Avila Bay Athletic Club & Spa

What Avila Bay Athletic Club & Spa does

Avila Bay Athletic Club & Spa operates a single full-service health and fitness facility at 6699 Bay Laurel Place in Avila Beach, California, situated on four acres of tropical grounds in the Avila Valley on the state's Central Coast. The club offers an integrated suite of amenities across tennis and pickleball courts, swimming pools and aquatic programs, a fitness center with group classes and personal training, a complete day spa, kids' programming, and social dining/events — all accessible via a single membership program.

The business runs on a subscription-based membership model with monthly billing, selling individual and family plans through website inquiry forms, phone contact, walk-ins, and community events; pricing is not publicly disclosed. The customer base is primarily San Luis Obispo-area local residents, with Central Coast visitors as a secondary segment. Marketing is conducted organically via Facebook, Instagram, email newsletters, a blog, and recurring public events (deck parties, Friday happy hours, Thursday dinners to-go). Technology infrastructure is provided by MembersFirst (website platform) and ClubAutomation (member portal, scheduling, and waivers) — standard club-management tooling rather than proprietary IP.

Avila Bay is one of seven properties under the California Athletic Clubs (CAC) parent network, which includes The Hills Swim & Tennis Club, La Madrona Athletic Club, Ogden Athletic Club, Ojai Valley Athletic Club, and Paso Robles Sports Club. The club is privately held, with 13 employees and no disclosed funding rounds, M&A activity, leadership changes, or patent portfolio. No financial metrics, founding date, or incorporation jurisdiction are publicly available in the source material.

Name

Avila Bay Athletic Club & Spa

Legal name

Avila Bay Athletic Club & Spa

Website

https://avilabayclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avila Bay Athletic Club & Spa is a single-location, full-service health and fitness facility on California's Central Coast, offering tennis, aquatics, fitness, spa, kids programs, and dining to SLO-area residents and visitors under a subscription membership model.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSALAFAC

Destination Spas & Spa Resorts

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Athletic club facilities
• Fitness and wellness
• Tennis and pickleball
• Day spa services
• Swim and aquatics

Headquarters

HQ city

Avila Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: The primary revenue stream is membership subscriptions, offering access to fitness facilities, tennis courts, swimming pools, and spa services. The membership model provides recurring monthly revenue from individual and family memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Avila Bay Athletic Club & Spa operates a four-acre full-service tennis, swim, and fitness facility with a complete day spa on California's Central Coast in Avila Beach. The club sells recurring memberships that bundle access to tennis and pickleball courts, aquatics pools, a fitness center with group classes and personal training, a day spa offering massage and facials, kids programs, and social dining and event amenities.

Product overview

Avila Bay Athletic Club & Spa is a single-location, full-service health and fitness club offering a unified suite of amenities centered around fitness, racquet sports, aquatics, and spa services. The facility operates as one integrated product with multiple interconnected services including Tennis & Pickleball, Aquatics (pools), Fitness (gym, classes, personal training), Spa services, Kids programs, and Events & Dining. Members access all facilities through a single membership program that combines health club amenities with resort-style offerings on four acres of tropical grounds on California's Central Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Club membership program providing recurring monthly access for individuals and families to all Avila Bay facilities including fitness, tennis, swimming, spa, kids programs, and events/dining amenities. Targeted at local residents and Central Coast visitors seeking a full-service athletic and wellness club.
• Fitness Gym facilities offering fitness equipment, group exercise classes, personal training, and trainer services for member workout needs. Sold as part of the bundled membership and available to individual and family members.
• Aquatics Pool facilities and swimming programs including lap swimming, aquatic fitness classes, and recreational swimming options for members.
• Tennis & Pickleball Racquet sport facilities and programs including tennis and pickleball courts, instruction, and league play for members.
• Spa Complete day spa offering relaxation and wellness treatments including massage, facials, and other spa services for members and walk-in customers.
• Kids Programs Childcare and youth programs for members' children while parents use club facilities.
• Events & Dining Social events, dining services, and community gatherings including weekly deck parties with live music, Thursday Night Dinners To-Go, and Friday Happy Hours, with select events open to the public to drive trial and membership conversion.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• California Athletic ClubscoreOthersParent company ownership. Avila Bay Athletic Club & Spa is one of seven club properties under California Athletic Clubs (CAC) umbrella, including The Hills Swim & Tennis Club, La Madrona Athletic Club, Ogden Athletic Club, Ojai Valley Athletic Club, and Paso Robles Sports Club.

Scale indicators2 records

Expansion highlights3 records

Emerging players

• Club Pilates: Fast-growing boutique Pilates franchise with a recurring class-package/membership model targeting similar wellness-minded consumers. Represents the kind of unbundled, specialized competitor that could draw members away from Avila Bay's all-in-one club.
• Massage Envy: National membership-based spa and skincare service provider offering recurring access to massage and facial treatments. Directly comparable to Avila Bay's day-spa component and recurring subscription model, though without the broader athletic amenities.

Direct peers

• Ojai Valley Athletic Club: CAC sister property serving the Ojai Valley with a comparable full-service fitness, swim, and tennis membership offering. Closely matched in scope, customer segment, and operational structure.
• The Hills Swim & Tennis Club: Another CAC sibling club focused on swim and tennis with fitness amenities, sharing the same membership subscription model and parent-brand support as Avila Bay. Direct intra-portfolio peer.
• Paso Robles Sports Club: CAC sister club in Paso Robles delivering a comparable multi-amenity athletic and social club experience to a similar Central Coast demographic. Operates on the same platform, membership model, and brand identity as Avila Bay.
• La Madrona Athletic Club: Sister property under California Athletic Clubs offering a similar full-service fitness, tennis, swim, and spa membership model in the Scotts Valley/ Santa Cruz Mountains area. Directly comparable business model, amenity mix, and brand platform.

Broad incumbents

• 24 Hour Fitness: Large multi-state fitness chain with broad amenity sets including pools, group classes, and kids' programs in California locations. Competes for similar local membership dollars, though positioned at a lower price tier than Avila Bay's destination experience.
• Bay Club: California-based operator of upscale athletic and resort-style clubs offering fitness, tennis, swim, spa, and family programming across multiple locations. Comparable amenity mix and target demographic to Avila Bay at much broader scale.
• Life Time Fitness: National operator of premium multi-amenity athletic clubs integrating fitness, aquatics, racquet sports, spa, kids programs, and dining/events under a single membership. Overlapping value proposition with Avila Bay but at national scale and broader price positioning.
• Equinox Fitness Clubs: Premium national fitness brand offering full-service clubs with spa, pools, group classes, and personal training under a luxury membership model. Comparable multi-amenity positioning to Avila Bay though at a higher price tier and in dense urban/suburban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/167143742432
• Instagraminstagram.com/avilabayclub
• LinkedInlinkedin.com/company/avila-bay-athletic-club-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avila Bay Athletic Club & Spa