Axotan AB

What Axotan AB does

Axotan AB is a privately held Swedish medical device distributor founded in 1991 and headquartered in Rydebäck, with customer service operations in Helsingborg. The company is the exclusive Swedish distributor for three international manufacturers: Welland Medical Ltd (United Kingdom, since 1991) for ostomy care products, Hansen Protection AS (Norway, since 2013) for support belts and hernia garments, and Global Health Technology AS (Norway, since 2020) for wound care dressings and skin protection products. Its product portfolio centers on the Aurum ostomy bag range featuring HyperFlex hydrocolloid skin barriers with Manuka honey, complemented by Hyperseal sealing rings, Welland WBF skin barrier film, Hydroframe and Ultraframe outer reinforcements, and a wound care line.

The company operates a sales-led, healthcare-professional-driven go-to-market. Products are procured by Swedish regional healthcare organizations (e.g., Västra Götalands Regionen) through public procurement and distributed to ostomy patients via prescription through stomimottagningar (stoma clinics) under the national high-cost protection (högkostnadsskydd) scheme. A direct-to-patient channel offers free product samples to support product selection, and the company operates a Swedish-language patient education platform covering ileostomy, colostomy, urostomy, and transversostomy care. Primary customer segments are individuals living with ostomy, stoma therapists (stomiterapeuter) at Swedish stoma clinics, and Swedish regional healthcare procurement units. There is no disclosed revenue, headcount, or external funding.

Axotan does not manufacture; it distributes, markets, and clinically supports third-party manufactured medical devices within Sweden. The business model relies on exclusive principal-supplier agreements, recurring prescription-driven consumable revenue, and brand trust built over more than 30 years. A 2025 marketing partnership with ILCO (the Swedish ostomy patient association) extends patient community reach, while the 2020 wound care entry via Global Health Technology represents the company's most significant vertical expansion. Revenue concentration sits with Swedish regional healthcare procurement, offset by a fragmented individual patient base consuming the products.

Name

Axotan AB

Legal name

Axotan AB

Website

https://axotan.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Axotan AB is a privately held Swedish medical device distributor, founded in 1991, that exclusively distributes Welland Medical ostomy products, Hansen Protection support belts, and Global Health Technology wound care products to Swedish healthcare regions and ostomy patients via prescription.

Ownership category

akta.pro rank

Product category

Ostomy and Wound Care Medical Devices

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Ostomy Care Products (Pouches, Barriers/Wafers, Accessories, Skin Protection) (HLAHALAG)

akta.pro secondary industries

Wound Care, Ostomy & Enteral Nutrition Supplies (HSABAKAI), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Ostomy care products
• Medical device distribution
• Wound care supplies
• Stoma care accessories
• Hydrocolloid skin barriers

Headquarters

HQ city

Rydebäck

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ostomy Product Distribution: Axotan distributes ostomy products (pouches, accessories) primarily through the Swedish healthcare system. Patients receive products via prescription through stomimottagningar (stoma clinics). Revenue comes from healthcare region procurement contracts and direct sales of accessories.
2. Wound Care Product Distribution: Distribution of wound care products including wound dressings, adhesive removers, and skin protection products from Global Health Technology since 2020.
3. Free Sample Program: Company offers free product samples to patients and healthcare professionals, driving adoption and conversion to prescribed products through the healthcare system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Axotan AB distributes ostomy care products (pouches, accessories, support belts) and wound care products in Sweden on an exclusive basis for Welland Medical (UK), Hansen Protection (Norway), and Global Health Technology (Norway). Products are supplied primarily via the Swedish healthcare system through prescription and regional procurement, with additional direct-to-patient sampling and accessories sales.

Product overview

Axotan AB distributes medical devices for ostomy care and wound treatment in Sweden. The core product portfolio centers on Welland Medical's Aurum ostomy bag system (Aurum Plus, Aurum Plus Soft Convex, Aurum Xtra flushable bags) available in closed, drainable, and urostomy variants, all featuring HydroFlex hydrocolloid technology with Manuka honey. This is complemented by Hansen Protection's support belts (stoma belts) in traditional and new tube models, and Global Health Technology's wound care products. Supporting accessories include sealing rings (Hyperseal), skin barriers (Welland WBF), and outer reinforcements (Hydroframe, Ultraframe). The company also provides educational materials and patient guides for colostomy, ileostomy, urostomy, and transversostomy care.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurum Plus Ostomy Bags Modern all-in-one and two-piece ostomy bags available in closed (colostomy), drainable (ileostomy), and tap-drainable (urostomy) variants, available in two colors (black or sand-colored), featuring HyperFlex hydrocolloid with Manuka honey for skin protection and integrated carbon filters for odor neutralization. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Aurum Plus Soft Convex Ostomy Bags Convex variant of the Aurum Plus line designed for recessed or flush stomas, providing secure fit with soft convex technology and skin-friendly HyperFlex hydrocolloid adhesion. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Aurum Xtra Flushable Ostomy Bags One-piece ostomy bag that can be disposed of in toilets, made from fully biodegradable materials designed to break down like normal feces. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Ostomy Support Belts (Gördlar) Support belts and garments for ostomy patients, including stoma belts, hernia support, and tube-model designs, developed and manufactured by Hansen Protection AS (Norway). Distributed exclusively in Sweden by Axotan since 2013.
• Welland WBF Skin Barrier Film Skin protection barrier film and adhesive remover that creates a soft, breathable protective layer against corrosive substances and skin wear. Available in small and large wipe formats. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Hyperseal Sealing Rings Hydrocolloid sealing rings that smooth out wrinkles around the stoma and seal with reduced risk of leakage. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Hydroframe Outer Reinforcement Outer reinforcement made of hydrocolloid material used to reinforce around the bag plate on special occasions. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Ultraframe Outer Reinforcement Outer reinforcement made of very thin, flexible, and elastic film, used as reinforcement around the bag plate. Distributed in Sweden by Axotan from manufacturer Welland Medical.
• Wound Care Products Complete range of wound care products including wound dressings, adhesive removers, skin protection, and drain/fistula bandages, developed by Global Health Technology AS (Norway). Distributed in Sweden by Axotan since 2020.
• Free Product Sample Program Free ostomy product samples available to patients and healthcare professionals across all product lines (Aurum Plus, Aurum, and accessories), allowing patients to trial products before committing through the prescription system.

Quantifiable outcome

• Products help 60-75% of ostomy patients avoid peristomal skin problems
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ILCO (Tarm- uro- och stomiförbundet)minorGTM or Marketing Partner · 1 January 2025Collaboration with ILCO, the Swedish ostomy association, offering free membership (value 250 SEK) to Axotan newsletter subscribers under 2026. Members gain access to ILCO exhibitions, lectures, and printed magazine.
• Global Health Technology AScoreStrategic or Co-development Partner · 1 January 2020In autumn 2020, Axotan initiated a collaboration with Norwegian company Global Health Technology AS, a young company developing innovative products for wound treatment. Global Health Technology won the 2022 Social Care Premier Supplier Healthcare Award in England for their innovative approach to wound care technology.
• Hansen Protection AScoreChannel Partner/ Reseller/ Distributor · 1 January 2013Since 2013, Axotan has been the exclusive distributor in Sweden for Norwegian company Hansen Protection AS. Hansen Protection develops and manufactures products in special textiles. Axotan handles distribution of Hansen Protection's belts (stoma belts) in Sweden, intended for people with ostomy.
• Welland Medical LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 1991Axotan is the exclusive distributor in Sweden for products manufactured by the British ostomy care company Welland Medical Ltd. Welland Medical is a successful and innovative ostomy care company based in Crawley, England. This partnership began in 1991 and remains the core of Axotan's business.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coloplast: Global leader in ostomy care with direct Swedish operations and a full portfolio of ostomy bags, barriers, and accessories. Competes with Axotan in Swedish regional procurement tenders but at much broader scale across multiple product categories and geographies.
• B. Braun Medical: Large medical device manufacturer with an ostomy care division (B. Braun Melsungen) selling through Swedish healthcare. Offers a full ostomy portfolio that competes with Axotan's Welland-distributed products in regional procurement tenders.
• Mölnlycke Health Care: Swedish-headquartered global wound care and surgical solutions company. Directly comparable to Axotan's wound care distribution from Global Health Technology, with Mepilex and other advanced dressings widely used in Swedish healthcare.
• Smith & Nephew: Global medical device company with extensive wound care portfolio (Allevyn, PICO). Competitor in Swedish wound care procurement where Axotan also distributes Global Health Technology dressings.
• ConvaTec: Major multinational ostomy and wound care company with Esteem and other ostomy lines sold through Swedish prescription channels. Direct competitor to Welland products distributed by Axotan in Swedish healthcare procurement.
• Hollister Incorporated: US-based global ostomy and continence care manufacturer with established Swedish distribution. Competes for stoma clinic prescriptions and regional procurement contracts alongside Axotan's Welland portfolio.

Direct peers

• Dansac: Holister-owned European ostomy brand with strong Nordic presence and direct competition to Welland/Axotan products in Swedish stoma clinics and regional procurement.
• Salts Healthcare: UK-based ostomy manufacturer with a comparable product portfolio to Welland Medical. Operates as a direct competitor in the broader European ostomy market, with similar specializations in skin-friendly hydrocolloid technology and personalized patient samples.
• Welland Medical: UK-based ostomy manufacturer and Axotan's core supplier since 1991. While not a customer competitor in Sweden, Welland's product portfolio (Aurum line, HyperFlex technology) directly competes against Coloplast/ConvaTec/Hollister offerings in the same category Axotan sells.

Regional players

• OneMed Group (formerly OneMed): Nordic medical supplies distributor with direct Swedish operations providing ostomy, wound care, and consumables to healthcare providers. Operates as a comparable medical device distributor model targeting Swedish regional procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Axotan
• LinkedInlinkedin.com/company/axotan-ab
• Instagraminstagram.com/axotanab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axotan AB