Honda Aversa

What Honda Aversa does

Honda Aversa (Aversa Honda) is an authorized Honda automobile dealership operating in Southeast Brazil, with a primary showroom and sales infrastructure for the full Honda passenger vehicle lineup. The company carries nine Honda models spanning compact SUVs (HR-V, WR-V), sedans (City Sedan, Civic Hybrid, Accord Hybrid), a hatchback (City Hatchback), a performance vehicle (Civic Type R), and crossover SUVs (ZR-V, CR-V Hybrid), including hybrid powertrain variants. The product mix is therefore diversified across price tiers and vehicle segments, but Aversa is a channel rather than the technology originator: the underlying vehicle technology (Honda SENSING safety suite, I-VTEC engines, hybrid systems, ADAS features) is Honda-manufactured and supplied to the dealer franchise.

The company's revenue model combines one-time transactional sales (new and certified pre-owned vehicles) with recurring service and parts streams (workshop maintenance, genuine Honda parts and accessories sold through a dedicated e-commerce subdomain, and consortium financing administration). Aversa's go-to-market is direct-to-consumer, anchored by a physical showroom with test drives, supplemented by a website and WhatsApp as the primary digital conversion channels. Distribution includes four specialized direct sales programs targeting PCD (people with disabilities, via Honda Conduz certification held since 2008), taxi drivers (Pro-driver), rural producers, and corporate fleets (Executive Program), each carrying distinct tax exemption (IPI, ICMS) or pricing benefits.

Customer segmentation is horizontal across individuals, specialized consumer personas (PCD, taxi, rural), and SMB/corporate buyers. Marketing relies on the Honda brand association, downloadable catalogs, and WhatsApp lead capture. Operating geographies are limited to Southeast Brazil, and the company is privately held with no disclosed ownership, funding, or revenue figures; scale signals are dominated by manufacturer-program metrics (e.g., the 7-million-customer claim refers to Honda Consortium nationally, not Aversa-specific volume).

Name

Honda Aversa

Legal name

Aversa Honda

Website

https://aversa.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Honda Aversa is an authorized Honda car dealership in Southeast Brazil selling new and pre-owned Honda vehicles, offering workshop services, genuine parts, consortium financing, and specialized direct sales programs for PCD, taxi, rural, and corporate buyers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Automotive dealership
• Vehicle sales
• Auto maintenance
• Genuine parts
• Vehicle financing

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Revenue from selling new Honda automobiles to retail customers and corporate fleets
2. Pre-owned Vehicle Sales: Revenue from selling certified pre-owned Honda vehicles through aversaseminovos.com.br
3. Maintenance and Repair Services: Revenue from workshop services including preventive maintenance, reviews, repairs, and installation of original parts
4. Genuine Parts and Accessories: Revenue from selling genuine Honda parts and accessories
5. Honda Consortium (Consórcio): Administering Honda consortium groups, one of the largest in the country, helping customers acquire vehicles through installment payments

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Honda Aversa is an authorized Honda automobile dealership in Southeast Brazil that sells new Honda vehicles across multiple segments (SUVs, sedans, hatchbacks, sports, and hybrids) and certified pre-owned Hondas, alongside complementary services including workshop maintenance and repairs, genuine Honda parts and accessories, Honda Consortium vehicle financing, and specialized direct sales programs for PCD customers, taxi drivers, rural producers, and corporate fleets.

Product overview

Honda Aversa is a Honda automobile dealership offering a portfolio of 9 Honda vehicle models across multiple segments: compact SUVs (HR-V, WR-V), sedans (City Sedan, Civic Hybrid, Accord Hybrid), hatchbacks (City Hatchback), sports cars (Civic Type R), and crossover SUVs (ZR-V, CR-V Hybrid). The product lineup includes both conventional and hybrid powertrains. Beyond vehicle sales, Aversa provides complementary services including Honda consortium financing, workshop/maintenance services, genuine parts and accessories, and direct sales programs for special segments (PCD, taxis, rural producers, corporate fleets). The vehicles feature integrated infotainment systems with smartphone connectivity (Apple CarPlay, Android Auto) and Honda SENSING safety technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• New HR-V Honda compact SUV sold by Aversa, featuring Honda SENSING safety suite, Power Tailgate with presence sensor, and Hill Descent Control (HDC). Targeted at consumers seeking a compact SUV for personal and family use.
• WR-V Honda compact SUV with 6-year factory warranty, 458-liter trunk capacity, and Vehicle Stability Assist (VSA). Sold to individual buyers and fleet customers.
• New City Hatchback Honda compact hatchback with Honda SENSING safety technology, 16-inch alloy wheels, and rain sensor wipers. Sold to individual buyers seeking a compact, technology-equipped hatchback.
• New City Sedan Honda sedan with 1.5L DOHC I-VTEC direct injection engine, HSA hill start assist, 16-inch alloy wheels, and a wireless smartphone charger. Sold to individual buyers seeking a fuel-efficient sedan.
• Civic Hybrid Advanced Honda hybrid sedan with 495L trunk capacity and Hill Start Assist. Sold to individual buyers seeking a hybrid powertrain sedan.
• Civic Type R Honda high-performance sports car with 6-speed manual transmission featuring Rev-Match technology, bucket seats with red Suede-effect fabric, LED taillights, and LKAS lane keeping system. Targeted at performance-oriented buyers.
• Accord Advanced Hybrid Honda premium hybrid sedan with electrically adjustable front seats (driver lumbar and memory), one-touch sunroof, ABS/EBD brakes, and Honda SENSING. Targeted at premium-segment individual buyers.
• ZR-V Honda SUV-Sedan crossover combining SUV height with sedan stability, equipped with 8 airbags, ABS/EBD brakes on all four wheels, and integrated navigation with Bluetooth, rear camera, and steering wheel controls.
• CR-V Advanced Hybrid Honda hybrid SUV with 9-inch multimedia display supporting Apple CarPlay and Android Auto, 10 airbags, Hill Start Assist, and active noise cancellation. Targeted at buyers seeking a hybrid family SUV.
• Consórcio Honda (Honda Consortium) Vehicle consortium financing service administered by Aversa, part of one of the largest consortium networks in Brazil with more than 7 million customers served. Enables customers to acquire Honda cars and motorcycles through installment payments.
• Workshop Services Complete automotive workshop services including preventive maintenance, scheduled revisions, mechanical repairs, and installation of genuine parts, performed by qualified Honda-trained professionals. Available to vehicle owners across the customer base.
• Genuine Parts and Accessories Sale of genuine Honda parts and accessories ensuring vehicles maintain factory quality, durability, and proper fit. Available through the dealer's parts portal and ordered to the customer's preferred Honda dealer.
• Direct Sales Programs Specialized direct sales programs offering competitive pricing and tax exemption processing for PCD (people with disabilities), taxi drivers, rural producers, and corporate fleet buyers (Pessoa Jurídica / Executive Program).

Quantifiable outcome

• 6-year factory warranty coverage on WR-V model
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Honda (Manufacturer)coreOthers · 1 January 2008Aversa Honda is an authorized Honda dealership operating under the Honda brand franchise. The partnership involves selling Honda vehicles, providing Honda-approved maintenance services, using genuine Honda parts, and participating in Honda programs including Honda Conduz (PCD certification since 2008), Pro-driver (taxi program), and Executive Program (corporate fleet). Honda provides vehicles, technical training, certification programs, and brand support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo SHC: Brazilian multi-brand automotive dealership group operating sales and service centers across multiple states. Comparable to Aversa as a large-scale Brazilian dealer group offering new vehicle sales, pre-owned, and aftermarket services.
• Grupo JN (Jorlan): Brazilian dealership group operating franchised dealerships for major OEMs including Chevrolet and Ford. Comparable as a multi-brand authorized dealer with full-service operations (new, used, service, parts) in Brazilian markets.
• Grupo Saga: Established Brazilian dealership group operating multiple brand franchises across the country. Comparable as a multi-brand dealer providing sales, service, parts, and financing in similar Brazilian metropolitan markets.
• Localiza: Largest car rental company in Brazil and Latin America, operating a fleet of over 600,000 vehicles across the country. Comparable to Aversa as a major Brazilian automotive player with fleet renewal needs, financing expertise, and large-scale operations.
• Movida: Brazilian car rental and fleet management company listed on B3, with significant fleet acquisition needs. Comparable to Aversa as a corporate fleet buyer and Brazilian automotive industry player with adjacent fleet financing exposure.
• Grupo Caoa: One of Brazil's largest automotive groups, operating as a multi-brand dealer (Hyundai, Chery, Subaru, Kia) with full sales, service, parts, and financing operations. Comparable to Aversa as a Brazilian authorized dealer group with diversified OEM relationships and multi-state footprint.

Direct peers

• Other Honda Authorized Dealers in Brazil: Other authorized Honda dealerships across Brazil (e.g., Honda Sumaré, Honda Granero, Honda Revex) selling the same 9-model lineup, parts, and consortium services. Directly comparable as same-brand franchise competitors operating in adjacent geographies.

Others

• ConectCar: Brazilian electronic toll and vehicle payment platform owned by Itaú. Adjacent to Aversa's operations as an ecosystem player serving the same Brazilian vehicle owner base with complementary financial services.
• Porto Seguro: Major Brazilian insurance company with significant auto insurance and vehicle-related financial products. Adjacent to Aversa's ecosystem as a potential cross-sell partner for vehicle financing and insurance at the point of sale.

Emerging players

• Veloe (Alelo Mobilidade): Brazilian electronic toll and mobility payment platform serving fleet operators. Adjacent to Aversa's corporate fleet program as a potential fleet management partner for the Executive Program Honda customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/honda-aversa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Aversa