Proaxis

What Proaxis does

Proaxis d.o.o. za informatički inženjering is a Croatian IT systems integrator founded in 1999, headquartered in Zagreb and operating as a member of Storm Grupa, a regional federation of nine IT companies. The firm delivers enterprise technology solutions across eight countries — Croatia, Serbia, Bosnia and Herzegovina, Kosovo, North Macedonia, Switzerland, Germany, and the Netherlands — serving mid-market and enterprise clients in hospitality, banking, manufacturing, and IT services. Notable customer relationships include hotel groups Liburnia, Valamar, Kempinski, Le Meridien, AC Marriott, Sunčani Hvar, and Cammeo, financial institutions Erste Bank and Erste Plavi, and manufacturers Ad Plastik and Rasco.

The company's offering is organized into six vertical solution groups: System Solutions (server infrastructure, UPS, IT equipment, outsourced IT), Audio-Video Solutions (education, business, digital signage), Network Solutions (network equipment, security, IoT, professional services), Cloud Solutions (private cloud, hybrid cloud, VPS rental, cloud backup), Telecommunications Solutions (video conferencing, unified communications, contact centers, cloud telecom), and Hotel Solutions (IPTV, intelligent rooms, internet access, telecom). Proaxis functions primarily as a value-added reseller and systems integrator, deploying and supporting technology from a broad vendor bench — Juniper Networks (including Mist AI), NVIDIA, Avaya, VMware, Lenovo, Dell, HP, IBM, Ruckus, Samsung, Fortinet, Eaton, VDA-Telkonet, and GuestTek. The firm holds ISO 9001:2015 and ISO/IEC 27001:2022 certifications and reports 20 certified specialists holding more than 50 technical certifications, with over 600 projects delivered across its history.

Proaxis's revenue mechanics combine project-based systems integration, multi-year managed services, and recurring cloud and telecom subscriptions. Registered share capital is 528,000 HRK (approximately $70K), consistent with an internally financed operating model. The firm was awarded EU co-funding of €1,400,577.62, out of a total project value of €2,179,990.42, for a 2025–2027 Smart Nursery Garden System initiative, providing both a non-dilutive funding event and an entry point into IoT-led vertical solutions.

Name

Proaxis

Legal name

Proaxis d.o.o. za informatički inženjering

Website

https://proaxis.hr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Croatian IT systems integrator founded in 1999, headquartered in Zagreb with operations in eight European countries. Delivers enterprise infrastructure, networking, cloud, telecom, audiovisual, and hospitality technology solutions through certified specialists and major vendor partnerships.

Ownership category

akta.pro rank

Product category

IT System Integration Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

Keywords

• IT system integration
• Cloud infrastructure services
• Network security solutions
• Unified communications
• Hotel technology solutions

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. IT Infrastructure Solutions: Sale and implementation of server infrastructure, IT equipment, networking equipment, and audio-video solutions to enterprise clients
2. Cloud Services: Private cloud, hybrid cloud, VPS rental, and cloud backup services provided on subscription or rental basis
3. Managed Services: Outsourced IT team services, network monitoring, maintenance and administration of client IT infrastructure with fixed monthly fees
4. Professional Services: Consulting, project design, equipment installation and configuration, IT infrastructure maintenance with prediclable costs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Proaxis is a Croatian IT systems integrator that designs, delivers, and maintains enterprise ICT infrastructure across six vertical solution groups: system infrastructure, audio-video, networking, cloud, telecommunications, and specialized hotel solutions. The company integrates hardware and software from global technology partners (Juniper, VMware, Supermicro, Fortinet, Avaya, Eaton, Samsung, Ruckus) into customized, end-to-end solutions, supported by outsourced IT teams, professional services, and 24/7 managed services for enterprise and hospitality clients.

Product overview

Proaxis is a Croatian system integrator operating within the STORM Group that offers a comprehensive portfolio of ICT solutions organized into six vertical solution groups: Sistemska rješenja (System Solutions), Audio video rješenja (Audio-Video Solutions), Mrežna rješenja (Network Solutions), Cloud rješenja (Cloud Solutions), Telekomunikacijska rješenja (Telecommunications Solutions), and Hotelska rješenja (Hotel Solutions). Each vertical comprises specialized modules — Poslužiteljska infrastruktura, Neprekidna napajanja (UPS), IT Oprema, Outsource IT, Edukacijska rješenja, Poslovna rješenja, Digital Signage, Mrežna oprema, Sigurnosna mrežna rješenja, Industrijska oprema i IoT, Profesionalne usluge, Privatni cloud, Hibridni cloud, Najam VPS, Cloud backup, Videokonferencijska rješenja, Objedinjene komunikacije, Kontakt centri, Telekomunikacijska rješenja u cloudu, IPTV i interaktivna TV, Inteligentne hotelske sobe (GRMS), Internet pristup, and Hotelska telekomunikacijska rješenja — all delivered as a platform of integrated, consultative services rather than a single software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Server Infrastructure (Poslužiteljska infrastruktura) End-to-end solutions for sustainable computing infrastructure tailored to customer environment needs, covering data centers, cloud, business IT, big data processing and storage, HPC, and integrated solutions using a Building Block Solutions approach built from global vendor hardware.
• Uninterruptible Power Supply (UPS) (Neprekidna napajanja) Uninterruptible power supply solutions that protect hardware from electrical distribution issues and enable continued operation during power outages; Proaxis is an authorized Eaton service center.
• IT Equipment (IT Oprema) Comprehensive IT hardware including server equipment, client computers, network equipment, audio/video equipment, and telecommunications equipment sourced from global manufacturers including SuperMicro, Ruckus, Juniper, and Avaya.
• Outsourced IT (Outsource IT) Full outsourced IT team services providing consulting and design, equipment installation and configuration, and IT equipment administration and monitoring, with certified specialists and continuous cooperation with the client's internal IT team.
• Education AV Solutions (Edukacijska rješenja) Interactive displays, projectors, audio equipment for classrooms, and video conferencing systems for remote learning, combining ViewSonic and Samsung interactive screens, ViewSonic and Sony projectors, and Avaya and Yealink video conferencing.
• Business AV Solutions (Poslovna rješenja) Video conferencing systems, interactive displays for presentations, digital signage for internal information and branding, and customized audio/video systems for conference rooms targeting enterprise and banking clients.
• Digital Signage Digital signage solutions including CMS, interactive kiosks, indoor and outdoor advertising screens, and video walls using Samsung screens and Proaxis CMS, with deployments of 1,000+ devices across 50+ companies.
• Network Equipment (Mrežna oprema) Network infrastructure equipment providing security, stability, speed, and scalability for computer networks, including data center, core, access, and edge switches, media converters, wireless solutions (WiFi, PtP, PtM, WiFi controllers), and routers with SDN from Juniper Networks, Ruckus, Allied Telesis, Radwin, and Poynting.
• Network Security Solutions (Sigurnosna mrežna rješenja) Network security solutions that detect, block, and eliminate security threats through NGF and UTM-level firewalls, VPN concentrators, and endpoint security, built on Fortinet solutions.
• Industrial Equipment and IoT (Industrijska oprema i IoT) Industrial equipment and IoT solutions for tracking status, measuring parameters, and managing connected devices and sensors — lighting, thermostats, meters, doors, medical equipment, environmental monitoring sensors — from Advantech, SupraControl, Ruckus, Poynting, and Fortigate.
• Professional Services (Profesionalne usluge) Professional consulting, project support, and engineering services including network design, analysis, optimization, measurements, problem detection and resolution, with fixed monthly maintenance fees for IT infrastructure and both OpEx and Capex billing models.
• Private Cloud (Privatni cloud) Private cloud solutions providing exclusive data control with 99.98% uptime, accessible from different devices, built on Supermicro (AMD processors), Juniper networking, VMware and HyperV virtualization, IBM allFlash storage, Veeam and BlackBlaze backup, hosted in DataBox datacenter.
• Hybrid Cloud (Hibridni cloud) Hybrid cloud combining private and public cloud with automatic communication between both environments, providing access control, scalability, flexibility, DDoS protection, network and software redundancy, and professional maintenance.
• VPS Rental (Najam VPS) Virtual private server rental offering top speed, high availability with very low downtime probability, integration with all leading operating systems and applications, and reliable firewall, built on Supermicro (Intel and AMD) hardware with IBM storage.
• Cloud Backup (BaaS) BaaS (Backup as a Service) solution that automates data backup to cloud with automatic data compression, immutability protection from ransomware encryption attacks, and no limit on data size or retention duration.
• Video Conferencing Solutions (Videokonferencijska rješenja) Video conferencing enabling employee participation in meetings regardless of location, with WebRTC browser support, AI features (background blur, noise reduction, speaker highlighting), NVIDIA GPU acceleration, and integration with MS Teams and Zoom via Avaya and Yealink equipment, scaled from huddle rooms (1-2 people) to auditoriums (10+ people).
• Unified Communications (Objedinjene komunikacije) Unified Communications platform combining all communication channels into one system for improved security, faster information transfer, and shorter reaction times, built on Avaya IP Office (scalable, call recording, up to 32 networked locations) and 3CX (single extension for office phone and smartphone app).
• Contact Centers (Kontakt centri) Omnichannel contact centers handling calls, email, web chat, social networks, and messengers with skill-based routing, IVR, automated outbound campaigns, comprehensive reporting, and components from Avaya Experience Platform (cloud), Avaya Contact Recorder, and NFON Contact Center Hub.
• Cloud Telecommunications (UCaaS/CCaaS) Cloud telecommunications solutions including UCaaS (Unified Communications as a Service) and CCaaS (Contact Center as a Service) offering lower costs versus on-premise, enabling remote work, and provided through physically protected servers with regular backups.
• IPTV and Interactive TV (IPTV i interaktivna TV) Hotel IPTV and interactive TV enabling content casting, digital information, welcome messages, in-room ordering, bill viewing, wake-up calls, and weather information, integrating with Samsung and LG SmartTVs, GuestTek, and Samsung Lynk Cloud via PMS interface to all leading hotel software providers.
• Intelligent Hotel Rooms - GRMS (Inteligentne hotelske sobe) Guest Room Management System (GRMS) integrating hotel systems for comfort, energy savings, and efficient management, implementing the VDA-Telkonet intelligent room system including central control unit, room controllers, peripheral equipment, sensors (door contacts, PIR, flood), and smart thermostats with PMS integration.
• Hotel Internet Access (Internet pristup) Hotel internet access solutions with captive portal for guest authorization and data collection, antispam and web filtering, monitoring of connected devices, and automatic admin notifications, with all access points supporting WiFi 6 and WiFi 7 standards, using Ruckus, Aruba, and Juniper solutions.
• Hotel Telecommunications (Hotelska telekomunikacijska rješenja) Hotel telecommunications solutions including Avaya hotel PBX connecting guests, staff, and the outside world, programmable hotel phones, and contact center solutions, with PMS integration to leading hotel software vendors, automated check-in/check-out phone unlocking/locking, and automatic billing of external call costs to room accounts.

Quantifiable outcome

• 99.98% uptime za privatni cloud
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

29 partnerships are on record, tiered core, major and minor.

• SupermicrocoreTechnology or IntegrationGlobalni lider u poslužiteljskim tehnologijama i inovacijama visoke učinkovitosti. Supermicro rješenja s AMD i Intel procesorima za privatni cloud i VPS.
• Juniper NetworkscoreTechnology or IntegrationMrežna oprema - switchevi, routeri, WiFi access points, SD-WAN. Juniper Mist AI za cloud upravljanje mrežnom infrastrukturom.
• NVIDIAcoreTechnology or IntegrationGPU rješenja za AI, HPC i server infrastrukturu. HGX H100/H200 i MGX Grace Hopper platforme.
• AvayacoreTechnology or IntegrationVideokonferencijska rješenja, objedinjene komunikacije (IP Office), kontakt centri (Experience Platform).
• VMwarecoreTechnology or IntegrationVirtualizacija za privatni cloud rješenja - najviši standard virtualizacije.
• LenovomajorTechnology or IntegrationServerska rješenja i IT oprema za enterprise klijente.
• DellmajorTechnology or IntegrationServerska i mrežna oprema za IT infrastrukturu.
• HP EnterprisemajorTechnology or IntegrationServerska rješenja i IT oprema.
• IBMcoreTechnology or IntegrationSustavi za pohranu podataka (allFlash IBM) i serverska rješenja za cloud infrastrukturu.
• Ruckus (CommScope)coreTechnology or IntegrationBežična rješenja - WiFi access points, kontroleri, hotel WiFi rješenja. WiFi 6 i WiFi 7 standardi.
• SamsungcoreTechnology or IntegrationHotelski TV, interaktivni ekrani za edukaciju, digital signage ekrani.
• FortinetcoreTechnology or IntegrationFirewall rješenja (NGF, UTM), VPN koncentratori, sigurnosna mrežna rješenja.
• EatoncoreTechnology or IntegrationNeprekidna napajanja (UPS). Proaxis je ovlašteni Eaton servisni centar.
• YealinkmajorTechnology or IntegrationVideokonferencijska oprema certificirana za MS Teams i Zoom.
• VeeamcoreTechnology or IntegrationSigurnosno kopiranje (backup) za cloud backup rješenja.
• ViewsonicmajorTechnology or IntegrationInteraktivni ekrani i projektori za edukacijska rješenja.
• Aruba (HPE)majorTechnology or IntegrationWiFi rješenja za hotelske internetske pristupe.
• GuestTekcoreTechnology or IntegrationInteraktivni TV sustavi za hotele (GuestTek platforma).
• VDA-TelkonetcoreTechnology or IntegrationGRMS (Guest Room Management System) - inteligentni hotelski sobe s kontrolom pristupa, klime, rasvjete.
• BlackBlazemajorTechnology or IntegrationCloud backup rješenja za sigurnosno kopiranje podataka.
• AdvantechmajorTechnology or IntegrationIndustrijska oprema i IoT rješenja za praćenje i upravljanje uređajima.
• Allied TelesismajorTechnology or IntegrationMrežna oprema - switchevi i routeri za enterprise mreže.
• 3CXmajorTechnology or IntegrationUnified communications platforma za objedinjene komunikacije.
• DataBoxcoreTechnology or IntegrationData centar za cloud rješenja - najnoviji data centar u regiji.
• NivagominorStrategic or Co-development PartnerPartner na EU projektu Smart Nursery Garden System - razvoj inteligentnog sustava za podršku proizvodnji sadnog materijala.
• SKINKminorStrategic or Co-development PartnerPartner na EU projektu Smart Nursery Garden System.
• Rasadnik LongominorStrategic or Co-development PartnerPartner na EU projektu Smart Nursery Garden System - poljoprivredni proizvođač.
• Sveučilište u Rijeci, Fakultet informatike i digitalnih tehnologijaminorStrategic or Co-development PartnerAkademski partner na EU projektu Smart Nursery Garden System.
• Ingenium-ConsultingminorImplementation/ SI/ Consulting PartnerStručna podrška i savjetovanje u pripremi i provedbi EU projekata.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• ALSO Group: Swiss IT distributor and services provider with strong DACH/Benelux footprint. Overlaps with Proaxis's vendor-reseller, integration, and cloud services model at higher scale.
• Computacenter: UK-headquartered enterprise IT integrator with deep DACH presence. Competes for large enterprise infrastructure and managed services deals that Proaxis would also target in regional expansion.
• Bechtle AG: Large German IT systems integrator and reseller serving enterprise and public sector. Overlaps with Proaxis in IT infrastructure, networking, and managed services across DACH and broader European markets.
• Kontron (formerly S&T AG): Austria-based IT services and systems integration group with extensive SEE/DACH presence. Competes with Proaxis in enterprise IT services, IoT, and smart infrastructure but at significantly larger scale.
• CANCOM: German managed services and cloud provider with SEE presence. Comparable in cloud, managed services, and enterprise IT services orientation.

Regional players

• MBS (Micro Business Solutions): Croatian IT solutions provider specializing in document management, business automation, and IT services. Smaller regional peer with similar SEE enterprise customer base.

Direct peers

• Controlware: German system integrator specializing in data center, networking, and security with strong Avaya and Fortinet partnerships. Closely comparable in solution mix and vendor stack to Proaxis.
• King ICT: Croatian IT systems integrator focused on enterprise infrastructure, cloud, and managed services. Closest domestic peer to Proaxis, with overlapping solution portfolio and customer base including public sector and enterprise clients.
• Comtrade Group: Slovenia-headquartered IT solutions and system integration group serving SEE and Western Europe. Direct comparable in size, multi-vertical integration model, and enterprise customer base.
• Span (Span d.d.): Croatian IT company delivering data center, cloud, and managed services to enterprise clients. Directly competes with Proaxis in Zagreb and SEE on cloud and infrastructure integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proaxis