Avonturenpark Hellendoorn

What Avonturenpark Hellendoorn does

Avonturenpark Hellendoorn is a privately held Dutch family amusement park operating under Hellendoorn Attractiepark B.V. from a single site in Hellendoorn, Overijssel, Netherlands, within the Sallandse Heuvelrug nature reserve. The park originated in 1936 as a tea house named 'Ons Ideaal' and now operates more than 45 rides, slides and shows across themed zones (Piratenbaai, AvonturenJungle, Drakenburcht, Discovery Zone, Baba's Basecamp, Dreumesland, and the 2026-launched Oerland), supplemented by the 11-slide Aquaventura Slidepark and two ~500-seat theaters used for shows and corporate events. It serves primarily families with children across all ages (toddlers through grandparents), with secondary B2B demand from Dutch primary/secondary schools and childcare centers, corporate event buyers, and organizers of children's birthday parties.

The business operates seasonally from April through early November, monetizing through day tickets (from €20.50 pre-booked), Flextickets, the Avonturen Pas and Familie Pas annual subscriptions, the Slidepark Pas, school trip packages (€16.50–€20.45 per pupil with optional meal arrangements), group outings (from €21.50 for 20+ persons with Smul Arrangement and Bella's Ontvangst bundles), birthday party packages (from €24.50), parking and dog tickets, on-site horeca and retail, and corporate buyouts/venue rental. Underlying technology is a stack of third-party SaaS tools — Convious for online ticketing and timed-entry reservations, Smart Event Manager for group bookings, iLost for lost-and-found, and Google Analytics for web measurement — with no proprietary AI, ML or data platform referenced. Distribution is direct: the trilingual avonturenpark.nl site, an on-site box office, a dedicated group/corporate sales function, and an informal referral channel via the adjacent Landal Landgoed de Hellendoornse Berg holiday park (200+ bungalows). The company employs 98 people and reports no parent company, subsidiaries, funding rounds, or M&A activity.

Name

Avonturenpark Hellendoorn

Legal name

Hellendoorn Attractiepark B.V.

Website

https://avonturenpark.nl

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Avonturenpark Hellendoorn is a privately held Dutch family amusement park operating since 1936 in Hellendoorn, Overijssel, offering 45+ rides and shows, the Aquaventura water park, and B2B services for schools, corporate events, and birthday parties through direct ticketing and group sales.

Ownership category

akta.pro rank

Product category

Theme Park / Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

Keywords

• Family theme park
• Amusement park admissions
• Water slide park
• Corporate event venue
• School trip packages

Headquarters

HQ city

Hellendoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Ticket Sales: Individual day admission tickets sold online (with advance booking discount) or at the gate. Pricing starts at €20.50 for pre-booked tickets. This is the primary revenue driver for the theme park.
2. Season Passes / Subscriptions: Annual and seasonal subscription passes (Avonturen Pas, Familie Pas, Slidepark Pas) sold directly to consumers. Avonturen Pas starts at €89.95 per season. These provide recurring revenue and customer lock-in.
3. School Trip Packages: School groups are charged per-pupil entry fees (€16.50 for primary school, €20.45 for secondary school), with optional add-on packages including meals and Aqua Slidepark access. Managed through dedicated group sales and Smart Event Manager booking system.
4. Group Outings and Corporate Events: Groups of 20+ persons receive discounted day tickets (from €21.50 per person) with optional food arrangements (Smul Arrangement from €25.50, Bella's Ontvangst from €27.50). Corporate buyouts, evening events, team-building packages, and venue rentals for meetings and presentations are sold as commercial event packages.
5. Birthday Party Packages: Fully catered children's birthday party packages sold as add-on arrangements for families, including entry tickets, food, drinks, and a gift for the birthday child. Arrangements start at €24.50 (Entry + Arrangement) or €11.50 for subscription holders.
6. Aquaventura Slidepark Admission: The water park within the theme park charges an additional entrance fee (€4 per person for school groups) on top of regular park admission, weather permitting. Access requires a valid Avonturenpark ticket.
7. Parking: Parking fees charged at the park entrance: €9.90 per visit, or €29.00 for a full-season parking pass. Dog entry tickets also available at €7.50 per visit.
8. Horeca (Food & Beverage) and Retail: The park operates multiple horeca (hospitality/food & beverage) outlets and a retail shop (De Winkel). These include restaurants such as Eethuis de Berghoeve and De Elf Provinciën. Food and beverage consumption is a significant ancillary revenue stream, with guests permitted to bring their own food only outside designated restaurant areas.
9. Venue Rental and Corporate Buyouts: The park offers exclusive full or partial park buyouts for corporate clients, including use of theaters (up to ~500 persons each), meeting rooms, and catering. This is a high-value commercial segment for corporate events, product launches, and team-building days.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Avonturenpark Hellendoorn is a family amusement park operating more than 45 rides, slides and shows across themed areas (including the new Oerland area with the OerKracht 12-meter giant swing), complemented by the adjacent Aquaventura Slidepark water park with 11 water slides. The park sells day tickets, season passes (Avonturen Pas, Familie Pas, Slidepark Pas), and packaged group services including school trips, birthday parties, corporate events, and full/partial park buyouts, supported by on-site food & beverage outlets and a retail shop.

Product overview

Avonturenpark Hellendoorn is a family amusement park in the Netherlands offering a unified adventure experience centered around rides, slides, and shows. The park operates a single-attendance-ticket model with optional add-on experiences including Aquaventura Slidepark (water attractions), various food & beverage outlets, retail shops, school trip packages, group outings, birthday party packages, and business event venues. The core offering is the adventure park itself with over 45 rides, slides and shows, supplemented by group services and corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• Aquaventura Slidepark: Water park with 11 spectacular water slides, operating weather permitting from approximately May through mid-September as an addition to the main theme park visit
• Oerland

Products and services

• Avonturenpark Hellendoorn (Main Park Admission) Family amusement park offering day admission to more than 45 rides, slides and shows, located in the Hellendoorn forests in Overijssel, Netherlands. Tickets start from €20.50 pre-booked online. Designed for families with children of all ages from toddlers to grandparents.
• Aquaventura Slidepark Water park featuring 11 spectacular water slides, accessible only in combination with an Avonturenpark Hellendoorn ticket. An additional fee (e.g. €4 per school student) applies for access, weather permitting.
• Avonturen Pas (Adventure Season Pass) Annual season pass granting unlimited visits during regular operating days throughout the season, starting from €89.95. Excludes special events and corporate buyout days.
• Familie Pas (Family Season Pass) Annual family season pass valid for up to 2 adults and 4 children residing at the same address. Includes one free parking pass and allows up to 4 grandparents to visit free when accompanying a Familie Pas holder.
• Schoolreisje (School Trip Package) Organized school trip packages for primary schools (€16.50 entry), secondary schools (€20.45 entry), and childcare centers, with optional meal arrangements (Arrangement A/B/C) including fries, frikandel and drinks, and an Aquaventura Slidepark add-on (€4). Booked via Smart Event Manager.
• Groepsuitje (Group Outing) Day tickets for groups of 20+ persons starting from €21.50 per person, with optional add-on food arrangements such as Smul Arrangement (from €25.50) and Bella's Ontvangst (from €27.50).
• Kinderfeestje (Birthday Party Package) Fully catered children's birthday party package (minimum 6 children, ages up to 12) including entry, welcome with lemonade and treats, children's meal and sugar waffle, and a gift for the birthday child. From €24.50 per child, or €11.50 arrangement-only for subscription pass holders.
• Zakelijk (Corporate Event Services) Business event services including exclusive evening park access, team-building experiences, theater presentations and meetings (two theaters with ~500-person capacity each), custom catering from snacks to full buffets, and full or partial park buyouts for enterprises.
• OerKracht Attraction 12-meter tall giant swing ride located in the new Oerland themed area, the park's newest major attraction launched for the 90th anniversary.
• Horeca en Shops (Food & Beverage and Retail) Multiple on-site food & beverage outlets (including Eethuis de Berghoeve and De Elf Provinciën) and retail shops (De Winkel) available to park visitors.
• Parking and Dog Entry Paid car parking (€9.90 per visit or €29.00 season parking pass) and dog entry tickets (€7.50 per visit, €15.00 season pass).

Quantifiable outcome

• Google rating of 4.3/5 based on 9,000+ reviews — indicating strong customer satisfaction
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Landal Landgoed de Hellendoornse BergcoreOthersLandal Landgoed de Hellendoornse Berg is a large-scale holiday park located directly adjacent to Avonturenpark Hellendoorn, featuring over 200 bungalows in various price categories, an indoor swimming pool, indoor play paradise, mini-golf, and a range of organized activities. The park is marketed by Avonturenpark as a recommended accommodation option for visitors wishing to stay near the theme park, and serves as a natural cross-promotional partner. Avonturenpark Hellendoorn is within cycling distance of the holiday park. This partnership is of strategic importance as it enables multi-day visitation and captures the overnight-stay segment of visitors to the region.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walibi Holland: Mid-sized Dutch theme park operated by Compagnie des Alpes with comparable mix of thrill rides, family attractions, and water elements. Direct competitor for Dutch family day-trip and school-trip spend.
• Duinrell: Wassenaar-based Dutch family park combining amusement rides with the Tikibad water park and on-site bungalows. Highly comparable model: theme park + adjacent water park + holiday accommodation.
• Plopsaland De Panne: Belgian themed park in the Plopsa Group targeting young families with Studio 100 IP-anchored attractions, indoor and outdoor areas, and adjacent Plopsaqua water park. Comparable family demographic and park-plus-water park structure.
• Drievliet Family Park: Smaller Dutch family amusement park in The Hague focused on adrenaline rides and family attractions, serving the same consumer segment in the Randstad. Closest head-to-head competitor on price point and family positioning.
• Slagharen: Drenthe-based Dutch theme park and holiday resort combining a theme park with on-site accommodation. Overlaps on family positioning, Western-themed attractions, and the dual park-plus-stay proposition.
• Toverland: Family-oriented Dutch theme park in Limburg with indoor and outdoor themed areas, magic/IP-anchored attractions, and a water park component (Aqua Mexicana). Closest direct competitor on family positioning and indoor/outdoor mix.

Regional players

• Bobbejaanland: Belgian family theme park in the Plopsa Group portfolio, directly comparable on family positioning, rides, and water attractions. Strong cross-border competitor for Dutch families in the southern Netherlands and Flanders.
• Phantasialand: Major German theme park in Brühl near Cologne competing for cross-border day visitors from the eastern Netherlands. Comparable on thrill rides, themed areas, and family positioning, but operates in a different national market.
• Movie Park Germany: Film-themed German theme park attracting Dutch and Belgian families from the eastern provinces. Comparable on family demographic and water rides, though primarily serves a different geographic catchment.

Broad incumbents

• Efteling: The largest and most-visited Dutch theme park, a broad incumbent with fairy-tale-themed attractions, hotels, and holiday parks. Competes for the same Dutch family trip budget with greater scale, IP, and operating seasonality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubefacebook.com/Avonturenpark
• Facebookfacebook.com/Avonturenpark
• LinkedInlinkedin.com/company/avonturenpark-hellendoorn
• Instagraminstagram.com/avonturenpark
• TikToktiktok.com/@avonturenparkhellendoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avonturenpark Hellendoorn