GLOBAL HEALTH TECHNOLOGY LTD

What GLOBAL HEALTH TECHNOLOGY LTD does

Global Health Technology AS is a Norwegian medical device company headquartered in Stavanger that develops silicone-based wound care and ostomy accessories. Its core portfolio centers on Erland Care Protective Skin, a superabsorbent silicone wound dressing validated by NORCE Research to absorb 15 times its dry weight, alongside the patented Erland Care Stoma Pad plate extender, Aquaflush transanal irrigation systems, and Renew Inserts for accidental bowel leakage. The company was founded in 2010 by Jofrid Erland, a retired nursing assistant who developed the first Stoma Pad prototype in 2007 to address her husband's post-colostomy leakage, and was renamed from Erland AS to Global Health Technology AS in November 2019.

The business operates a multi-channel go-to-market combining a Norwegian direct-to-consumer online store (nettbutikk), pharmacy and bandagist sales through the Medivatus AS ordering platform, and a network of exclusive country distributors covering Belgium, Denmark, Kuwait, Mexico, the Netherlands, Norway, Portugal, Qatar, Spain, and Sweden. An Amazon vendor agreement extends Erland Care products across 28 European countries, and FDA registration opens the United States and Canada. Reimbursement approvals from Helfo in Norway across stoma, incontinence, Epidermolysis Bullosa, and tuberculosis indications, and TLV in Sweden for Protective Skin, are central to the commercial model. Products are positioned as skin-friendly silicone alternatives validated by independent research and recognized through the Social Care Premier Supplier Healthcare Award 2022, Banda's Newcomer of the Year 2023, and Innovation of the Year 2025 at the DEWU German Wound and Care Congress. The team consists of six-plus employees led by CEO Rikard Olsson, appointed January 2025.

Name

GLOBAL HEALTH TECHNOLOGY LTD

Legal name

Global Health Technology AS

Website

https://globalhealthtechnology.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Health Technology AS is a Stavanger-based medical device company that develops silicone-based wound dressings and ostomy accessories, selling through Norwegian pharmacies, exclusive country distributors in ten markets, and Amazon across 28 European countries.

Ownership category

akta.pro rank

Product category

Ostomy and Wound Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Wound Care & Ulcer Management (HLAKACAN)

akta.pro secondary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• Ostomy care products
• Wound care dressings
• Stoma accessories
• Transanal irrigation systems
• Medical silicone adhesives

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales (Direct B2C): Direct-to-consumer sales of wound care and ostomy products through the company's own Norwegian online store (nettbutikk). Products include Protective Skin (priced from 319 NOK for 10pcs in 5x5cm), Stoma Pad (999 NOK for 10pcs), and related accessories. Sales to individual consumers and patients with reimbursement support from Helfo.
2. Distributor/Wholesale Revenue: Revenue generated through a network of exclusive distributors in Belgium, Denmark, Kuwait, Mexico, Netherlands, Norway, Portugal, Qatar, Spain, Sweden, and Amazon marketplace across 28 European countries. Distributors purchase products wholesale and resell to healthcare providers and patients in their respective territories.
3. Pharmacy/Bandagist (B2B2C): Sales to pharmacies and bandagists (medical supply stores) in Norway through Medivatus AS as the ordering platform. These channel sales serve patients who receive Helfo reimbursement for ostomy, incontinence, Epidermolysis Bullosa, and tuberculosis-related wound care products.
4. Exclusive Distribution Agreements: As the exclusive distributor of Aquaflush irrigation products and Renew Medical products in Norway, the company generates revenue from distributing these third-party branded products alongside its own product lines. Revenue includes the margin on Aquaflush and Renew products sold to Norwegian healthcare providers and patients.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Global Health Technology AS develops, manufactures, and distributes silicone-based wound care and ostomy medical devices. Its portfolio includes the Erland Care Protective Skin superabsorbent silicone wound dressing, the patented Erland Care Stoma Pad plate extender, and exclusive Norway distribution of Aquaflush transanal irrigation systems and Renew Inserts anal inserts from Renew Medical UK. Products are reimbursed by Helfo in Norway and TLV in Sweden, and are sold through the company's Norwegian online store, pharmacies/bandagists, exclusive country distributors, and Amazon in 28 European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Erland Care Protective Skin Multifunctional superabsorbent silicone wound dressing with absorption capacity 15 times its dry weight. Uses semi-permeable PU film as fluid barrier, waterproof, and full-coverage silicone adhesive for curved/uneven surfaces. Pain-free removal without adhesive residue. Available in 6 sizes (5x5cm to 16.2x18.4cm) for pressure ulcers, peristomal wounds, venous/arterial leg ulcers, diabetic ulcers, burns, and traumatic wounds.
• Erland Care Stoma Pad Patented ostomy plate extender ensuring good seal around the ostomy disc. Absorbs leakage and seals it in the absorbent core, reducing odor and preventing liquid contact with skin, clothing, and bedding. Perforated silicone adhesive provides skin ventilation and improved wound healing. Fits plate sizes up to Ø 10cm. Sold in boxes of 10 pieces at 999 NOK per box for the 16.2x18.4cm size.
• Aquaflush Transanal Irrigation Systems (L, A, C+ Mini) Transanal irrigation systems distributed in Norway by Global Health Technology AS under exclusive agreement with Renew Medical UK. Three variants: Aquaflush L (adults, 1200ml bag with pump), Aquaflush A (pediatric/stoma irrigation, smaller cones), Aquaflush C+ Mini (compact travel unit, 220ml). All feature soft silicone cones/catheters, one-way valve preventing backflow of used water, color-coded click connections, and built-in thermometers on water bags.
• Renew Inserts Soft silicone anal inserts that seal the rectum from the inside to prevent Accidental Bowel Leakage (ABL). Made of soft silicone adapting to the body for safe and comfortable fit. Can be worn continuously day and night, safe for physical activity and bathing, includes fingertip applicator. Disposable, available in Regular and Large sizes, sold in boxes of 30 pieces. Helfo-approved for incontinence reimbursement.
• Aquaflush Stoma Stopper Soft silicone implant designed to seal and maintain Mitrofanoff and ACE stomas. Can be cut to length from 1 to 10cm to suit individual needs. Discrete top makes it virtually invisible under clothing, each stopper usable up to 30 days. Available in 4 sizes (8Fr, 10Fr, 12Fr, 14Fr). Patented unique design.

Quantifiable outcome

• Superabsorbent technology absorbs 15 times the dry weight - validated by NORCE Research as faster and higher absorption than any other product available on the market
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered regional, core and minor.

• Ostocare (Spain)regionalChannel Partner/ Reseller/ Distributor · 28 August 2023Exclusive distributor partnership agreement signed August 2023. Ostocare specializes in sales and marketing of innovative solutions to people with stoma in Spain.
• AmazoncoreChannel Partner/ Reseller/ Distributor · 6 July 2023Amazon vendor agreement making Erland Care products available in 28 European countries. This is a significant distribution channel expansion enabling direct-to-consumer sales across Europe. US market expansion planned for Q1 2024.
• Renew Medical UKcoreChannel Partner/ Reseller/ Distributor · 17 February 2021Exclusive distribution agreement for Aquaflush irrigation products and Renew Inserts in Norway. GHT distributes Aquaflush L, A, and C+ Mini irrigation systems, Stoma Stopper, and Renew Inserts. Aquaflush products feature unique patented Stoma Stopper and one-way valve technology.
• Wellform BV (Belgium)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Belgium.
• Kirstine Hardam AS (Denmark)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Denmark.
• Roots Pharmaceutical Company (Kuwait)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Kuwait.
• Instrumentos y Accesorios Automatizados SA de CV (Mexico)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Mexico.
• Medivatus AS (Norway)coreChannel Partner/ Reseller/ DistributorNorwegian pharmacy and bandagist distributor. Handles all product ordering for Norwegian pharmacies and medical supply stores. Contact: [email protected], tel: 913 80 080.
• Stomacare (Portugal)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Portugal.
• Group-1 Medical (Qatar)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Qatar.
• Axotan AB (Sweden)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for Global Health Technology products in Sweden.
• NORCE ResearchcoreStrategic or Co-development PartnerResearch partner that tested Protective Skin absorption capacity. Testing showed Protective Skin delivers faster and higher absorption than any product available on the market. Research validated the product's core technology claims.
• Norwegian Smart Care ClusterminorStrategic or Co-development PartnerInnovation cluster and strategic partner for healthcare technology companies in Norway.
• University of StavangerminorStrategic or Co-development PartnerAcademic partner for research and development collaboration.
• Innovation NorwayminorStrategic or Co-development PartnerGovernment innovation agency supporting Norwegian companies' international growth.
• SINTEFminorStrategic or Co-development PartnerIndependent research organization and strategic partner for research and development.
• SLIP ASminorStrategic or Co-development PartnerStrategic partner listed on the company website.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Convatec: Convatec operates across ostomy (Esteem, Natura), advanced wound care (Aquacel), and continence care. Directly comparable to GHT's three-segment portfolio with both Stoma Pad and Protective Skin facing established Convatec equivalents.
• B. Braun: B. Braun supplies wound care (Askina), ostomy products, and continence care through its Aesculap and Medical divisions, with significant presence in European hospital channels. Comparable on product breadth but operates at much larger scale.
• 3M Health Care: 3M (now operating wound care via Solventum) supplies silicone-based wound dressings (3M Tegaderm, Mepore) and related medical consumables. A broad incumbent in wound and skin care whose scale and formulary integration represent a key competitive threat.
• Coloplast: Coloplast is the world-leading ostomy care company (SenSura, Alterna, Brava accessories) and also a major player in continence and wound care. The leading competitor in the stoma segment that the Stoma Pad targets, with significant brand pull among stoma patients and bandagists.
• Mölnlycke Health Care: Mölnlycke is the global leader in advanced wound care (Mepilex, Mepitel) and also operates in ostomy and pressure ulcer prevention. Most direct competitor to Erland Care Protective Skin in silicone-based superabsorbent dressings, with deeper formulary access but a broader, less specialised product set.
• Smith & Nephew: Smith & Nephew's Advanced Wound Management division (ALLEVYN, PICO, IODOSORB) is one of the largest silicone-foam and superabsorbent dressing portfolios globally, competing head-to-head with Protective Skin in hospital and community wound care channels.

Direct peers

• Hollister Incorporated: Hollister is one of the top three global ostomy brands (New Image, CeraPlus) and also supplies continence products. Strong overlap with the Stoma Pad market and a focused, specialised competitor closer in scale profile to GHT than Coloplast.
• Welland Medical: Welland Medical is a UK-based specialist in ostomy accessories and stoma care products (flanges, seals, bags), with comparable niche positioning to GHT's Erland Care range. A more direct comparability on product category and scale than the diversified incumbents.
• Salts Healthcare: Salts Healthcare is a family-owned UK ostomy manufacturer with a long heritage in stoma accessories and wafer technology. Closely comparable in product focus (ostomy accessories) and founder/family-led ownership profile.

Others

• Renew Medical UK: Renew Medical UK manufactures Aquaflush irrigation systems and Renew Inserts, which GHT distributes exclusively in Norway. Direct partner rather than competitor; relevant peer due to overlapping continence/stoma product portfolio and shared distribution relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/erlandcare
• LinkedInlinkedin.com/company/erlandcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOBAL HEALTH TECHNOLOGY LTD