What AvaTarZ does

AvaTarZ Nature Park BV operates the largest climbing forest in the Netherlands, founded in June 2011 by Ingrid and Wim Doedens in Deurningen, Overijssel. The company's core product is a 110-challenge, 19-zipline outdoor climbing park with two principal courses: a high parcours (6-12 meters, 6 routes for ages 10+) secured by a Smart Belay system, and a low KidZ parcours (2-4 meters, 30 obstacles for ages 6-9) secured by a Saferoller continuous-safety system. Infrastructure is built from locally sourced Douglas wood using traditional Twentse pen-en-gat (mortise-and-tenon) joinery, providing a sustainable, circular physical asset.

The business serves four primary customer segments—schools and educational institutions, corporate clients (team building/events), families with children aged 6+, and special occasion groups (bachelor parties, friend outings)—across nine package tiers (Brons/Zilver/Goud) priced from €14.50 to €110.50 per person. Revenue streams combine one-time entry fees (€16.50-€28), group packages, on-site F&B (Eywa-Lounge, BBQ, Pizza Party, Twentse Toplunch), gift voucher sales, and venue rental for meetings/conferences. The go-to-market is direct-to-consumer with online booking via iDeal, phone reservations for groups >15, and walk-ins; supported by regional SEO, social media (Instagram, Facebook, TikTok), and partnerships with FC Twente Kidsclub and adjacent recreation businesses.

Internationally, the founders built and operate (as a jointly-controlled venture) a climbing park within Ghana's Legon Botanical Garden since 2017, employing 35 Ghanaians and attracting 100,000+ annual visitors. The Dutch headquarters runs on 16 employees with no disclosed external funding, making AvaTarZ a self-financed, family-owned regional leisure operator with a niche market leadership position in Twente and a single international outpost.

Name

AvaTarZ

Legal name

AvaTarZ Nature Park BV

Website

https://avatarz.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AvaTarZ operates the largest climbing forest in the Netherlands (110 challenges, 19 ziplines) in Deurningen, Overijssel, serving families, schools, and corporate clients with packaged climbing, team building, and on-site hospitality experiences, and jointly operates a sister climbing park in Ghana.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Park / Climbing Forest Recreation

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Via Ferrata & Adventure Climbing Parks (THAAACAE)

Keywords

• Outdoor adventure park
• Climbing forest activities
• Team building experiences
• Zipline attractions
• Corporate event venue

Headquarters

HQ city

Deurningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Climbing Course Entry Fees: Core revenue from admission fees to the climbing forest. Pricing varies by age group and course type (low or high course). Prices range from €16.50 to €28.00 per person for climbing activities.
2. Horeca (Food & Beverage): On-site restaurant and catering services including the Eywa Lounge, BBQ experiences, Pizza Parties, and Twentse Toplunch. Also generates revenue from drinks and snacks.
3. Group Arrangements and Packages: Pre-packaged experiences for schools, companies, families, friends, and bachelor parties. Packages range from Brons (bronze) to Goud (gold) tiers with varying inclusions and durations, priced from €14.50 to €110.50 per person.
4. Gift Vouchers (Klimkadobon): Sale of gift vouchers for climbing experiences, available both online and at the reception desk.
5. Meeting and Conference Venue Rental: Rental of Eywa Lounge and outdoor venues for meetings, team sessions, and corporate events. Packages include Brons (€25.50 p.p.), Zilver (€45.00 p.p.), and Goud (€81.50 p.p.) tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AvaTarZ operates the largest climbing forest in the Netherlands, providing outdoor adventure recreation through high (6-12m) and low/KidZ (2-4m) climbing courses with 110 challenges and 19 ziplines. The core offering is complemented by team-building activity modules (Expeditie, Break-In, Haka), on-site hospitality (Eywa-Lounge, BBQ, Pizza Party), and pre-packaged arrangements for corporate clients, schools, families, friend groups, and bachelor parties. The company also built and supports a sister climbing park at the Legon Botanical Garden in Accra, Ghana.

Product overview

AvaTarZ is the largest climbing forest in the Netherlands, offering a unified adventure park experience centered around outdoor climbing activities. The product portfolio consists of two core climbing courses (Hoog Klimparcours at 6-12m and Laag KidZ Klimparcours at 2-4m) complemented by five activity modules (Expeditie AvaTarZ, Break-In, Haka Workshop, and Peuters & Kleuters facilities), venue/hospitality offerings (Eywa-Lounge, Terrace & Verandas, BBQ, Pizza Party, Twentse Toplunch), and various package/arrangement products for corporate events, school trips, children's parties, family outings, and bachelor parties. The company also operates internationally with a partner climbing park at Legon Botanical Garden in Ghana. Safety is ensured through Smart Belay and Saferoller systems on the climbing courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoog Klimparcours (High Climbing Course) High climbing course with 6 routes at heights of 6 to 12 meters, featuring 110 obstacles and 19 ziplines. Routes include First Step (13 obstacles), Family Fun (14), Challenge (14), Jungle (15), Sensation (14), and the 180-meter Zipline Hometree. Climbers are secured with the proprietary Smart Belay system. Targeted at older children (10+) and adults.
• Laag KidZ Klimparcours (Low KidZ Climbing Course) Low climbing course designed for children aged 6-9 years at heights of 2-4 meters, featuring 30 obstacles and 4 ziplines. Uses the proprietary Saferoller system allowing children to climb independently without adult supervision, with both hands free for climbing.
• Unique Meeting Location (Vergaderarrangementen) Meeting arrangements in nature with three tiers: Brons (bronze, 3 hours from €25.50 p.p.), Zilver (silver, 4 hours from €45.00 p.p.), and Goud (gold, 7 hours from €81.50 p.p.). Meetings held in the Eywa-Lounge or under verandas with optional media equipment. Designed for corporate teams seeking off-site meeting venues.
• Bedrijfsuitje (Corporate Outing Package) Corporate team building packages in three tiers: Brons (from €41.50), Zilver (from €76.00), and Goud (from €109.00). Includes climbing, team activities, and catering options for groups of 15 or more.
• Schoolreisje (School Trip Package) School trip packages in three tiers: Brons (from €14.50 p.p.), Zilver (from €22.00 p.p.), and Goud (from €31.00 p.p.). Includes climbing, expedition activities, the W-tjes educational route, and meals suitable for primary and secondary schools.
• Kinderfeestje (Children's Birthday Party Package) Complete birthday party packages for children including KidZ climbing course (2 hours), donut, dedicated table, unlimited juice, and optional fries (€3.20). Available from €19.50 per child for 6+ children, with high-course upgrade (€21.00) and snack option (€22.50) available.
• Familieuitje (Family Day Out Package) Family adventure packages with three tiers: Brons (from €38.50 p.p.), Zilver (from €49.00 p.p.), and Goud (from €75.00 p.p.). Includes climbing, Expedition, Break-In, and catering options for extended families.
• Vrijgezellenfeest (Bachelor/Bachelorette Party Package) Bachelor/bachelorette party packages with three tiers: Brons (from €34.70 p.p.), Feest middag & avond (from €74.80 p.p., 6 hours with 4 drinks per person), and Goud (from €110.50 p.p., 8.5 hours). Includes climbing, HAKA, paintball, and BBQ options for groups of 15+.
• Vriendenuitje (Friends Outing Package) Adventure day packages for friend groups with multiple activity combinations including climbing, Expeditie, and Break-In. Bookable from 15 persons.
• BBQ / Grill Experience Barbecue catering with quality meats (steak, chicken filet, shrimp) and four fresh salads, bread, and sauces. The Grill Experience option features wood-fired cooking with luxury meats and fish (entrecote, rib-eye, salmon, shrimp) and a dedicated grillmaster. Available as part of group arrangements or independently.
• Pizza Party

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• FC Twente KidsclubminorGTM or Marketing PartnerPartnership offering FC Twente Kidsclub members a 50% discount when climbing with a paid climber. Members can book through AvaTarZ's website. This partnership targets youth and families in the Twente region with a sports club connection.
• OthmarminorOthersBeer brewery partnership for Friday afternoon borrel events featuring beer tastings. 5 different Othmar specialty beers of 150ml each, served in the lounge or on the terrace. Creates additional revenue opportunity and experience offering.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mountain Network: Dutch multi-site operator of outdoor climbing parks (klimbossen), ropes courses, and team-building activities. Closely mirrors AvaTarZ's climbing-plus-corporate-events mix and competes for the same Dutch corporate and school segment.
• Zip World: Wales-based adventure park operator known for ziplines, treetop courses, and gravity-powered experiences. Closely comparable offering (ziplines, outdoor adventure, group packages) and target audience (families, corporate, school groups) as AvaTarZ.
• FunForest: Dutch operator of multiple climbing forest (klimbos) parks across the Netherlands. Directly competes for the same school, family, and group booking demand in the same Dutch market, with similar course-and-zipline product structure.
• Go Ape: UK-founded and now multi-national operator of outdoor adventure/treetop climbing courses with ziplines. Operates a network of sites with similar Smart Belay-style safety systems, target demographics (families, schools, corporate), and per-visitor pricing model - directly comparable to AvaTarZ.

Broad incumbents

• Center Parcs: European chain of family-focused holiday villages combining indoor/outdoor activities, F&B, and accommodation. A larger, broader incumbent offering an overlapping but wider portfolio (accommodation + activities) than AvaTarZ's adventure-park focus.

Regional players

• Outdoor Challenge Park: Outdoor adventure and team-activity operator referenced by AvaTarZ itself as a nearby partner/competitor in the Twente/Overijssel region. Comparable product mix (outdoor team challenges, group activities) targeting overlapping school and corporate segments in the same Dutch geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/avatarz_klimbos
• TikToktiktok.com/@klimbos_avatarz
• LinkedInlinkedin.com/company/avatarz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvaTarZ