What AWAM Amenities does

AWAM Amenities is a privately-held Tunisian-headquartered manufacturer and distributor of premium hospitality amenities, founded in 2005 and operating across Tunisia (manufacturing and corporate headquarters in Fouchana, Ben Arous), Morocco (regional office in Mohammedia), and France (international sales office in Paris). The company supplies toiletries (shampoos, conditioners, bath gels, body lotions, liquid soaps), dry amenities (bamboo and wheat-straw toothbrushes, razors, combs, shoehorns, paper glass covers), hotel slippers, and professional hygiene paper products to hotel chains and independent properties. Its client portfolio includes Four Seasons, Hilton, Marriott, Radisson, Mövenpick, Club Med, and Royal Mansour, alongside boutique and economy hotels.

AWAM's product platform is organized into three brand tiers: Nature Range (economy, e.g., FRESHWATER, JASMIN & VANILLA, BÔ), Luxury Range (mid-to-upper, e.g., NEROLI ESSENCE with orange blossom, MAISON DE L'ARGANIER with argan oil, ZEYTIN with organic olive oil), and Prestige Range (luxury five-star, e.g., CHARME D'ORIENT PARIS featuring nigella, honey, and argan). The company operates proprietary formulation and in-house design capabilities for bespoke branding, logos, colors, and packaging. Its hardware offering includes a refillable 300ml Eco-Pump dispenser with invisible wall mounting and a 400ml non-refillable floating-design wall-mounted bottle, both aimed at reducing plastic use. AWAM uses eco-friendly materials including wheat straw, bamboo, kraft paper, and recycled plastic, and holds ISO certification, European Ecolabel, Travelife Certified partner status, Accor Planet 21 program participation, and Moroccan NM09.5.100 slipper certification.

AWAM's business model is B2B direct sales with regional sales teams serving each market, complemented by an exclusive distribution agreement with Kimberly-Clark Professional in Morocco for Kleenex and Scott branded paper products. Pricing is quote-based and tailored to hotel requirements across economy, mid-tier, and luxury tiers; revenue is generated through one-time product sales rather than subscription or licensing models. The company's go-to-market relies on direct sales relationships, a multi-language website showcasing client logos and certifications as social proof, and strategic alignment with sustainability programs (Accor Planet 21, Travelife) that serve as approved-vendor channels into ESG-focused hotel procurement.

Name

AWAM Amenities

Legal name

AWAM Amenities

Website

https://awamamenities.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

AWAM Amenities is a private Tunisian-headquartered manufacturer and distributor of premium hotel amenities — toiletries, dry amenities, dispensers, slippers, and Kimberly-Clark paper products — serving luxury and upscale hotel chains (Four Seasons, Hilton, Marriott, Radisson) and independent properties across Tunisia, Morocco, and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Fouchana, Ben Arous

HQ country

Tunisia

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Amenity Products: Sale of toiletry bottles (shampoo, conditioner, bath gel, body lotion, liquid soap) in various sizes (20ml-400ml) across multiple brand ranges including Nature, Luxury, and Prestige tiers. Products sold directly to hotels and hospitality establishments.
2. Dry Amenities: Sale of eco-friendly dry amenities including bamboo toothbrushes, razors, combs, shoehorns, paper glass covers, and packaged accessories in cardboard, kraft, wheat straw, and bamboo materials.
3. Professional Hygiene Products: Distribution of Kimberly-Clark Professional products including Kleenex and Scott branded paper products (toilet paper, hand towels, facial tissues) as official distributor in Morocco.
4. Hotel Slippers: Sale of hotel slippers in various models (Premium, Comfort, Economy) available in disposable or reusable options, in cotton, polyester, velvet, or non-woven materials, with optional embroidery and logo printing. Morocco market only.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AWAM Amenities manufactures and distributes premium hospitality amenities for hotels, including liquid toiletries (shampoo, conditioner, bath gel, body lotion, liquid soap) in bottles and dispensers, eco-friendly dry amenities (toothbrushes, razors, combs, shoehorns, glass covers in bamboo, wheat straw, kraft, and cardboard), professional hygiene paper products (Kleenex, Scott), and hotel slippers. The company sells directly to hotel chains and independent establishments across Tunisia, Morocco, and internationally through its France office, with over 30 named hotel clients including Four Seasons, Hilton, Marriott, Radisson, and Mövenpick.

Product overview

AWAM Amenities is a manufacturer and distributor of premium hotel amenities operating across Tunisia, Morocco, France, and internationally. The company offers three product tiers: Nature Range (FRESHWATER, JASMIN & VANILLA, BÔ with fresh and floral fragrances), Luxury Range (NEROLI ESSENCE, MAISON DE L'ARGANIER, ZEYTIN with premium ingredients like argan oil and olive oil), and Prestige Range (CHARME D'ORIENT PARIS). Product formats include miniature bottles (20-40ml), eco-pump refillable bottles (300ml), non-refillable wall-mounted bottles (400ml), and soaps in various packaging. The portfolio also includes dry amenities (cardboard, kraft, wheat straw, bamboo accessories, shoehorns, glass covers), paper complements (Kleenex, Scott, Bulkysoft), and hotel slippers. Dispensers and refillable systems support sustainable, zero-waste hospitality initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• NATURE RANGE: Natural hospitality product line including FRESHWATER, JASMIN & VANILLA, and BÔ sub-brands.
• LUXURY RANGE
• PRESTIGE RANGE
• FRESHWATER
• JASMIN & VANILLA
• BÔ
• NEROLI ESSENCE
• MAISON DE L'ARGANIER
• ZEYTIN
• CHARME D'ORIENT PARIS
• AQUILARIA
• ALGA PURE SENSE
• ECO-PUMP

Products and services

• FRESHWATER Nature Range hotel amenities with fresh marine fragrance featuring lemon and ocean breeze notes, offered in 20ml and 30ml bottles plus 15g and 20g pleated soaps for hotel guest rooms.
• JASMIN & VANILLA Nature Range products blending jasmine and vanilla for a Mediterranean sensory experience, offered in 20ml bottles and 15g flowpack soap for hotel guest rooms.
• BÔ Nature Range with elegant modern design and light floral fragrance, featuring 30ml bottles and 20g flowpack soap with trendy colors for hotel guest rooms.
• NEROLI ESSENCE Luxury Range hotel amenities featuring orange blossom (neroli) extracts for a pure, soothing experience, available in 30ml and 300ml bottles plus 20g massage soap in case.
• MAISON DE L'ARGANIER Luxury Range hotel amenities with argan oil for skin hydration and regeneration, offered in 40ml bottles, 300ml eco-pump bottles, 400ml non-refillable bottles, and 20g pleated soap.
• ZEYTIN Luxury Range hotel amenities featuring organic olive oil for skin and hair nourishment, available in 40ml and 300ml bottles, plus 30g and 45g boxed soaps.
• CHARME D'ORIENT PARIS Prestige Range hotel collection founded in 1994 in Paris, combining nigella, honey, and argan oil, available in 40ml and 300ml bottles plus 20g pleated soap with rhassoul for luxury hotels.
• AQUILARIA Luxury line featuring intense oud scent with liquid soap and body milk in 300ml eco-pump bottles, targeting luxury hotels seeking distinctive oriental fragrances.
• Eco-Pump Bottles Refillable 300ml pump bottles designed to reduce plastic use while offering elegant, durable dispensers for hotels. Available for Neroli Essence, Zeytin, Charme d'Orient Paris, and Aquilaria lines.
• Non-Refillable Bottles Elegant 400ml wall-mounted bottles with invisible holders creating a floating aesthetic; zero refills required, hygienic and refined design. Available for Maison de l'Arganier, Alga Pure Sense, and Zeytin lines.
• Dry Amenities Range (Cardboard, Kraft, Wheat Straw, Bamboo) Eco-friendly dry amenities including Cardboard Case Allure (recyclable cardboard packaging in deep black or pure white), Kraft Case (natural kraft paper packaging), Wheat Straw Range (100% plant-based, compostable accessories), and Bamboo Range (compostable bamboo toothbrushes, razors, combs).
• Shoehorns Hotel shoehorns available in natural wood (elegant and practical) and plastic (practical and economical) versions for comfortable shoe fitting in guest rooms.
• Paper Glass Covers Hygienic paper covers for glasses made from recyclable materials, combining cleanliness with environmental consciousness for hotel bathrooms.
• Kimberly-Clark Professional Products (Kleenex & Scott) Professional hygiene paper products including Kleenex entangled hand towels, folded toilet paper, and Scott SLIMROLL hand towels with NO TOUCH dispensers, distributed by AWAM as official Kimberly-Clark distributor in Morocco for hospitality and other professional environments.
• Bulkysoft Products Luxurious paper products including cubic tissues and mini-jumbo toilet paper for upscale hotel and professional environments.
• Hotel Slippers Hotel slippers in Premium, Comfort, and Economy models, available in disposable or reusable options, in cotton, polyester, velvet, or non-woven materials, with optional anti-slip soles and embroidery/logo printing. Certified to Moroccan standard NM09.5.100. Morocco market only.
• Wall-Mounted Dispenser System Universal wall-mounted dispenser for 300ml bottles, designed to be discreet, secure, and easy to maintain while meeting hygiene and sustainability standards for hotel bathrooms.

Quantifiable outcome

• Zero-waste and zero-plastic options available across product ranges
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Kimberly-Clark ProfessionalcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Kimberly-Clark Professional products (Kleenex, Scott, WypAll) in Morocco. AWAM distributes professional hygiene paper products including toilet paper, hand towels, and facial tissues to hospitality, healthcare, food service, and office environments.
• Travelife Sustainability SystemcoreStrategic or Co-development PartnerCommitted partner of Travelife Certified, a leading sustainability certification system for the travel and tourism industry. Partnership supports hotels in achieving sustainability certification and demonstrates commitment to responsible hospitality practices.
• Accor Group (Planet 21)coreStrategic or Co-development PartnerActive participant in Accor's Planet 21 sustainability program. Products are designed to support Accor hotel partners' CSR objectives, combining innovation and responsibility for sustainable hospitality across Accor's global portfolio.
• Charme d'OrientcoreOEM/ Whitelabel/ Licensing PartnerCharme d'Orient was founded in 1994 in Paris and represents an extraordinary journey combining sharing and authenticity of Oriental culture. AWAM distributes this prestige brand featuring nigella, honey, and argan formulations, targeting luxury hotels seeking authentic Oriental hospitality experiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Byredo: Swedish luxury fragrance house supplying bath and body amenities to select luxury hotels globally. Comparable to AWAM's Prestige Range in target customer profile and premium pricing tier.
• EO Products: US-based manufacturer of natural and organic personal care products including hotel amenity lines. Strongly comparable to AWAM's eco-friendly positioning with wheat straw and bamboo alternative packaging.
• Molton Brown: British luxury bath, body, and fragrance brand that supplies in-room amenities to select premium hotels. Comparable to AWAM's Luxury and Prestige ranges with similar bespoke and branded partnership model.
• Gilchrist & Soames: UK-based manufacturer of luxury hotel amenities (soaps, bath products) serving Four Seasons, Ritz-Carlton, and other global luxury chains. Closest direct competitor to AWAM in the premium hotel amenity segment, with broader international distribution.
• Marie-Stella-Maris: Netherlands-based luxury bath and body brand with curated hotel amenity program for boutique hotels. Comparable to AWAM's Luxury and Prestige ranges with focus on natural ingredients and premium positioning.
• Groupe GM: France-based global leader in hotel amenities, producing toiletries, slippers, and accessories for luxury and upscale hotels. Direct competitor with similar product portfolio, multi-tier offerings, and international hotel chain relationships.
• PAYAN BERTRAND: French manufacturer of luxury soaps and personal care products for hotels and hospitality. Direct competitor in the European hotel amenity space with similar product portfolio and customization approach.
• PAYA Inc. North American hotel amenity manufacturer offering bath products, soaps, and accessories for hotels and resorts. Direct peer in hospitality amenity manufacturing with comparable B2B sales motion to hotel chains.
• Lather: US-based hotel amenity manufacturer producing bath and body products for boutique and luxury hotels. Closely comparable business model to AWAM with multi-tier product lines and customization for hotel branding.

Broad incumbents

• L'Occitane en Provence: Global French luxury beauty brand with selective hotel amenity programs for premium properties. Larger, broader player in luxury personal care with partial overlap in hotel amenity supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/awam-amenities

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWAM Amenities