seguros: Major Brazilian insurance carrier offering life, health, dental, and auto products. Comparable as a regulated SUSEP-style domestic life and health insurer, but operating at significantly greater scale and product breadth than AUX.
• MetLife Brasil: Brazilian subsidiary of MetLife offering life insurance and employee benefit products. Comparable to AUX in the life insurance and corporate benefits categories with similar distribution to employer clients.

Direct peers

• Capemisa Seguradora: Brazilian life insurance and capitalization company historically focused on funeral aid and family protection products. Directly comparable to AUX as a niche SUSEP-regulated carrier offering pecúlio, funeral assistance, and family-oriented life coverage in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/Auxvida
• LinkedInlinkedin.com/company/auxiliadora-previd%C3%AAncia-aux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxiliadora Previdência - AUX