Aveda Institute-Chapel Hill

Name

Aveda Institute-Chapel Hill

Legal name

The Nurtur Aveda Institute

Website

https://avedafi.edu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cosmetology School

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Esthetics / Skincare (EDAOALAE), Hair Styling & Cutting (EDAOALAB), Salon Business, Management & Retail Training (HSALANAK), Beauty & Personal Care Skills (Makeup, Skincare, Hair Styling) (EDAAAGAM)

Keywords

• Cosmetology education
• Esthetician training
• Beauty school programs
• Makeup certification
• Student salon services

Headquarters

HQ city

Chapel Hill, North Carolina

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cosmetology Tuition: Revenue from cosmetology program enrollment. Chapel Hill location offers cosmetology training with tuition covering program costs, student kit charges, and fees.
2. Esthetics Program Tuition: Revenue from esthetician programs across locations. Programs range from 600-750 hours with tuition covering education and materials.
3. Salon and Spa Service Revenue: Student-performed beauty services (haircuts, coloring, facials, nails, waxing, massage) provided at reduced prices compared to traditional salons.
4. Membership Subscriptions: Monthly membership programs offering recurring services (color retouch, blowouts, waxing, facials) at discounted rates ranging from $35-80/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Operates a private cosmetology and esthetics school offering state-licensed training programs in hair, skin, makeup, nails, massage, and barbering using Aveda's plant-based product philosophy. The institute also operates an on-campus student salon and spa where supervised students deliver discounted hair, facial, nail, waxing, and massage services to the public, supported by monthly membership subscription programs.

Product overview

Nurtur Aveda Institute is a beauty and wellness education institution offering a multi-product portfolio centered around cosmetology, esthetics, and makeup training programs. The core educational products include the Cosmetology Program (which includes Level I MUD Makeup Certification) and the Esthetics Program, supplemented by Massage Therapy, Makeup Classes with MUD Certifications (Levels I, II, III), and instructor training programs. The institution also offers salon and spa membership services (Color Retouch, Blowout, Nail, Waxing, and various Facial memberships) priced at $35-$80/month. All programs use Aveda plant-based products and emphasize holistic, wellness-focused approaches to beauty education.

Differentiator

Problem solved

Functional benefit

Brands

• The Aveda Experience: A signature approach designed to treat the whole person through Sensory Rituals, botanical products, and education.

Products and services

• Cosmetology Program Comprehensive cosmetology training program covering hair cutting, coloring, styling, chemical treatments, and salon management, including Level I MUD Makeup Certification at no additional cost, leading to state licensure.
• Esthetics Program Esthetician training program covering skin care, facials, body treatments, hair removal, makeup application, business development, and wellness, using Aveda plant-based products.
• Makeup Classes with MUD Certification Professional makeup artist training with MUD Certification curriculum covering airbrush, bridal, studio, and high fashion makeup techniques available at Level I, II, and III.
• Massage Therapy Program Massage therapy training program providing total body wellness education aligned with state licensure requirements.
• Advanced Esthetician Program 150-hour advanced training for esthetics graduates covering high-touch techniques using high-tech delivery during spa clinic treatments.
• Esthetician Instructor Program 500-1000 hour instructor training program covering course development, lesson planning, teaching techniques, and state licensing exam preparation.
• Level I MUD Makeup Artist Certification 84-hour professional makeup certification delivered as part of the Cosmetology Program at no additional charge, with built-in pathway to MUD Levels II and III.
• Level II MUD Makeup Artist Certification
• Level III MUD Makeup Artist Certification Advanced MUD certification covering Essentials of Hair (70 hours) and Portfolio Development for professional portfolio building.
• Student Salon and Spa Services On-campus student-performed hair, facial, nail, waxing, and massage services delivered under licensed educator supervision at reduced prices compared to traditional salons.
• Color Club Membership $45/month subscription membership providing one color retouch per month with complimentary conditioning masque at the student salon.
• Blowout Membership $45/month subscription membership providing four blowout services per month at the student salon.
• Nail Membership $35/month subscription membership providing two natural or gel nail services per month at the student salon.
• Unlimited Waxing Membership $45/month subscription membership providing unlimited waxing services every month at the student salon.
• Facial Membership Tiers Three-tier monthly facial membership: Basic at $40, Performance at $60, and Professional at $80 per month, all providing two 60-minute Aveda facials per month with higher tiers including 25% off other services.

Quantifiable outcome

• Des Moines Esthology program: 95.5% completion rate, 97% licensure rate, 71.4% placement rate
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MUD (Make-up Designory)coreStrategic or Co-development PartnerMUD provides professional makeup curriculum certification integrated into Nurtur Aveda Institute cosmetology programs. Level I certification (84 hours) included at no additional cost for cosmetology students. Pathway exists for Level II and III certifications at MUD Campus in Los Angeles covering fashion, print, film, television, bridal, airbrush, studio, and high fashion makeup.
• Pivot Point InternationalminorStrategic or Co-development PartnerPartnered with Intercoiffure America Canada for student competition. Pivot Point provides mannequins and resources for student competition entries.
• AvedacoreStrategic or Co-development PartnerNurtur Aveda Institutes are part of the Aveda network, using Aveda pure flower and plant essence products. Institutes are dedicated to educating future professionals aligned with Aveda's mission of environmental responsibility and wellness. Graduates have employment pathway to Aveda salons and spas globally.
• U.S. Department of EducationcoreOthersInstitutes are approved to participate in Title IV Financial Aid Programs, allowing qualified students to receive federal student aid including Pell Grants, Direct Subsidized/Unsubsidized Stafford Loans, and Direct Parent Plus loans.
• Veterans AffairsminorOthersInstitutes accept Veterans Education Benefits (all forms except Yellow Ribbon program) to help eligible students finance their education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pivot Point International: Long-standing cosmetology curriculum provider that supplies educational content, mannequins, and competition resources to beauty schools globally. Comparable as both a content/curriculum partner and broader industry incumbent shaping school offerings.
• Aveda (salons and spas): Parent brand and global network of Aveda-branded salons and spas that employ Nurtur graduates. Comparable as the downstream employer channel and brand ecosystem that defines Nurtur's positioning and product curriculum.

Direct peers

• Empire Beauty Schools: One of the largest networks of cosmetology and esthetics schools in the U.S., offering similar state-licensed programs and student-run salons. Directly comparable in business model, accreditation reliance, and Title IV funding structure.
• Tricoci University of Beauty Culture: Multi-campus private cosmetology and esthetics school offering accredited programs and student-run salons. Closely comparable in mid-market positioning, Title IV reliance, and tiered program offerings.
• Xenon International Academy: Multi-state cosmetology and esthetics school chain with NACCAS accreditation and student clinic services. Comparable in private-for-profit structure, federal aid participation, and program portfolio breadth.
• The Salon Professional Academy (TSPA): Network of independently owned cosmetology and esthetics schools with consistent curriculum and student-run salon model. Comparable franchise-like multi-campus structure and Redken brand affiliation.
• Paul Mitchell Schools: National cosmetology and barbering school network operating under a premium salon-brand affiliation analogous to Aveda. Comparable in curriculum structure, brand-led differentiation, and student salon services model.
• Vidal Sassoon Academy: Premium cosmetology school operating under a globally recognized salon brand, similar to Aveda Institutes. Comparable in brand-led premium positioning and graduate placement into affiliated salons.

Emerging players

• Make-up Designory (MUD): Specialized makeup artistry school and curriculum partner integrated into Nurtur's cosmetology program. Comparable as a credentialing pathway partner and direct competitor in dedicated makeup artist training.

Regional players

• Moraine Valley Community College Cosmetology Program: Public community college offering accredited cosmetology and esthetics programs at lower tuition. Comparable as a low-cost alternative competing for the same student demographic in the Midwest region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nurturavedainstitutes
• Facebookfacebook.com/avedainstitutewilmington
• Instagraminstagram.com/avedawilmington
• LinkedInlinkedin.com/school/aveda-institute-chapel-hill

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aveda Institute-Chapel Hill