Avis Budget Ireland
Avis Budget Ireland is an independent licensee of Avis Budget Group providing car rental across the Republic of Ireland and Northern Ireland through airport and city-center counters, serving leisure travellers, corporate accounts and SME clients with short-term rentals, the Avis Flex subscription product and a connected, telematics-enabled fleet.
- Company typePrivate
- Founded1946
- HeadquartersRoscommon, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Avis Budget Ireland does
Avis Budget Ireland operates as an independent licensee of the NASDAQ-listed Avis Budget Group, Inc., delivering car rental services across the Republic of Ireland and Northern Ireland. The entity runs a counter network spanning Dublin Airport, Kilmainham, Drumcondra and Heuston Station in Dublin, Cork Airport, Shannon Airport, Kerry Airport, Knock Airport, Killarney and Belfast City Airport, serving both inbound leisure travellers and domestic/cross-border corporate demand through direct counters, online booking, dedicated corporate accounts and travel-agent channels. The operation employs 15 staff and is headquartered in Roscommon.
The product set spans short-term vehicle rental, the Avis Preferred loyalty programme, the Avis Flex long-term subscription product, the Select Series premium guaranteed vehicle category, an electric vehicle fleet (including Tesla), and ancillary services such as GPS, child seats, additional driver, fuel options, additional cover and rapid return. Underlying technology includes connected vehicle telematics deployed across the fleet, a mobile application with location services, and integration with Ireland's eFlow barrier-free electronic tolling system operated with TII. Corporate and SME clients are supported through a dedicated sales function and corporate car hire offering.
The business model combines transactional revenue (per-day vehicle rental and ancillary fees) with recurring subscription revenue from Avis Flex and corporate accounts. Distribution is amplified by 100+ frequent-traveller partnerships and Wild Atlantic Way hotel collaborations. The licensee derives brand equity from the Avis name (in continuous use since 1946, with the "We try harder" positioning from 1963) and the Budget sub-brand acquired for EMEA in 2003, supported by sustained recognition including World Travel Awards (7 consecutive years) and Business Traveller Awards (10 consecutive years).
Avis Budget Ireland firmographics
Firmographics- Name
- Avis Budget Ireland
- Legal name
- Avis Budget Ireland
- Website
- https://avis.ie
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avis Budget Ireland is an independent licensee of Avis Budget Group providing car rental across the Republic of Ireland and Northern Ireland through airport and city-center counters, serving leisure travellers, corporate accounts and SME clients with short-term rentals, the Avis Flex subscription product and a connected, telematics-enabled fleet.
- Ownership category
- akta.pro rank
Avis Budget Ireland industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Avis Budget Ireland is headquartered
LocationHeadquarters
- HQ city
- Roscommon
- HQ country
- Ireland
- HQ region
- Europe
Offices11 records
Markets served
Avis Budget Ireland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Rental: Core revenue from short-term vehicle rentals charged per rental period (daily/weekly rates), including time and mileage charges.
- Ancillary Products and Services: Additional revenue from optional extras including additional drivers, satellite navigation/GPS, child seats, additional insurance/cover, and rapid return service.
- Long-Term Business Car Hire (Avis Flex): Extended rental contracts for 28 days or longer targeting businesses, with tailored billing service and maintenance included.
- Corporate Account Management: Dedicated business solutions for corporate accounts and SMEs including discount programs and centralized billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Avis Preferred membership (Free tier) |
| Subscription | Annual | Avis Preferred Plus tier |
| Subscription | Annual | President's Club tier |
| Usage-based | Pay-as-you-go | M50 Toll Charges |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Avis Budget Ireland product offering
Product offeringCore offering
Avis Budget Ireland provides short-term and long-term vehicle rental services across the Republic of Ireland and Northern Ireland, operating airport and city-centre rental counters under license from Avis Budget Group, Inc. Core offerings include daily/weekly car hire, a tiered Avis Preferred loyalty programme, Avis Flex long-term rentals (28+ days), corporate/SME business car hire programmes, and a diversified fleet spanning economy to luxury and electric vehicles.
Product overview
Avis Budget Ireland operates a car rental platform offering vehicles across multiple categories and price points. The core offering is standard car rental with a diverse fleet, supported by the Avis Preferred loyalty programme providing tiered benefits and discounts. Additional services include optional extras (GPS, child seats, additional driver cover) and specialty programmes such as Avis Flex for long-term hires and Select Series for guaranteed vehicle models including electric vehicles. The company also serves corporate clients through dedicated business solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Rental
Quantifiable outcome
- 10% discount on all rentals for Avis Preferred members
- +3 more outcomes
Companies that use Avis Budget Ireland
Customer profileSegments4 records
Ideal customer profiles2 records
Avis Budget Ireland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Avis Budget Ireland partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Wild Atlantic Way Accommodation PartnersminorPartnership with luxury hotels along Ireland's Wild Atlantic Way including Dromoland Castle, Ashford Castle, Armada Hotel, Adare Manor, The Europe Hotel, The G Hotel, Castlemartyr Resort Hotel, The Brehon, Ballynahinch Castle, Glenlo Abbey Hotel, and Ice House Hotel for staycation promotions.
- Hotels and Accommodation ProvidersminorCross-promotional relationships with Irish accommodation providers to drive combined travel packages featuring car rental and lodging.
- 100+ Frequent Traveller PartnerscoreAvis Preferred loyalty programme partners allowing members to collect Frequent Traveller Points from over 100 partner airlines, hotels, and travel services.
- eFlow (Transport Infrastructure Ireland)coreAutomated barrier-free tolling integration with eFlow for M50 motorway toll processing. All Avis vehicles registered with eFlow ensuring automatic toll payment three days after rental ends.
- Connected Vehicle Technology ProviderscorePartnership with connected vehicle on-board device providers enabling collection of vehicle telemetry data including location, speed, fuel readings, and diagnostic information.
- Credit Card Providers (Visa, Mastercard, American Express, Diners)coreAccepted payment methods including Visa, Mastercard, American Express, and Diners International for rental payments and billing.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Avis Budget Ireland competitors and assessment
Company assessmentBroad incumbents
- National Car Rental: Sister brand of Avis Budget Group in North America, competing in the same global car rental category with comparable corporate and Emerald Club loyalty positioning. Less directly relevant given geographic separation.
- Localiza: Large Brazilian and South American car rental operator with global fleet management and corporate services, comparable in scale of fleet operations and corporate/long-term hire offerings. Indirect geographic overlap but same industry dynamics.
Direct peers
- Europcar Ireland: European car rental leader with established Irish presence competing at airport counters and city locations. Comparable in fleet composition, EV offerings, and corporate/long-term hire programmes (Europcar Solutions).
- Budget Ireland: Sister brand of Avis under the same Avis Budget Group parent, operating car rental services in Ireland through similar licensing structure. Directly comparable in customer segments, locations, and operating model, often co-located at airport counters.
- Enterprise Rent-A-Car Ireland: Major global car rental brand with direct Irish operations competing for the same leisure, corporate, and airport counter segments. Comparable in fleet scale, loyalty (Enterprise Plus), and multi-channel distribution.
- Sixt Ireland: Premium-positioned global car rental brand operating in Ireland with comparable luxury fleet (Select Series equivalent) and corporate account programmes. Competes for the same premium leisure and business traveller segments.
- Thrifty Car Rental Ireland: Value-positioned car rental brand in Ireland with airport and city presence targeting price-sensitive leisure travellers. Directly comparable in customer overlap and airport distribution, though positioned at lower price points.
- Hertz Ireland: Direct competitor in the Irish car rental market with airport and city centre locations serving leisure, corporate, and tourist travellers. Comparable offerings in fleet breadth, loyalty programmes (Hertz Gold Plus Rewards), and premium positioning.
Emerging players
- Payless Car Rental: Value-positioned car rental brand focused on leisure and price-sensitive travellers with selective airport presence. Comparable in product (short-term rentals) and ancillary attach strategy, though smaller global footprint.
Regional players
- Dan Dooley Car Hire: Irish-independent car rental company with airport and city locations, comparable in core product (car hire) and Irish customer segments, though smaller scale and locally owned versus a global licensee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Avis Budget Ireland social profiles
Digital presenceAvis Budget Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avis Budget Ireland leadership team
Management profileNumber of profiles
Avis Budget Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avis Budget Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avis Budget Ireland
What does Avis Budget Ireland do?
Avis Budget Ireland provides short-term and long-term vehicle rental services across the Republic of Ireland and Northern Ireland, operating airport and city-centre rental counters under license from Avis Budget Group, Inc. Core offerings include daily/weekly car hire, a tiered Avis Preferred loyalty programme, Avis Flex long-term rentals (28+ days), corporate/SME business car hire programmes, and a diversified fleet spanning economy to luxury and electric vehicles.
Is Avis Budget Ireland a public or private company?
Avis Budget Ireland is a private company. It is classified as corporate owned and is currently operating.
When was Avis Budget Ireland founded?
Avis Budget Ireland was founded in 1946. It employs 11 to 50 people.
Where is Avis Budget Ireland based?
Avis Budget Ireland is headquartered in Roscommon, Ireland, in the Europe region.
How does Avis Budget Ireland make money?
Four revenue lines are on record. Vehicle Rental is the primary driver. The others are ancillary Products and Services, long-Term Business Car Hire (Avis Flex) and corporate Account Management.
Who are Avis Budget Ireland's main competitors?
Broad incumbents on record are National Car Rental and Localiza. Direct peers are Europcar Ireland, Budget Ireland, Enterprise Rent-A-Car Ireland, Sixt Ireland, Thrifty Car Rental Ireland and Hertz Ireland. Payless Car Rental is listed as an emerging player. Dan Dooley Car Hire is listed as a regional player.
Does Avis Budget Ireland have an API?
No public API is recorded for Avis Budget Ireland.
What industry is Avis Budget Ireland in?
Avis Budget Ireland's product category is Car Rental Services. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 532111 and its SIC code is 7510.