Wood Wizard

What Wood Wizard does

On Site Wood Wizard is a privately held, founder-owned on-site wood and cabinet restoration business headquartered in Martinez, California, serving residential customers across the East Bay. Founded by Darrell Stimson in 1983 (with his own cabinet trade background dating to 1972), the company has operated for over 40 years and specializes in a proprietary five-step cabinet restoration process for kitchen cabinets and old-world furniture touch-up techniques learned from master craftsman Phil Castanza. The service covers oak, cherry, mahogany, birch, and ash wood types, delivered as on-site mobile service across Martinez, Concord, Oakland, Alameda, Danville, Berkeley, and Orinda, with a single-day turnaround claim and no requirement that customers empty cabinets.

The core offering is structured as three tiers — Starter cleansing/polishing at $1,295 (half-day), Standard ding/gouge repair at $2,625 (half-day), and Premium full-kitchen 5-step restoration at $3,850 (one-day) — with the underlying technology comprising a proprietary blend of cleaning, coloring, and finishing techniques topped with a marine boat varnish clear coat. Adjacent service lines include furniture restoration and repair, pet damage restoration, and refinishing for doors, windows, stairs, and garage doors, all delivered by traveling to the customer's home rather than via a shop-based refinishing model.

Revenue is generated entirely through one-time per-job service fees ranging from $795 to $3,850, with no deposits required and full payment collected on completion. Go-to-market relies on word-of-mouth referrals, an 80+ review Google presence, an active blog, SFGate regional press coverage, and direct phone (925-370-1489) and email lead capture. The business is supported by founder Darrell Stimson and office administrator Caroline Heron, with no disclosed institutional investors, no parent company, and no formal sales/marketing infrastructure beyond the company website.

Name

Wood Wizard

Legal name

On Site Wood Wizard

Website

https://awoodwizard.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

On Site Wood Wizard is a founder-owned, on-site wood and cabinet restoration service in Martinez, California, serving East Bay homeowners with a proprietary five-step cabinet restoration process, furniture and pet damage repair, and door, window, and stair refinishing priced $795–$3,850 per job.

Ownership category

akta.pro rank

Product category

Residential Cabinet and Furniture Restoration Services

NAICS

Reupholstery and Furniture Repair (81142)

akta.pro primary industry

Cabinetry Repair & Refacing (Cabinets, Drawers, Hardware) (HSAGABAB)

akta.pro secondary industries

Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups) (HSAGABAL), Furniture & Built-In Wood Repair (Shelving, Mantels, Built-ins) (HSAGABAK), Window Sash, Frame & Wood Rot Repair (HSAGABAD)

Keywords

• Cabinet restoration services
• Furniture refinishing services
• On-site wood repair
• Cabinet refinishing packages
• Residential wood restoration

Headquarters

HQ city

Martinez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. On-Site Cabinet Restoration Services: One-time service fees for kitchen cabinet restoration and furniture repair. Services delivered on-site at customer locations with no deposit required; full payment accepted upon completion. Revenue generated through per-job service fees ranging from $795 to $3,850 depending on scope and package selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wood Wizard provides on-site residential cabinet and furniture restoration services, including cabinet refinishing, cabinet repair, cabinet restoration, furniture restoration, pet damage repair, door/window/stair restoration, and garage door refinishing. Services are delivered as mobile, in-home restoration rather than shop-based work, and are sold via tiered packages (Starter $1,295, Standard $2,625, Premium $3,850) bundling labor and materials for residential homeowners in the East Bay area of California.

Product overview

On Site Wood Wizard offers a suite of on-site wood restoration and repair services for residential and commercial customers in the San Francisco Bay Area. The core offering includes three service packages (Starter at $1,295 for half-day cleansing, Standard at $2,625 for half-day repairs, and Premium at $3,850 for full-day restoration) that provide a 'rejuvenating facial treatment' for kitchen cabinets using a proprietary 5-step restoration process. Beyond cabinet services, the company provides furniture restoration, furniture repair, cabinet refinishing, cabinet repair, pet damage restoration, and door/window/stair restoration. The company specializes in working with oak, cherry, birch, mahogany, and ash wood types, and all services are completed on-site without requiring customers to empty cabinets. The business was founded by Darrell Stimson and has operated for over 40 years in the East Bay area.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Restoration On-site residential cabinet restoration service that refinishes and repairs existing kitchen and built-in cabinetry in the customer's home without removal or replacement. Target customer: residential homeowners with worn or dated cabinetry.
• Furniture Restoration On-site furniture refinishing and restoration service performed at the customer's home for residential wood furniture pieces. Target customer: residential homeowners with heirloom or worn wood furniture.
• Cabinet Repair Targeted repair of damaged cabinet components (doors, drawers, frames) performed on-site at the customer's home. Target customer: residential homeowners with structurally damaged cabinetry.
• Cabinet Refinishing Surface refinishing of cabinetry (sanding, staining, sealing, topcoat) performed on-site at the customer's home to update color and finish without replacement. Target customer: residential homeowners seeking a cosmetic cabinet update.
• Pet Damage Restoration On-site repair and refinishing of wood surfaces (doors, cabinets, stair risers) damaged by pets (scratches, chew marks, claw damage). Target customer: pet-owning residential homeowners.
• Door, Window, and Stairs Restoration On-site refinishing and restoration of interior wood doors, window trim/casings, and wood stair components. Target customer: residential homeowners with worn or damaged wood doors, windows, and staircases.
• Garage Door Refinishing On-site refinishing of residential wood garage doors to restore finish and appearance. Target customer: residential homeowners with weathered or worn wood garage doors.
• Starter Package ($1,295) Entry-level on-site cabinet/furniture restoration package priced at $1,295, bundling labor and materials for a defined scope of restoration work. Target customer: residential homeowners seeking a smaller-scope restoration project at a fixed budget.
• Standard Package ($2,625) Mid-tier on-site cabinet/furniture restoration package priced at $2,625, bundling labor and materials for a typical whole-room restoration scope. Target customer: residential homeowners undertaking a standard restoration project.
• Premium Package ($3,850) Top-tier on-site cabinet/furniture restoration package priced at $3,850, bundling labor and materials for a comprehensive restoration scope. Target customer: residential homeowners seeking a full-scope restoration project.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• N-Hance Wood Refinishing: National franchise specializing in cabinet and wood-floor refinishing using a proprietary multi-step process. Competes head-to-head in the same cabinet-restoration category with a systematized, mobile delivery model.
• Furniture Medic: National furniture and cabinet repair franchise owned by ServiceMaster, offering on-site touch-up and restoration of wood furniture and cabinets. Direct overlap with Wood Wizard's core furniture-repair and cabinet services.
• Kitchen Tune-Up: National kitchen cabinet refacing, refinishing and restoration franchise. Targets the same homeowner pain point — refreshed kitchens without full replacement — using a one-day service model similar to Wood Wizard's.

Others

• Thumbtack: Local-services marketplace where independent cabinet refinishers, furniture restorers and handymen compete for Bay Area jobs. Drives comparison shopping and price transparency against Wood Wizard's free-estimate motion.
• Minwax: Leading consumer wood-finishing and refinishing product brand (stains, polyurethanes, repair markers). Its retail DIY products compete with Wood Wizard's basic cabinet-refinishing services and shape homeowner expectations on outcomes.
• Mr. Handyman: National general handyman franchise owned by Neighborly. A subset of its franchisees offer cabinet and door wood-repair services as part of broader home maintenance, making it an adjacent substitute for some of Wood Wizard's scope.
• Angi: Major home-services marketplace (formerly Angie's List / HomeAdvisor) where homeowners find and book local cabinet restoration, furniture repair and refinishing providers. Functions as a customer-acquisition channel competing with Wood Wizard's organic SEO.
• Rust-Oleum: Manufacturer of consumer DIY wood-finishing products (notably the Cabinet Transformations system). Enables homeowner self-service cabinet restoration, representing a structural substitute for Wood Wizard's lower-tier service packages.

Broad incumbents

• Re-Bath: Large national bath and kitchen refacing franchise. Operates in the adjacent kitchen-refresh category but with a broader scope and corporate-backed marketing reach, competing for the same homeowner's renovation budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wood-wizard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Wizard