Australian Visa and Immigration Experts (AVIE)

What Australian Visa and Immigration Experts (AVIE) does

Australian Visa and Immigration Experts (AVIE), trading as Australian Visa & Immigration Experts, is a privately-held Australian migration advisory firm registered as Australian Visa and Immigration Experts Pty Ltd (ABN 87 631 697 740). Founded in 2020 by Nicole Kirkwood, a Registered Migration Agent since 2009, the firm provides advice and case-handling across roughly 30 visa subclasses spanning student and graduate visas (500, 590, 485), partner and family visas (300, 309/100, 820/801, parent, child), skilled and talent visas (189, 190, 491, 191, 858), employer-sponsored visas (482, 186, 494, 400, 403, 407, 408, labour agreements), visitor and working-holiday pathways, resident return and citizenship, and Administrative Review Tribunal representation. It also runs a Corporate Immigration Services line targeting businesses sponsoring overseas workers.

The firm's underlying technology stack is modest: a web-based consultation booking and case management platform hosted at avie.com.au, supplemented by self-service eligibility calculators (Points Test, Partner Test, Skilled Occupation List) that operate as top-of-funnel lead-capture assets. There is no native mobile app, no public API, and no disclosed third-party integrations. AVIE holds the regulated qualifications required to operate — MARA Code of Conduct membership, MIA membership (#4034), and APP-entity status under the Privacy Act 1988 (Cth) — and is licensed at every office through its named Registered Migration Agents.

AVIE earns revenue on a professional-services, quote-based model: clients book consultations through the website scheduling system or in person across nine Australian offices (Melbourne headquarters plus Brighton, Brisbane, Sydney, Perth, Gold Coast, Adelaide, Canberra, Hobart). Government application fees are pass-through to the Department of Home Affairs; AVIE's own professional fees are bespoke per case and not publicly disclosed. Customer mix is primarily B2C (individuals and families pursuing study, partner, skilled, or visitor visas) with a secondary B2B corporate-immigration segment, supported by a partnership ecosystem covering student placement (Study Options), skilled-trade and nursing recruitment (Alpha Blue, Carejobz), HR consulting (Infinity HR), relocation (Personnel Relocations), company formation (Sleek), and international referral coverage via Partners Immigration Network across 32+ countries.

Name

Australian Visa and Immigration Experts (AVIE)

Legal name

Australian Visa and Immigration Experts Pty Ltd

Website

https://avie.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian Visa and Immigration Experts (AVIE) is a privately-held Australian migration advisory firm founded in 2020, providing Registered Migration Agent services across roughly 30 visa subclasses — student, partner, skilled, employer-sponsored, corporate, and review — to individuals, families, and businesses via nine nationwide offices and online booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Immigration Consultation and Visa Application Services: AVIE generates revenue through professional service fees for immigration consultations and visa application assistance. The company provides tailored migration advice and strategies to individuals and businesses seeking Australian visas, including student visas, partner visas, skilled visas, employer-sponsored visas, parent visas, and corporate immigration services. The service model involves registered migration agents guiding clients through complex visa processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

AVIE is a migration advisory firm providing expert advice and visa application assistance across all major Australian visa categories, including student, partner, skilled, employer-sponsored, parent, and visitor visas. Registered Migration Agents deliver personalised guidance through consultation, documentation, lodgement, and representation, supported by online self-assessment tools such as the Points Test and Partner Test.

Product overview

AVIE is a migration advisory firm offering a comprehensive suite of visa and immigration services. Their core offering is expert migration advice covering multiple visa categories including Student & Graduate Visas (500, 590, 485), Family & Partner Visas (300, 309/100, 820/801, Parent, Child visas), Skilled & Talent Visas (189, 190, 491, 191, 858), and Employer Sponsored Visas (482, 186, 494, 400, 403, 407, 408, Labour Agreements). They also provide Corporate Immigration Services, visitor/working holiday services, resident return/citizenship pathways, and New Zealand citizen options. Additional services include Other Family Visas (Remaining Relative, Carer, Aged Dependent Relative visas) and Administrative Review Tribunal appeals. AVIE complements their visa services with self-service online assessment tools including a Points Test and Partner Test to help prospective clients evaluate their eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Student & Graduate Visa Services
• Partner & Family Visa Services
• Skilled & Talent Migration Visa Services
• Employer Sponsored & Corporate Immigration Services
• Visitor & Working Holiday Visa Services
• Other Family Visa Services
• Resident Return & Australian Citizenship Services
• Administrative Review Tribunal Representation

Quantifiable outcome

• Partner visas approved in record time for clients with complex situations
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Study OptionsminorStrategic or Co-development PartnerStudy Options provides application support services for students wanting to enrol at Australian and New Zealand universities. This partnership enables AVIE to offer comprehensive student visa services with educational institution placement support.
• Alpha BlueminorStrategic or Co-development PartnerAlpha Blue is a placement agency specialising in supplying highly skilled trades technicians, engineers, chefs, and healthcare professionals to Australian companies. This partnership supports AVIE's employer-sponsored visa services.
• CarejobzminorStrategic or Co-development PartnerCarejobz is a leading nursing recruitment agency operating in aged care and hospitals across Australia. The partnership supports healthcare sector immigration pathways and employer-sponsored visa placements.
• Infinity HRminorStrategic or Co-development PartnerInfinity HR provides trusted HR services working with businesses to achieve their goals. This partnership supports AVIE's corporate immigration services by providing HR consultation alongside visa sponsorship.
• Personnel RelocationsminorStrategic or Co-development PartnerPersonnel Relocations offers bespoke, professional corporate relocation and destination services across Australia. This partnership supports clients who have secured visas and need assistance with relocation settling services.
• SleekminorGTM or Marketing PartnerSleek provides seamless company registration, local directorships, accounting, tax and regulatory compliance support in Australia. This partnership supports clients seeking to start businesses in Australia as part of their immigration pathway.
• Partners Immigration NetworkminorStrategic or Co-development PartnerPartners Immigration Network provides immigration services and related support to individuals and companies in more than 32 countries worldwide. Each Partner is a well-established, respected immigration professional in their home market. This network enables AVIE to provide full-spectrum immigration service locally and internationally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fragomen: Global immigration law firm with significant Australian operations serving corporate and individual clients. Represents the enterprise-grade benchmark for employer-sponsored and skilled migration work AVIE also competes for.
• Newland Chase: Global immigration and mobility services firm with corporate clients. Comparable as a competitor for enterprise immigration work AVIE pursues, though operating globally rather than purely within Australia.
• KPMG Australia (Immigration Services): Big Four professional services firm offering corporate immigration and mobility advisory. Represents enterprise-level competition for AVIE's corporate immigration engagements, though as part of a broader advisory portfolio.
• PeopleIN (Advance Immigration): ASX-listed Australian workforce solutions group with immigration capabilities. Comparable in targeting employer-sponsored migration and skilled worker placement, though operating at much larger scale and as part of a broader HR/staffing portfolio.

Direct peers

• Migration Solutions: Established Australian migration advisory firm providing registered migration agent services across skilled, employer-sponsored, and family visa categories. Directly comparable mid-sized domestic peer with similar service breadth.
• Pathway to Aus: Migration advisory firm assisting skilled professionals and international students with Australian visas. Directly comparable mid-tier peer focused on similar student and skilled migration segments.
• Study Options: International student placement partner that supports applications to Australian and New Zealand universities. Listed as AVIE's strategic partner and overlaps on the international student visa pathway, making it both a partner and a comparable peer.
• Acacia Immigration Australia: Australia-focused migration advisory firm offering student, skilled, partner, and employer-sponsored visa services. Highly comparable to AVIE given the founder Nicole Kirkwood's prior tenure there and overlapping service catalogue.
• True Blue Migration: Australian migration advisory firm providing registered migration agent services. Directly comparable peer, also identified as a former employer of AVIE's founder.

Regional players

• Smith Stone Walters: UK-headquartered global immigration advisory firm operating in multiple jurisdictions. Comparable as a mid-sized specialist immigration firm, though primarily UK-based and therefore a regional rather than direct Australian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HelloAVIE
• YouTubeyoutube.com/@avie.australianvisas
• Facebookfacebook.com/avie.com.au
• LinkedInlinkedin.com/company/australian-visa-and-immigration-experts-avie
• Instagraminstagram.com/thisisavie
• TikToktiktok.com/@thisisavie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Visa and Immigration Experts (AVIE)