Arcé-Avenir Femmes

What Arcé-Avenir Femmes does

Arcé-Avenir Femmes is a French non-profit association (loi 1901) of general interest, founded in March 2020 during the COVID-19 lockdown, dedicated to combating professional and social exclusion of women aged 45 and over in France. The organization emerged from a 2018 reflection group of senior women confronting obstacles returning to employment and addresses the intersection of gender and age discrimination in the French labor market, targeting a demographic of more than 10 million individuals. Its mission is to rehabilitate the place of senior women in the workforce and in society through direct service delivery, community building, and policy advocacy.

The association operates three core service pillars: the 'Les Expertes' program offering individualized coaching, CV/cover letter analysis, and professional positioning support; a solidarity community of approximately 1,500 members that combats isolation through shared resources; and awareness and advocacy actions including proprietary research studies, media engagement, and direct outreach to public authorities. Service delivery is supported by roughly 100 volunteer professional experts (coaches, HR directors, career counselors) and a board of administrators including founder Esther Malka. In 2024, the organization reported supporting approximately 150 women toward employment with a 75% placement rate. The association is headquartered in Paris (MVAC, 4 rue des Arènes, 75005) with regional ambassadors in Nouvelle-Aquitaine, and has no proprietary technology, relying instead on Google Forms for enrollment and HelloAsso for donation processing.

The business model is non-commercial: all services are free to beneficiaries. Funding comes from individual donations (66% tax-deductible under French law), corporate mécénat partnerships (Puig Foundation, Renault Group Fondation, Fondation Syndex, Fondation Unidad, Malakoff Humanis), and public grants from Région Ile-de-France and Ville de Paris. The organization has earned recognition through the Prix Maker de la Fondation Puig (2022), Prix Coup de Coeur Dapat (2022), Labellisation Bleu Blanc Zèbre (2023), and Bourse Malakoff Humanis (2020), and operates with a small core staff of 8 employees alongside approximately 10 active volunteers.

Name

Arcé-Avenir Femmes

Legal name

Arcé – Avenir Femmes Association loi 1901 d'intérêt général

Website

https://avenirfemmes.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Arcé-Avenir Femmes is a French non-profit association (loi 1901) founded in 2020 that combats professional and social exclusion of women aged 45 and over in France through individualized coaching via its 'Les Expertes' program, a solidarity community of 1,500 members, and policy advocacy with public authorities and corporate partners.

Ownership category

akta.pro rank

Product category

Social Services / Women's Employment Support

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300)

akta.pro primary industry

Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB)

akta.pro secondary industries

Senior Workforce Transition & Encore Career Learning (Post-retirement work) (EDAAAMAE), DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Women's employment support
• Senior career reintegration
• Gender age discrimination
• Community solidarity advocacy
• Professional coaching services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and charitable contributions: Tax-deductible donations from individuals (66% tax deduction in France). Crowdfunding campaigns including Malakoff Humanis campaign for the 'Les Expertes' program.
2. Corporate partnerships and sponsorship: Corporate partnerships including financial sponsorship (mécénat financier) with 66% tax deduction, skills-based volunteering (mécénat de compétences), and RSE-focused recruitment partnerships.
3. Public grants and institutional funding: Support from public institutions including Région Ile de France, Ville de Paris, and other governmental bodies for advocacy and sensitization activities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Arcé-Avenir Femmes is a French non-profit association providing free employment reintegration support and advocacy for women over 45 facing gender and age discrimination. Its core services include the 'Les Expertes' coaching program (CV/cover letter analysis, professional positioning), community membership with shared resources, and sensitization/advocacy actions targeting public authorities and enterprises. In 2024, the association supported nearly 150 women toward employment, with 75% finding work.

Product overview

Arcé-Avenir Femmes is a non-profit association (loi 1901) offering social support programs rather than a traditional product portfolio. The organization provides three core service pillars: (1) Employment support programs including 'Les Expertes' coaching and accompaniment for women seeking to return to work, (2) Community building with shared resources to combat isolation, and (3) Awareness and advocacy actions including studies, media engagement, and policy outreach. These are social impact programs, not commercial software products.

Differentiator

Problem solved

Functional benefit

Brands

• Les Expertes: A coaching and professional reintegration support program for women over 45 seeking to return to employment.

Products and services

• Les Expertes Program A coaching and professional reintegration support program for women over 45 seeking to return to employment. Includes personalized CV/cover letter analysis, professional positioning support, and follow-up coaching. Delivered through the Pôle Expertes by nearly 100 professional experts (executive coaches, HR directors, career counselors). In 2024, 75% of supported women (nearly 150 individuals) found employment.
• Community and Solidarity Membership A solidarity community of approximately 1,500 members providing shared resources, manifestos, surveys, and a network to combat isolation among women 45+. Membership is free via online registration on the association's website.
• Sensitization and Advocacy Actions Awareness programs including published studies (e.g., 'Femmes 45+ et Argent' 2024, 'Femmes de +45 ans et Emploi' 2020), media engagement (Le Monde, Ouest France, Huffington Post), and high-level advocacy with ministers and parliamentarians on senior women's employment issues. Includes RSE-focused workshop delivery for enterprises and solidarity interventions in shelters for vulnerable women.

Quantifiable outcome

• 75% of supported women found employment in 2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, core, secondary and minor.

• Annick Billon (Sénatrice, Présidente Délégation Droits des Femmes au Sénat)majorStrategic or Co-development Partner · 1 July 2021Discussions on moving toward gender-disaggregated statistics for senior women.
• Région Ile de FrancemajorStrategic or Co-development Partner · 1 April 2021Regional government partnership including support from President Valérie Pécresse. Conducted large-scale testing operation measuring presence of senior women in 1000 Ile-de-France companies.
• Elisabeth Moreno (Ministre Déléguée Egalité FH)majorStrategic or Co-development Partner · 1 April 2021Table round with Minister on situation of women 45+ in employment, held jointly with Force Femmes association.
• Marie-Pierre Rixain (Présidente Délégation Droits des Femmes Assemblée Nationale)majorStrategic or Co-development Partner · 1 April 2021High-level advocacy meeting on women as independent economic agents.
• Cabinet Muriel Penicaud (Ministère du Travail)majorStrategic or Co-development Partner · 1 March 2020Discussions on the need to engage companies on discrimination issues. Part of advocacy efforts targeting government ministries.
• Ville de ParismajorStrategic or Co-development PartnerCity of Paris partnership supporting the association's activities and advocacy efforts.
• Laboratoire de l'ÉgalitécoreStrategic or Co-development PartnerIncluded in the panel of contributrices since 2018. Joint reflection group on gender equality and fight against sexist discrimination.
• AFPAcoreStrategic or Co-development PartnerNational pedagogical training organization. Partnership includes training programs and inclusion of senior women in dedicated training programs.
• Centre Hubertine AuclertsecondaryStrategic or Co-development PartnerRegional center for gender equality studies providing research and expertise support.
• AudenciasecondaryStrategic or Co-development PartnerBusiness school partnership providing skills-based volunteering and expertise.
• A la bonne porteminorGTM or Marketing PartnerRecruitment partnership for connecting senior women with employment opportunities.
• KOEOminorGTM or Marketing PartnerRecruitment partnership for connecting senior women with employment opportunities.
• AubayminorGTM or Marketing PartnerCompany engaged in recruitment partnerships and skills-based volunteering.
• OuiCareminorGTM or Marketing PartnerCompany engaged in recruitment partnerships for senior women.
• DomitysminorGTM or Marketing PartnerCompany engaged in RSE-focused recruitment partnerships.
• Lignes d'azursecondaryStrategic or Co-development PartnerPartner association supporting the association's mission and activities.
• La Mie de PainsecondaryStrategic or Co-development PartnerPartner association providing support for women in precarious situations.
• XpertzonsecondaryStrategic or Co-development PartnerPartner providing expertise and recruitment support.
• Mairie du 5e arrondissement de ParissecondaryStrategic or Co-development PartnerLocal government partnership supporting association activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Force Femmes: French non-profit association dedicated to supporting women over 45 in their professional projects, including return to employment. Closest direct peer to Arcé-Avenir Femmes, with an even larger national footprint and similar target demographic and mission. Mentioned as co-participant in ministerial round tables.
• Fondation des Femmes: French foundation supporting women's rights through legal action, advocacy and field projects. Comparable as a French non-profit working on gender equality causes, with overlapping donor base (corporate mécénat, foundations) and policy-advocacy model.

Broad incumbents

• AFPA: France's national vocational training organization. Comparable as a major French workforce-development operator and confirmed partner of Arcé-Avenir Femmes. Provides broader training pathways but overlaps on workforce reintegration and inclusion of senior women.
• France Travail (ex-Pôle Emploi): French national public employment agency providing job placement, training referral and unemployment benefits. Comparable as the incumbent operator in the same end market (employment support), but at national scale and with public funding, not specialized to senior women or non-profit status.
• APEC: French employment agency dedicated to executives, managers and young graduates. Comparable as a French employment-services incumbent whose offerings (coaching, career advice) overlap with Arcé-Avenir Femmes' 'Les Expertes' program, but without specialization in women 45+.

Emerging players

• Nos Quartiers Ont des Talents: French association supporting young graduates from priority urban neighborhoods into corporate employment. Comparable as a French non-profit focused on employment inclusion of discriminated populations, with a similar coaching/mentoring model, though focused on youth rather than women 45+.

Others

• Centre Hubertine Auclert: Île-de-France regional center for gender equality studies and expertise. Comparable as a French gender-equality organization working on research and advocacy; already a strategic partner of Arcé-Avenir Femmes, so it functions as an enabling peer rather than a competitor.
• Laboratoire de l'Égalité: French think tank promoting gender equality and combating sexist discrimination. Comparable on the advocacy/policy side of Arcé-Avenir Femmes' mission; a confirmed partner, not a competitor, but operates in the same intellectual and policy space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/avenirfemmes
• YouTubeyoutu.be/KJBHVAecsUg
• LinkedInlinkedin.com/company/arc%C3%A9-avenir-femmes
• Facebookfacebook.com/avenirfemmes
• Instagraminstagram.com/avenirfemmes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcé-Avenir Femmes