Avis Budget Sp. z o. o.

What Avis Budget Sp. z o. o. does

Avis Budget Sp. z o. o. is a Polish private limited liability company (Sp. z o.o.) headquartered in Warsaw at ul. Żwirki i Wigury 16C, registered in the National Court Register under KRS 0000027447 with share capital of 59,375.00 PLN and VAT NIP 5260202714. The company operates as the Polish subsidiary of the global Avis Budget Group, providing car rental services across personal, commercial, and luxury vehicle segments through a network spanning 10,600 locations in Poland, Europe, and worldwide.

The core business centers on short-term daily rentals, medium-term rentals via Avis Flex (approximately three months), and long-term rentals via Avis Flex Plus (multi-year corporate leasing). The company operates dedicated sub-brands including Avis Preferred (free loyalty program with 10% discount and priority service), Avis First (premium airport concierge service at select hubs), Avis Prestige (luxury fleet), Avis Select Series (curated model selection), Avis Inclusive (full-coverage packages), QuickPass (priority counter service), and Avis Travel Companion (portable GPS/Wi-Fi/international-calling device). Booking infrastructure includes the avis.pl website, native iOS and Android mobile apps, self-service kiosks at select locations, and walk-in service at airport counters, city branches, and railway station offices. Technology is operational rather than AI-driven: a reservation platform, fleet management system, and a portable connectivity add-on device rather than proprietary machine-learning models.

Revenue is generated through five streams: vehicle rental fees (core transactional and subscription), ancillary products and add-ons (insurance, GPS, Wi-Fi devices, child seats, additional drivers), replacement vehicle services for insurance policyholders (auto zastępcze), corporate fleet solutions including leasing via avisleasing.com, and one-time sale of ex-rental vehicles. Go-to-market combines direct-to-consumer online and app booking with enterprise field sales for corporate accounts, complemented by a Partner Program for travel agencies and affiliates. Customer segments span individual leisure travelers (Polish residents traveling within Europe and inbound tourists), business and corporate clients with dedicated account management, and insurance partners requiring replacement vehicles. Marketing leverages SEO-optimized location landing pages, email newsletters, social media (Facebook, Instagram, X, YouTube), seasonal promotional campaigns, and Avis Preferred loyalty-driven repeat engagement.

Name

Avis Budget Sp. z o. o.

Legal name

Avis Budget Sp. z o.o.

Website

https://avis.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avis Budget Sp. z o. o. is the Polish operating subsidiary of global Avis Budget Group, providing car rental services across personal, commercial, and luxury vehicle categories to individual leisure travelers, corporate clients, and insurance partners through 10,600 global locations and direct online/app booking channels.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Long-Term / Monthly Car Rental (THADAAAE), Sports & Grand Touring (GT) Car Rentals (THADAMAD), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Vehicle leasing
• Corporate fleet solutions
• Airport car hire
• Short-term rentals

Headquarters

HQ city

Warszawa, Warszawa

HQ country

Poland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Core revenue from renting vehicles to customers on a daily or longer-term basis. Pricing is distance-based with unlimited mileage on many plans. Short-term (daily/weekly) and medium-term (Avis Flex) and long-term (Avis Flex Plus) rental options are available.
2. Ancillary Products and Add-ons: Revenue from supplementary offerings including additional insurance coverage, Avis Inclusive full-coverage packages, GPS/navigation devices, the Travel Companion (portable Wi-Fi, GPS, international calls), child seats, and additional driver options.
3. Replacement Vehicle Services: Provision of replacement vehicles for insurance companies and fleet customers, including services such as auto zastępcze (replacement car) for policyholders.
4. Corporate Fleet Solutions: Long-term fleet leasing and management solutions for business clients, including medium-term (Avis Flex) and long-term (Avis Flex Plus) corporate rental programs, offered through avisleasing.com.
5. Vehicle Sales: Sale of ex-rental vehicles from theAvis fleet through dedicated sales pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Avis Budget Sp. z o. o. operates car rental services in Poland and across Europe, providing short-term, medium-term (Avis Flex, ~3 months), and long-term (Avis Flex Plus) vehicle rentals from a fleet spanning economy, prestige, and commercial vans at over 10,600 locations worldwide. The company supplements core rentals with the Avis Preferred loyalty program, the Avis First airport concierge service, replacement vehicles for insurance claims, and ancillary add-ons such as the Travel Companion GPS/Wi-Fi device and Avis Inclusive coverage packages.

Product overview

Avis Budget Sp. z o. o. operates a comprehensive car rental platform offering personal vehicles, commercial vans, and luxury cars across Poland, Europe and globally with over 10,600 rental locations. The portfolio includes core rental services complemented by loyalty programs (Avis Preferred), priority airport services (Avis First), and flexible term rental solutions (Avis Flex for medium-term and Avis Flex Plus for long-term). Self-service capabilities include kiosks, mobile apps, and QuickPass priority service. Add-on products include the Travel Companion (portable GPS/WiFi/calls device), Avis Inclusive packages, additional insurance protections, and replacement vehicle services. Vehicle fleet offerings span economy to luxury segments under brands like Avis Select Series and Avis Prestige, plus commercial vehicle rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Bezpłatny program lojalnościowy Avis Preferred - loyalty program with 10% discount and priority service
• Avis Flex
• Avis Flex Plus
• Avis Inclusive
• Avis Prestige
• Avis Select Series
• QuickPass
• Avis First
• Avis Travel Companion

Products and services

• Car Rental Services

Quantifiable outcome

• Save up to 20% on car rentals across Europe with seasonal promotions
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Avis Budget GroupflagshipOthersAvis Budget Sp. z o. o. operates as the Polish subsidiary under the globalAvis Budget Group brand. The parent company provides the global reservation platform, brand guidelines, fleet procurement, and operational standards. The subsidiary operates independently as a legal entity (Sp. z o. o.) registered in Warsaw.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sixt SE: Major European car rental competitor with premium positioning, strong airport counter presence, and growing corporate/long-term leasing arm (Sixt Leasing), directly comparable in fleet tiers and digital booking.
• Hertz Europe (The Hertz Corporation): Direct global competitor offering airport and city car rental across Europe with comparable fleet tiers, loyalty program (Hertz Gold Plus Rewards), and corporate/long-term rental offerings.
• Europcar Mobility Group: European-focused car rental and mobility provider with comparable airport network, loyalty program (Privilege), and corporate/leasing solutions (Europcar Mobility Lease).
• Enterprise Rent-A-Car: Direct competitor with strong European presence, broad airport and city network, plus Enterprise Truck Rental; comparable in customer segments (leisure, corporate, replacement vehicles) and long-term rental services.

Broad incumbents

• Budget Rent a Car (Avis Budget Group): Sister brand under Avis Budget Group sharing fleet and technology platforms with Avis; competes in similar airport leisure/value segments with overlapping distribution.
• ALD Automotive: European fleet management and long-term vehicle leasing provider; relevant peer for Avis Flex Plus and avisleasing.com corporate offerings in the long-term mobility market.

Others

• Uber: Ride-hail and (via Uber Carshare) car-sharing platform serving as an indirect substitute for short urban rentals; impacts the addressable market for Avis's city and leisure segments.

Emerging players

• Getaround: Peer-to-peer car-sharing platform with European operations; an emerging alternative for short-term vehicle access that could erode traditional rental demand.
• Traficar: Polish car-sharing platform owned by BNP Paribas; competes for short-duration urban mobility demand that overlaps with Avis's city and short-term rental segments in Poland.

Regional players

• Panek Rent a Car: Polish car rental and car-sharing operator with strong local footprint; competes directly in Poland on price and urban convenience, though primarily a regional player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AvisEurocarhire
• YouTubeyoutube.com/channel/UCTMOVz_ytg81WwZHQYvB35A
• Facebookfacebook.com/AvisEuroCarHire
• Instagraminstagram.com/aviseurope
• LinkedInlinkedin.com/company/avis-budget-sp-zoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Budget Sp. z o. o.