AVIS Comunale Milano

What AVIS Comunale Milano does

AVIS Comunale Milano is the Milan municipal branch of AVIS (Associazione Volontari Italiani Sangue), Italy's largest voluntary blood donation organization, operating as a nonprofit voluntary association under the patronage of AVIS Nazionale and the coordination of AVIS Regionale Lombardia. Its core function is the collection of blood from volunteer donors across multiple physical sites in Milan, including the main headquarters at Via Bassini 26 (Lambrate), the Murialdo donation center, and a network of satellite delegazioni. Beyond blood collection, the organization provides preventive health services (including breast cancer screening information), a convenzioni benefit program for donors (with partners such as Ente Mutuo, Uber, and Banco BPM), donor recognition events, and a Servizio Civile volunteer pipeline.

Its product portfolio is operationally focused rather than technology-led: an appointment booking system for first-time donors, the B2Blood corporate social responsibility program targeting employee donation drives, educational outreach in schools and universities (Bocconi, Bicocca, IULM), and event-based collection tied to initiatives such as the Milano Marathon 2026 and the AVIS-FIPAV volleyball tournament. The technology stack is modest — a WordPress-based website (avismi.it), a blog (Blog AvisMi), a newsletter (AvisMi Flash), and a print magazine (Magazine Avis&Milano) — supporting donor recruitment, education, and retention rather than representing proprietary IP. The organization holds ISO 9001:2015 quality certification and references climate action initiatives aligned with the same framework.

As a non-profit, AVIS Comunale Milano does not generate commercial revenue in the traditional sense. Its financial sustainability rests on volunteer donations and membership contributions, public and private grants (notably Fondazione Cariplo funding for facility improvements), and CSR-driven corporate engagements via the B2Blood program. The organization employs a small staff of nine, operates exclusively within the Lombardy region, and is led by figures including Honorary President Sergio Casartelli. Its competitive position is anchored by the inherited AVIS national brand, an entrenched community of repeat donors, and multi-site physical distribution across Milan.

Name

AVIS Comunale Milano

Legal name

ASSOCIAZIONE VOLONTARI ITALIANI SANGUE - AVIS COMUNALE MILANO

Website

https://avismi.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AVIS Comunale Milano is the Milan municipal branch of Italy's largest voluntary blood donation network, collecting blood from volunteer donors at multiple sites across Milan and running community health, education, and corporate CSR programs.

Ownership category

akta.pro rank

Product category

Voluntary Blood Donation Services

NAICS

Blood and Organ Banks (621991)

SIC

Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYBPAGACAJ

Blood, Organ & Tissue Donation Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAHAAAH

Blood Bank, Transfusion Medicine & Immunohematology

Healthcare & Life Sciences/Medical Devices & Diagnostics/In Vitro Diagnostics (IVD) & Laboratory Diagnostics

SECONDARYHLAFAMAG

Transfusion Medicine & Immunohematology (Blood Bank)

Healthcare & Life Sciences/Healthcare Providers & Systems/Clinical Laboratories

Keywords

• Voluntary blood donation
• Blood donor association
• Donor recruitment programs
• Preventive health services
• Corporate blood partnerships

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Voluntary Donations and Membership: As a non-profit blood donation association, AVIS Milano operates primarily through voluntary blood donations and membership contributions. The organization is part of the larger AVIS (Associazione Volontari Italiani Sangue) network and likely receives support from regional and national AVIS organizations, as well as public and private partnerships.
2. Corporate Partnerships and Sponsorships: The B2Blood project engages corporate partners in social responsibility initiatives related to blood donation. Organizations partner with AVIS Milano for employee donation programs and CSR activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AVIS Comunale Milano operates a network of voluntary blood donation collection centers across Milan, including its main headquarters, the Murialdo center, and affiliated delegations. Beyond blood collection, it provides preventive health services to donors (including breast cancer screening), a corporate CSR partnership program (B2Blood), educational outreach in schools and universities, and a civil service volunteer pathway.

Product overview

AVIS Comunale Milano operates as a nonprofit blood donation organization providing a network of donation services including its main Milan headquarters, the Murialdo center, and affiliated branch locations. The organization offers appointment booking for donors, preventive health services, and breast cancer screening. Its digital presence includes a blog (Blog AvisMi), newsletters (AvisMi_Flash), and a magazine (Magazine Avis&Milano). AVIS Milano runs educational programs in schools and universities, a corporate social responsibility program (B2Blood), civil service opportunities, and community events including sports initiatives like the Milano Marathon. The organization also provides benefit partnerships (convenzioni) for donors through agreements with healthcare providers and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• AvisMi Flash: Newsletter publication of AVIS Milano
• Magazine Avis&Milano
• B2Blood

Products and services

• Blood Donation Collection Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AVIS NazionalecoreStrategic or Co-development Partner · 18 November 2019National blood donation association providing patronage and support for regional and local initiatives including ECM training courses.
• Confcommercio MilanominorStrategic or Co-development Partner · 18 November 2019Venue partner for hosting the ECM course 'Una vita da donatore di sangue' at their location (Corso Venezia 47, Milano).
• AVIS Regionale LombardiacoreStrategic or Co-development PartnerRegional parent organization collaborating on blood donation initiatives across the Lombardy region. AVIS Milano organizes events in collaboration with regional leadership.
• Ente MutuominorStrategic or Co-development PartnerHealthcare mutual aid organization providing health benefits and convenzioni (agreements) for AVIS donors.
• FIPAV (Federazione Italiana Pallavolo)minorGTM or Marketing PartnerItalian Volleyball Federation collaborating on the Challenge Tournament AVIS-FIPAV sporting event.
• Università BocconiminorStrategic or Co-development PartnerUniversity partner for student blood donation programs and awareness campaigns.
• Università BicoccaminorStrategic or Co-development PartnerUniversity partner for student blood donation programs and awareness campaigns.
• Università IULMminorStrategic or Co-development PartnerUniversity partner for student blood donation programs and awareness campaigns.
• Banco BPMminorGTM or Marketing PartnerBanking partner collaborating on blood donation events including the October 2019 event 'Donazione di sangue e stili di vita sani'.
• UberminorGTM or Marketing PartnerTransportation company partnership to support donor access to donation centers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Red Cross (Biomedical Services): Operates one of the largest voluntary blood collection networks in the U.S. Comparable to AVIS Milano on the voluntary, donor-recruitment-driven model, though at vastly larger scale and with broader humanitarian scope.
• Croce Rossa Italiana (Italian Red Cross): Operates blood collection and healthcare services across Italy as part of a much broader humanitarian mandate. Comparable to AVIS Milano on blood collection activities but at significantly larger scale and with a wider portfolio of services.
• NHS Blood and Transplant (UK): State-affiliated blood and organ donation service in England. Comparable to AVIS Milano on mission and product (blood, organ, tissue donation), though structured as a national public entity rather than a member association.

Direct peers

• AIDO (Associazione Italiana per la Donazione di Organi, Tessuti e Cellule): Italian association for organ and tissue donation, operating a similar volunteer-recruitment and awareness model with regional branches. Comparable to AVIS Milano via the same nonprofit, donor-engagement DNA in the Italian health-volunteer ecosystem.
• AVIS Regionale Lombardia: Regional parent organization that collaborates with AVIS Milano on local initiatives. Operates one tier above AVIS Comunale Milano in the same voluntary blood donation hierarchy, providing direct regional-level comparison.
• ADMO (Associazione Donatori Midollo Osseo): Italian bone marrow donor association operating on a similar volunteer-driven, community-recruitment model. Comparable to AVIS Milano in non-profit structure, donor recruitment approach, and dependence on third-party healthcare infrastructure.
• FIDAS (Federazione Italiana Associazioni Donatori di Sangue): Italian federation of voluntary blood donor associations, a direct competitor to AVIS in the voluntary donor recruitment space. Compares to AVIS Milano in mission, volunteer-driven model, and donor community engagement.
• AVIS Nazionale: The national federation of which AVIS Comunale Milano is a local branch. Operates the same voluntary blood donation model across Italy, coordinates regional and local activities, and sets national standards — making it the most directly comparable peer.

Others

• Fondazione Cariplo: Major Italian philanthropic foundation that has funded AVIS Milano facility improvements, and operates as a relevant funder/ecosystem participant in the Italian nonprofit health and social services space.
• Ospedale Niguarda (collecting/blood transfusion services): Major Milan hospital that is a primary downstream recipient of AVIS Milano's collected blood. While not a direct competitor, the relationship mirrors the typical hospital-vs-voluntary-association interface in the Italian blood supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AVIS_Milano
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/avis-comunale-milano
• Instagraminstagram.com/aviscomunalemilano

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIS Comunale Milano