AVR d.o.o.

What AVR d.o.o. does

AVR d.o.o. (trading as AVR - Audio Video Rješenja) is a Croatian private limited company founded in 2002 and headquartered at Radnička cesta 1a, Zagreb. The company operates as an authorized distributor, system integrator, and rental provider of professional audio-video equipment across Croatia, representing more than 35 international brands including Optoma, Audac, Bose Professional, AMC, Blustream, Epson, Panasonic, Mipro, and Newline, with a catalog of over 5,254 products. Its core activities span five revenue streams: retail and wholesale equipment sales, custom AV system design and engineering, professional installation, short- and long-term equipment rental with delivery across Croatian cities, and authorized warranty and post-warranty service for all distributed brands.

The company's technical offering centers on multi-zone audio systems (using Audac MTX/LUNA-F matrices with Audac Touch mobile control), AV-over-IP and HDBaseT signal distribution (Blustream IP-series transceivers supporting 4K UHD up to 100m over CAT6), professional projection (Optoma laser and 4LED projectors), and video conferencing/streaming solutions. It serves seven primary customer segments — hospitality venues, hotels and resorts, religious and sacred spaces, corporate/business, industrial/logistics, education, and event organizers — with documented reference projects including Falkensteiner Resort Borik, Rixos Premium Dubrovnik, Restoran Hipokrat, Rougemarin Bar&Ton at the Museum of Contemporary Art Zagreb, a 5th-century basilica in Novigrad, and PEVEX's 15,000 m² warehouse.

AVR's business model combines B2C e-commerce (webshop at avr.hr), B2B wholesale to trade partners, direct enterprise project sales for hotels, restaurants, churches, and government clients, and equipment rental with technical support throughout Croatia. Pricing is quote-based across retail, wholesale, and project services, with volume discounts for trade buyers and dedicated educational/nonprofit pricing. The go-to-market operates through three motions: a sales-led retail/wholesale channel, enterprise field sales targeting hotel and hospitality chains (often executed with implementation partners such as Proaxis), and an event-driven rental business. Distribution is supported by an owned content marketing footprint of 74 blog guides, a YouTube channel, and active presence across LinkedIn, Facebook, Twitter/X, and Instagram.

Name

AVR d.o.o.

Legal name

AVR d.o.o.

Website

https://avr.hr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

AVR d.o.o. is a Zagreb-based authorized distributor, system integrator, and rental provider of professional audio-video equipment in Croatia, representing 35+ brands (Optoma, Audac, Bose Professional, Blustream) and serving hospitality, corporate, religious, industrial, education, and event customers across the country.

Ownership category

akta.pro rank

Product category

Professional Audio-Video Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Professional AV equipment
• Audio video distribution
• AV system installation
• AV equipment rental
• Signal distribution systems

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail & Wholesale): Sale of professional audio, video, and AV equipment including projectors, speakers, microphones, conferencing systems, LED screens, and accessories. Products sourced from 35+ manufacturers including Optoma, Audac, Bose Professional, Epson, Panasonic, and others. Both B2C (retail via webshop) and B2B (wholesale) sales.
2. System Design & Engineering Services: Custom AV system design and engineering for venues, hospitality, education, religious, and commercial spaces. Involves site assessment, acoustic analysis, equipment specification, and multi-zone system planning.
3. Equipment Installation: Professional installation and mounting services for AV equipment including speakers, projectors, screens, control systems, and integrated solutions.
4. Equipment Rental: Short-term and long-term rental of projectors, screens, LED walls, professional displays, audio systems, microphones, and technical support personnel for events, conferences, weddings, and corporate functions throughout Croatia.
5. Authorized Service & Repairs: Authorized service center for all equipment in their sales portfolio, providing warranty repairs, post-warranty service, and maintenance for AV equipment brands they distribute.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

AVR d.o.o. is a Croatian professional AV equipment distributor, installer, and rental provider based in Zagreb. The company distributes professional audio, video, and signal-distribution equipment from over 35 brands (Optoma, Audac, Bose Professional, AMC, Blustream, Epson, Panasonic, etc.), and provides integrated services including system design, professional installation, equipment rental with delivery throughout Croatia, and authorized warranty and post-warranty repair services.

Product overview

AVR d.o.o. (Audio Video Rješenja) is a Croatian professional AV equipment distributor, installer, and rental company based in Zagreb. Their product portfolio includes professional audio equipment (microphones, mixers, amplifiers, speakers, network audio systems), video equipment (projectors, LED displays, interactive displays, PTZ cameras, videoconference systems), signal distribution equipment (Blustream IP-based systems, HDMI matrices, HDBaseT extenders), mounting solutions, and projection screens. They represent over 35 manufacturers including Optoma, Audac, AMC, Aten, Blustream, Bose Professional, Epson, Mipro, Newline, Panasonic, and others. The company offers complete solutions including system design, installation, technical support, equipment rental, and authorized repair services. Their integration offerings include Audac Touch mobile application for managing multi-zone audio systems in commercial installations like restaurants, hotels, and public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• System Design Services Professional AV system design services including concept development, equipment specification, acoustic analysis, and multi-zone system planning for venues such as hospitality, sacred spaces, education, and corporate facilities.
• Equipment Installation Services Professional mounting, connection, and integration services for AV equipment including speakers, projectors, screens, control systems, and full integrated solutions, with user training included.
• Equipment Rental Services Rental of audio-video equipment (projectors, LED screens, displays, audio systems, microphones) with or without technicians, covering events, conferences, weddings, and temporary installations with delivery throughout Croatia.
• Authorized Repair Services Authorized service center providing warranty repairs, post-warranty service, and maintenance for all AV equipment brands in the company's distribution portfolio.
• Technical Support Services Ongoing technical support services for installed AV equipment covering operation, troubleshooting, and on-site assistance.
• Professional AV Equipment Distribution Retail and wholesale distribution of professional audio, video, signal distribution, and AV accessory equipment from over 35 brands including Optoma, Audac, Bose Professional, AMC, Aten, Aver, Blustream, Epson, Panasonic, Viewsonic, Vogels, Xilica, Mipro, Monacor, and Newline.
• Blustream IP Multicast Video Distribution Systems Professional IP-based HDMI signal distribution systems (HDBaseT and 1Gb/10Gb multicast) for transmitting 4K HDMI video, IR, RS-232, USB/KVM and Dante signals over network cabling up to 100 meters, designed for commercial AV installations.
• Optoma Photon Go Projector Ultra-portable smart projector with Google TV, built-in battery (up to 1.5 hours wireless viewing), RGB triple laser technology, 1200 lumens, Full HD resolution, and ultra-short throw lens (100-inch screen from under 25cm distance).

Quantifiable outcome

• 540 events completed through rental and technical support
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• ProaxisminorImplementation/ SI/ Consulting PartnerProaxis is an implementation and consulting partner that collaborated with AVR on the Falkensteiner Resort Borik audio system modernization project. AVR handled system design and equipment supply while Proaxis was the on-site implementation partner for the three-location resort audio upgrade.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Biamp: US-headquartered professional AV manufacturer of DSP, amplifiers, and conferencing solutions. Comparable to upstream suppliers like Audac/Xilica in AVR's stack; an ecosystem enabler for integrators serving the same commercial verticals.
• Crestron Electronics: Global manufacturer of integrated AV control, video distribution, and room scheduling solutions. Comparable as an upstream brand in AVR's portfolio space; not a direct competitor but a strategic supplier/category shaper for the same integrators.
• Lightware Visual Engineering: Hungarian manufacturer of professional AV signal management (matrix switchers, extenders, AV-over-IP). Relevant as one of the upstream technology vendors whose products (e.g., Blustream competitors) shape the categories AVR distributes and integrates.

Broad incumbents

• PSNI Global Alliance: Global alliance of AV integrators and service providers delivering standardized AV deployments across more than 200 locations worldwide. Comparable as an integrator in commercial AV, with a partnership-based model that resembles AVR's local-partner execution.
• AVI-SPL: Global leader in AV integration and collaboration services for enterprise, government, and education customers. Operates at vastly larger scale and broader geographic footprint than AVR, but pursues the same end-to-end design-install-manage model.

Direct peers

• LANG AG: German event technology specialist combining AV rental, staging, and system integration for trade shows, conferences, and live events. Directly comparable to AVR's event rental business line, including LED walls, projection, and on-site technical staffing.
• Neets A/S: Danish AV control systems manufacturer and integration solutions provider. Comparable in serving the same vertical segments (corporate, education, hospitality) with complementary control hardware often used alongside the brands AVR distributes.
• RGB Communications: UK AV distributor specializing in professional audio, video, and signal distribution solutions. Comparable as a value-added reseller carrying many of the same vendor brands (Bose Professional, Audac, etc.) and serving integrators in commercial verticals.
• Exertis Pro AV (Stampede / COMM-TEC): Pan-European AV distributor (formed from the merger of Stampede and COMM-TEC) offering multi-brand professional AV distribution and integration support across DACH, UK, and wider Europe. Closest like-for-like comparison for AVR's distribution-and-services model at larger scale.
• Midwich: UK-headquartered value-added AV distributor serving resellers and integrators across the UK, Ireland, and continental Europe. Directly comparable business model: multi-brand AV distribution, system integration support, and rental/event capabilities across enterprise verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AVR_doo
• YouTubeyoutube.com/channel/UCyYbVWBE5uZ0dWFOTscTP8w
• Facebookfacebook.com/188407657857901
• LinkedInlinkedin.com/company/avr-d-o-o-
• Instagraminstagram.com/avr_audio_video_rjesenja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVR d.o.o.