L'Axone Montbéliard

What L'Axone Montbéliard does

L'Axone de Montbéliard is a multi-purpose indoor event venue located at 6 Rue du Commandant Pierre Rossel in Montbéliard, Bourgogne-Franche-Comté, France. Inaugurated in 2009, the venue operates as a modular hall accommodating up to 6,400 spectators in concert configuration or 4,500 in sports configuration, supported by 1,080 parking spaces across two public lots plus VIP parking. It is owned and overseen by the Communauté d'Agglomération Pays de Montbéliard Agglomération, a French local-government entity, and operates with a lean team of 12 employees, supplemented by outsourced production, security, and concession services.

The venue's core product is space rental for concerts, sporting events, trade shows, exhibitions, and conferences, marketed horizontally across entertainment consumers, sports fans, families, and corporate clients. Programming is curated both from third-party touring acts (e.g., Claudio Capéo, Christophe Maé, Michèle Laroque & Kad Merad, Grand Corps Malade) and from in-house developed event IP, including the International Axone Tattoo Show (3rd edition, September 2026) and the Salon Minéraux & Merveilles (2nd edition, September 2026). Ticket distribution runs through Ticketmaster, Seeticket, FNAC, physical outlets, and an on-site box office, with a Ticketmaster-issued gift card product extending prepaid revenue options. On-site food and beverage (restaurants and bars) and VIP parking at €5 per vehicle provide ancillary income streams alongside primary ticket revenue.

Annual visitor throughput exceeds 200,000, drawing from a regional catchment spanning Mulhouse, Vesoul, Besançon, and Colmar. The venue has hosted internationally recognized acts including Johnny Hallyday, Scorpions, and Deep Purple, establishing regional brand equity since opening. Programming is publicly scheduled through at least 2027, indicating sustained operational activity under public-sector ownership.

Name

L'Axone Montbéliard

Legal name

Communauté d'Agglomération Pays de Montbéliard Agglomération

Website

https://axone-montbeliard.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Axone de Montbéliard is a French multi-purpose indoor event venue, inaugurated in 2009 and owned by the Communauté d'Agglomération Pays de Montbéliard, hosting up to 6,400 spectators for concerts, sports, exhibitions, and conferences serving regional entertainment, sports, family, and corporate audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Drinking Places (Alcoholic Beverages) (7224), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Live event venue
• Concert hall
• Sports arena
• Exhibition space
• Conference venue

Headquarters

HQ city

Montbéliard

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: The venue generates primary revenue through ticket sales for concerts, sports events, exhibitions, and shows. Tickets are sold through online partners (Ticketmaster, Seetickets, FNAC) and at the box office on event days.
2. Gift Cards: L'Axone offers gift cards in partnership with Ticketmaster, allowing customers to purchase flexible vouchers redeemable for tickets to eligible events.
3. Venue Rentals: The venue offers space rental opportunities for private events, corporate functions, and professional exhibitions.
4. Food & Beverage: On-site restaurants and bars provide catering services to visitors during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

L'Axone Montbéliard is a multipurpose indoor event venue in Montbéliard, France that rents its halls and arenas to event producers and hosts live concerts, sports competitions, exhibitions, and conferences. The facility operates a 6,400-seat concert configuration and 4,500-seat sports configuration, complemented by on-site restaurants, bars, and 1,080 parking spaces. Revenue is driven by ticket sales to consumers and venue rental contracts to professional clients, supported by partnerships with Ticketmaster, Seetickets, and FNAC.

Product overview

L'Axone de Montbéliard is a multifunctional event venue located in the Bourgogne-Franche-Comté region of France, inaugurated in 2009. The venue operates as a concert hall and event space, offering space rental services for various events including concerts, sports competitions, professional exhibitions, and congresses. The venue provides a modular capacity of up to 6,400 spectators for concerts and 4,500 for sporting events, with on-site catering, accessibility features for disabled patrons, and gift card programs through Ticketmaster.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Space Rental (Location d'espace)

Quantifiable outcome

• 200,000+ visitors annually
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster partnership for online ticket sales and gift card services. Gift cards are redeemable for tickets to eligible events on the Ticketmaster platform.
• SeeyousooncoreGTM or Marketing PartnerEvent promotion partnership for the rock/metal concert featuring Ultra Vomit, Tagada Jones, Sidilarsen, and La Phaze in December 2026.
• Rage TourcoreGTM or Marketing PartnerCo-promotion partnership for the December 2026 rock/metal concert event.
• NG ProductionsminorGTM or Marketing PartnerSpectacle programming partner for Nino Arial's 'Pas comme eux' show, responsible for event organization and promotion.
• NG ProductionsminorGTM or Marketing PartnerProgramming partner for 'Les Années 80, La Tournée' event.
• AdapeiminorOthersCharitable partnership for Grangill's charity concert benefiting Adapei organization.
• Communauté d'Agglomération Pays de MontbéliardcoreOthersOwner and governing body of L'Axone venue. Agglomeration community (SIRET 200 065 647 00014) responsible for venue ownership, management oversight, and regional cultural development.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Arkéa Arena: Multipurpose arena near Bordeaux hosting concerts, comedy, and indoor sports events with comparable capacity range, providing a reference point for arena-scale event economics in France.
• Halle Tony Garnier: Multipurpose event venue in Lyon hosting concerts, shows, and exhibitions with capacity comparable to L'Axone. Operates a similar municipal/government-influenced model and draws comparable touring productions.
• Sud de France Arena (Arena Montpellier): Multipurpose arena in Montpellier with capacity up to ~9,000, hosting concerts, sports, and exhibitions under a similar public-sector operational model.

Broad incumbents

• Accor Arena (Paris): Largest indoor arena in Paris (~20,000 capacity), operated by a concession holder; commands premium touring acts and provides a benchmark for upper-end arena economics, though at a much larger scale than L'Axone.
• Live Nation France: Global live entertainment promoter with French operations across venues and touring, comparable to L'Axone as a promoter-routing counterparty but operating at national/international scale.
• GL Events: Major French venue and event management group operating a portfolio of venues and trade shows, comparable as a venue operator and exhibition organizer, but at significantly broader scale than L'Axone.

Regional players

• Zénith de Strasbourg (Zénith Europe): Regional arena in eastern France with capacity for major concerts and shows, located within L'Axone's catchment. Competes directly for touring routing decisions in the Alsace–Franche-Comté corridor.
• Palais des Sports de Besançon: Indoor arena in Besançon (~80 km from Montbéliard) hosting sports competitions and concerts, overlapping directly with L'Axone's catchment and competing for regional indoor sports events.
• Micropolis Besançon: Exhibition and conference center in Besançon used for trade shows and professional events, directly competing for the corporate/exhibition segment within L'Axone's geographic catchment.
• Zénith de Dijon: Mid-sized arena in Dijon hosting concerts, comedy, and family shows, competing with L'Axone for regional touring productions across Bourgogne-Franche-Comté.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AxoneMontbeliard
• LinkedInlinkedin.com/company/l-axone-montb%C3%A9liard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Axone Montbéliard