AVAD
AVAD GmbH is an Austrian value-added distributor of UC, Contact Center, and network communications solutions, serving 200+ certified IT system integrators across the DACH region through a channel-only model with 20+ partner manufacturers.
- Company typePrivate
- Founded2007
- HeadquartersWundschuh, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AVAD does
AVAD GmbH is an Austria-based value-added distributor of network-based voice and data communications solutions, founded in 2007 and headquartered in Wundschuh, Styria. The company operates under a channel-only model, serving IT and ICT system integrators and service providers across the DACH region (Austria, Germany, Switzerland) with a wholly-owned Swiss subsidiary (AVAD Switzerland AG) and a Munich branch office. AVAD's direct customer base is 200+ certified system houses, while its end customers span healthcare, industry, financial markets, hospitality, and the public sector.
The company's core offering is a portfolio of more than 20 partner manufacturers including Avaya (Experience Platform, Enterprise Cloud, Cloud Office, CPaaS, devices), Spectralink (WiFi phones, Multi-Cell DECT, AMIE device analytics), Novalink (novaalert alarm software suite), LANCOM, Innovaphone, Gigaset, Xelion, C4B/XPhone, Aurenz, and Axtel. This covers UC, Contact Center, IP-DECT/WiFi mobility, network infrastructure, alarm and emergency call systems, and accessories. AVAD's proprietary value-add layer — what distinguishes it from a pure logistics distributor — is service-led: solution conception, sales enablement, technical and sales training, supply chain optimization with short-term delivery, hands-on installation support, RMA process management, and service renewal management. Free technical support is provided to certified partners on a best-effort basis; remote or onsite installation is available for a fee.
AVAD generates revenue through hardware distribution, software subscription reselling (Avaya Cloud Office disclosed at €9.99–€31.99/user/month across four tiers), professional services, and training. Since founding, approximately 5,000 Avaya systems have been installed via AVAD's partner network, supporting over 100,000 users. The company is privately held with no disclosed external investors, funding rounds, or ownership changes. In 2024, AVAD won the BBG (Austrian federal procurement) framework agreement for LANCOM network products and earned the BBG Seal, opening the public sector vertical and adding a regulated revenue stream. The company is not acquisitive, has no history of restructuring, and operates a lean 18-person team across three DACH markets.
AVAD firmographics
Firmographics- Name
- AVAD
- Legal name
- AVAD GmbH
- Website
- https://avad.at
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AVAD GmbH is an Austrian value-added distributor of UC, Contact Center, and network communications solutions, serving 200+ certified IT system integrators across the DACH region through a channel-only model with 20+ partner manufacturers.
- Ownership category
- akta.pro rank
AVAD industry classification
Industry- Product category
- IT Value-Added Distribution (Unified Communications and Networking)
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Communications Services, Nec (4899), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)
Keywords
Where AVAD is headquartered
LocationHeadquarters
- HQ city
- Wundschuh
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
AVAD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: AVAD distributes UC and Contact Center solutions, network products, and accessories from over 20 partner manufacturers including Avaya, Spectralink, Novalink, LANCOM, and others. They act as a value-added distributor providing supply chain, logistics, and product availability to their channel partner network.
- Professional Services: AVAD provides project planning, installation support, and technical consulting services to their channel partners throughout the implementation process.
- Training Services: AVAD offers technical training, sales training, and tool training programs. Training can be conducted at AVAD headquarters, rental seminar rooms, manufacturer premises, or digitally. Programs range from half-day to multi-day sessions for groups of 2-50 participants.
- Software Subscriptions (Avaya Cloud Office): AVAD resells Avaya Cloud Office subscriptions in four tiers (Essentials, Standard, Premium, Ultimate) with monthly per-user pricing ranging from €9.99 to €31.99.
- Technical Support Services: Free technical support on a best-effort basis for registered technicians of certified partners on products purchased through AVAD. Remote or onsite installation services available upon request for an additional fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - Basic cloud communications with up to 20 users |
| Subscription | Monthly | Standard - Enhanced communications with unlimited users and video conferencing |
| Subscription | Monthly | Premium - Advanced features with CRM integration and developer platform |
| Subscription | Monthly | Ultimate - Enterprise tier with unlimited storage and device management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AVAD product offering
Product offeringCore offering
AVAD is a value-added distributor of network-based voice and data communications solutions, reselling UC, Contact Center, networking, mobility, and alarm products from more than 20 partner manufacturers to certified IT and ICT system integrators across Austria, Germany, and Switzerland. The company complements product distribution with its own services, including solution conception, sales and technical training, supply chain optimization, installation support, RMA processing, and service renewal management.
Product overview
AVAD is a distributor and partner for network-based voice and data communication solutions, serving as an intermediary between manufacturers and channel partners (system houses, IT service providers) across Austria, Germany, and Switzerland. The company's own service portfolio includes solution conception, sales support, training programs, supply chain management, installation support, service renewals, and RMA processing. AVAD distributes products from over 20 partner manufacturers including Avaya (Experience Platform, Enterprise Cloud, Cloud Office, CPaaS), Spectralink (WiFi phones, Multi-Cell DECT, device analytics), Novalink (novaalert alarm software suite), Innovaphone (myApps platform, PBX, IP phones), Xelion (cloud telephony), C4B (XPhone Connect UC suite), Aurenz (AlwinPro call accounting), Gigaset (DECT phones, desk phones, smartphones), and Axtel (headsets). The portfolio covers UC and Contact Center solutions, networking products, alarm/alerting systems, and accessories. Partners can access products through the AVAD Shop online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AVAD Shop Online e-commerce storefront operated by AVAD enabling partners and customers to order distributed IT infrastructure, UC, Contact Center, networking and accessory products.
- Solution Conception (Lösungskonzeption) AVAD service in which specialists work with certified channel partners to design optimal multi-vendor UC, Contact Center and networking solutions for end customers.
- Sales Support (Vertriebsunterstützung) AVAD service providing technical know-how and industry expertise to help channel partners strategically position solutions and address target groups in sales processes.
- Training Programs (Schulungen & Trainings) AVAD-delivered sales, technical, and tool training programs for partner technicians and sales staff, available in-person or digitally across the DACH region.
- Supply Chain Optimization AVAD service optimizing the rollout phase of partner projects with flexible, short-term product delivery capabilities from its Graz warehouse and partner logistics.
- Installation Support (Installationssupport) Hands-on technical support from AVAD technicians to help partners become familiar with new products from project start through installation.
- Service Renewals Management AVAD service in which specialists handle the renewal of manufacturer maintenance contracts on behalf of partners, freeing partners to focus on end customers.
- RMA Process Management Structured AVAD service bringing order to the Return Merchandise Authorization process so partners can concentrate on their core tasks.
- Technical Support (Technischer Support) Free best-effort technical support service for registered partner technicians on all products purchased through AVAD, delivered via online ticket portal and hotlines; remote or onsite installation support available on request for an additional fee.
- Avaya Cloud Office (resold by AVAD) Cloud-based unified communications suite (voice, messaging, video meetings, mobile/desktop apps, integrations) resold by AVAD to channel partners in four subscription tiers.
- Novalink novaalert Alarm Software Suite Distributed suite of Novalink alarm and alerting products including novaalert software, mobile app, desktop client, novaBEACON indoor positioning, novaCONNECTOR, novabox alarm server, and novaCLOUD alarm solution for emergency and lone-worker scenarios.
- Spectralink Mobility Solutions Distributed Spectralink WiFi phones, Multi-Cell DECT wireless systems supporting up to 20,000 enterprise users, and AMIE device analytics for mobile workers.
- Innovaphone myApps and IP Telephony Distributed Innovaphone myApps unified communications client, IP PBX, IP phones and VoIP gateways developed and produced in Europe for business communications.
- Xelion Cloud Telephony Distributed cloud-based business telephony platform combining HD VoIP, chat, contacts, CRM integration and Microsoft 365 connectivity in a scalable, location-independent solution.
- Gigaset Professional Devices Distributed Gigaset professional desk phones, DECT phones, IP-DECT systems and rugged GX-series smartphones for business communications.
- C4B XPhone Connect UC Suite Distributed C4B XPhone Connect unified communications suite including Fax Server, TAPI Server, LDAP Directory Service, and Auto Attendant with integrations for Microsoft Teams, Dynamics, SAP, Salesforce and DATEV.
- Aurenz AlwinPro and Presence Hub Distributed Aurenz call accounting and UC analytics software: AlwinPro UC-Edition, AlwinPro Care (healthcare billing), AlwinPro Hotel (guest telephony billing), Presence Hub (Microsoft Teams presence sync), and iQueue pro UC analytics.
- Axtel Professional Headsets Distributed Axtel professional headsets with noise-cancelling microphones, ergonomic design and compatibility with major UC platforms for business environments.
- LANCOM Network Infrastructure Products Distributed LANCOM network infrastructure products (routers, switches, gateways, access points) made available to Austrian public sector clients through the BBG framework agreement won by AVAD in 2024.
Quantifiable outcome
- 200+ partners in DACH region sell Avaya products through AVAD
- +1 more outcomes
Companies that use AVAD
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
AVAD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature7 records
AVAD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- SpectralinkcoreSpectralink provides WiFi phones, Multi-Cell DECT systems, and device analytics (AMIE) for mobile workers. AVAD has worked with Spectralink since 2013, making it one of the longest-standing manufacturer partners. The constant cooperation and almost weekly exchange speak for reliability and consistency.
- AvayacoreAvaya is a worldwide leading provider of Business solutions for Contact Center, Unified Communications and Cloud. The cooperation with Avaya dates back to AVAD's founding in 2007. Approximately 5,000 systems have been installed supporting over 100,000 users. Over 200 partners in the German-speaking area carry Avaya products and solutions.
- NovalinkcoreNovalink offers innovative alerting solutions including novaalert alarm software, mobile app, desktop client, and hardware products. As a Swiss company, Novalink has been a partner manufacturer of AVAD since the very beginning (2007). The quality of products ensures complete satisfaction for partners and customers.
- LANCOMcoreLANCOM provides network infrastructure products. AVAD won the BBG framework agreement for LANCOM products, enabling them to serve public sector clients.
- InnovaphonemajorInnovaphone AG is a specialist for individualized and sophisticated business communications solutions in IP telephony, UC, and Cloud. With the innovaphone myApps platform, they are one of the leading European providers.
- NetgatemajorNetgate provides open source-based secure networking, powerful and affordable firewall, VPN, and routing solutions for homes, offices, and cloud.
- AscommajorAscom is a leading provider of wireless on-site communications solutions. VoWiFi, IP-DECT, patient call, and pager technologies support healthcare, manufacturing, security, retail, and hotels.
- SnommajorSnom is a pioneer of IP telephony founded in Berlin in 1997, now a multinational company and leading brand of IP telephones for professional and corporate sector.
- GigasetmajorGigaset is a globally leading provider of communications solutions 'Made in Germany' for cordless telephones, IP telephony, and smartphones.
- XelionmajorXelion offers smart business telephony from the cloud, combining telephony, chat, contacts, CRM integration in a single platform for system integrators.
- AxtelmajorAxtel provides professional headsets for business environments with noise-cancelling, ergonomic design, and UC platform compatibility.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AVAD competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AVAD social profiles
Digital presenceAVAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVAD leadership team
Management profileNumber of profiles
AVAD subsidiaries and ownership
Company hierarchySubsidiaries1 record
AVAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVAD
What does AVAD do?
AVAD is a value-added distributor of network-based voice and data communications solutions, reselling UC, Contact Center, networking, mobility, and alarm products from more than 20 partner manufacturers to certified IT and ICT system integrators across Austria, Germany, and Switzerland. The company complements product distribution with its own services, including solution conception, sales and technical training, supply chain optimization, installation support, RMA processing, and service renewal management.
Is AVAD a public or private company?
AVAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVAD founded?
AVAD was founded in 2007. It employs 11 to 50 people.
Where is AVAD based?
AVAD is headquartered in Wundschuh, Austria, in the Europe region.
How does AVAD make money?
Five revenue lines are on record. Product Distribution is the primary driver. The others are professional Services, training Services, software Subscriptions (Avaya Cloud Office) and technical Support Services.
Does AVAD have an API?
No public API is recorded for AVAD.
What industry is AVAD in?
AVAD's product category is IT Value-Added Distribution (Unified Communications and Networking). Its primary akta.pro industry code is BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 5415 and its SIC code is 4899.