AVEC Rent a Car
AVEC Rent a Car is a privately held Turkish vehicle rental company operating 18 offices across Turkey at major airports and city centers, serving individual consumers and corporate clients with daily, weekly, and monthly rentals across economy to luxury classes, plus operational fleet leasing.
- Company typePrivate
- Founded-
- HeadquartersIstanbul, Türkiye
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What AVEC Rent a Car does
AVEC Rent a Car (legal entity REPLEASE Turizm Otomotiv Sanayi ve Ticaret Anonim Şirketi) is a privately held Turkish vehicle rental company operating 18 offices across Turkey, anchored at major commercial airports (Istanbul IST/SAW, Ankara ESB, Izmir ADB, Antalya AYT, Dalaman DLM, Bodrum BJV, Kayseri, Trabzon, Çukurova COV) and supplemented by city-center and high-speed-rail locations. It is part of the Avek Group, which claims more than 50 years of experience in the Turkish automotive and transportation sector. The core product is flexible car rental — daily, weekly, and monthly — across five vehicle categories (Economy, Mid, Commercial, Premium, Luxury), with petrol, diesel, hybrid, and electric options in automatic and manual transmissions.
The technology backbone consists of a web-based reservation and operations platform, an occupancy-based dynamic pricing engine, GPS-equipped fleet with remote vehicle immobilization capability, and HGS (Turkish electronic toll) transponder integration that allows cashless toll-road passage with post-trip billing. Add-on products include tiered insurance/warranty packages (Basic, Gold, Premium) with class-specific deductibles, additional driver and child-seat services, GPS navigation and WiFi devices, a Young Driver package, and an address-delivery service in the Aegean region.
Revenue is generated from six identifiable streams: base vehicle rental fees (the largest), additional services and add-ons, fuel service charges (cost plus 25-30% service fee), HGS toll-road pass-throughs (plus a 7% service fee), excess-mileage charges (2-5 TL/km by vehicle class), and recurring fleet/operational leasing contracts for corporate clients. The go-to-market combines direct-to-consumer self-serve online and phone booking (with a 25% discount for online payment), walk-in airport and city offices, and a dedicated corporate sales team handling fleet leasing. Marketing channels include a content blog, email communications, a partnership with Pegasus Airlines' BolBol loyalty program, a corporate agreement with MUTSO, and a sports sponsorship with TOFAŞ Spor Kulübü.
AVEC Rent a Car firmographics
Firmographics- Name
- AVEC Rent a Car
- Legal name
- REPLEASE Turizm Otomotiv Sanayi ve Ticaret Anonim Şirketi
- Website
- https://avecrentacar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AVEC Rent a Car is a privately held Turkish vehicle rental company operating 18 offices across Turkey at major airports and city centers, serving individual consumers and corporate clients with daily, weekly, and monthly rentals across economy to luxury classes, plus operational fleet leasing.
- Ownership category
- akta.pro rank
AVEC Rent a Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Local City / In-Town Car Rental (THADAAAC)
- akta.pro secondary industries
- Long-Term / Monthly Car Rental (THADAAAE), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Premium & Luxury Vehicle Leasing (TLABAAAF), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)
Keywords
Where AVEC Rent a Car is headquartered
LocationHeadquarters
- HQ city
- Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices9 records
Markets served
AVEC Rent a Car business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Rental Fees: Core revenue from daily, weekly, and monthly car rentals across Economy, Mid, Premium, and Luxury segments. Pricing varies by vehicle class, rental duration, and dynamic demand factors.
- Additional Services and Add-ons: Revenue from child seats, additional driver fees, GPS/navigation devices, WiFi devices, and insurance/warranty packages (Basic, Gold, Premium tiers).
- Fuel Service Charges: Fuel service fees when vehicle returned with less fuel than received (fuel cost plus 25-30% service fee).
- Toll Road Charges: HGS toll road passage fees passed through to customers plus 7% service fee.
- Excess Mileage Charges: Per-kilometer overage charges for exceeding daily or rental-period limits, ranging from 2-5 TL per km depending on vehicle class.
- Fleet (Operational) Leasing: Long-term fleet leasing services for corporate clients, providing vehicles for business operations with monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy Class - Fiat Egea, Opel Corsa, Fiat Fiorino vehicles |
| Unit Pricing | Pay-as-you-go | Mid Class - Renault Megane, Opel Mokka, VW Caddy, Peugeot 2008, Citroen C4 vehicles |
| Unit Pricing | Pay-as-you-go | Premium Class - Audi A3 Sedan, Peugeot 3008, Audi Q3 vehicles |
| Unit Pricing | Pay-as-you-go | Luxury Class - Audi Q8 E-Tron, Fiat Ulysse, Audi A4/A5/A6 vehicles |
| Other | Pay-as-you-go | Insurance/Warranty Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
AVEC Rent a Car product offering
Product offeringCore offering
AVEC Rent a Car provides daily, weekly, and monthly vehicle rental services across Turkey through 18 airport and city offices. The company operates a diverse fleet spanning Economy, Mid, Premium, and Luxury vehicle classes with petrol, diesel, hybrid, and electric options. It serves both individual consumers with short-term personal rentals and corporate clients with long-term operational fleet leasing, supported by an online booking platform, call center, and dedicated corporate sales team.
Product overview
AVEC Rent a Car is a vehicle rental service operating across Turkey with 18 offices. The core offering is flexible car rental (daily, weekly, monthly) across five vehicle categories: Economy, Mid-size (Orta), Commercial (Ticari), Premium, and Luxury. The fleet includes petrol, diesel, hybrid, and electric vehicles with automatic and manual transmission options. The product portfolio is unified under the AVEC brand with optional add-on protection packages (Basic, Gold, Premium), supplementary services (child seats, additional drivers, GPS navigation, WiFi), and dedicated corporate fleet management solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- AVEC Rent a Car Fleet Rental
Quantifiable outcome
- Dalaman Airport delivery service
Companies that use AVEC Rent a Car
Customer profileSegments3 records
Ideal customer profiles2 records
AVEC Rent a Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AVEC Rent a Car partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Pegasus Airlines (BolBol Loyalty Program)coreAVEC partners with Pegasus Airlines' BolBol loyalty program for cross-promotional marketing. Pegasus BolBol members receive 25% discount on AVEC rental prices and can earn up to 15,000 BolPuan on bookings. This partnership targets frequent travelers and loyalty program members, driving customer acquisition through the airline's customer base.
- TOFAŞ Spor KulübüminorAVEC Rent a Car has signed a sponsorship agreement with TOFAŞ Spor Kulübü (TOFAŞ Sports Club), a Turkish professional basketball club based in Bursa. This is a sports sponsorship partnership.
- MUTSO (Muğla Ticaret Odası)minorAVEC has a corporate cooperation agreement with MUTSO (Muğla Chamber of Commerce and Industry) providing exclusive rental benefits to MUTSO members. Members receive preferential corporate pricing on vehicle rentals.
Scale indicators3 records
Recent moves4 records
Expansion highlights6 records
AVEC Rent a Car competitors and assessment
Company assessmentBroad incumbents
- The Hertz Corporation: Hertz is a major global car rental brand with airport and off-airport locations. AVEC competes in the same airport-centric rental category in Turkey and offers similar tiered fleet (Economy to Luxury), though Hertz operates at significantly larger scale and global brand recognition.
- Avis Budget Group: Avis Budget Group is a global mobility conglomerate operating both daily and corporate fleet solutions. Direct overlap with AVEC in airport-based passenger rental and corporate fleet leasing, though at much larger scale spanning multiple countries.
- Europcar Mobility Group: Europcar operates passenger car rental and fleet leasing/management across Europe. Comparable to AVEC across both retail rentals and corporate fleet services; serves similar corporate and individual customer segments though predominantly in European markets.
- Sixt SE: Sixt is a leading European car rental brand with strong premium and luxury positioning. Comparable to AVEC's Premium/Luxury tier offering and short/long-term rental scope, although Sixt has a much larger European fleet and global brand presence.
- LeasePlan: LeasePlan is a global operational fleet leasing and management company. Comparable to AVEC's corporate fleet leasing (operational leasing) offering, with much larger scale and global corporate client base.
- Enterprise Mobility: Enterprise Mobility is the world's largest car rental company with operations spanning passenger and commercial rentals. It is a broad incumbent comparable to AVEC's core daily/weekly rental and corporate fleet leasing operations, though AVEC is a regional Turkish player versus Enterprise's global footprint.
- ALD Automotive: ALD Automotive is a global operational leasing and fleet management provider. Comparable to AVEC's corporate fleet leasing business, addressing the same corporate customer need for capex-light fleet solutions at much larger scale.
Direct peers
- Rent Go: Rent Go is a Turkish car rental company operating across airport and city locations. Direct competitor to AVEC in the same Turkish market, offering similar tiered fleet solutions including operational leasing for corporate clients.
- YOYO (Yoyokiralama): YOYO is a Turkish mobility/rental brand offering short-term rentals and corporate fleet solutions. Direct competitor to AVEC targeting similar consumer and corporate customer segments in Turkey, with comparable vehicle classes and service offerings.
- Garenta: Garenta is a leading Turkish car rental brand with broad airport and city presence. Direct competitor to AVEC in the same Turkish market, offering similar daily/weekly/monthly rental products across multiple vehicle classes and both consumer and corporate segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AVEC Rent a Car social profiles
Digital presenceAVEC Rent a Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVEC Rent a Car leadership team
Management profileNumber of profiles
AVEC Rent a Car subsidiaries and ownership
Company hierarchySubsidiaries2 records
AVEC Rent a Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVEC Rent a Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVEC Rent a Car
What does AVEC Rent a Car do?
AVEC Rent a Car provides daily, weekly, and monthly vehicle rental services across Turkey through 18 airport and city offices. The company operates a diverse fleet spanning Economy, Mid, Premium, and Luxury vehicle classes with petrol, diesel, hybrid, and electric options. It serves both individual consumers with short-term personal rentals and corporate clients with long-term operational fleet leasing, supported by an online booking platform, call center, and dedicated corporate sales team.
Is AVEC Rent a Car a public or private company?
AVEC Rent a Car is a private company. It is classified as unknown and is currently operating.
When was AVEC Rent a Car founded?
AVEC Rent a Car was founded in -1. It employs 101 to 250 people.
Where is AVEC Rent a Car based?
AVEC Rent a Car is headquartered in Istanbul, Türkiye, in the Europe region.
How does AVEC Rent a Car make money?
Six revenue lines are on record. Vehicle Rental Fees are the primary driver. The others are additional Services and Add-ons, fuel Service Charges, toll Road Charges, excess Mileage Charges and fleet (Operational) Leasing.
Who are AVEC Rent a Car's main competitors?
Broad incumbents on record are The Hertz Corporation, Avis Budget Group, Europcar Mobility Group, Sixt SE, LeasePlan, Enterprise Mobility and ALD Automotive. Direct peers are Rent Go, YOYO (Yoyokiralama) and Garenta.
Does AVEC Rent a Car have an API?
No public API is recorded for AVEC Rent a Car.
What industry is AVEC Rent a Car in?
AVEC Rent a Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAC, Local City / In-Town Car Rental, with a secondary code of THADAAAE, Long-Term / Monthly Car Rental. Its NAICS code is 53211 and its SIC code is 7510.